Improving employee experience (EX) helps organizations become customer obsessed. However, there’s no roadmap to better EX — or to the details of a successful EX practice — since every company’s EX needs will differ based on its expression of customer obsession. Yet our research identifies key universal success factors for EX: Start with research and exercises to identify the problem that most needs solving, then build core capabilities to generate insights, design experiences, evolve strategy, and leverage outside expertise. In this report, we discuss how to build your EX business case and introduce a composite model based on our findings that you can use to guide your EX efforts.