Trends Report

Work With Marketing Pros To Prevent Breaches

How To Protect Your Email Data

September 23rd, 2011
EM
Eve Maler

Summary

In facing security woes such as the Epsilon breach, email marketing professionals have received a wake-up call: Security failures can cost a lot — not just a lot of money but also goodwill with consumers and government regulators. Forrester recently published a guide to the business risks of such breaches and the security steps needed to mitigate them. Security and risk professionals can use this guide to partner with the interactive marketing side of the house to reduce security risks and protect the company's reputation.

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