Featured Blogs

Blog

Targeting Truth In The Misinformation Age

Kelsey Chickering December 22, 2021
B2C brands are fueling the misinformation industry, albeit unintentionally. Here's how marketers can take action to stop contributing to the problem.
Blog

Four Things Sales Executives Should Do Immediately To Ensure A Fast Start To 2022

Phil Harrell 5 days ago
A sluggish January can be difficult to recover from. Use these insights to start the year on the right foot.
Podcast

How To Make Sense Of, And Get The Most From, Sales Technology

What It Means 6 days ago
Today’s sales technology can improve nearly every aspect of selling — if it’s chosen wisely. This week, VP and Senior Research Director Phil Harrell discusses how B2B sales leaders should evaluate tech tools to make the right choices for their organization. He also introduces Forrester’s new Ask A Sales Leader podcast, which will feature interviews with sales executives on a wide range of sales topics.

Innovate To Differentiate

Learn the four core competencies that a future fit technology strategy is built upon in this new guide.

Blog

Achieve High Performance By Learning From Elite Sports Leaders

Phil Brunkard 7 days ago
Elite sports leader create a vision, set a strategy, and recruit the right people for the team’s success. Other parallels with business leaders can also be instructive.
Blog

Happy New Year? What To Know About Employee Burnout In 2022

Jonathan Roberts January 11, 2022
We spent the entire pandemic studying wellness and well-being at work. Our data shows that burnout is not as simple as you think.
Blog

The Security Services Flywheel

Jeff Pollard January 11, 2022
The “Security Services Flywheel” is based on the Disney Flywheel. It serves as an explainer on why security services continue to stay relevant, no matter how sophisticated products get.

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Video

re:Invent Roundup: AWS’s Hottest New Compute Announcements

Tracy Woo 5 hours ago

Blog

Twenty-Five Percent Of Europe-5 Jobs Are At Risk From Automation; 12 Million Jobs Will Be Lost By 2040

Michael O'Grady 16 hours ago
Three unique factors shape the future of jobs in the Europe-5 countries (France, Germany, Italy, Spain, and the UK): The pandemic. Businesses grow revenues by digitalizing their work processes. More work is done remotely, and more routine tasks are automated. Automation is a lever for change to reduce process costs and increase innovation. The decline […]

Six Trends That Will Define B2B Marketing In 2022

Explore our Planning Assumptions guide for marketing executives and functional leaders and learn how to harness disruptive forces to drive growth.

Podcast

Direct Vs. Indirect Selling Experiences And How To Succeed As A CRO

Ask A Sales Leader 21 hours ago
What does it take to be a successful chief revenue officer (CRO)? And how do experiences in indirect selling help? Chris Doggett, CRO at Acquia, an open source company that provides a digital experience platform, joins Ask A Sales Leader to dive into his experiences in indirect selling and how that has helped him succeed in his current role.
Blog

Supreme Court Ruling On Vaccine Mandates Doesn’t Change Your Calculus

J.P. Gownder 4 days ago
On January 13, the US Supreme Court ruled that the Biden administration’s vaccination-or-test mandate for private businesses employing 100 or more workers could not be enforced by OSHA — the federal agency that covers private sector employers and workers in all 50 states. Ultimately, the ruling takes enforcement out of OSHA’s hands and puts it […]
Blog

Track The Generational And Behavioral Shifts In Europe’s Investors

Ryan Skinner 5 days ago
European investors are changing. Understand their investment research behaviors to better serve and support them.
Blog

The Mystery Of AIOps Expeditions: What’s In A Name?

Carlos Casanova 5 days ago
The 2019 publication, Take The Mystery Out Of AI For IT Operations (AIOps) was a widely read Forrester report. It addressed lots of the core questions our industry had about this new thing called AIOps. It also went on to provide an approach for achieving the 2019 goal of AIOps. Like all new concepts, we […]
Podcast

How To Make Sense Of, And Get The Most From, Sales Technology

Ask A Sales Leader 6 days ago
How can sales technology help your sales organization improve productivity and results? And with so many options available, what technology should you purchase to assist your sellers? On this special episode of Ask A Sales Leader, host Phil Harrell takes questions from his Forrester colleagues on the ways sales technologies can benefit sales organizations and how sales leaders should navigate the convoluted landscape of sales tech solutions.

The Six Elements Of A Meaningful Marketing Plan

Without the right inputs, a marketing annual plan may simply be a list of tactics. Learn how to build a plan that drives business value.

Blog

Announcing Forrester’s New Research On Attack Surface Management

Jess Burn 6 days ago
As I watched the December 2021 Log4j situation unfold (and it continues … ), the importance of IT asset visibility couldn’t have been clearer. So many security and IT teams struggle to maintain much-needed visibility into an increasingly complex and distributed IT environment because so much of an organization’s estate is unknown or undiscovered due […]
Blog

Three Things To Know About The Forrester Wave™: AI Infrastructure, Q4 2021

Tracy Woo 6 days ago
Investing in new AI infrastructure in 2022? My colleague Mike Gualtieri and I published a new Forrester Wave™ report: The Forrester Wave™: AI Infrastructure, Q4 2021. This is a brand-new topic for Forrester Wave evaluations. Its purpose is to dig into the massive explosion of AI that is quickly transforming enterprises. We looked at the […]
Blog

Why Holding Companies Matter More Than Agencies

Jay Pattisall January 11, 2022
CMOs’ Agency Buying Behavior Signals More Centralized Global Marketing Solutions To Come In 2021, seven major agency reviews worth over $7 billion went to integrated, centralized global marketing teams. Cigna Health, Coca-Cola, Facebook, Mercedes, Philips, Planet Fitness, and Walmart each ran agency reviews in 2021 resulting in hiring a global marketing company to manage creative, […]
Blog

Media Agency Reviews Are Coming In 2022

Jay Pattisall January 11, 2022
Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex. From increasingly strict data privacy in government and big tech to tectonic shifts in consumers’ digital behaviors to the innovation programs to meet consumers […]
Blog

The Types Of Stories Leaders Should Tell

Phil Brunkard January 11, 2022
Strengthen Your Leadership With Storytelling To lead in a world of complexity, uncertainty, and ambiguity, tech executives must invoke emotions in others — which is why many leaders rely on one of our oldest communication techniques: storytelling. Tech leaders can tell stories for a variety of reasons, such as to explain a strategy, show how […]

See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

Blog

Make Data Strategy Your New Year’s Resolution

Stephanie Liu January 11, 2022
Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects. Last year, we saw third-party cookie deprecation heat up, Apple enact its App Tracking Transparency framework, and growing consumer privacy awareness — for example, 84% of US online adults use at least […]
Webinar

Predictions 2022 For Technology Leaders

Hear how AI, cloud, automation, and edge computing will create tech alchemy in 2022 
Video

Cancel Culture: Confusing, Complex, And Contentious

Mike Proulx January 10, 2022

Blog

Explore The CDP Vendor Landscape In Asia Pacific

Xiaofeng Wang January 10, 2022
Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC). According to data from Forrester’s 2021 Global Marketing Survey, 23% of B2C marketing decision-makers in APAC already use CDPs, and 26% plan to do so in the next 12 months — the most cited of the 20 martech options […]
Blog

Understand Processing Gravity To Optimize Your AI Architecture Design

Danny Mu January 10, 2022
The era of AI is coming, and AI applications are sprouting everywhere — from AI applications that are already widely embedded in enterprise business scenarios to massive models containing trillions of parameters that are ready to solve complex problems. They are also crossing into the physical world, from data centers to factory floors, customer touchpoints, […]

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

From Compliance To Privacy UX: Regulators Come For Dark Patterns

Stephanie Liu January 7, 2022
UX regulators are cracking down on dark patterns. Here's how to ensure your privacy journeys aren't on the road to big fines.
Blog

Three Reasons Why Your CEO Should Embrace An Audience-Focused Go-To-Market Strategy

Katie Fabiszak January 7, 2022
It’s important for organizations to unite around an audience-focused go-to-market strategy. To do this effectively, it’s imperative to get executive buy-in. CEOs have enough on their plates, so how can portfolio marketers get their attention? First, make sure your CEO knows that organizations that put the customer at the center of strategy, leadership, and operations – which Forrester calls customer-obsessed – grow revenue and profitability more than twice as fast as companies that don’t. Focusing on three things will convince your CEO that embracing an audience-focused go-to-market strategy is crucial for business.
Blog

Four Steps Sales Leaders Should Take To Make The Right Sales Tech Investments In 2022

Phil Harrell January 7, 2022
Sales leaders must make the right investments in sales technology if they want to help their sales teams win in 2022. The right sales tech stack can improve sales productivity and broaden rep participation by: Automating administrative tasks for sellers and managers. Collecting valuable customer and seller data. Providing real-time coaching and recommendations. But there […]
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