Decision Tool

Using Forrester's SIMPLE Framework To Gain Traction In Strategic Sales Enablement Programs

October 21st, 2011
With contributors:
Bradford Holmes , Daniel Feldman


The job title of most sales enablement (SE) professionals today should really be VP of Broken Things. The SE leaders with whom we engage often inherit a variety of seemingly disparate activities that were initiated to be valuable but somehow don�t work. However, several of our clients have evolved their functions from the governor of the land of misfit toys to increasingly valuable and strategic roles inside their organizations. By understanding the real problem � CEO�s don�t believe their selling systems are adapting quickly enough to support their business strategies � sales enablement leaders can move to elevate their function into a more strategic and valuable role inside their organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.