Featured Blogs

Blog

Cryptocurrency For CEOs

George Colony March 20, 2023
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Forrester CEO George Colony breaks down the biggest takeaways for CEOs.
Podcast

How Creative Commerce Fuels Loyalty Across The Customer Lifecycle

What It Means 3 days ago
From streaming services to ice cream, creative commerce is revolutionizing commerce by integrating all phases of the buying cycle. Learn how on this week’s What It Means with VP, Principal Analyst Jay Pattisall and Principal Analyst Kelsey Chickering.
Blog

Not All Alignment Is Equal: Achieve Alignment That Drives Growth

Dave Frankland 3 days ago
Successful alignment is less about process and more about calibrating buyer value. Learn about the five dimensions that top organizations align on — and learn more at Forrester’s B2B Summit North America.

CX North America — Bold Focus

Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.

Blog

From Breakup To Makeup: e.l.f.’s Creator-Led Media Strategy Spins Sorrow Into Sales

Kelsey Chickering 4 days ago
E.l.f. exemplifies a creator-led media strategy with premium content. Discover how the brand hit the mark with their TikTok couple collab.
Blog

Six Ways That B2B CMOs Can Make Customer Obsession Real

Matthew Selheimer 4 days ago
It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.
Podcast

The Surprising Benefits Of Autism-Friendly Hiring Practices

What It Means May 25, 2023
As recruitment challenges persist, business leaders are looking to broaden their talent pools. In this episode, Senior Analysts David Mooter and Jonathan Roberts describe the benefits of implementing autism-friendly hiring practices.

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Blog

Q2 2023: These Five Priorities Are Most Critical To B2C CMOs

Mike Proulx 1 day ago
June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done. Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities. For each, we asked respondents (154 B2C marketing […]
Blog

Generative AI Revolutionizes Marketing Creativity

Jay Pattisall 2 days ago
The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence: 1) Humanists decry the existential dangers, as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI and 2) technologists espouse the limitless potential […]
Blog

The CLM Market Is Ripe For Disruption, And 13 Vendors Vie To Lead The Charge

Alla Valente 2 days ago
When thinking of markets on the cusp of disruption, legal tech — and especially contract lifecycle management — is not likely what comes to mind. But it should. Here's why.
Blog

The Case For The Innovative Product Manager

Sam Somashekar 3 days ago
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
Blog

The Robots Are Not Coming — They Are Already Here: The Future Of Physical Automation Will Be People-Driven

Craig Le Clair 3 days ago
Physical automation is sneaking into many workplaces and customer experiences. Learn more about the trends that will drive adoption of 10 critical physical automation categories.
Blog

Fourteen Years Of The Forrester Enterprise Architecture (EA) Awards

Charles Betz 4 days ago
Over the past 14 years, we’ve recognized 66 EA Award winners, showcasing how accountable, agile, continuous, influential, pragmatic, and valuable EA practices drive organizational adaptivity, creativity, and resilience. You can see the full year-by-year list of award winners at the end of this blog, but here’s three stories from past years that illustrate the type of outcome-driven architecture that we are seeking. And if you think your practice fits the bill, submit an entry to the 2023 EA Awards, which will be co-judged by Forrester and The Open Group.
Blog

The CNAPP Product Category is Getting Crowded With Capabilities

Andras Cser 4 days ago
Learn four key reasons why the packaging of cloud-native application protection platforms into a bundle is unnecessary and possibly even misleading.
Blog

Getting Buyer Experience Right Is A Must For B2B Organizations

Barbara Winters 4 days ago
B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage. This blog post covers three things to consider when thinking through how to manage the buyer experience at your organization.
Blog

Introducing Forrester’s Five-Part Mobile Site Best Practices Series For Retailers

Nicole Murgia 4 days ago
We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.
Blog

Best Practices To Maximize The Value You Get From Partners

Ted Schadler 4 days ago
Your ability to get the most from technology and services partners is a core competency for success in today’s ecosystem-driven businesses. We’ve been highlighting the strategies and execution to achieve this over the years. We call it co-innovation — working with partners to co-create solutions that drive your business forward. To illustrate the benefits, we mined the submissions for the 2022 Technology Strategy Impact Awards and identified four best practices for getting the most value from partners.
Blog

Gaia-X Is Back, But Only Adoption Will Signal Success

Dario Maisto 5 days ago
The creation of the Gaia-X Digital Clearing House provides a more transparent view of cloud data sovereignty in Europe and facilitates cloud migration and data space projects. Learn more about the latest updates.
Blog

Navigating Centralized Operations: A Guide For B2B Regional Leaders

Jerry Zhao 6 days ago
Modern marketing organizations are constantly changing and optimizing to stay competitive. We often see large corporations restructure their marketing functions from regionalized to central groups, from centralized to regional, or a certain level of hybrid. As a regional marketing leader, in any one of these states, the right mindset and capabilities to find balance and synergy are important to keep your team continuing to perform and shine. This blog shares quick thoughts for marketing executives and operations leaders in those areas with recommendations for building these capabilities.
Blog

Indian Firms Must Take The Data Analytics Bull By Its Horns To Build An Insights-Driven Organization

Biswajeet Mahapatra May 26, 2023
In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why? Because they have a better understanding […]
Blog

Fit And Intent Are Not Silver Bullets

Nora Conklin May 25, 2023
Bringing the opportunity into focus is what will unleash the power of fit and intent in a way that frontline marketers can act upon.
Blog

Where Does Marketing Measurement Fit In A B2B Revenue Operations Org?

Brett Kahnke May 24, 2023
When deciding whether to merge your marketing measurement and insights team into a combined revenue operations function, it’s critical to understand the full remit for a marketing measurement team and how well those accountabilities align with the priorities of the RevOps organization.
Blog

Defending AI Models: From Soon To Yesterday

Jeff Pollard May 24, 2023
Enterprise adoption of fine-tuned large language models is already underway, forcing cybersecurity teams to learn quickly how to protect them.
Blog

How Ecosystems Are Changing Insurance CX

Indranil Bandyopadhyay May 24, 2023
Emerging technology ecosystems are at the cutting edge of innovation, bringing breakthrough solutions to market faster and at a reduced cost. In insurance, this means shorter repair times, lower claims costs, and better CX.
Blog

What Makes A Future Fit Practice Strategy?

Frederic Giron May 24, 2023
A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enabler of this strategy are the adaptive practices that facilitate collaboration, coordination, and continuous improvement across departments, business units, and partners. Adopting these practices can drive value, support innovation, and position your company for customer-obsessed success.
Blog

Call For Entries: Forrester APAC B2B Marketing Awards 2023

Daryl Wright May 24, 2023
Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives. To be considered, applicants must show that they have […]
Blog

How CPG Brands Thrive Online

Sucharita Kodali May 23, 2023
We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.
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