Best Practice Report

Use Seven Common Building Blocks To Get The Most Out Of Your Journey Maps

July 3rd, 2023
Sam Karpinski, null
Sam Karpinski
With contributors:
Rick Parrish , Anna Synakh , Ananya Suresh , Shayna Neuburg


Customer experience (CX) practitioners are often unsure of how to present the elements of their journey maps. This report shares examples of seven common elements: metrics, emotion curves, ecosystem maps, multiple personas, illustrations, supplementary deliverables, and future-state maps. Practitioners can use these examples to envision how they might create maps that help them achieve their goals.

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