Featured Blogs

Hear from the winners of the Forrester B2B Return On Integration Honors and Program Of The Year Awards at our upcoming B2B Summit EMEA for inspiring stories of business transformation and value delivery.

My new report dives into why making accessibility a component of vendor selection is good for business and how to do it.

The EU AI Act is here. Get a detailed look at its enforcement schedule and learn why you should treat the legislation as a minimum standard, not a best practice.

Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.

To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks.

To launch and sustain successful sales initiatives, revenue enablement teams should embrace all three phases of the Change Management Model as a guide for managing initiatives: set the stage, put the plan in motion, and make the “new” seem like business as usual.

Public cloud may be the major underpinning of enterprise infrastructure strategies, but it comes with risks. Learn the top three cloud trends that CISOs and security leaders need to be aware of in this preview of our upcoming Security & Risk Summit on December 9–11.

In recognition of National Insider Threat Awareness Month, we’ve gathered up some helpful focus areas and next steps to reduce your exposure to insider risk. Learn more at our upcoming Security & Risk Summit in Baltimore on December 9–11.

Having conversations with clients and learning from their experiences often yields new perspectives on familiar topics. We know that research must have a clear objective, be actionable, and be aligned with business goals, but is there more to consider? What does “good” research look like?

As a former hockey mom, I assure you that there is nothing quite as pungent as a travel-team hockey bag. Adolescent sweat, steamy equipment, and skates with remnants of ice all shoved into a giant bag with no ventilation makes for a breeding ground for fungus and bacteria. But ask any player, coach, or hockey […]

Learn the four key questions you need to ask when developing your generative AI business case and move forward with AI copilot investments.

Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world. At the Summit, you will get the opportunity to […]

Culture change is necessary for an organization to be more customer obsessed and deliver better customer experiences. That culture change requires specifying the customer-focused behaviors that lead to customer loyalty. CX Cast co-host Angelina describes the process to determine and assess your organization’s ideal behaviors and drive adoption of targeted behavior change to align with customer and business priorities.

In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies. At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. Here’s a sneak peek into the value-packed sessions you won’t want to miss. It’s Time […]

Much of the boardroom enthusiasm for generative AI stems from the belief that AI will save money through automation. But automation alone hasn’t ever changed the world. Get a look beyond the current genAI bubble as we analyze the foundations of the real changes coming in a new report.

“Please be advised that your call may be recorded for quality assurance and training purposes.” We’ve all heard this message at some point — a familiar prelude to countless conversations worldwide. This disclosure has remained largely unchanged over the years but may no longer serve any purpose. The bar for what’s considered legally acceptable consent […]

We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Get the story behind the story in this post.

Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.

As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.