Trends Report

Why Shoppers Buy At General Merchants

North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

April 4th, 2014
With contributors:
Sucharita Kodali , Reineke Reitsma , Andrea Mitchell

Summary

Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be customer-obsessed. An important step in being customer-obsessed is developing an understanding of how and why consumers choose a retailer as well as what they expect from the retailers they buy from. This report helps general merchants understand the driving factors behind consumers' retailer choice and what keeps them coming back.

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