Featured Blogs

The U.S Surgeon General’s recent warning on alcohol consumption and cancer risk came at a time when many consumers are participating in dry January. New terms like sober-curious are being used. Demand for “sober bars”.  But rather than getting caught up on the pessimistic future of alcoholic beverage companies or the food and beverage industries, […]

MAD Services Deliver Cool New Products While Transforming Your Development Capabilities Modern application development (MAD) services represent the next wave in custom application development services. Emerging from the convergence of current and past services such as application development management services (ADMS), digital transformation services (DTS), digital product engineering services (DPES), and broader application modernization services […]

Today, Google announced that it will include “the best of Google AI” in its Workspace Business and Workspace Enterprise plans, without the need to purchase an add-on. Will this make Workspace more competitive against Microsoft 365?

The wildfires in Los Angeles have torn through roughly 30,000 acres so far, devastating multiple communities. This inferno is the most destructive natural disaster in LA County’s history.

Leading banks are leveraging mature and emerging technologies, customer insights, and data to enhance customer experience, increase customer engagement, and drive business growth.

Every year, Forrester looks to the future to predict what we think will happen across industries, geographies and technologies. In this episode, Forrester Research Directors David Hoffman, Oliwia Berdak, and CX Cast host Martin Gill team up to go over Forrester’s 2025 Financial Services predictions.

Get three key takeaways from Forrester’s recent review of North American investing sales websites in this preview of a new report.

Which technologies made the list of 2025 NRF Innovators and what sets them apart? Find out this in this preview of a new report created in partnership with the National Retail Federation Innovation Advisory Committee.

America’s soda market is very difficult to disrupt. The market is massive — nine of 10 US households buy soda — and dominated by a few iconic incumbents.

In a Forrester landscape report published in May 2024, we predicted that M&A activity would continue to change and disrupt the enterprise architecture management suite (EAMS) market. This trend started in 2023, continued throughout 2024, and now, amazingly, as we enter 2025, the market has reached a further peak.

From marketing service provider to CRM marketing services ... what’s in a name? An evolution and some confusion.

Adding or improving digital experience is a top priority for organizations looking to improve their customer experience. Learn how experience optimization solutions can help do this by ingesting and analyzing data to generate insights and deliver personalized digital experiences.

Learn how a new marketing operations team made marketing mix modeling a well-oiled machine in this case study overview.

The ride for healthcare leaders is about to get wild. Before the election, healthcare stood at a critical precipice. Now the industry is bracing for a reckoning under the second Trump administration.

Each year, we calculate how much business growth improving Forrester’s Customer Experience Index (CX Index™) by one point drives. For 2024, we published the results in the report, How Customer Experience Drives Business Growth, 2024. The report includes the dollar upside of improving CX Index by one point for 12 industries: airlines, luxury auto manufacturers, […]

Do You Know What Your Energy Takers And Energy Givers Are? Knowing what your energy takers and energy givers are is an important step in managing your personal energy and productivity. Energy takers are too much screen time, overthinking, clutter and mess, dehydration, sitting for too long, and setting unrealistic goals. Energy givers are sunlight, […]

Are you a customer experience (CX) leader at a company using Net Promoter Score℠ (NPS)? Then you must be the most knowledgeable person on exactly how a change in NPS affects your organization’s key business metrics. Only then can you answer these critical questions: Where should you focus? Will you focus on CX improvements that […]

Content intelligence provides a data-based framework for marketers to harness predictive and generative AI to uncover buying signals and exchange value with buyers and customers through the differentiated experiences they demand.

Given the uncertain geopolitical times we are in, adapting your sourcing strategies by revisiting location strategies is more important than ever. Get some practical tips on how technology decision-makers can adapt their nearshore location strategies to meet the new realities.