Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2027 predictions for digital commerce, retail, and payments.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2027. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Portfolio marketing and product management leaders play a critical role in connecting customer needs, market opportunities, and business growth. Whether developing market and customer insights, shaping go-to-market strategies, launching innovative products, refining pricing and packaging, creating compelling messaging, or driving commercialization and organizational effectiveness, leaders in these functions share a common set of priorities and strategic decisions. Success often depends on balancing customer value, market dynamics, and business outcomes while aligning stakeholders across the organization. This quarterly peer discussion brings together portfolio marketing and product management leaders to exchange perspectives, compare approaches, and learn from one another’s experiences. Facilitated by a Forrester expert, each session focuses on a timely area of interest while creating space for candid discussion, practical problem-solving, and the sharing of lessons learned among peers facing similar responsibilities. The conversation is designed to help participants better understand how others are approaching evolving challenges and opportunities across the product and commercialization lifecycle. This conversation will be hosted by Amy Hayes and will include open discussion with participants, so please bring your questions, experiences, and perspectives to share with the group.

The economics of workforce AI licensing is evolving: In addition to expensive SaaS licenses, an increasing number of AI tools leverage metered pricing models. Choosing which roles to equip with licenses is therefore an expensive proposition, and the stakes are high for getting it right. Distributing too many AI licenses risks wasting money, particularly if the employees receiving them don’t engage in work tasks that would benefit from their use. Distributing too few risks falling behind competitors, alienating employees, and missing out on productivity gains. How can you navigate this Goldilocks dilemma? Join James McQuivey, PhD, and J. P. Gownder as they discuss how you can optimize your workforce AI access decisions, including a demo of their new Role-Based AI Investment Analyzer that can help you act now. Key takeaways: Understand how to frame decisions around distributing workforce AI licenses to employees.Learn how Forrester’s Role-Based AI Investment Analyzer can help you choose which roles could benefit from licenses.Determine how Forrester’s Workforce AIQ, the artificial intelligence quotient, adds to your decision calculus.Hear how organizations are catalyzing successful adoption of AI tools through comprehensive learning and engagement programs.Receive a checklist for taking action todayTarget audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2027 predictions for Europe and Asia PacificKey takeaways: Understand the changing technology, consumer, and market dynamics in store in 2027. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2027 predictions for cybersecurity, risk, trust, and privacy.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2027. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

This quarterly peer discussion brings together senior B2B marketing leaders to exchange perspectives, compare approaches, and learn from one another’s experiences. Facilitated by a Forrester expert, each session focuses on a timely area of interest while creating space for candid conversation, practical problem-solving, and the sharing of lessons learned among peers facing similar opportunities and challenges. Discussions may touch on topics such as go-to-market strategy, AI adoption, building brand preference, integrated campaign strategy, measurement and communication of marketing’s value, partner growth strategies, organizational design and operating models, and more depending on the priorities most relevant to participants. During this peer discussion, we’ll explore how B2B marketers are calibrating brand-building and demand generation investments in an environment where buyers often form vendor preferences before entering an active purchase process.This conversation will be hosted by Matthew Selheimer, Ian Bruce, and Kelvin Gee and will include open discussion with participants, so please bring your questions, experiences, and perspectives to share with the group.Questions For Discussion: How is your organization currently balancing investments in brand-building and demand generation, and what factors drive those decisions?What metrics or indicators do you use to demonstrate the impact of brand investment, and how do you connect those outcomes to pipeline or revenue performance?As buyers increasingly form preferences before engaging with vendors, what changes have you made to campaign, content, or go-to-market strategies to better integrate brand and demand efforts?

Make the most of your Forrester membership from the start. Join the Digital Customer Success team for an interactive session designed to help you quickly discover the research, tools, and resources available to you through the Forrester platform and learn how to apply them to your most important business priorities.Key takeaways: Find the research, tools, and resources most relevant to your needs.Learn proven techniques for turning insights into action with Forrester AI.Discover how to get faster answers to your most pressing business questions.Explore best practices used by successful clients to maximize value from Forrester.Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2027 predictions for the public sector and government.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2027. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2027 predictions for B2C marketing.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2027. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Revenue operations leaders play a critical role in aligning strategy, processes, data, technology, and performance management across the revenue engine. Whether coordinating planning and budgeting, optimizing go-to-market processes, improving data quality and governance, maximizing technology investments, designing operating models, or delivering actionable insights to the business, leaders in this role share a common objective: creating greater alignment across the customer lifecycle to drive growth and improve business outcomes.This quarterly peer discussion brings together revenue and operations leaders to exchange perspectives, compare approaches, and learn from one another’s experiences. Facilitated by a Forrester expert, each session focuses on a timely area of interest while creating space for candid conversation, practical problem-solving, and the sharing of lessons learned among peers facing similar challenges. Discussions may explore topics such as planning, process optimization, measurement, data orchestration, technology strategy, change management, organizational design, AI adoption, and cross-functional alignment, depending on the priorities most relevant to participants.This peer discussion will explore how AI is redefining revenue operations.This conversation will be hosted by Cristina De Martini and Laura Cross and will include open discussion with participants, so please bring your questions, experiences, and perspectives to share with the groupQuestions For Discussion: Which traditional RevOps responsibilities are already being impacted by AI in your organization, and how is that changing expectations of the RevOps team?Who owns AI governance across your go-to-market organization today, and what role should RevOps play in establishing decision rights, guardrails, and accountability?What new skills, talent profiles, or organizational capabilities will RevOps leaders need over the next three years to lead AI-enabled go-to-market transformation?