Join Forrester experts and your peers for an interactive presentation that will dive deeper into our report, “The Architect's Guide To Agentic AI.”Key takeaways: Discover how enterprise demand is outpacing architectural readiness.Understand the eight pillars of agentic architecture. Learn that governance, testing, and orchestration must evolve to operate at scale.Target audience level: intermediate and advanced

Join this Forrester webinar to understand the findings from The Forrester Wave™: Extended Detection And Response Platforms, Q2 2026. The extended detection and response (XDR) market is changing rapidly; platform providers are beginning to understand the role of AI in future security operations while maintaining core capabilities like endpoint agent management, endpoint detection capabilities, and response automation. Hear about key trends, explore the latest capabilities in today’s XDR platforms, and understand how to use the Forrester Wave evaluation to shortlist the vendors that are the best fit for your organization.Key takeaways: Understand current market dynamics and the latest cutting-edge features of XDR providers.Learn how vendors are incorporating AI into security operations, specifically for triage and investigation.Understand the criteria used to identify the Leaders, Strong Performers, and Contenders, and learn how to navigate the interactive Forrester Wave tool to build a personalized vendor shortlist.Target audience level: intermediate

Tech leaders are under significant pressure to drive AI adoption and show the value of genAI and AI agents. As a result, they often forget that the technology is just one element in ensuring innovation success. Based on the practices of leading firms, we'll discuss five best practices that tech leaders must master to drive AI adoption — and move beyond the pilots!Key takeaways: Discover the five best practices for scaling AI throughout your organization.Learn why applying these practices is as important as having the latest AI technology.Target audience level: beginner and Intermediate

Accelerate innovation with deeper insights about why multi agent systems matter, when they will deliver value, and how early adopters are using them today. Multi agent systems coordinate multiple AI agents to plan, delegate, and execute complex workflows over time, enabling higher order automation. In this webinar, we share expert insights, practical guidance, and key steps you and your team can take. Join us to learn how these systems are evolving and what it takes to deploy them responsibly. Key takeaways: Gain an understanding of how coordinated AI agents support complex workflows.Identify use cases where multi agent patterns outperform single agent designs.Learn the foundations needed for governance, orchestration, and control.Target audience level: all levels

In this session, we define the 10 nonnegotiable activities that separate adaptive organizations from those constantly reacting to change. Learn how to build an integrated planning architecture that prioritizes outcomes over engagement, uses reliable (not convenient) inputs, establishes explicit decision rights and guardrails to prevent over-rotation, and embeds a continuous cadence across teams. The result: a planning system that holds even as buyer visibility declines and execution becomes more dynamic.Key takeaways: Learn about the 10 non‑negotiables for reliable go-to-market planning and provable impact.Explore core planning considerations in an AI-accelerated, buyer-controlled world.Understand the role of operations and enablement in scaling planning discipline and accountability.Target audience level: all levels

B2B marketing leaders are working through a 2027 planning cycle where persistent volatility, AI-driven disruption, and changing buyer behavior are breaking the direct link between budgets and better outcomes. Redistributing investments across existing allocations or scaling activity uniformly will reinforce legacy approaches and drive fragmentation, not impact. Growth and resilience now depend on using budget as a prioritization tool, making explicit decisions about where to concentrate investment and what to stop funding. New capacity will come from aligning resources with market realities and strategic priorities, concentrating investment, strengthening execution, and driving measurable impact. Join Forrester for this webinar as we navigate the best course to take when planning your 2027 budgets.Key takeaways: Learn how to calibrate investments to better balance revenue and customer obsession.Explore how to invest with focus to foster resilience.Understand what budget items to divest from.Discover how to avoid two common budgeting pitfalls.Target audience level: all levels

Join “Mr. Prediction” Mike Proulx, VP, Research Director, as he leads an exciting interactive discussion with Forrester’s experts and your peers examining the status of Forrester’s 2026 predictions for customer experience.Key takeaways: See which predictions have come true or on track to come true, and the global factors triggering them. Uncover new insights into why some predictions haven’t or won’t come true in 2026 based on Forrester’s expert analysis. Prepare your team and organization for the second half of 2026 with a bonus prediction.Target audience level: all levels

Today’s “pessimism economy” is defined by paradox: Widespread pessimism coexists with resilient spending and strong corporate performance. In this peer discussion we will unpack the structural forces that sustain consumption even as sentiment remains deeply negative. This is a must-attend session for marketers charged with driving growth in uncertain times. This conversation will be hosted by Dipanjan Chatterjee and Jen Sanning and will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:What does value mean to today’s consumer? How has consumer behavior shifted in your brand and category? What is driving short-term results for your business? What is the recipe for enduring and sustainable growth for brand? Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.

AI is accelerating the pace of product innovation and forcing portfolio marketing leaders to rethink how they allocate resources, measure value, and bring offerings to market. Based on Forrester research and emerging practitioner examples, this webinar explores how portfolio marketing teams can shift from feature-centric planning to outcome-based value delivery, modernize launch processes with AI and agents, and build the organizational foundations needed to scale AI-era innovation.Key takeaways: Learn how to align investments and messaging around measurable customer outcomes and proof of value.Discover how to replace legacy launch practices with AI-enabled operating models.Explore how to experiment with emerging AI capabilities without sacrificing differentiation.Target audience level: all levels

Accelerate innovation with deeper insights about why agentic commerce is important, when it will likely pay off, and how others are beginning to use it. Agentic commerce brings AI agents into shopping and procurement experiences, enabling autonomous product discovery, recommendations, and transactions across owned and non-owned environments.In this webinar, we share the latest expert insights, practical considerations, and key steps you and your team can take with this emerging approach to buying and selling. Join us to learn how agentic commerce is evolving and how firms can prepare to unlock value while navigating trust, data, and ecosystem challenges.Key takeaways: Gain an understanding of how AI agents are reshaping commerce and procurement workflows.Identify use cases where agentic commerce can reduce friction and accelerate conversions.Learn the foundational steps required to enable safe, scalable adoption.Target audience level: all levels