Best Practice Report

Web Conversion Optimization Measurement

January 1st, 2018


Measuring the effectiveness of a Web conversion optimization (WCO) strategy requires the selection of the right metrics and understanding how they relate to one another. WCO measurement begins the moment a visitor lands on the Web site and encompasses the site’s ability to attract, engage and qualify visitors. Fully evaluating the impact of WCO requires the analysis of Demand Waterfall® metrics for inquiries that originate on the Web site.

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