Every B2B organization wants to replicate the top performers on their sales team, but what does that really mean? How does a revenue enablement team accomplish this? We’ve got your answers.Key takeaways: Discover strategies revenue enablement can use to observe, differentiate, and document high-performing behaviors.Understand how to use the sales tech stack to discover high-performing behaviors.Learn best practices for instilling selling insights with core sellers to improve sales results across the entire team.Target audience level: intermediate

Accelerate innovation with deeper insights about why layer zero experiences are important, when they will mature, and how organizations are beginning to experiment with them. Layer zero experiences use AI to coordinate interactions across apps, devices, and brands, translating intent directly into action without traditional interfaces. In this webinar, we share the latest expert insights, practical examples, and key steps you and your team can take. Join us to learn how this new engagement model could reshape customer experiences.Key takeaways: Gain an understanding of how layer zero experiences change digital engagement.Identify customer journeys best suited for AI orchestrated experiences.Learn early steps to prepare for cross brand and cross device orchestration.Target audience level: all levels

With compliance deadlines rapidly approaching in Europe and other key markets, the digital product passport (DPP) is set to become part of many organizations’ supply chain, emissions reporting, and circularity initiatives. DPPs will be required for specific products sold in the EU from early 2027, and more products and jurisdictions will follow. In this webinar we introduce the DPP, discuss the current state of DPP readiness, and demonstrate how smart organizations can use necessary investment in systems that support compliance to also offer richer and more engaging product experiences to partners, customers, and prospects.Key takeaways: Learn to recognize the seven key components of a digital product passport.Hear about the current state of legislative readiness in Europe and other key markets.Explore early examples of companies building and maintaining digital product passports.Learn how to rethink your own digital product passport initiatives: a necessary-but-dull compliance tool or an exciting opportunity to reach customers in new ways?Target audience level: all levels

Generative and agentic AI initiatives are exposing a critical reality: Many enterprise data platforms were built for analytics, not for AI systems that need to reason, adapt, and act in real time. Join Forrester VP and principal analyst Noel Yuhanna for an interactive session on the Data Platform AI Readiness Tool, a practical assessment designed to help organizations evaluate whether their data platform is ready to support AI at scale. During this webinar, attendees will learn how to assess their capabilities across key areas including data foundations, architecture, AI data access, model lifecycle management, agentic AI, and governance. The session will demonstrate how to interpret assessment results, identify readiness gaps, and prioritize investments required to build a scalable, AI-ready data platform.Key takeaways: Assess your organization's readiness to support generative and agentic AI on its data platform.Evaluate capabilities across data foundations, architecture, AI data access, governance, and agentic AI.Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into our report, “The Architect's Guide To Agentic AI.”Key takeaways: Discover how enterprise demand is outpacing architectural readiness.Understand the eight pillars of agentic architecture. Learn that governance, testing, and orchestration must evolve to operate at scale.Target audience level: intermediate and advanced

Join this Forrester webinar to understand the findings from The Forrester Wave™: Extended Detection And Response Platforms, Q2 2026. The extended detection and response (XDR) market is changing rapidly; platform providers are beginning to understand the role of AI in future security operations while maintaining core capabilities like endpoint agent management, endpoint detection capabilities, and response automation. Hear about key trends, explore the latest capabilities in today’s XDR platforms, and understand how to use the Forrester Wave evaluation to shortlist the vendors that are the best fit for your organization.Key takeaways: Understand current market dynamics and the latest cutting-edge features of XDR providers.Learn how vendors are incorporating AI into security operations, specifically for triage and investigation.Understand the criteria used to identify the Leaders, Strong Performers, and Contenders, and learn how to navigate the interactive Forrester Wave tool to build a personalized vendor shortlist.Target audience level: intermediate

Tech leaders are under significant pressure to drive AI adoption and show the value of genAI and AI agents. As a result, they often forget that the technology is just one element in ensuring innovation success. Based on the practices of leading firms, we'll discuss five best practices that tech leaders must master to drive AI adoption — and move beyond the pilots!Key takeaways: Discover the five best practices for scaling AI throughout your organization.Learn why applying these practices is as important as having the latest AI technology.Target audience level: beginner and Intermediate

Accelerate innovation with deeper insights about why multi agent systems matter, when they will deliver value, and how early adopters are using them today. Multi agent systems coordinate multiple AI agents to plan, delegate, and execute complex workflows over time, enabling higher order automation. In this webinar, we share expert insights, practical guidance, and key steps you and your team can take. Join us to learn how these systems are evolving and what it takes to deploy them responsibly. Key takeaways: Gain an understanding of how coordinated AI agents support complex workflows.Identify use cases where multi agent patterns outperform single agent designs.Learn the foundations needed for governance, orchestration, and control.Target audience level: all levels

Enterprises make millions of operational decisions every day — to lend or not lend, to price, to extend a limit, to flag a risk. Companies that make these decisions faster and smarter than competitors win, which is why better decisioning must be a technology and business priority. Nationwide Building Society migrated its credit risk decisioning to a cloud-based decisioning platform and shifted ownership of decision logic from IT to its risk team, cutting the time to update decision components by 50% and speeding new strategy implementation by 30%. This case study shows technology and risk leaders how to implement a risk decisioning platform that puts decisioning in the hands of the business.

Most CIOs treat business/technology alignment, a guiding principle of high-performance IT (HPIT), as a baseline capability rather than a source of competitive advantage. Forrester data shows that companies that sustain high-maturity alignment practices grow revenue faster and report stronger value delivery and operating discipline than their peers. That sustained discipline runs across funding, workforce, and operating model decisions, compounding into an advantage that most companies — which are still working on foundational gaps — have yet to build. This report shows how alignment proficiency tracks with measurable business advantage and what separates leaders from the mainstream.