The merger of revenue enablement platform (REP) archrivals Seismic and Highspot is now complete. The combined company positions itself as a go-to-market (GTM) performance company focused on revenue execution rather than traditional enablement, serving thousands of customers and millions of users while investing more than $100 million annually in R&D. The important “What’s next?” following […]

Localization service providers (LSPs) help organizations expand localization across global touchpoints, manage risk for sensitive content, and modernize infrastructure in organizations with varying maturity levels. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario focus. Global marketing, product, and content leaders should use this report to understand the value they can expect from an LSP, differentiate providers, and investigate options based on size and market focus.

A modern, well-integrated B2B sales tech stack is increasingly critical to companies’ ability to win, serve, and retain their customers. To accelerate their performance in B2B sales, organizations are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 20 technology categories that support B2B sales. B2B sales, sales operations, revenue operations, and revenue enablement professionals should read this report to shape their company’s investment approach to these technologies.

Authentic, strategic, scalable marketing is more critical than ever to support B2B marketing’s purpose of driving business growth. To accelerate their performance, marketing leaders are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 21 technology categories that support B2B marketing. B2B marketers should read this report to shape their company’s investment approach to these technologies.

The revenue enablement platform (REP) market just crossed a pivotal threshold. In the span of six months, we’ve seen two major mergers: first, Showpad and Bigtincan and, now, Seismic and Highspot, which announced their intent to combine in a move that unites two of the largest and most visible content‑native platforms in the space. This […]

GenAI and machine translation promise instant multilingual reach across websites, apps, support flows, and internal tools. But when leaders treat localization AI as a switch to flip rather than a strategy to design, they quickly erode quality, safety, and brand trust. Research shows that large language model (LLM) safeguards don’t reliably carry over beyond English, […]

Abraham Lincoln famously said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Localization AI — the combination of AI and machine translation with workflow automation and quality controls — enables businesses to operate as multilingual, multicultural entities. Preparation is essential to avoid public embarrassment, because localization AI is more complex than many business leaders think. It requires understanding and sophisticated management of language structure, workflows, information architecture, and technology. This report outlines the changing role of localization AI, where risks lie, and the success factors for a smooth transition.

You can use revenue enablement platforms to equip sellers to engage buyers on their terms, accelerate seller skill development and readiness at scale, and deliver unified insights that elevate enablement impact. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case. Enablement, sales, and marketing leaders should use this report to understand the value they can expect from a revenue enablement platform vendor, learn how vendors differ, and investigate options based on size and market focus.

Modern translation management systems (TMSes) that are built for enterprises have evolved far beyond table stakes translation functions, enabling customers to support accurate, automated, on-brand localization AI across all functions and applications. “The Forrester Wave™: Translation Management Systems, Q3 2025” explored the varying strategies of 12 vendors striving to help enterprises scale their localization efforts. This report outlines some of the more notable patterns and differentiators that emerged from Forrester’s evaluation, insights about customer benefits and frustrations, and recommendations for next best actions.

Digital content will continue to be shaped by enterprises both investing in and looking to gain practical business value from genAI solutions. Here’s how we foresee digital content evolving.