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Facebook’s Outage: Breaking The Ad Empire — For A Day?

Mike Proulx October 4, 2021
The Facebook ecosystem outage should remind advertisers to have proactive risk mitigation plans in place.
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Prepare Now For Successful 2022 Channel Sales Planning

Stephanie Sissler 5 hours ago
Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan.
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Podcast

How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year

What It Means 22 hours ago
Once again, marketing leaders find themselves planning for a year that seems to defy planning. How does the calculus differ this time around? On this week’s What It Means, Vice Presidents Craig Moore and Ian Bruce discuss Forrester’s 2022 Planning Assumptions for B2B marketing executives and how they can position themselves and their teams for success.
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Technology & Innovation North America

Learn how to turn creativity into competitive advantage at our flagship technology event Nov. 2–3.

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How B2B Marketing Leaders Will Build A Path To Growth: A Discussion

Shirley Macbeth 1 day ago

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Blog

Tune Order Management NOW To Create Stellar Customer Experiences This Holiday Season

Emily Pfeiffer 2 days ago
Speed, options, and transparency should guide holiday-season planning. Learn how to deliver on customers' expectations this year.
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Blog

US Consumer Pandemic Recovery Outlook, August 2021: Ongoing Uncertainties Caution Consumers

Anjali Lai October 14, 2021
In the wake of chronic caution fatigue, US consumers are looking to their most trusted brands to provide a sense of stability and reliability.
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Blog

¿Dónde Se Encuentran Los Consumidores Mexicanos En El Espectro Del Bienestar Financiero?

Aurelie L'Hostis 8 hours ago
Incluso antes del inicio de la pandemia de COVID-19, los consumidores de México ya estaban enfrentándose a múltiples desafíos financieros y muchos se sentían preocupados por su situación financiera. La pandemia ha afectado aún más a las finanzas de los consumidores, y muchos carecen de resiliencia financiera y confianza en su futuro financiero. El bienestar […]
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Blog

We Asked Bank Execs About Notifications; Here’s What They Said (Hint: Banks Undervalue Alerts)

Peter Wannemacher 1 day ago
My colleague Julie Ask and I recently wrote on how banks are using mobile notifications and emerging tech (based on a survey of executives and digital business leaders at banking providers). The full research (only available to Forrester clients) includes more than 50 slides of data and insights. Here are three key findings: Alerts and […]
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Data Strategy & Insights

You’ve got an unprecedented amount of data at your fingertips. Are you making the most of it? Find out November 18–19.

Blog

Forrester’s 2021 Top Trends And Technologies Point Toward Trust Ecosystems

Brian Hopkins 1 day ago
This year's top trends and technologies report weaves together a narrative that points towards ‘trust ecosystems, which by 2030, these trust ecosystems, not “big tech,” will rule markets. This years report organizes trends and technologies by three major themes that advance trust ecosystems. New platforms create new partnership opportunities that evolve towards ecosystems. Second, trends in emerging technology scaffolding support new business models based on trust. Finally, advancements in trust infrastructure will help firms build a resilient foundation.
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Blog

Stop Dumping Your Budget Dollars Down The Drain For Network Visibility

Steve Turner 1 day ago
As I’ve talked to numerous organizations about their Zero Trust journeys, one thing has stood out quite clearly: Security teams are struggling to understand what’s happening on their networks. While Zero Trust demands that you design your security architecture to protect everything in your organization as if it’s connected directly to the internet, the reality […]
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Blog

Phantom Phishing Haunts The Inbox

Jess Burn 1 day ago
Recently, my colleagues and I highlighted some haunted happenings that kicked off Cybersecurity Awareness Month with a scream. Today, I’d like to tell you a little ghost story of my own. The data is in from the Forrester Analytics Business Technographics® Security Survey, 2021. When we asked those respondents who suffered an external attack in the last year how that attack was carried out, 31% of them reported […]
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Blog

Revenue Operations And Intelligence (RO&I) Is Now Core To A Go-To-Market Tech Stack

Anthony McPartlin 1 day ago
If there is one go-to-market tech category that generates significant confusion amongst buyers and even providers, it's revenue operations and intelligence (RO&I). Fortunately our first New Tech report on the category has just dropped with the explicit goal of removing the ambiguity around this category. Here its author Anthony McPartlin, provides some highlights.
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Blog

A Unified String Theory For Automation: Part 1, Transformation

Leslie Joseph 3 days ago
In June this year, I coined the term “automation fabric” to describe emerging trends in the automation world. I wrote a report about it (see Automation Is The New Fabric For Digital Business). Since then, the trends that I pointed out have only been accelerating. In this two-part blog post, I wanted to outline my […]
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Blog

CISOs And The Next Era Of Security Visibility: Observability

Jeff Pollard 3 days ago
For security leaders and practitioners, it seems like developers and IT teams get all the cool toys, and security pros get stuck with the hand-me-downs. Dev was first to cloud, IT followed, and security warily joined in. IT had patch management while security just scanned to see if the patches weren’t there; and security orchestration, […]
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Blog

How European Auto And Home Insurers Can Differentiate On Customer Experience

Oliwia Berdak 3 days ago
Forrester surveyed customers of the 32 of the largest and most important auto and home insurance brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European Auto And Home Insurers Customer Experience Index, 2021.
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Blog

How Many Sales Processes Do You Need? Making The Case For One Sales Process Across The Organization

Anne Slough 4 days ago
On October 1, 1990, The Human Genome Project (HGP) was begun and was completed in April of 2003. The HGP gave the world the ability, for the first time, to read nature’s complete genetic blueprint for building a human being. As it turns out, the genetic similarity between a human and a human is 99.9%. […]
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Blog

APAC Marketing Planning For 2022: When “New Normal” Morphs Into “Business As Usual”

Mavis Liew 4 days ago
Marketing leaders have had an exciting 18 months, if “exciting” is really the accurate word to use. Some would probably argue that “turbulent” is a more accurate description. But as each month rolls into the next, there is no doubt that some semblance of balance and normality is in place today, even if “normal” means […]
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Blog

The Emerging Mental Health Ecosystem Will Help Drive Down Costs And Increase Accessibility

Daniel Hong 6 days ago
It was World Mental Health Day earlier this month, on October 10 — a day designated by the World Health Organization to raise awareness of mental health issues globally and to mobilize efforts in support of mental health. It’s a solid reminder to embrace the progress we’ve made in mental health support but also recognize […]
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How To Scale Digital Accessibility And Expand CX’s Influence

Discover how to turn a business must-have into a CX leadership opportunity.

Blog

Mutuals And Challengers With Great Digital Offerings Or Customer Service Provide The Best Banking CX In Pandemic Europe

Oliwia Berdak 7 days ago
Forrester surveyed customers of the 38 of the largest and most important banking brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European Banking Customer Experience Index, 2021. As in 2020, mutuals and challengers (banks founded as alternatives to traditional banks) offer the best experiences across Europe.
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Blog

LinkedIn Has Not Given Up On The China Market

Xiaofeng Wang 7 days ago
On October 14, 2021, Mohak Shroff, senior vice president of engineering at LinkedIn, published a blog post: China: Sunset of Localized Version of LinkedIn and Launch of New InJobs App Later This Year. It triggered multiple follow-up reports from major media outlets, with titles containing words like: LinkedIn to Shut Down Service in China Microsoft […]
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Blog

Employee Vaccination Mandates: Indecision Is The Riskiest Decision Of All

Alla Valente October 14, 2021
Whether it's the carrot or the stick approach, the key to a decision on vaccination mandates is to make a definitive decision. Failing to do so constitutes a risk in itself. Find out why in this post.
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Blog

The Five Tenets Of A Sticky Retail Subscription

Lily Varon October 14, 2021
Subscription offerings from brands and retailers have been popping up everywhere. But as many subscription services have found — and Rent the Runway’s recent IPO filings also underscore — creating a compelling subscription includes getting customers to subscribe and then keeping them subscribed, with continued value from that subscription. Otherwise, churn and operational complexity can […]
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Blog

Play The Long Game With Email Marketing This Holiday Season

Shar VanBoskirk October 14, 2021
The stakes around your email program are higher. Think and plan long term to do right with email marketing this holiday season.
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Empower Your Sales Reps With Data

How can you equip your sales team to succeed with today's empowered, digitally savvy buyers? In this webinar, learn how dynamic guided selling can give your sales force a competitive edge.

Podcast

The Risks And Rewards Of Biometric Data

What It Means October 14, 2021
Biometric data use is at a crossroads. Consumers love the convenience it provides but have privacy concerns. In this episode, VP, Research Director Merritt Maxim and VP, Principal Analyst Andras Cser dive into the benefits and risks of biometric data.
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Blog

Build Contingencies To Prepare For Inflation That May Not Be Transitory

Christopher Gilchrist October 13, 2021
For tech execs, it’s key to understand where inflation is occurring, its short- and long-run effects, and the practical steps that can be taken to manage it. Inflation can be classified in three ways: supply-side, demand-side, and built-in. Supply-side inflation pushes costs higher, weakening industry purchasing power; demand-side inflation pulls prices higher, weakening consumer purchasing […]
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Blog

Forrester’s Digital Go-To-Market Review: Kid, Baby, And Toy

Sucharita Kodali October 13, 2021
As part of Forrester’s Digital Go-To-Market Review series, we recently evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.
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