Featured Blogs

Blog

Anti-Predictions 2025: What Won’t Happen In The Year Ahead

Sharyn Leaver 6 days ago
It’s predictions season at Forrester. Find out what won't come to pass next year in our 2025 anti-predictions.
Blog

Prediction: TikTok Won’t Be Banned In The US

Mike Proulx 2 days ago
After hearing the arguments in September, the federal appeals court in Washington unanimously ruled to uphold the law signed in April that forces the app to either cut ties with its China-based parent company (ByteDance) or be banned. Despite TikTok being that much closer to a ban, we stand by our prediction that TikTok will […]
Blog

Five Steps To Drive Customer Growth With PLG

Beth Caplow 3 days ago
Product-led growth (PLG) has been touted as one of the fastest ways for B2B firms to grow and lower cost of sales. Get five steps to adopting PLG strategies that complement your sales efforts.

Navigate 2025 With Our Predictions Insights

Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.

Video

A Look Under The Hood Of Our New Forrester Wave™ Report

Stephen Powers 3 days ago

Podcast

It’s Time To Think Beyond Marketing-Sales Alignment

What It Means 4 days ago
Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry. This week on What It Means, they describe what more productive marketing-sales relationships might look like.
Blog

The State Of Business Buying: Companies Still Struggle To Meet Buyer Expectations

Barbara Winters 4 days ago
Our latest survey of more than 16,000 global B2B buyers shows that they’re increasingly frustrated and dissatisfied. Learn where they experience friction and how companies can help overcome it.

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Blog

B2B Marketing Measurement Isn’t Trusted, And It’s About To Get Worse — A Bonus Prediction

Ross Graber 2 days ago
Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. Learn about the challenges and market forces contributing to this decline, and find out the steps that you can take to enhance trust in marketing measurement.
Blog

What’s The Difference Between The B2B Buyer’s Journey Map And B2B Revenue Waterfall™?

Barbara Winters 3 days ago
Get a quick definitions of a buyer’s journey map and a revenue waterfall and find out how they work together in preview of a new report.

Ready For These 2025 Tech And Security Shifts?

Step into 2025 with confidence! Explore our predictions for tech and security leaders, featuring key trends in AI, cloud, SDLC, and AIOps you need to know.

Blog

Capitalize On A CRM Strategy That Leverages Top Emerging Technologies

Kate Leggett 3 days ago
Close to 70% of organizations plan to increase their CRM investments over the next year. Learn more about the the impact emerging technologies are having on CRM performance and adoption across three benefit horizons.
Blog

Warning: The Mobile Endpoint In Your Pocket May Be Just As Vulnerable As Your Desktop

Paddy Harrington 3 days ago
Learn why the Android OS can be just as vulnerable to attacks as Windows and what steps you can take to minimize the risk.
Blog

Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024

Joe Cicman 3 days ago
Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout. The number of ways that you can arrange your marketplace can be hard to imagine. Be ready to roll up your sleeves and formulate a distinct strategy, but don’t expect to pick […]
Blog

The Automation Paradox Strikes Again: Lessons From Woolworths “Amazon Era” Productivity Play

Riccardo Pasto 3 days ago
Recent worker strikes at Woolworths’ distribution centers in Australia have reignited concerns over the use of AI-powered productivity systems in the workplace. In early 2024, Woolworths introduced the “Coaching and Productivity Framework,” a new performance management program aimed at monitoring and optimizing workers’ output across warehouses. The program has drawn sharp criticism from warehouse workers […]
Blog

Black Friday And Cyber Monday 2024: Offers Galore Spur Spending

Fiona Swerdlow 4 days ago
Retailers and brands in the US presented many offers to customers on Black Friday and Cyber Monday 2024.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

Introducing The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024

Huard Smith 4 days ago
The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024, evaluates the top DBPPs driving digital transformation in banking. Successful digital transformation involves more than just impressive front-end applications — it requires overhauling a complex web of technology infrastructure and tightly coupled systems.
Blog

Measure Creator Marketing Partnerships With A Composite Set Of Metrics

Kelsey Chickering 4 days ago
Best-in-class creator marketing programs are multidimensional, with many different types of creators, content, and activations. As such, marketers should avoid looking for one “silver bullet” metric to determine the success of their creator partnerships. Of course, adequately measuring creator programs is easier said than done given that creator relationships are often dispersed throughout the enterprise […]
Blog

Is Your Bank Ready For What’s Next In Mobile?

Peter Wannemacher 4 days ago
Our newly published research into people’s mobile banking needs, expectations, and behaviors surfaced 10 emerging must-have features and 10 emerging differentiators in mobile banking experiences.
Blog

Abrupt Resignation Of CEO Pat Gelsinger Raises Alarms About Intel

Alvin Nguyen 5 days ago
The announcement and abrupt nature of Intel CEO Pat Gelsinger’s retirement leaves many questions. Find out what this could mean for Intel’s turnaround plan and the semiconductor market overall.
Podcast

383: Practitioner Stories: Verizon’s CX In The AI Revolution 

The CX Cast 5 days ago
As Verizon consumer group’s first-ever Chief Customer Experience Officer, Brian Higgins accomplished a lot in just over a year. He joins the CX Cast to discuss his strategy to deliver best-in-class experiences across all consumer touch points while more efficiently serving customers.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

It’s Time To Update Our Smart Manufacturing Tech Tide, And We Need You

Paul Miller 5 days ago
Forrester is revising our "Tech Tide: Smart Manufacturing, Q2 2020" for 2025, and we invite your input to the process.
Blog

Protect Your Customers And Your Brand From Holiday-Fueled Phishing

Jess Burn 6 days ago
As you increase your marketing message volume this holiday shopping season, so do the bad actors using generative AI tools to mimic your logo, language, and landing pages. Learn two things you can do to help reduce your exposure in this post.
Blog

Customer Marketers: Be Ambitious But Not Careless

Amy Bills 6 days ago
A whopping 86% of customer marketers say their team has too many competing priorities. Get three tips on how to prioritize without creating unnecessary friction with other functions.
Blog

GDPR Isn’t Enough: Navigate Privacy Regulations In APAC

Xiaofeng Wang 6 days ago
Compliance with the EU’s GDPR alone isn't sufficient in APAC, where local regulations may impose additional or different requirements.
Blog

Data Provider Selection Depends On The Entire Revenue Ecosystem Working Together

Simon Daniels November 29, 2024
Selecting a new marketing and sales data provider requires planning and coordination across the revenue ecosystem and revenue operations has a key role to play.

Jan. 30 Tech & Security Predictions Webinar

Join us to dive into the top 2025 predictions and discover their impact on your tech and security strategies — with exclusive insights from the analysts who conducted the research.

Blog

CX Isn’t A “Project”: Lessons from Forrester’s 2024 Customer Obsession Awards EMEA

Maxie Schmidt November 29, 2024
Projects end, but placing customers at the center of your business' strategy, operations, and leadership requires continuous commitment. The winners of this year's Customer Obsession Awards for EMEA provide some valuable takeaways.
Blog

Balancing AI And Humanity: Insights From Knowledge Management’s Biggest Events In 2024

Julie Mohr November 27, 2024
Knowledge management is experiencing an exciting transformation fueled by the merging of generative AI and human-centered practices.
Blog

Adtech Competition Heats Up With A Potential Divestment, A New Offering, And An Acquisition

Mo Allibhai November 26, 2024
The possibility that Google may need to sell or spin off the world’s most used web browser wasn't the only news in adtech this week. Learn about two other moves that could bode well for the future of adtech competition and consumer privacy.
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