Accelerate innovation with deeper insights about why quantum computing matters, when it will deliver value, and how early adopters are preparing today. Quantum computing uses quantum physics to address computationally complex problems in optimization, simulation, and security, though most benefits remain long term. In this webinar, we share expert insights, clear expectations, and key steps you and your team can take. Join us to learn how organizations can prepare without over investing.Key takeaways: Gain an understanding of where quantum computing shows early promise.Identify use cases likely to benefit first from quantum approaches.Learn steps for readiness, experimentation, and risk management.Target audience level: all levels

Forrester predicts that by 2030, 49% of current customer service jobs will be lost to AI. As AI automates large parts of routine customer service operations, the human workforce’s core mandate will expand from directly interacting with customers to also directing, governing, and optimizing the AI agents that interact with customers or do work on their behalf. New jobs will emerge that are more data driven and technical. Workforce headcount will also shift.Please join Kate Leggett and Laura Ramos as they explore which customer service jobs will be most impacted, how fast these jobs will shrink, which new jobs will emerge (and from where), and what you need to do now to address this oncoming and inevitable change.Key takeaways: How customer service reps (CSRs) will direct, govern, and optimize AI that interacts with customersWhat the size and scope of large contact center or customer service organizations will look like in the futureHow to adjust your talent models to account for fast-moving tech and slower-moving cultural changeTarget audience level: beginner and intermediate

B2C marketing leaders are responsible for driving growth while strengthening customer relationships and brand value. Success increasingly depends on balancing near-term performance with long-term customer and business value in a rapidly changing consumer, media, and technology landscape.This quarterly peer discussion brings together senior B2C marketing leaders to exchange perspectives, compare approaches, and learn from one another’s experiences. Facilitated by a Forrester expert, each session focuses on a timely area of interest while creating space for candid conversation, practical problem-solving, and the sharing of lessons learned among peers facing similar opportunities and challenges. The discussion is designed to help participants gain fresh perspectives on how other marketing leaders are navigating change, demonstrating impact, and driving growth. This peer discussion will explore the challenges and breakthrough solutions your B2C marketing peers have discovered while navigating growth in uncertain times. This conversation will be hosted by Jen Sanning and Dipanjan Chatterjee and will include open discussion with participants, so please bring your questions, experiences, and perspectives to share with the group.Questions For Discussion: What is your top growth driver and persistent growth obstacle?How have you pivoted from being a passenger to a driver of growth?What else is on your mind that you would like advice from your peers?

Accelerate innovation with deeper insights about why layer zero experiences are important, when they will mature, and how organizations are beginning to experiment with them. Layer zero experiences use AI to coordinate interactions across apps, devices, and brands, translating intent directly into action without traditional interfaces. In this webinar, we share the latest expert insights, practical examples, and key steps you and your team can take. Join us to learn how this new engagement model could reshape customer experiences.Key takeaways: Gain an understanding of how layer zero experiences change digital engagement.Identify customer journeys best suited for AI orchestrated experiences.Learn early steps to prepare for cross brand and cross device orchestration.Target audience level: all levels

Security and risk leaders are responsible for protecting the business while enabling it to move forward with confidence. Whether strengthening cyber defenses, managing enterprise risk and compliance, developing organizational capabilities, protecting data and privacy, securing products, or preparing for emerging technologies and AI, leaders in this role face a common set of priorities, decisions, and trade-offs. These challenges may look different across organizations, but they often require navigating many of the same questions.This quarterly peer discussion brings together security and risk leaders to exchange perspectives, compare approaches, and learn from one another’s experiences. Facilitated by a Forrester expert, each session focuses on a timely area of interest while creating space for candid discussion, practical problem-solving, and the sharing of lessons learned among peers facing similar responsibilities.This peer discussion will explore how enterprises are tackling post-quantum cryptography (PQC).This conversation will be hosted by Amy DeMartine and Sandy Carielli and will include open discussion with participants, so please bring your questions, experiences, and perspectives to share with the group.Questions For Discussion: Do you have any urgency to implement PQC? Why or why not?Who in the organization is (or would be assigned as) the lead for PQC? Is there any budget allocated for it?What else is urgent on your roadmap for the next year?

In this quarterly update, Forrester’s Research and Product teams share Forrester’s latest critical research calls and review the new features available to help act on them.This quarter, hear Forrester’s unique perspective on the impact AI is having across every function’s 2027 planning decisions and the investment trends enterprises are making to drive growth, productivity, and business outcomes.Key takeaways: Know where to invest, where to optimize spending, and where to experiment to build budgets with confidence and align spending to strategic prioritiesLearn how Forrester AI can practically help you along the waySee Forrester’s research roadmap, plus live Q&ATarget audience level: all levels

How does an organization with 850,000 users and some of the world’s most demanding mission requirements innovate with startup-like speed? The US Department of the Navy tackled that challenge head on, transforming how it evaluates, adopts, and scales technology across the enterprise.Join Forrester’s Lauren Nelson and Justin Fanelli, CTO of the US Department of the Navy, as they discuss the strategies, frameworks, and leadership principles behind the Navy’s modernization journey. Drawing on Forrester’s case study, they explore how the Navy cut deployment timelines from months to weeks, launched 18 innovation pilots in a single year after five years with none, achieved Zero Trust compliance years ahead of schedule, and scaled generative AI across the organization.In this webinar, gain practical insights into the Navy’s “adapt and adopt” approach, including the Innovation Adoption Kit (IAK), methods for linking technology investments to mission outcomes, and lessons for overcoming bureaucracy, technical debt, and slow adoption cycles. Whether you’re in government or the private sector, get actionable ideas for accelerating innovation and delivering measurable business value through technology.Key takeaways: The Navy’s framework for accelerating innovation adoption at scaleHow to balance speed, security, and mission outcomesLessons learned from enterprise AI, cloud, Zero Trust, and platform modernization initiativesHow to build a culture that enables both rapid experimentation and disciplined executionTarget audience level: all levels

As 2027 approaches, it's time to think about where to focus your resources and investments for maximum impact. Join Forrester's Revenue Operations analysts as they discuss what the coming year will hold for B2B businesses. They highlight specific challenges operations leaders should anticipate and offer recommendations to help you shape your investment decisions. Get answers to your questions about how these changes will affect your organization.Key takeaways: Learn how marketing and sales are allocating their budgets today — and how they expect that to change.Hear Forrester's recommendation for specific areas where go-to-market operations teams should increase and adjust investment levels.Target audience level: all levels

The virtual event management platform market is mature, but far from static. B2B virtual events are shifting from point-in-time delivery to always-on engagement; event technology stacks remain fragmented; and AI is reshaping how teams plan, deliver, personalize, and repurpose virtual event experiences.This webinar shares findings from The Forrester Wave™: Virtual Event Management Platforms, Q2 2026 and explores the key trends shaping the market, the capabilities that now differentiate leading providers, and how buyers can use the Wave evaluation to identify the platforms best aligned to their event strategy. It also offers practical guidance on matching vendor capabilities to your virtual event portfolio, improving attendee experiences, and activating event data more effectively.Key takeaways: Explore key findings from The Forrester Wave™: Virtual Event Management Platforms, Q2 2026 and understand how Forrester evaluated leading vendors.Understand the market dynamics reshaping virtual events, including always-on engagement, fragmented technology stacks, and the growing role of AI.Take actionable next steps to match platform capabilities to your event portfolio, improve attendee experiences, and turn event data into measurable impact.Target audience level: all levels

This quarterly peer discussion brings together senior B2B marketing leaders to exchange perspectives, compare approaches, and learn from one another’s experiences. Facilitated by a Forrester expert, each session focuses on a timely area of interest while creating space for candid conversation, practical problem-solving, and the sharing of lessons learned among peers facing similar opportunities and challenges. Discussions may touch on topics such as go-to-market strategy, AI adoption, building brand preference, integrated campaign strategy, measurement and communication of marketing’s value, partner growth strategies, organizational design and operating models, and more depending on the priorities most relevant to participants. This peer discussion will explore how marketers are getting the most from AI and surface lessons learned for training on your go-to-market context.This conversation will be hosted by Matthew Selheimer and Mark Ogne and will include open discussion with participants, so please bring your questions, experiences, and perspectives to share with the group.Questions For Discussion: Where have you seen AI create the most value in your marketing organization, and what made those use cases successful?How are you training AI on your company’s go-to-market context, and what lessons have you learned about improving the quality and relevance of outputs?What has surprised you most, positively or negatively, about AI’s impact on your team’s work so far?