Storage always was and always will be critical to infrastructure and operations (I&O) professionals seeking to expand their BT agenda. Factors like capacity, cost, and management have dominated storage decisions in the past, but the new criterion is sheer raw speed. To address the extreme needs of your customers, your storage must be fast, but your ability to adapt your services to this high velocity must be the top focus of your storage systems strategy. This report explains the need to accelerate the velocity of your storage infrastructure to meet new challenges in the age of the customer, and provides business stakeholders the resources they require to take advantage of opportunities.