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The Key To AI Success? Don’t Start With The Technology

Katie Linford December 23, 2024
With all the relentless buzz about AI, it’s easy to start with the tool and then go searching for a way to use it. The problem with that is you’re letting the technology, not your customers and your goals, drive your strategy. Set your company up for success with AI by following these steps.
Blog

Align B2B Strategy, Planning, And Execution To Achieve Growth With Precision And Purpose

Laura Cross 23 hours ago
Translating corporate strategy into actionable plans at the product, revenue, functional, and operational levels is no easy feat. Learn how teams can do this successfully.
Blog

A TikTok Ban Is More Likely, But It Might Not Go Dark

Kelsey Chickering 4 days ago
The US Supreme Court seems to be leaning toward upholding the law to require TikTok’s divestiture or have it face a ban, but this doesn’t mean that we’re at the end of the road.

Navigate 2025 With Our Predictions Insights

Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.

Podcast

Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards

What It Means 5 days ago
What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forrester’s Technology Strategy Impact Award, Best Buy and First Student.
Blog

Meta’s Content Moderation Pivot Reflects A New Political Climate

Kelsey Chickering 7 days ago
Meta's announced pullback in its content moderation policies reflects a growing shift in American sentiment around anti-censorship and free speech. What could it mean for the user experience and for ad dollars?
Blog

How Do You Create AI Advantage?

Ted Schadler January 6, 2025
AI advantage does not come simply by giving employees access to the latest generative AI tools. To truly harness AI effectively, organizations must build their knowledge capacity. Find out how to get started in this preview of a new report.

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Blog

It’s 2025: Is NVIDIA’s Cosmos The Missing Piece For Widespread Robot Adoption?

Craig Le Clair 17 hours ago
NVIDIA’s announcement of a foundation model platform to support development of robots and autonomous vehicles aligns well with one of our automation predictions for 2025: that one quarter of robotics projects will work to combine cognitive and physical automation. Many of the examples NVIDIA showed featured humanoid robots, but Cosmos is equally relevant to autonomous […]
Blog

The 2025 NRF Innovators: 50 Tech Solutions Solving Retail Problems

Sucharita Kodali 4 days ago
Which technologies made the list of 2025 NRF Innovators and what sets them apart? Find out this in this preview of a new report created in partnership with the National Retail Federation Innovation Advisory Committee.

2025 Tech Predictions: Your Must-Have Guide

From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.

Blog

Full-Funnel Advertising Makes Poppi Famous

Nikhil Lai 4 days ago
America’s soda market is very difficult to disrupt. The market is massive — nine of 10 US households buy soda — and dominated by a few iconic incumbents. Nonetheless, challenger brands have tried to take share. Orbitz, whose soda looked like a potable lava lamp, lasted less than a year. Jolt Cola packed a punch […]
Blog

The Enterprise Architecture Tool Market Starts 2025 With A Notable Merger

Stéphane Vanrechem 4 days ago
In a Forrester landscape report published in May 2024, we predicted that M&A activity would continue to change and disrupt the enterprise architecture management suite (EAMS) market. This trend started in 2023, continued throughout 2024, and now, amazingly, as we enter 2025, the market has reached a further peak with three of the leading players, […]
Blog

Modernize Marketing With CRM Marketing Services

Stephanie Liu 4 days ago
From marketing service provider to CRM marketing services … what’s in a name? An evolution and some confusion. More agencies are going to market with “CRM services,” which also spans Salesforce consulting partners to contact-center outsourcers. My new report, CRM Marketing Services Evolve To Meet Changing B2C Marketer Needs, examines what CRM marketing services entail […]
Blog

Key Insights From The Forrester Wave™: Experience Optimization Solutions, Q4 2024

Chiara De Gasperin 4 days ago
Adding or improving digital experience is a top priority for organizations looking to improve their customer experience. Learn how experience optimization solutions can help do this by ingesting and analyzing data to generate insights and deliver personalized digital experiences.
Blog

How Nationwide Building Society Upgraded Its Marketing Mix Model

Emily Collins 5 days ago
Learn how a new marketing operations team made marketing mix modeling a well-oiled machine in this case study overview.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

Get Ready For A Wild Ride: What Proposed Appointments Mean For US Healthcare

Arielle Trzcinski 5 days ago
The ride for healthcare leaders is about to get wild. Before the election, healthcare stood at a critical precipice. Now the industry is bracing for a reckoning under the second Trump administration. The potential policy shifts are becoming clearer as the inauguration nears. Although confirmations are still pending, six key individuals slated for top healthcare […]
Blog

Improving CX Can Drive More Than One Billion Dollars In Revenue (2024)

Maxie Schmidt 5 days ago
Each year, we calculate how much business growth improving Forrester’s Customer Experience Index (CX Index™) by one point drives. For 2024, we published the results in the report, How Customer Experience Drives Business Growth, 2024. The report includes the dollar upside of improving CX Index by one point for 12 industries: airlines, luxury auto manufacturers, […]
Blog

Energize Your Journey Portfolio: Optimize Journey Value For Customers And The Business

Joana de Quintanilha 5 days ago
Do You Know What Your Energy Takers And Energy Givers Are? Knowing what your energy takers and energy givers are is an important step in managing your personal energy and productivity. Energy takers are too much screen time, overthinking, clutter and mess, dehydration, sitting for too long, and setting unrealistic goals. Energy givers are sunlight, […]
Blog

NPS: Most Industries Should Focus On Eliminating Detractors To Boost Growth

Maxie Schmidt 5 days ago
Are you a customer experience (CX) leader at a company using Net Promoter Score℠ (NPS)? Then you must be the most knowledgeable person on exactly how a change in NPS affects your organization’s key business metrics. Only then can you answer these critical questions: Where should you focus? Will you focus on CX improvements that […]
Blog

Getting Smart On Content Intelligence

Phyllis Davidson 6 days ago
Content intelligence provides a data-based framework for marketers to harness predictive and generative AI to uncover buying signals and exchange value with buyers and customers through the differentiated experiences they demand.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

Prepare For Geopolitics To Impact Your European Nearshore Strategies

Jeffrey Rajamani 6 days ago
Given the uncertain geopolitical times we are in, adapting your sourcing strategies by revisiting location strategies is more important than ever. Get some practical tips on how technology decision-makers can adapt their nearshore location strategies to meet the new realities.
Blog

The Future Of Mobility Will Be Connected, Autonomous, Shared, Electric — And More

Paul Miller 6 days ago
The automotive sector’s vision of cars that are connected, autonomous, shared, and electric (CASE) becomes more interesting when it’s applied to the entire mobility ecosystem, which is what we’re doing at Forrester.
Blog

Accelerating US Government Modernization With Open-Source And Agile Development

Devin Dickerson 7 days ago
The US government doesn’t have an innovation problem, it has an adoption problem. Find out what makes open-source and agile adoption a unique proposition for government organizations.
Podcast

386: Forrester Predictions 2025: Customer Experience

The CX Cast January 7, 2025
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Senior Analyst Christina McAllister and CX Cast host Martin Gill team up to explain how Forrester’s 2025 CX predictions came together.
Blog

Mastering The Digital Seas: A Guide To E-Commerce Precision

Christina Schmitt January 7, 2025
Ninety-one percent of B2B buyers face online purchasing barriers, our recent survey data shows. Find out how these six principles of more impactful e-commerce measurement can help.

Join Us Live: Key 2025 Tech & Security Predictions

Get ahead with insights from Forrester analysts. Join us on Jan. 30 for a webinar on our 2025 predictions covering the future of technology and security, from rising cyberthreats to the impact of AI and automation.

Blog

Navigate APAC’s Current Digital Payments Landscape

Meng Liu January 6, 2025
As we step into 2025, the APAC region stands at the forefront of a global financial transformation. Learn five key trends shaping the digital payments landscape across six key APAC markets in this preview of our new report.
Blog

Engineering Metrics: The Elephant In The Room

Andrew Cornwall January 6, 2025
With the growth of generative AI, developer productivity is on everyone’s mind these days. But measuring developer productivity is challenging. Learn how focusing on alignment can help eliminate the elephant in the room.
Blog

The Forrester Wave™: All-In-One Event Management Platforms, Q4 2024 — Navigating The Evolving Event Tech Landscape

Conrad Mills January 6, 2025
The B2B event technology landscape has continued to transform apace over the past two years. In this environment, standalone virtual event platforms have struggled as leading vendors have broadened their capabilities to support a wider range of event types. Despite these expanded capabilities, enterprises continue to run multiple, overlapping event technology platforms, with 22% of […]
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