In this quarterly update, Forrester’s Research and Product teams share Forrester’s latest critical research calls and review the new features available to help act on them.This quarter, hear Forrester’s unique perspective on the impact AI is having across every function’s 2027 planning decisions and the investment trends enterprises are making to drive growth, productivity, and business outcomes.Key takeaways: Know where to invest, where to optimize spending, and where to experiment to build budgets with confidence and align spending to strategic prioritiesLearn how Forrester AI can practically help you along the waySee Forrester’s research roadmap, plus live Q&ATarget audience level: all levels

How does an organization with 850,000 users and some of the world’s most demanding mission requirements innovate with startup-like speed? The US Department of the Navy tackled that challenge head on, transforming how it evaluates, adopts, and scales technology across the enterprise.Join Forrester’s Lauren Nelson and Justin Fanelli, CTO of the US Department of the Navy, as they discuss the strategies, frameworks, and leadership principles behind the Navy’s modernization journey. Drawing on Forrester’s case study, they explore how the Navy cut deployment timelines from months to weeks, launched 18 innovation pilots in a single year after five years with none, achieved Zero Trust compliance years ahead of schedule, and scaled generative AI across the organization.In this webinar, gain practical insights into the Navy’s “adapt and adopt” approach, including the Innovation Adoption Kit (IAK), methods for linking technology investments to mission outcomes, and lessons for overcoming bureaucracy, technical debt, and slow adoption cycles. Whether you’re in government or the private sector, get actionable ideas for accelerating innovation and delivering measurable business value through technology.Key takeaways: The Navy’s framework for accelerating innovation adoption at scaleHow to balance speed, security, and mission outcomesLessons learned from enterprise AI, cloud, Zero Trust, and platform modernization initiativesHow to build a culture that enables both rapid experimentation and disciplined executionTarget audience level: all levels

As 2027 approaches, it's time to think about where to focus your resources and investments for maximum impact. Join Forrester's Revenue Operations analysts as they discuss what the coming year will hold for B2B businesses. They highlight specific challenges operations leaders should anticipate and offer recommendations to help you shape your investment decisions. Get answers to your questions about how these changes will affect your organization.Key takeaways: Learn how marketing and sales are allocating their budgets today — and how they expect that to change.Hear Forrester's recommendation for specific areas where go-to-market operations teams should increase and adjust investment levels.Target audience level: all levels

This quarterly peer discussion brings together senior B2B marketing leaders to exchange perspectives, compare approaches, and learn from one another’s experiences. Facilitated by a Forrester expert, each session focuses on a timely area of interest while creating space for candid conversation, practical problem-solving, and the sharing of lessons learned among peers facing similar opportunities and challenges. Discussions may touch on topics such as go-to-market strategy, AI adoption, building brand preference, integrated campaign strategy, measurement and communication of marketing’s value, partner growth strategies, organizational design and operating models, and more depending on the priorities most relevant to participants. This peer discussion will explore how marketers are getting the most from AI and surface lessons learned for training on your go-to-market context.This conversation will be hosted by Matthew Selheimer and Mark Ogne and will include open discussion with participants, so please bring your questions, experiences, and perspectives to share with the group.Questions For Discussion: Where have you seen AI create the most value in your marketing organization, and what made those use cases successful?How are you training AI on your company’s go-to-market context, and what lessons have you learned about improving the quality and relevance of outputs?What has surprised you most, positively or negatively, about AI’s impact on your team’s work so far?

Every B2B organization wants to replicate the top performers on their sales team, but what does that really mean? How does a revenue enablement team accomplish this? We’ve got your answers.Key takeaways: Discover strategies revenue enablement can use to observe, differentiate, and document high-performing behaviors.Understand how to use the sales tech stack to discover high-performing behaviors.Learn best practices for instilling selling insights with core sellers to improve sales results across the entire team.Target audience level: intermediate

With compliance deadlines rapidly approaching in Europe and other key markets, the digital product passport (DPP) is set to become part of many organizations’ supply chain, emissions reporting, and circularity initiatives. DPPs will be required for specific products sold in the EU from early 2027, and more products and jurisdictions will follow. In this webinar we introduce the DPP, discuss the current state of DPP readiness, and demonstrate how smart organizations can use necessary investment in systems that support compliance to also offer richer and more engaging product experiences to partners, customers, and prospects.Key takeaways: Learn to recognize the seven key components of a digital product passport.Hear about the current state of legislative readiness in Europe and other key markets.Explore early examples of companies building and maintaining digital product passports.Learn how to rethink your own digital product passport initiatives: a necessary-but-dull compliance tool or an exciting opportunity to reach customers in new ways?Target audience level: all levels

Generative and agentic AI initiatives are exposing a critical reality: Many enterprise data platforms were built for analytics, not for AI systems that need to reason, adapt, and act in real time. Join Forrester VP and principal analyst Noel Yuhanna for an interactive session on the Data Platform AI Readiness Tool, a practical assessment designed to help organizations evaluate whether their data platform is ready to support AI at scale. During this webinar, attendees will learn how to assess their capabilities across key areas including data foundations, architecture, AI data access, model lifecycle management, agentic AI, and governance. The session will demonstrate how to interpret assessment results, identify readiness gaps, and prioritize investments required to build a scalable, AI-ready data platform.Key takeaways: Assess your organization's readiness to support generative and agentic AI on its data platform.Evaluate capabilities across data foundations, architecture, AI data access, governance, and agentic AI.Target audience level: all levels

Cloud has long enabled faster testing, rapid provisioning, and innovation at enterprise scale, but AI is raising the stakes and disrupting the marketplace. In 2026, the shift from commodity cloud to AI-native cloud is accelerating, albeit complicated by economic nationalism. Multicloud complexity, AI cloud cost spikes, and the race to deploy business-facing agentic AI now dominate the enterprise agenda. Cloud leaders must balance rapid AI enablement with cost control and efficient management. This report covers the top cloud trends that tech leaders need to track in 2026.

Organizational spending on learning is high, but many firms continue to struggle to connect these investments with business goals. This is a result of treating learning as a support function rather than a core organizational capability. This essentials report helps leaders understand where to invest and how to design learning programs that support employee skills development and drive organizational outcomes.

In Forrester’s High-Performance IT Survey, 2026 , 58% of technology pros report having comprehensive security operations (SecOps) visibility with adaptive detection, orchestrated response, and closed-loop feedback mechanisms; 28% report partial visibility and 13% limited visibility. Organizations with partial or limited SecOps visibility struggle with a lack of investment and have difficulty maximizing existing investments in technology and other resources. It’s vital to realize the value of existing investments and prioritize those that improve visibility and tailor SecOps to specific business needs. This is a snapshot of Forrester’s data on the current state of detection and response in IT organizations.