Best Practice Report

Use Emotion To Beat Customer Service Stagnation

DBS Bank, Disney, Humana, And Progressive Casualty Insurance Show You How

Ian Jacobs
 and  four contributors
Feb 21, 2019

Summary

Customer experience (CX) fatigue is a reality — and it’s impeding improvements in customer service. While the customer service world has focused on improving the effectiveness and ease of CX, firms have overlooked the most important component: emotion. Customer service leaders should read this report to understand why emotion is crucial and how to infuse it into their customer service organizations.

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