Featured Blogs

In Forrester’s defining report on extended detection and response (XDR), we predicted that endpoint detection and response (EDR) as we know it was dead and replaced by XDR. That day has finally come: Forrester is retiring The Forrester Wave™: Endpoint Detection And Response Providers. The Forrester Wave™: Endpoint Detection And Response Providers Is Retired From […]

Learn how poor UX directly affected this analyst’s choice of insurance provider — and how to avoid the same mistakes.

What exactly is the current state of B2B marketing measurement, what do B2B marketing leaders need to look out for, and what can be improved? Here are five key measurement observations from Forrester’s Marketing Survey, 2023.

For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely.

During the holiday retail crunch and last-minute scramble, read Forrester’s tips to ensure a merry customer service retail season.

Use Forrester’s Assessment To Develop Your Journey-Centric Transformation Roadmap Journey centricity requires a change in operating model, moving six operational levers in concert, through three phases of transformation: activate, connect, and extend. It requires a clear plan to guide progress across levers, journey teams, and geographies. CX leaders must steer their firms to: Transform through […]

Forrester surveyed digital business strategy decision-makers globally on their priorities, investments, and organizational structures.

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. Let’s explore the ingrained mindsets that B2B marketing leaders must abandon to evolve and thrive. The mythical B2B […]

Find out what's driving NVIDIA's phenomenal success and get an insightful look at who their next competitors may be.

La gestion des défis imminents à l'intérieur du pays et à l'étranger nécessitera une action audacieuse et continue de la part des dirigeants gouvernementaux.

With the VMware-Broadcom deal set for closing, what should you know? Learn five key things VMware customers can expect in the coming years.

Retail media’s challenges signal growing pains unlike those of other channels. Read more on Forrester’s insights for this holiday season.

In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.

As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.

TikTok Shop will be a key player this holiday season. Discover how advertisers can get the most out of the new social commerce player.

(written with Daniel Portillo, senior research associate at Forrester) First, the good news: US federal customer experience (CX) remains steady amid an unprecedented two-year decline in average CX quality in the US private sector (link for Forrester client access only). Now, the not-so-good news: Federal CX remains, on average, the weakest among the 13 verticals […]

Senior Analyst AJ Joplin goes deeper into how to design, plan, and facilitate a workshop, this time discussing approaches to designing the workshop activities. Whether your workshop is for journey mapping or experience design, AJ explains how to guide participants to outcomes.

Adopting the revenue waterfall for demand management brings many benefits, meaning that parting with leads can be all sweet and no sorrow.

Read this blog for analysis and the top 10 key takeaways from Apple’s FY 2023 sales and profits reporting.