User Experience: Roles, Responsibilities, And Alignment

January 1st, 2018

Summary

Seemingly minor details can have a major collective impact on the user experience (UX). Realizing that the user experience strongly influences a buyer’s decision to purchase, many B2B organizations have established or strengthened their UX functions. In this report, we provide an overview of user experience, including its roles and responsibilities and how it interlocks with product management and other functions.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.