Featured Blogs

I’ve just returned from maternity leave and am excited to dive back into my role covering digital accessibility for Forrester. Why am I so excited? Well, a lot happened in the five months I was out that signals to me the growing importance of creating experiences that are accessible to all. Here’s my take on […]

Prepare for end-of-year holiday season shopping with authentic marketing, inventory visibility, value-add info, and other tactics to increase customers’ confidence.

When determining Forrester’s Technology Strategy Impact Award finalists, we look for stories of customer-obsessed transformations driven by the technology organisation. The companies recognised in this award are executing a future fit technology strategy that enables their company to quickly reconfigure business capabilities to meet future customer and employee demands with adaptivity, creativity, and resilience. The […]

New Principal Analyst joins Forrester in the areas of financial service, focusing on insurance and data, AI, and ML.

Automation has been an important tool in a manufacturer’s toolbox for centuries. From steam-powered looms to cutting-edge industrial robots, hardware automation arrived first and continues to expand. Over the past decade or so of Industry 4.0, software automation has also grown, with machine learning and artificial intelligence embedded in more and more processes. But my […]

Technology expertise, credibility, and data drive tech buyer decisions. Find out more in our latest blog.

Ugh. I get it. When I was a first-time sales enablement practitioner, just the mention of “competencies” made my eyes glaze over and my attention immediately wane. I believed that competency mapping was a theoretical exercise invented by human resources or learning designers to test my last nerve. I was certain that the exercise would […]

Découvrez comment une stratégie de diversification, d’atténuation et de recherche, peut aider votre entreprise avec le multicloud.

The Cybersecurity & Infrastructure Security Agency (CISA) kicked off Cybersecurity Awareness Month with a bang yesterday, with its latest binding operational directive that requires federal agencies to account for a complete inventory of assets and vulnerabilities. In past CISA coverage, we recommended that organizations doing business with the federal government, looking to maintain good cyber […]

In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.

Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.

Learn how industrial technology firm Oshkosh transformed its digital technology organization to become future fit and receive Forrester’s Technology Strategy Impact award.

Découvrez comment améliorer les capacités créatives de résolution de problèmes de votre organisation technologique dans cet article de blog.

Étudiez les concepts qui guident l'approche d'Amazon en matière d'innovation. Il y aura des éléments d'une grande pertinence pour votre organisation. Vous pouvez apprendre de ces éléments et les adopter pour repenser fondamentalement votre propre approche de l'innovation.

Découvrez pourquoi les responsables IT devraient faire de la diversité et de l'inclusion (D&I) un élément central de leur stratégie de gestion des talents.

Whichever side of the recession debate you’re on, what’s clear is that there is economic uncertainty. On the heels of the “great resignation,” where people were leaving jobs in search of better pay, more flexibility, and increased job satisfaction, we’re now seeing hiring freezes at some companies. This doesn’t mean that every company will cut […]

Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%. Eighty-two percent of enterprises use CRM. Yet when I surveyed hundreds of business and IT […]

Technology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.

Alors que les craintes de guerre, d'inflation et de pénurie de carburant assombrissent la situation à court terme pour les entreprises, il sera essentiel d'être astucieux en matière d'investissements et d'initiatives.