Trends Report

Your New CX Mandate: Be The Engine Of Growth

Lessons Learned At Forrester's CX Singapore 2018 Summit

October 31st, 2018
Frederic Giron, VP, Senior Research Director
Frederic Giron VP, Senior Research Director
With contributors:
Dane Anderson , Tom Mouhsian , Nancy Lin , Bill Nagel

Summary

Ease and effectiveness are now table stakes for customer experiences (CX). Companies must design experiences that evoke positive emotions to deepen customer loyalty and differentiate their brand. At Forrester's CX Singapore 2018 Summit, speakers shared their experiences combining a compelling CX vision with robust CX management capabilities to elicit positive emotions from customers. This report presents the key lessons learned at the summit.

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