Commerce is distributing and reshaping buying as consumers move from brand sites into social platforms and LLM-driven “agentic” experiences. In this webinar, we break down why reach and conversion gains can come with steep trade-offs — rising content and operational demands, fragmented integrations, and murky attribution — while platforms tighten their grip on margin, data, and digital shelf control. Learn how to build a successful distributed commerce strategy and pressure test it for growth in emerging commerce channels, without surrendering profitability or brand control.Key takeaways: Understand the tradeoffs of a distributed commerce strategy.Learn how to develop a campaign and channel-centric strategy.Pressure test to win across emerging channels.Target audience level: beginner and intermediate

Accelerate innovation with deeper insights about why AI security and trust are essential, when these technologies will pay off, and how organizations are using them today. AI security and trust technologies protect AI systems against emerging risks while ensuring transparency, governance, and compliance across the AI lifecycle. In this webinar, we share the latest expert insights, operational guidance, and key steps you and your team can take. Join us to learn how firms can deploy AI safely, reduce risk, and enable faster adoption at scale. Key takeaways: Gain an understanding of how peers secure and govern enterprise AI systems.Identify AI use cases that demand stronger trust, security, and oversight.Learn the critical steps to implementing scalable AI guardrails.Target audience level: all levels

Transforming the revenue process to focus on buying groups is now essential, yet many organizations struggle with where to start and how to avoid early missteps. Join your peers to exchange practical insights on what a buying-group-centric revenue process looks like in practice, including approaches to opportunity mapping, buying group profiles, and opportunity creation strategies. Participants will also discuss how to use pilots to test assumptions, generate early wins, and build momentum. This conversation will be hosted by Terry Flaherty and will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:How are you currently identifying, mapping, and engaging buying groups within active opportunities — and what’s working (or not)? What data, signals, or profiles do you use to define a qualified buying group and proactively create new opportunities? Have you run (or are you planning) a pilot to test a buying-group-centric approach? What assumptions did you test, and what early wins or lessons emerged? Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.

In this quarterly update, Forrester’s Research and Product teams share Forrester’s latest critical research calls and review the new features available to help act on them. This quarter, hear Forrester’s unique perspective on what it takes for enterprises to truly tap into AI’s transformative powers. While doing so, you will see how Forrester’s own AI tool, Forrester AI, helps you identify and act on this advice quickly and with confidence.Key takeaways: Unpack the reality of current AI-driven business impact and learn what high-performing organizations must do to accelerate their AI voyage Understand the Forrester research and product resources already available to you to accelerate your own AI voyageLearn how Forrester AI can practically help you along your own AI voyageTarget audience level: all levels

Tech leaders are entering Microsoft contract renewals where the shape of the agreement is changing — not just the price. Traditional negotiation levers don’t work the same way when core programs increasingly depend on Microsoft. Join this peer discussion to compare renewal/negotiation moves that are working now. Peers will share how they’re bundling negotiations to create leverage, managing support and add-on programs that can materially increase total cost, and starting nine to 12 months early with demand assessment so the first proposal doesn’t anchor the entire outcome. This conversation will be hosted by Cheryl McKinnon and Greg Zorella and will include open discussion with participants. Please bring your questions, lessons learned, and experiences to share with the group. Questions for discussion:What single lever moved the needle most for you: E5, Copilot, Azure concessions, or competitive pressure? Where did total cost sneak up on you?When did you realize Microsoft had the strongest leverage, and what, if anything, helped rebalance it? Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.

A customer experience (CX) program proves its value by showing that it helps its organization grow. Unfortunately, many CX pros struggle to show its monetary impact. The journey to validate CX often starts with a strong business case. How can you begin?Attend this webinar to hear about examples from a variety of financial services companies from around the globe that made CX improvements that increased revenue, decreased costs, and/or improved their firm's resilience.Key takeaways: Learn about how to connect CX to business goals.Gain ideas to guide your own business cases.Ask Forrester analysts questions to help you with your journey.Target audience level: all levels

Accelerate innovation with deeper insights about why agentic software development is important, when it will likely pay off, and how organizations are applying it today. Agentic software development uses AI agents to generate, refine, and orchestrate activities across the software development lifecycle, shifting teams from manual creation to agent orchestration. In this webinar, we share the latest expert insights, practical guidance, and key steps you and your team can take. Join us to learn how agent led software development lifecycles (SDLCs) will mature and how firms can prepare for scaled productivity gains.Key takeaways: Gain an understanding of how organizations use agentic tools across the SDLC.Identify development use cases where agent driven automation delivers value.Learn critical steps to implement agentic development responsibly and effectively.Target audience level: all levels

From regulatory scrutiny to reputational damage and failed deployments, “reckless AI” is no longer a theoretical risk. In fact, leading organizations are proving that trusted AI is the foundation for scaling it successfully. Moderated through real-world scenarios, the session will examine how governance, accountability, and trust frameworks directly impact AI success. This conversation will be hosted by Enza Iannopollo, VP and principal analyst at Forrester, and will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:Based on your experience, what is the status of AI regulation around the world, and what do you expect to see next? Who owns AI governance and risk management in your organization today, and how is that responsibility structured? According to your experience, do you believe that AI governance alone is enough to build trustworthy AI? What else is needed? Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.

Tech leaders are entering Microsoft contract renewals where the shape of the agreement is changing — not just the price. Traditional negotiation levers don’t work the same way when core programs increasingly depend on Microsoft. Join this peer discussion to compare renewal/negotiation moves that are working now. Peers will share how they’re bundling negotiations to create leverage, managing support and add-on programs that can materially increase total cost, and starting nine to 12 months early with demand assessment so the first proposal doesn’t anchor the entire outcome. This conversation will be hosted by Leslie Joseph and Ash Pal and will include open discussion with participants. Please bring your questions, lessons learned, and experiences to share with the group. Questions for discussion:What single lever moved the needle most for you: E5, Copilot, Azure concessions, or competitive pressure? Where did total cost sneak up on you?When did you realize Microsoft had the strongest leverage, and what, if anything, helped rebalance it? Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.

While spend on B2B events remains high, budgets and resources continue to come under massive strain as teams struggle to demonstrate value and justify increased investment.This webinar shares findings from Forrester’s Q1 2026 State Of B2B Events Survey and looks at the challenges leaders face, the changes they're making to their event mix and content, their top priorities and how they're using event technology and AI as they adapt to a complex and dynamic environment.Key takeaways: Explore key findings from Forrester’s Q1 2026 State Of B2B Events Survey. Understand how leaders are approaching budgeting, the mix of events, priorities, and AI among other areas.Take actionable next steps to help you adapt to the new event environment.Target audience level: all levels