AEO Specialit, Profound

Alicia de Pedro is an AEO specialist at Profound, helping enterprise brands understand, measure, and control how they appear across AI platforms such as ChatGPT. She works with marketing leaders to turn AI visibility into action and ensure their brands are represented accurately in the rapidly evolving world of AI search. Prior to Profound, Alicia built her career in enterprise marketing technology, including several years at Multiverse, and Iterable, working with brands on customer engagement, personalisation, and growth.