Trends Report

Use Customer Value OKRs To Guide Digital Product Teams

A Digital Product Management Series Report

June 9th, 2021
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Jeff Lash , Maxie Schmidt , Margo Visitacion , Allen Bonde , Alessia Stewart , Madison Bakalar


Digital product managers must use a combination of metrics to track a customer's perception of value and drive product success. Instead of concentrating on feature output, focus your product team on measuring key indicators of the value your customers derive from using the product. The choice of metrics will depend on how customers use your product and may include customer engagement, feature adoption, customer activity, and sentiment. Your goal is to drive continual product improvement. This report guides you through building OKRs to empower your product teams to deliver customer and business impact.

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