Summary
Value-add products are offerings that do not directly generate revenue but can enhance the value and customer experience of other commercial offerings. Organizations should apply value-add product management to improve the market performance of these product. Additionally, product managers should be proficient in the relevant responsibilities and required interlocks with other teams. In this report, we outline value-add products, along with examples, the value they provide, key responsibilities required, and the need for a dedicated role that works with other functions to drive growth and customer obsession.
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