Trends Report

Use Mobile Notifications To Modify User Behavior In Wellness Apps

Part Of The "Successful Health And Wellness Mobile Experiences" Series

June 3rd, 2021
With contributors:
Fiona Swerdlow , Arielle Trzcinski , Alessia Stewart

Summary

Health and wellness experiences can use mobile notifications to help consumers form new habits — but unlike other sectors, these services face unique challenges. First, there are limits to what information can be shared or used as content in a notification due to protected health information (PHI). Second, HIPAA and the FCC regulate communication with consumers. Third, notifications in this category must drive behavioral changes. This report identifies notification best practices specific to these use cases.

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