Case Study

Workfront: Driving High-Performance Demand Creation With Lead Development Best Practices

January 1st, 2018

Summary

Lead development (teleprospecting) sits in the critical juncture between marketing and sales. Many B2B selling problems are rooted in a misalignment between teleprospecting and sales on the definition of a teleprospecting qualified lead. The marketing team at Workfront (formerly AtTask) partnered with sales to increase the quality of its lead development calls.

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