Best Practice Report

Video: Mitigate Process Weaponization Risk To Protect Your Customers

Get Rid Of Misleading Or Confusing Data To Prevent Your Processes From Misbehaving

August 21st, 2020
Renee Murphy, null
Renee Murphy
With contributors:
Amy DeMartine , Kate Pesa , Ian McPherson , Peggy Dostie


Your processes rely on data. However, this data may be misleading or confusing, which will lead to either your firm or your customers taking incorrect actions. To prevent your customer or employee processes from being weaponized against the brand, risk pros must create a holistic program that includes marketing pros to detail and mitigate this risk.

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