What Digital Teams Look Like Today, 2023

January 18th, 2024

With contributors:

Oliwia Berdak , Hannah Bradbury , Sam Bartlett

Organizations are increasing digital budgets to spur revenue growth in the face of economic headwinds. Digital team structures continue to evolve, with increasing complexity around channel ownership and customer-focused innovations prompting many to pivot to a federated or distributed org structure. They collaborate broadly across the organization but remain closest to IT/technology both financially, as the CIO often contributes to the digital budget, and technically, to collaborate on new products and services. This report will help digital executives build a high-performing team with insight on digital team sizes, organizational structures, and spend.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.