And just like that, another major streaming consolidation deal is in the works. Fox Corp. has agreed to acquire Roku in a $22 billion cash-and-stock deal, bringing together one of the largest owners of live sports and news with one of the most widely used connected TV platforms. The deal gives Fox access to more […]

The real question has always been what comes next — i.e., whether the merger ultimately clears the higher regulatory and political hurdles that still stand between today’s vote and a deal close.

Following a dramatic and politically charged bidding process, Warner Bros. Discovery’s proposed acquisition of Paramount has entered its most consequential phase. On April 23, WBD shareholders will vote on whether to approve the deal — a decision that would further concentrate market power across film, TV, streaming, and news. At stake is the future of […]

Marketing, customer experience, and digital business leaders in consumer-facing businesses are navigating rapidly evolving markets, stoking uncertainty for both consumers and businesses. So far, the US economy has largely continued to grow despite upheaval. Don’t be lulled into thinking that this economy is the new normal. Instead, buckle up for the rest of 2026: Consumer business leaders must optimize their focus and spend with extreme discipline and creativity, master change management, and ratchet up their risk management discipline.

There’s no shortage of apocalyptic articles baiting CMOs into believing AI will make their role irrelevant: “Will the CMO exist in 2030?” “The CMO role, as we know it, is going extinct,” and “the death of the CMO,” to call out just a few. Yes, AI is already impacting the CMO role — and it […]

To harness the impact of AI, CMOs must navigate a fundamental tension: They need a clear, growth‑anchored vision while also making room to lead through the uncertainty this disruptive technology creates. Doing so requires CMOs to own the role of change leader in order to become a better growth leader — constantly striking the right balance between AI automation and the human touch. CMOs: This is no easy feat, but rest assured, we’ve got your back. This report helps CMOs (B2B, B2C, and B2B2C) understand AI’s current and future impact on their responsibilities and how to prepare for a new level of growth accountability.

Consumers don’t stand still. And neither can the brands trying to reach them. Attitudes shift, expectations evolve, and new behaviors emerge faster than most CMOs can track. That’s why Forrester invests so heavily in understanding consumers in real time. One of the things I love most about Forrester is the sheer depth and breadth of […]

Tomorrow (March 21, 2026) marks two decades since Jack Dorsey (Twitter cofounder) posted the very first tweet. I created my Twitter account in January 2008 while working for one of the first social media marketing agencies. Back then, Twitter was a delightful enigma — a first-of-its-kind media platform that each of us in the advertising […]

Streaming is now big enough (and culturally influential enough) that these deals no longer live in a purely economic lane. If you think you know how this streaming saga will conclude, think again: Expect more high‑stakes corporate drama ahead.

Meta will begin testing paid subscriptions on Instagram, Facebook, and WhatsApp in “the coming months.” How much will it cost? Unknown — pricing has yet to be announced. But subscription tiers will reportedly offer upgraded AI tools with productivity and creativity features. This includes expanded Meta AI capabilities, integration of the company’s newly acquired Manus […]