Best Practice Report

Using The B2B Sales Tech Tide™ To Design Your Sales Tech Stack

August 23rd, 2023
With contributors:
Mike Pregler , Justin Ferguson , Kate Pierpont


Sales technologies are increasingly critical to firms’ ability to win, grow, and retain customers. To accelerate revenue performance, companies are evaluating and implementing a range of contributing technologies. However, selecting, deploying, and delivering value from technology can be challenging. In this report, we present an approach to technology selection that leverages findings from The Forrester Tech Tide™: B2B Sales Technologies, Q1 2023.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.