Summary
Organizations are increasing digital budgets to spur revenue growth in the face of economic headwinds. Digital team structures continue to evolve, with increasing complexity around channel ownership and customer-focused innovations prompting many to pivot to a federated or distributed org structure. They collaborate broadly across the organization but remain closest to IT/technology both financially, as the CIO often contributes to the digital budget, and technically, to collaborate on new products and services. This report will help digital executives build a high-performing team with insight on digital team sizes, organizational structures, and spend.
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