Where Data Matters: Six Critical Activities

January 1st, 2018

Julian Archer

Summary

As organizations become capable of collecting ever-increasing amounts of sales and marketing data, they often struggle with data management. The key to allocating data management resources is to identify the goals of the business processes that rely on data to be effective. In this report, we describe the six sales and marketing activities that are most impacted by data, as well as the steps organizations can take to address the data requirements of these activities.

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