Trends Report

You Are Missing Social Content

Find Out If You Need Visual Analytics Now — Or Later

June 9th, 2015
With contributors:
Mary Pilecki , Rebecca McAdams

Summary

Adding technology to the already crowded social tools landscape that most organizations nurture is a big decision. But for some brands and industries, the increasingly visual nature of the social Web makes doing just this — and doing it quickly — of the utmost importance. This report explains the unique attributes of visual social content on networks like Instagram, Tumblr, and Pinterest. It includes a self-test to help customer insights (CI) professionals decide how quickly they should implement technologies to handle these networks and the data that their brands create.

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