Featured Blogs

Bringing the opportunity into focus is what will unleash the power of fit and intent in a way that frontline marketers can act upon.

Emerging technology ecosystems are at the cutting edge of innovation, bringing breakthrough solutions to market faster and at a reduced cost. In insurance, this means shorter repair times, lower claims costs, and better CX.

A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enabler of this strategy are the adaptive practices that facilitate collaboration, coordination, and continuous improvement across departments, business units, and partners. Adopting these practices can drive value, support innovation, and position your company for customer-obsessed success.

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives. To be considered, applicants must show that they have […]

We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.

With Forrester’s B2B Summit EMEA fast approaching, the call for entries is now open for our coveted B2B Return On Integration Honors and Program Of The Year Awards. If you’ve delivered a B2B sales or marketing initiative that you believe to be best in class in the last 12 months, this is your opportunity to […]

What do organizations use VRM for? Learn the five top use cases in this preview of our new report: The Vulnerability Risk Management Landscape, Q2 2023.

Forrester is partnering with The Open Group on the 2023 EA Awards. Find out how to apply.

Enterprises accrue technical debt by hurriedly writing new code and deploying more software to keep up. If not properly managed, that technical debt will lead to poor business outcomes. Learn how technology lifecycle management can help.

A blog from Amazon has been buzzing in the IT industry: A monolithic architecture produced superior performance compared to a serverless microservices approach. It reduced infrastructure cost by over 90% and increased scaling capabilities. So are microservices dead? Is it time to go back to the monolith? To answer like an architect: It depends.

Premium loyalty programs charge a fee for access to membership or a program tier. These can be one-time fees (REI — $30 once for a lifetime) or monthly/annual fees (Amazon Prime, Walmart +). In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

We identified the platform best practices found in the other submissions to the inaugural TSI Awards. We added the submitting companies’ real-world examples to help you understand the full future fit platform strategy and see how it could support your organization.

With the convergence of demand and account-based marketing (ABM) accelerating and the two disciplines becoming increasingly indistinguishable, many ABM practitioners are wondering whether there will still be a home for “classic” one-to-one ABM. Despite years of success with one-to-one ABM as a practitioner and guiding clients to similar results, I will confess to frequently advising […]

Our newly-published Vendor Landscape for Commerce Search and Product Discovery lists the 28 most notable vendors in the space and details the 10 most important use cases they’re focusing on for clients today.  

The Forrester Wave™: Managed Detection And Response (MDR), Q2 2023 is live! The MDR market continues to redefine what it means to offer a successful security service with high client satisfaction and retention rates and, as a result, extraordinary growth rates. For now, no single vendor dominates the MDR market, but providers bringing endpoint detection […]

AI was center stage at Google I/O 2023 and much of it was generative AI (GenAI). Get a detailed analysis of the event including why enterprises need to focus on the launch of PaLM 2 and Vertex AI.

Google I/O, Google’s annual product showcase, displayed a very strong AI focus this year. We saw little new hardware, and even with Google’s “add AI to all the things” strategy, most improvements were incremental, not groundbreaking. If you haven’t already, read Google I/O 2023: As Far As The AI Can See to get up to speed […]

Today is Global Accessibility Awareness Day (GAAD), a day focused on digital accessibility and inclusion. Why do we need a day dedicated to this? 

Aligning customer experience, marketing, and digital functions around customer needs fuels growth for B2C companies. VP and Group Director Melissa Parrish explains how to build and rev a B2C customer-obsessed growth engine.