Using The Sales Strategy Compass

B2B sales leaders are under constant pressure to deliver revenue results against corporate goals. They’re also expected to evolve sales processes, technology, and team members to make the changes required to create and sustain competitive advantages in the constantly shifting marketplace. The sales strategy is the set of decisions that allows sales to meet the long-term revenue goal in a repeatable, scalable, and predictable way. In this report, we describe how to use the Forrester Sales Strategy Compass to align sales strategy with the overall business strategy and the company’s three-to-five-year business goals.