Best Practice Report

Using Technology To Orchestrate True Omnichannel Campaigns

Malachi Threadgill
 and  one contributors
Jul 10, 2020

Summary

Most organizations struggle to build effective omnichannel campaigns, which deliver relevant, contextualized content at scale through a wide range of channels. Organizations can use the Revenue Technology Model to build an effective omnichannel technology stack with four interconnected layers. In this report, we describe how to use the Forrester Revenue Technology Model to resolve the trade-off between reach and relevance and deliver highly relevant content at scale.

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