Case Study

Workfront: Driving High-Performance Demand Creation With Lead Development Best Practices

January 1st, 2018


Lead development (teleprospecting) sits in the critical juncture between marketing and sales. Many B2B selling problems are rooted in a misalignment between teleprospecting and sales on the definition of a teleprospecting qualified lead. The marketing team at Workfront (formerly AtTask) partnered with sales to increase the quality of its lead development calls.

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