Featured Blogs

Blog

The GenAI Imperative

George Colony September 7, 2023
Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies, for which we typically advise a cautious approach, we believe you must act on genAI now.
Podcast

Managing The Privacy Risks Of Generative AI

What It Means 5 hours ago
Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid.
Podcast

How Will Generative AI Change B2B Marketing?

What It Means September 21, 2023
For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

The Good, The Bad, And The Ugly: The Role Of Trust In Insurance Fraud

Ellen Carney September 20, 2023
Fighting insurance fraud is only feasible with synergies among the people, process, and technology domains. Find out more in this preview of our upcoming Security & Risk event.
Blog

Were Our Predictions For 2023 Correct?

Sharyn Leaver September 20, 2023
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.
Blog

Revenue Operations: Nine Myths And Two Realities

Laura Cross September 15, 2023
Revenue operations has exploded in popularity, but misconceptions about it abound. Here, we reveal nine common myths and highlight two key realities.

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Blog

AI Pushes The Metaverse Into The Horizon At Meta Connect 2023

Mike Proulx 12 hours ago
AI dominated Mark Zuckerberg’s opening keynote at Meta Connect today — mentioned within the first 10 seconds and dozens of times throughout. Absent was the term “metaverse,” which was referenced just a couple of times at best. There were no updates about Horizon Worlds. It’s not unexpected. Forrester predicted a metaverse winter for 2023. And […]
Blog

Should You Care About Developer Productivity?

Christopher Condo 13 hours ago
A recent report regarding developer productivity has set the dev world abuzz. Without going into too many details, the notion that one can effectively measure individual developer productivity has been a controversial topic since the dawn of the mainframe. Quotes from the report, such as “enable […] highest-value developers to do what they do best: […]
Blog

ASIS GSX 2023: Physical Security Insights From Deep In The Heart Of Texas

Brian Wrozek 15 hours ago
ASIS International, the largest membership organization for security management professionals, brought the 2023 Global Security Exchange (GSX) to my hometown of Dallas, Texas. The main attraction of this premier physical security event was the keynote delivered by the 43rd President of the United States, George W. Bush. The five-day event provided ample networking opportunities, over […]
Blog

The Future Of Insurance: A Look At What Lies Ahead

Indranil Bandyopadhyay 16 hours ago
Forrester analyzed past industry performance and top consumer, regulatory, competitive, and tech trends to help insurers succeed in the next decade.
Blog

Forrester Reviews And Scores Indian Mobile Banking Apps: What We Learned

Pushpa Marwal 23 hours ago
India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]
Blog

Despite Economic Headwinds, Malaysian Banks Continue To Improve CX Quality

Tom Mouhsian 1 day ago
How customers perceive a brand influences how much they are willing to spend with the brand, whether they will recommend it to others, and how likely they are to forgive the brand’s missteps. Our annual Customer Experience Index (CX Index™) benchmarking study, which has been conducted in Malaysia since 2021, answers the question, “Which banks […]
Blog

At Its Innovation 2023 Event, Intel Is Focused On AI Developers

Brian Hopkins 2 days ago
Get Forrester's key takeaways and unique insights from the recent Intel Innovation 2023 conference.
Podcast

323: How To Connect With Stakeholders On CX

The CX Cast 2 days ago
CX pros are used to focusing on the customer, often using tools like personas and workshops to create stellar customer experiences. This week, Forrester Senior Analyst Su Doyle makes the case for using those same strategies to prove CX value internally.
Blog

Revenue Waterfall Functionality To Look For When Choosing Revenue Technology

Simon Daniels 3 days ago
Here’s what to consider when evaluating platforms as part of adopting an opportunity-based waterfall.
Blog

Standalone ESG Reporting Solutions Do Not Help Clients Build Reliable ESG Management Platforms For CSRD

Raluca Alexandru 3 days ago
Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law. ESG leaders often grapple with significant […]
Blog

Salesforce Debuts New High-End Editions For Sales And Service

Liz Herbert 6 days ago
As Salesforce quietly debuts a new tier to customers, the advice for buyers is simple: do the math. Learn more in this post.
Blog

Splunk Is Good For Cisco, But Cisco Needs To Convince Splunk Customers That Cisco Is Good For Them

Allie Mellen 6 days ago
Find out what Cisco's $28 billion planned acquisition of Splunk could mean for both observability and security.
Blog

Low-Code Opens Up New Opportunities For Marketers To Elevate And Control Martech

Joe Stanhope 6 days ago
Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department. Marketing adoption of low-code appdev is still nascent, but the […]
Blog

Serverless Functions Hold A Lot Of Promise … And Potential Security Flaws

Janet Worthington 7 days ago
Full stack developers are concerned with accessibility, usability, reliability, scalability, and performance. So, who's responsible for the security of an application?
Blog

A Potential EU Ban On “Climate-Neutral” Terms And Labels Will Force CMOs To Revisit Their Communication

Thomas Husson 7 days ago
The European Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information. Generic Environmental Claims Will Be Banned Specifically, terms such as “environmentally friendly,” “natural,” “biodegradable,” “climate-neutral,” or “eco-” will be banned without proof of recognized excellent environmental performance relevant to the claim. […]
Blog

Announcing The Forrester Wave™: Vulnerability Risk Management, Q3 2023

Erik Nost 7 days ago
Vulnerability risk management (VRM) solutions look very different today than they did in 2019. Learn what's changed in our new Wave report.
Blog

Saying Goodbye To MQLs: When Should We Create The Opportunity Entity?

Terry Flaherty 7 days ago
In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

Forrester’s 2023 Enterprise Architecture Awards Winner And Finalists For APAC

Sam Higgins September 20, 2023
Learn how our APAC Enterprise Architecture Award winner and finalists use outcome-driven enterprise architecture for business success.
Blog

Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC

Frederic Giron September 20, 2023
Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.
Blog

New Research: Will AI Kill The Low-Code Market? 

John Bratincevic September 20, 2023
The short answer is no but the long answer is much more intriguing.
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