Trends Report

Work With Marketing Pros To Prevent Breaches

How To Protect Your Email Data

September 23rd, 2011
Eve Maler, null
Eve Maler


In facing security woes such as the Epsilon breach, email marketing professionals have received a wake-up call: Security failures can cost a lot — not just a lot of money but also goodwill with consumers and government regulators. Forrester recently published a guide to the business risks of such breaches and the security steps needed to mitigate them. Security and risk professionals can use this guide to partner with the interactive marketing side of the house to reduce security risks and protect the company's reputation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.