Why eBusiness Pros Need A Five-Year Plan

Press and vendors hype the Web, evolving technologies such as HTML5, middleware platforms, and tactics like responsive design as the answer to mobile fragmentation and the associated costs of development. These solutions help solve the near-term challenges — especially for the highly fragmented browser and device environment — but are neither magic nor bulletproof, especially when it comes to mobile application development. Few eBusiness professionals are funding the bigger, longer-term opportunities associated with more sophisticated services and applications on mobile devices. This report will assist eBusiness professionals in developing a three- to five-year mobile vision and in understanding the impact on their mobile service design and development approaches today. eBusiness professionals must make decisions on their approach, vendors, and infrastructure today that provide the flexibility to support the road maps of tomorrow.