Senior Director of Social Media & Advocacy, Qlik

Sally Jacobs is Senior Director of Social Media & Advocacy at Qlik, where she leads social media, executive social, influencer and media partner programs, social selling, customer advocacy, and community. With more than 20 years of communications experience, Sally has spent the past decade building programs that connect brand, executive voice, customers, employees, and partners. She is particularly focused on turning advocacy and social engagement into measurable business impact while creating stronger, more authentic relationships with audiences.