Trends Report

Use Three Types Of Messaging To Connect With Your Customers During The Pandemic

September 16th, 2020


As COVID-19 cases continue to ebb and flow, B2C marketers must tune their messaging to address the “new normal” that consumers are facing and the new needs, questions, and emotions, that come along with it. Marketers should communicate the safety precautions they are taking in stores, advertise product benefits that address needs related to COVID-19, and build an emotional bond with messages around community and caring. For more help with your messaging strategy, book an inquiry.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.