Best Practice Report

Where Data Matters: Six Critical Activities

Julian Archer
Jan 01, 2018

Summary

As organizations become capable of collecting ever-increasing amounts of sales and marketing data, they often struggle with data management. The key to allocating data management resources is to identify the goals of the business processes that rely on data to be effective. In this report, we describe the six sales and marketing activities that are most impacted by data, as well as the steps organizations can take to address the data requirements of these activities.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).