Summary
When it comes to your partners delivering high-quality, differentiated, breakthrough work, the old adage “garbage in, garbage out” holds true. The output that your agency provides you with is only as good as the input you provide it with. In the spirit of managing the value of your partner ecosystem, your strategic brief should set the stage for all the work that will follow. This strategic brief template helps you set clear parameters, create shared accountability, and give the agency a clear picture of what you expect of it.
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