Trends Report

What's Holding RSS Back?

Consumers Still Don't Understand This Really Simple Technology

October 20th, 2008
JK
Julie M. Katz
With contributors:
Jeremiah K. Owyang , Thomas Cummings , Christine Overby , Emily Murphy

Summary

Nearly half of interactive marketers use RSS, but consumer adoption has only reached 11%. Of the consumers who haven't adopted RSS, most don't understand how RSS is relevant to their lives and the way they seek information. If marketers expect to reach a critical mass of consumers by using content syndication, then they must take on the burden of education.

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