Trends Report

Use Mobile Notifications To Modify User Behavior In Wellness Apps

Part Of The "Successful Health And Wellness Mobile Experiences" Series

June 3rd, 2021
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Arielle Trzcinski , Alessia Stewart

Summary

Health and wellness experiences can use mobile notifications to help consumers form new habits — but unlike other sectors, these services face unique challenges. First, there are limits to what information can be shared or used as content in a notification due to protected health information (PHI). Second, HIPAA and the FCC regulate communication with consumers. Third, notifications in this category must drive behavioral changes. This report identifies notification best practices specific to these use cases.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.