Summary
The COVID-19 pandemic requires B2C marketers to communicate, at times, frequent updates on safety protocols and operational adjustments. Consumers need to know that interacting with your brand, especially in physical stores and branches, will be safe.
These operational messages must address enhanced health protocols, anticipate increased consumer expectations for in-person interactions, and offer additional flexibility in policies and fees.
For more in-depth help with your messaging strategy, set up an inquiry.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).