Using TRED to Optimize Alliance Relationships

January 1st, 2018

Summary

Alliances are business relationships in which two or more suppliers combine complementary strengths to expand into new markets or enhance competitiveness. To gain maximum alliance leverage, B2B suppliers must look past initial agreements and develop longer-term strategies. Using our TRED model, suppliers can identify what types of investments should be made to address the needs of alliance partnerships.

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