Best Practice Report

Use Leadership Storytelling To Create Meaning In A World Of Uncertainty And Chaos

How Storytelling Helps Future Fit Leaders Guide Their Organizations And Teams To Navigate Continuing Uncertainty

January 24th, 2023
Phil Brunkard, null
Phil Brunkard
With contributors:
Pascal Matzke , Frederic Giron , Chad Routh , Hannah Jachim , Demi Starks


Rising global uncertainty is creating anxiety and ambiguity in the workplace, impacting decision-making and people’s well-being. Leaders must set out a vision and a clear way forward to lead their teams into the unknown. This report shows how they can use storytelling as an effective way to navigate this uncertainty and ensure their organization thrives.

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