Summary
The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on the organization than before, leading stakeholders to increase their demands for more innovative, agile, and deep insights. This, in turn, is forcing market insights teams to evolve and significantly change the way they work. Both client-side and vendor-side market insights professionals need to take important decisions and make investments in 2013 to stay relevant. This report helps market insights professionals understand which investments they should prioritize — and what will happen if they don't adapt to their changing circumstances.
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