Summary
Social media is becoming increasingly prevalent within the workplace. Although many security and risk professionals will be quick to set restrictions to proactively avoid risks related to social media use, you should also consider the risks of not allowing such tools and technologies in your organization. Chief among these is the risk that employees, partners, and customers will see a lack of social presence as a reflection of being less relevant and less connected to the marketplace. To effectively capture the benefits of social media and mitigate liability, compliance, legal, and security risks, organizations need to craft a corporate social media policy. The policy should cover what your organization will and will not do online, what your employees can and cannot do, and what members of the public can and cannot do on your social media sites.
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