Video Planning Best Practices for B2B Organizations

January 1st, 2018

Summary

Video can support a range of content goals, from awareness and education to lead generation and sales enablement. Video creation must be optimized for program objectives, and aligned and integrated into the organization’s content strategy using audience insights as a guide. Best-in-class B2B marketers increase the return on video investment through strategic planning, production, delivery and measurement processes.

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