Best Practice Report

Your Guide To Collecting Customer Data More Effectively

A Privacy-First Guide To Customer Data Collection

August 23rd, 2024
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
With contributors:
Martin Gill , Brandon Purcell , Maxie Schmidt , Luca Lo Scavo , Georgia Caplice , Rachel Birrell

Summary

Data deprecation is real, which means that companies have less customer data available to them. But from customer analytics projects to planning future customer experiences and harnessing the power of emerging technology, organizations need more data, not less. This report is a privacy-first guide that helps customer insights (CI) and customer experience (CX) professionals collect the customer data they need in an ethical and empathetic way.

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