Summary
Customers have made it clear: They want to interact with companies via social media channels. Many customers, especially younger ones, also want to receive customer service via social channels. The social customer service vendor landscape is still young, expanding, and fragmented. Vendors from numerous different service-focused backgrounds have entered the social service arena and several social service specialists have joined the fray. This report details key trends, the market structure, and recommendations on how application development and delivery (AD&D) pros can determine the right social customer service vendor type for their specific needs.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).