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Want To Improve Employees’ Insights-Driven Decision-Making? Data Literacy Programs Alone Won’t Help

Kim Herrington November 23, 2022
In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.
Blog

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022

Nicole Murgia 22 hours ago
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.
Blog

Three Competitive-Strategy Actions For B2B Marketers To Take In 2023

Barry Vasudevan 2 days ago
As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice? Yes, every company out […]

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

Blog

Key Takeaways From Conversations With Patient Engagement Vendors

Natalie Schibell 5 days ago
The shift to more accountable care and the high prevalence of chronic disease demand more proactive — versus reactive — care delivery models. Healthcare organizations and policymakers recognize that patient engagement improvement is a top priority to move this initiative forward. Discover key insights from conversations with patient engagement vendors.
Blog

Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand

Fiona Mark 6 days ago
Demand for tech talent remains extremely high, despite the high-profile layoffs in the tech sector.
Podcast

An Inside Look At Forrester’s Top 10 Emerging Technologies Report

What It Means 6 days ago
Which emerging technologies should be on your radar in the year ahead? VP, Emerging Tech Portfolio Brian Hopkins and VP, Principal Analyst Julie Ask walk through Forrester’s list of the top 10 emerging technologies to watch.

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Blog

Introduction: Chuck Gahun, Principal Analyst for Content Management & Digital Experience Technology

Chuck Gahun 20 mins ago
Competitive business strategy will primarily be driven by an organization’s ability to compete through digital experiences on the digital shelf. It is estimated that more than $500 Billion is spent annually to get increased digital shelf visibility every year. The enterprise applications and services that bring these digital experiences to life will become the lifeblood of organizations. As a part of this accelerating evolution, the delivery of enterprise content is becoming critical to help businesses attain their goals and meet their customers where they are. I am very excited to focus my research on examining the intersection of content technologies and digital business strategy.
Blog

Designers Are Your Anchor In An Uncertain Economy

Sheila Mahoutchian 12 hours ago
As we head into another year of economic uncertainty, panic and fear seem to be gripping many organizations. From mass layoffs in the tech sector to hiring freezes, the world of CX has a right to be concerned. However, given the shifts in design awareness and transitions over the last decade from “what it looks like” to “how it works” we predict that designers and the experience design community will be more important than ever.

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

Good News/Bad News About VoC And CX Measurement Practices

Colleen Fazio 16 hours ago
“Help us help you.” This was the call to action we put out in July and August of 2022 to voice-of-the-customer (VoC) and customer experience (CX) measurement leaders around the world. We asked CX professionals responsible for VoC and CX measurement activities to tell us about their teams’ scope and structure, practices, and challenges. In […]
Blog

Meet Matt Steffen, Forrester’s New Analyst Covering Account-Based Marketing

Matt Steffen 20 hours ago
Get To Know Matt Most people who know Matt know he has a passion for travel and immersing himself in other cultures. He studied abroad in destinations including Argentina, Morocco, and Hong Kong in high school, college, and grad school. His career also provided him with the opportunity to take up residence in Turkey and […]
Blog

Cloud Cost Management Is Key For Apptio

Steven Russman 22 hours ago
Apptio, a pioneer in the technology business management (TBM) field, welcomed some 1,000-plus in-person attendees to its annual conference November 7–9, 2022, in Austin, Texas. Now years in the running, the company launched TBM and the Technology Business Management Council, a quasi-user group and think tank for viewing, understanding, and analyzing IT cost data. The […]
Blog

The Three Key Inputs You Need For B2B Marketing Planning

Craig Moore 1 day ago
For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.
Blog

Meet The New EMEA Cybersecurity Analyst

Tope Olufon 2 days ago
Meet Tope Olufon, the new analyst covering cybersecurity in EMEA.

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

Blog

The State Of CDP In APAC

Xiaofeng Wang 2 days ago
Following the previously published report covering key CDP vendors in Asia Pacific, I interviewed 10 customer data platform (CDP) customers in the region and published a new report, The State Of Customer Data Platforms In Asia Pacific. Here are the key findings on the state of CDP in APAC. CDP Popularity In APAC Varies By […]
Blog

Data Mesh In 2023 And Beyond

Michele Goetz 5 days ago
Read our 2023 predictions for data mesh: Clarity, challenges, more confusion, and opportunities are all just part of the journey.
Blog

Annual Planning Season Is Here — Make It As Productive As Possible

Craig Moore 5 days ago
In an uncertain economic climate, having a sound marketing planning process is critical. In this first post of a three-part series, we introduce a methodical approach to B2B marketing planning.
Blog

Crucial Intel: Customer Obsession Matters

Sam Karpinski 6 days ago
This blog was written in collaboration with Anna Synakh. Intel, a tech giant with over 121,000 employees, sets an example for organizations that are considering becoming more customer obsessed. Despite its size and complexity, Intel has made big strides in all three customer obsession competencies: leadership, strategy, and operations. In our new report, Case Study: […]
Blog

Identifying Your Critical Chat Integrations For Employee Enablement

William McKeon-White 6 days ago
… Or, What We Should Plug Into Slack, Teams, And Other Chat Platforms Over the past decade, chat platforms have become a fixture of the workplace (yes, somehow it’s already been more than 10 years). This is due to them supporting rapid informal communication as well as their extensibility. For years, organizations have had success […]

Avoid These Seven Pitfalls Of Cloud Modernization

Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success

Blog

Does My RO&I Or Sales Engagement Platform Need To Be Native To Salesforce?

Seth Marrs November 30, 2022
Have you considered buying a revenue operations and intelligence (RO&I) or sales engagement platform? If so, you’ve likely seen vendors touting the benefits of their native Salesforce capabilities. That’s a good thing, right? Most clients I’ve spoken with believe a native application is a positive feature. Vendors know this and look for any opportunity to […]
Blog

Predictions 2023: Evolving Risks And Recession Fears Will Redefine Insurer Strategies

Ellen Carney November 30, 2022
The global insurance industry will face a challenging market in 2023, with policy lapses, lower IT spending, and insurtech turbulence.
Blog

Benchmarks Help European IT Leaders Make Critical Investment Decisions

Dario Maisto November 30, 2022
Benchmark data can support the decision-making process, but it can also mislead and bring decision-makers to the wrong conclusions. My recent report, 2022 IT And Digital Budget Benchmarks, Europe, presents relevant benchmark figures to support European technology leaders’ decisions. What To Expect From This Report European IT leaders ask plenty of questions about benchmarking. In […]
Blog

Endpoint Management 2023: It’s Back To The Basics

Andrew Hewitt November 29, 2022
Tanium's Converge conference reveals how customers are tackling the most persistent challenges in endpoint management today.
Blog

All I Want For Christmas Is An Accessibility Expert

Gina Bhawalkar November 29, 2022
Twenty-seven percent of design teams plan to hire accessibility experts in the next 12 months. Learn what success in the role requires.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

A Look Inside The Forrester-WISP Partnership: A Q&A With Rachel Tobac

Allie Mellen November 29, 2022
The chair of the board at Women in Security and Privacy (WISP) discusses the organization's work and how companies can partner with it to foster diversity in cybersecurity.
Blog

Meet The New Executive Partner Covering Security And Risk: David Levine

David Levine November 28, 2022
I am excited to join Forrester as the newest executive partner (EP) working with our security and risk clients and bringing my experiences over the past almost-three decades to the table! The CISO continues to play an ever-increasing critical function within organizations not only charted to protect the company, and its clients, but as a […]
Blog

Open Banking Adoption Is On The Cusp Of Robust Growth In Europe

Jacob Morgan November 28, 2022
Forrester’s European open banking forecast predicts a doubling of the adoption of open banking across countries, and use cases, from 2022 to 2027.
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