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Want To Improve Employees’ Insights-Driven Decision-Making? Data Literacy Programs Alone Won’t Help

Kim Herrington November 23, 2022
In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.
Podcast

An Inside Look At Forrester’s Top 10 Emerging Technologies Report

What It Means 18 hours ago
Which emerging technologies should be on your radar in the year ahead? VP, Emerging Tech Portfolio Brian Hopkins and VP, Principal Analyst Julie Ask walk through Forrester’s list of the top 10 emerging technologies to watch.
Blog

Predictions 2023: Evolving Risks And Recession Fears Will Redefine Insurer Strategies

Ellen Carney 1 day ago
The global insurance industry will face a challenging market in 2023, with policy lapses, lower IT spending, and insurtech turbulence.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

Blog

All I Want For Christmas Is An Accessibility Expert

Gina Bhawalkar 2 days ago
Twenty-seven percent of design teams plan to hire accessibility experts in the next 12 months. Learn what success in the role requires.
Blog

A Look Inside The Forrester-WISP Partnership: A Q&A With Rachel Tobac

Allie Mellen 2 days ago
The chair of the board at Women in Security and Privacy (WISP) discusses the organization's work and how companies can partner with it to foster diversity in cybersecurity.
Blog

Open Banking Adoption Is On The Cusp Of Robust Growth In Europe

Jacob Morgan 4 days ago
Forrester’s European open banking forecast predicts a doubling of the adoption of open banking across countries, and use cases, from 2022 to 2027.

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Blog

Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand

Fiona Mark 3 hours ago
The last six months of labor headlines have been a switcheroo for anyone following the tech industry. We’ve gone from heady reports of companies competing to buy talent and onboarding hundreds of new employees every week to almost daily reports of the latest layoffs. Perhaps the greatest bubble indicator was that in 2021, there were […]
Blog

Crucial Intel: Customer Obsession Matters

3 hours ago
This blog was written in collaboration with Anna Synakh. Intel, a tech giant with over 121,000 employees, sets an example for organizations that are considering becoming more customer obsessed. Despite its size and complexity, Intel has made big strides in all three customer obsession competencies: leadership, strategy, and operations. In our new report, Case Study: […]

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

Identifying Your Critical Chat Integrations For Employee Enablement

William McKeon-White 4 hours ago
… Or, What We Should Plug Into Slack, Teams, And Other Chat Platforms Over the past decade, chat platforms have become a fixture of the workplace (yes, somehow it’s already been more than 10 years). This is due to them supporting rapid informal communication as well as their extensibility. For years, organizations have had success […]
Blog

Does My RO&I Or Sales Engagement Platform Need To Be Native To Salesforce?

Seth Marrs 1 day ago
Have you considered buying a revenue operations and intelligence (RO&I) or sales engagement platform? If so, you’ve likely seen vendors touting the benefits of their native Salesforce capabilities. That’s a good thing, right? Most clients I’ve spoken with believe a native application is a positive feature. Vendors know this and look for any opportunity to […]
Blog

Benchmarks Help European IT Leaders Make Critical Investment Decisions

Dario Maisto 2 days ago
Benchmark data can support the decision-making process, but it can also mislead and bring decision-makers to the wrong conclusions. My recent report, 2022 IT And Digital Budget Benchmarks, Europe, presents relevant benchmark figures to support European technology leaders’ decisions. What To Expect From This Report European IT leaders ask plenty of questions about benchmarking. In […]
Blog

Endpoint Management 2023: It’s Back To The Basics

Andrew Hewitt 2 days ago
A few weeks ago, I had the opportunity to attend the Tanium Converge conference in Austin, Texas. There’s been a lot of buzz around Tanium in the industry lately, especially with the company’s recent partnership with Microsoft, its software bill of materials (SBOM) release, and continued marketing of a new term: converged endpoint management, or […]
Blog

Meet The New Executive Partner Covering Security And Risk: David Levine

David Levine 3 days ago
I am excited to join Forrester as the newest executive partner (EP) working with our security and risk clients and bringing my experiences over the past almost-three decades to the table! The CISO continues to play an ever-increasing critical function within organizations not only charted to protect the company, and its clients, but as a […]

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

Blog

Learnings From Our Hybrid Cloud Management Forrester Wave™

Tracy Woo November 23, 2022
This blog piggybacks off of my last post regarding the management evaluations I’ve been working on in 2022. As previously noted, they take a lot of effort but deliver high value — a lot of which can’t be captured in a single report. I already shared my tidbits of advice for the cost management evaluation. […]
Blog

Capitalize On Search Marketing’s Evolution With Two New Reports

Nikhil Lai November 22, 2022
In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 2022, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. As search budgets grow, the medium is changing radically. […]
Blog

Adopt Inclusive Design Practices That Put Users First This Holiday Season

Senem Guler Biyikli November 22, 2022
Incorporate inclusive design this holiday season by prioritizing digital accessibility, using inclusive language, and showing that you care.
Blog

Learnings From Our Cloud Cost Management Forrester Wave™

Tracy Woo November 21, 2022
It’s been a grand spring, summer, and fall of Forrester Wave™ evaluations for me. These evaluations are time-intensive. I’ve spent many nights, weekends, and early and late hours on two separate cloud management evaluations. The participating vendors each spent long hours submitting answers to detailed questionnaires, lining up customer references and executive briefings, and preparing […]
Blog

B2B Revenue Engine Alignment: A Cultural Transformation That Begins With Customer Obsession

Laura Cross November 21, 2022
A customer-obsessed organization requires an optimized revenue engine. Revenue engine alignment maximizes the buyer’s experience and, in turn, the success of the organization.

Avoid These Seven Pitfalls Of Cloud Modernization

Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success

Blog

How We Picked The 2022 Top 10 Emerging Technologies

Brian Hopkins November 21, 2022
Out of the hundreds of technologies that Forrester tracks, we landed on 10. (And, no, they don't include the metaverse.) Here, we break down our selection process.
Blog

Announcing The Public Cloud Market Outlook, 2022 To 2026

Lee Sustar November 21, 2022
The four biggest public cloud providers are intensifying their struggle for market share.
Blog

Slow And Steady: Steps To A Successful Total Economic Impact™ Study With Forrester

Jonny Cook November 21, 2022
Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.
Blog

Design Do’s And Don’ts For Retailers This Holiday Season

Senem Guler Biyikli November 21, 2022
Retailers can improve their websites and boost customer experience this holiday season by applying these tips.
Blog

The NVIDIA/Microsoft AI Supercomputer Cloud Is A No-Brainer

Tracy Woo November 18, 2022
This week, NVIDIA announced a multiyear collaboration with Microsoft to build a cloud-based artificial intelligence supercomputer. With this partnership, Microsoft Azure will be the first public cloud to leverage NVIDIA’s full AI stack — chips, networking, and software. More specifically, the supercomputer will be powered through a combination of Microsoft Azure’s scalable ND- and NC- […]

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

Data Sovereignty Battles Continue To Dominate The European Public Cloud Market

Dario Maisto November 18, 2022
The battle between hyperscalers and European cloud providers to conquer the European public cloud market is getting more contentious over the issue of data sovereignty. It now involves new actors, new concerns, and new weapons. Here a few of the main facts that will most probably influence the European cloud scenario moving forward. Growing Complexity […]
Blog

The Best Enterprise Transformation Program Is Yet To Be Made

Indranil Bandyopadhyay November 18, 2022
Check out key takeaways from this year’s EY Global Data & AI Summit.
Blog

Anticipate Your Customers’ Next Best Experiences

Julie Ask November 17, 2022
The future of experiences will be driven by analytics, and many of them will be anticipatory.
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