Using Technology To Orchestrate True Omnichannel Campaigns

July 10th, 2020

Malachi Threadgill

With contributor:

Alisa Groocock

Summary

Most organizations struggle to build effective omnichannel campaigns, which deliver relevant, contextualized content at scale through a wide range of channels. Organizations can use the Revenue Technology Model to build an effective omnichannel technology stack with four interconnected layers. In this report, we describe how to use the Forrester Revenue Technology Model to resolve the trade-off between reach and relevance and deliver highly relevant content at scale.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.