Trends Report

Use Three Types Of Messaging To Connect With Your Customers During The Pandemic

September 16th, 2020

Summary

As COVID-19 cases continue to ebb and flow, B2C marketers must tune their messaging to address the “new normal” that consumers are facing and the new needs, questions, and emotions, that come along with it. Marketers should communicate the safety precautions they are taking in stores, advertise product benefits that address needs related to COVID-19, and build an emotional bond with messages around community and caring. For more help with your messaging strategy, book an inquiry.

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