Video

Video: The State Of Video, 2019

ForecastView Video

February 25th, 2020
With contributors:
Reineke Reitsma, Katie Barry, Sanjeev Kumar, Shayna Neuburg

Summary

Consumers are accessing many types of video content using multiple devices across a variety of channels that are both ad-supported and ad-free. Understanding how and why consumers' video habits vary and how they will evolve will be crucial for firms' success. Media companies can leverage these insights to better attract and retain viewers' attention. Advertisers can use this information to better address their target audience and to allocate their advertising budgets more effectively.

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