Gina Lambright,

Gina Lambright

Executive Partner

Gina brings more than 25 years of marketing leadership experience to Forrester’s B2B research practice. As an executive partner, she works closely with C‑level marketing and growth leaders to translate strategy into action and accelerate business outcomes. Gina leverages Forrester’s research, data, and frameworks to support clients across critical initiatives, including go‑to‑market (GTM) transformation, brand and positioning, demand and revenue optimization, and organizational alignment. Her expertise spans B2B marketing strategy, product and brand marketing, demand generation, integrated GTM execution, and leading marketing organizations through periods of change and growth.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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