Summary
Your processes rely on data. However, this data may be misleading or confusing, which will lead to either your firm or your customers taking incorrect actions. To prevent your customer or employee processes from being weaponized against the brand, risk pros must create a holistic program that includes marketing pros to detail and mitigate this risk.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.