VP of User Experience, Nationwide

Heidi is a creative problem solver and user experience expert with over 20 years of experience. She has successfully demonstrated the value of using design teams to solve business problems and create measurable impact in large organizations.

At Nationwide, Heidi is accountable for experience strategy, research, and design across the enterprise, ensuring that experiences for consumers, partners, and associates are both effective and deeply human-centered.

Beyond her corporate role, Heidi applies a collaborative mindset to her work in public service. As Vice President of Upper Arlington City Council, she is committed to working with fellow council members, city staff, and residents to co-create a thriving future for the community, rooted in empathy, transparency, and shared ownership.