Trials and proofs of concept (POCs) have become core revenue infrastructure — especially for AI offerings, where buyers expect hands-on validation before committing. This webinar explores how leading providers design and operationalize trials and POCs to accelerate time to value, improve conversion, and reduce friction across the customer lifecycle.Key takeaways: Why trials and POCs are now essential go-to-market motions for AI offeringsHow to decide when a trial is sufficient versus when a POC is requiredThe KPIs and signals that best predict conversion to paid adoptionWhere teams commonly lose alignment — and how to reduce frictionHow AI agents and copilots will change trial and POC expectationsTarget audience level: intermediate

Large-scale AI failures don’t just glitch, they can trigger systemic collapses ranging from massive data breaches, unintended cost runs, financial losses, and algorithmic bias scandals, to the complete shutdown of critical systems. These major financial and operational disruptions have hit companies like Zillow, Volkswagen, Air Canada, McDonald’s, and UnitedHealthcare. The impact of a catastrophic AI failure radiates far beyond the technical team, creating a domino effect that touches every corner of an organization from executive leadership, board members, and security and risk, to teams focused on customer experience, digital experience, marketing and sales, and even employee experience. This peer discussion will explore how enterprises are thinking about large-scale AI failures and how they are planning to build resilience from them in all the above teams. This conversation will be hosted by Alla Valente and Sudha Maheshwari and will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:What AI failure scenarios have you considered in your risk planning, and do you consider both workforce and customer impact when AI systems fail? How does your organization determine risk appetite for AI in the context of enterprise risk appetite? What does AI resilience look like for your organization? Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.

Consumers in the US, UK, and Canada don’t yet want AI agents to make payments for them. Still, answer engines and major retailers are racing to build AI shopping agents capable of making purchases on consumers’ behalf. Meanwhile, the payments ecosystem is working to enable and secure these transactions.Key takeaways: Learn about consumer attitudes about AI agents making payments on their behalfUnderstand the point where consumers draw the line on AI agent payment autonomyTarget audience level: beginner and intermediate

This webinar introduces the concept of physical AI — a specialization of AI that perceives, reasons, and acts in the real world — and explores why it’s important and how it’s different from other AI concepts.Key takeaways: Understand what physical and embodied AI are and how they are related.Discover how physical AI depends on four broad capabilities: abilities to model and simulate the real world; abilities to perceive the real world; abilities to reason about the real world; abilities to act upon the real world.Learn that physical AI's capabilities are more significant than any one robot form factor.See examples of physical AI being used in the real world.Begin to explore ways that physical AI will affect your business.Target audience level: beginner and intermediate

B2B2C digital strategy is at an inflection point. AI is compressing discovery, decision-making, and service into fewer, faster, AI-mediated moments — reshaping how value gets created across the ecosystem. In this webinar, we explore how leading firms respond by anchoring their strategy in a single principle: end-customer obsession. Join us to learn how to evolve your digital products, experiences, and business models to stay competitive while protecting and enhancing the customer experience.Key takeaways: How AI is collapsing the B2B2C value chainHow to use customer obsession as an organizing principle and drive operational alignmentWhy fragmented data, unclear accountability, and disconnected service models lead to overserved low-value interactions and underserved high-stakes momentsTarget audience level: all levels

Accelerate innovation with deeper insights about why AI supercomputing matters, when it will likely deliver value, and how organizations are beginning to leverage it. AI supercomputing brings together advanced compute, networking, and data center capabilities to support frontier scale AI training and inference. In this webinar, we share the latest expert insights, practical considerations, and key steps you and your team can take. Join us to learn how AI supercomputing will evolve and how leaders can assess readiness for this strategic platform.Key takeaways: Gain an understanding of how AI supercomputing enables advanced model development.Identify use cases that justify large scale compute investment.Learn the steps required to prepare infrastructure, talent, and operations.Target audience level: all levels

Today’s “pessimism economy” is defined by paradox: Widespread pessimism coexists with resilient spending and strong corporate performance. In this peer discussion we will unpack the structural forces that sustain consumption even as sentiment remains deeply negative. This is a must-attend session for marketers charged with driving growth in uncertain times. This conversation will be hosted by Dipanjan Chatterjee and Jen Sanning and will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:What does value mean to today’s consumer? How has consumer behavior shifted in your brand and category? What is driving short-term results for your business? What is the recipe for enduring and sustainable growth for brand? Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.

The ways B2B marketing leaders currently demonstrate business contribution serve as a useful but imperfect compromise with business leadership. Now, changes in buyer behavior, including the use of AI in buying and the expansion of buying networks, threaten that tenuous balance. Join your peers to discuss your current state of demonstrating marketing value, share perspectives on how market forces are pressuring established ways of working, and exchange strategies for re-writing the rules of marketing accountability. This conversation will be hosted by Ross Graber and Craig Moore and will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:How do you currently demonstrate marketing’s business contribution to executive leadership—and where does that model break down or feel fragile? How are changes in buyer behavior (AI-assisted research, larger buying networks, fewer sales interactions) challenging your existing metrics, attribution, or operating assumptions? What new measures, narratives, or operating models are you experimenting with, or considering, to redefine marketing accountability and credibility? Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.

“The Forrester Wave™: Intranet Platforms, Q2 2026” evaluates 13 vendors across 28 criteria. In this webinar, we highlight the key findings, outline key market trends, and provide practical recommendations for selecting a new platform for employee content and communications.Key takeaways: Understand how AI is transforming the intranet market.Learn about the Leaders, Strong Performers, and Contenders.Determine the criteria that's most important to you when selecting a platform.Target audience level: intermediate

Commerce is distributing and reshaping buying as consumers move from brand sites into social platforms and LLM-driven “agentic” experiences. In this webinar, we break down why reach and conversion gains can come with steep trade-offs — rising content and operational demands, fragmented integrations, and murky attribution — while platforms tighten their grip on margin, data, and digital shelf control. Learn how to build a successful distributed commerce strategy and pressure test it for growth in emerging commerce channels, without surrendering profitability or brand control.Key takeaways: Understand the tradeoffs of a distributed commerce strategy.Learn how to develop a campaign and channel-centric strategy.Pressure test to win across emerging channels.Target audience level: beginner and intermediate