Featured Blogs

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]

Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.

Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!

In volatile market conditions, manufacturers must become quicker, smarter, and greener to survive. The transformation of traditional — often conservative — manufacturing firms involves more than just making existing physical processes more efficient. Business and technology leaders increasingly work together to build future fit organizations that are adaptive, creative, and resilient, unlocking more sustainable and […]

At first glance, the web application firewall (WAF) market — populated by long time vendors with robust partner programs, extensive supporting services, and a slew of customer engagement opportunities — may seem like a space that has topped out. However, changes in how organizations develop and deploy applications — more hybrid cloud, more APIs, more […]

What Topics Will You Be Covering At Forrester? I’m excited to dive deep into coverage areas revolving around design workflows, tools, and services for the customer experience (CX) function. Some buckets I hope to explore in this realm include: Design thinking in practice and how to make it accessible, specifically for collaboration teams that work […]

We are happy to announce the publication of a collection of data snapshots on senior technology decision-makers’ attitudes and behaviors around being future fit. Forrester defines future fit tech strategy as “an approach to technology that enables an organization to quickly reconfigure business structures and capabilities to meet customers’ future needs and expectations.” In fact, […]

The Linux Foundation’s Open Mainframe Project just finished up its third Summit and first in-person event, hosted in Philadelphia, PA. While the project has been around for about seven years, accelerating interest in mainframe modernization has stimulated more vendor involvement as well as community participation. The in-person component of the event was small. Participants were […]

Tools such as DALL-E Mini and Stable Diffusion are proving immensely useful for generating visual content. But there are some limitations.

I was able to attend the NVIDIA GPU Technology Conference (GTC) and focused on the extended reality (XR) track. If nothing else, it was clear that the attendees were enthusiastic about the use of Pixar’s Universal Scene Description (USD) format as an interchange format for the metaverse and XR in general. There’s A Huge Need […]

Learn how the future viability of the metaverse depends on these four key emerging technologies.

Get analyst advice on designing chatbots with the right tone and personality to engage customers and elevate your brand.

Get seven actionable tips on how to improve your data storytelling in this preview of the upcoming Data Strategy & Insights event.

Enterprise architecture (EA) is a strategic capability for many Forrester clients. It is essential that EA in all its permutations be results oriented, pragmatic, and practical to remain relevant. In Forrester’s Enterprise Architecture Award, we look for stories of EA excellence resulting in tangible business and customer results. The Forrester Outcome-Driven Architecture Model rests on a […]

B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term gains, cautions VP and Principal Analyst Barbie Mattie. On this week’s What It Means, she discusses Forrester’s 2023 planning guide for B2B marketing executives and its spending recommendations.

Banks around the world are bracing themselves for tougher economic conditions amidst record inflation, rising interest rates, and the war in Ukraine. Forrester has been tracking shifts in retail consumer banking to help banks better understand how to adapt to — and capitalize on — these shifts. Here are some of the key trends Forrester […]

Local governments have become frequent targets of cyber attacks, and funding and planning for preventing for more attacks have been left largely to the local level. A new initiative is changing that.

A few weeks ago, I spoke with Derek Johnson from SC Media about my experiences early on in the security industry – good and bad. While some of these moments were difficult, all of them were formative and helped me better understand the current state of the security community and industry. We are blessed with […]

Forrester is a trusted go-to partner for many CIOs across the globe. CIOs have been working with Forrester on various initiatives to build a customer-obsessed organization of the future. I am excited and thrilled to be joining Forrester as a CIO analyst to carry forward this great legacy. Never before have CIOs dealt with both […]