Model Overview Report

Using The Sales Strategy Compass

May 17th, 2021
With contributor:
Philip Harrell


B2B sales leaders are under constant pressure to deliver revenue results against corporate goals. They’re also expected to evolve sales processes, technology, and team members to make the changes required to create and sustain competitive advantages in the constantly shifting marketplace. The sales strategy is the set of decisions that allows sales to meet the long-term revenue goal in a repeatable, scalable, and predictable way. In this report, we describe how to use the Forrester Sales Strategy Compass to align sales strategy with the overall business strategy and the company’s three-to-five-year business goals.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.