Template

Values-Driven Marketing Model Template

Xiaofeng Wang
 and  four contributors
Jul 12, 2023

Summary

To attract the lucrative segment of values-motivated consumers, B2C marketers should focus on their brand’s social and environmental commitments. Forrester’s Values-Driven Marketing Model provides step-by-step guidance on how to embed values-driven marketing into customer journeys. B2C marketers can use this template to accelerate their implementation of the Values-Driven Marketing Model.

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