Report

Words Matter: Inclusive Experiences Start With Inclusive Language

September 8th, 2021
With contributors:
Ian Jacobs, Aurelie L'Hostis, Katy Tynan, Kelsey Callahan, Wesley Patterson, Shayna Neuburg

Summary

Firms that practice inclusive design break into new markets, retain more customers, get employees engaged, and minimize legal risks and negative press. Inclusive language is a key component of inclusive design, yet many organizations — including many that say they are committed to diversity, equity, and inclusion (DEI) — fail to recognize its importance or don’t know where to begin. This report introduces best practices derived from consumer research and offers recommendations to assess how inclusive your content is.

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