Trends Report

Use A Future Fit Technology Strategy To Drive Business Value

The Executive Overview For The IT Transformation Playbook

February 17th, 2021
With contributors:
Pascal Matzke , Sharyn Leaver , Glenn O'Donnell , Laura Koetzle , Patrick Carroll , Emily Stutzman , Diane Lynch


CIOs and technology leaders have a mandate to improve the technology foundations and innovations their firms need to win, serve, and retain customers. For most, this will require pursuing what Forrester calls a future fit technology strategy. This report provides an overview of the IT transformation playbook, which is Forrester's framework for completing this journey successfully and winning in an unforgiving market. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.