Zeroing In on Marketing BI Requirements

January 1st, 2018

Summary

In order to satisfy more sophisticated reporting needs, business intelligence (BI) tools must be added to the marketing technology mix. Choosing the right BI tool for your needs means building a list of requirements before building a list of potential vendors. Set realistic parameters based on needs and capabilities, or the risk of making a poor choice increases exponentially.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.