CX Summit
North America

CX, B2C Marketing, & Digital Business Leaders

June 17 – 20, 2024  |  Nashville & Digital

Dr. Brita Andercheck

Chief Data Officer and Director of the Office of Data Analytics and Business Intelligence, City of Dallas

Dr. Andercheck has served as Chief Data Officer and Director of the Office of Data Analytics and Business Intelligence (DBI) since 2020. Under her leadership, DBI has grown into a team of 36 data and geospatial professionals responsible for creating data products that provide mission-critical support to the City of Dallas.

Before her tenure in DBI, Dr. Andercheck served as Assistant Director of Transportation. During her time in Transportation, she built the administrative foundation of DBI, including the establishment of a Data Analytics Team; the creation of an equity-and-needs based-tool (Priority Improvement Zones) that received Federal recognition; and forming the infrastructure response and execution plan following the City’s EF3 Tornado Response in October 2019.

Dr. Andercheck is an expert in advanced statistical modeling and predictive analytics, including structural equation modeling, mixture models, latent class analysis, multi-level models, and multivariate regression analysis. Her research using advanced statistical modeling and focusing on issues of stratification, race, and gender has appeared in multiple peer-reviewed journals and received media coverage on six continents. Before joining the City of Dallas, Dr. Andercheck served on the faculty of Southern Methodist University.

CX Summit North America · June 17 – 20, 2024 · Nashville & Digital