Blog
The GenAI Imperative
Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies, for which we typically advise a cautious approach, we believe you must act on genAI now.
Podcast
How Will Generative AI Change B2B Marketing?
For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.
Blog
The Good, The Bad, And The Ugly: The Role Of Trust In Insurance Fraud
Fighting insurance fraud is only feasible with synergies among the people, process, and technology domains. Find out more in this preview of our upcoming Security & Risk event.
Separate Generative AI Fact From Fiction
Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.
Blog
Were Our Predictions For 2023 Correct?
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.
Blog
Revenue Operations: Nine Myths And Two Realities
Revenue operations has exploded in popularity, but misconceptions about it abound. Here, we reveal nine common myths and highlight two key realities.
Blog
US Banks Must Get Ready For Open Banking Now
Open banking is imminent in the US, and banks must prepare now to be ready for the CFPB’s Personal Financial Data Rights rule.
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Blog
At Its Innovation 2023 Event, Intel Is Focused On AI Developers
I attended the first day of the Intel Innovation 2023 developer’s conference to see how this venerable Silicon Valley giant was responding to AI and competitive pressure. What I found was a comeback story in progress, wrapped in a very heavy dose of AI, led by its dynamic CEO Pat Gelsinger. Intel hopes that AI […]
Podcast
323: How To Connect With Stakeholders On CX
CX pros are used to focusing on the customer, often using tools like personas and workshops to create stellar customer experiences. This week, Forrester Senior Analyst Su Doyle makes the case for using those same strategies to prove CX value internally.
Blog
Revenue Waterfall Functionality To Look For When Choosing Revenue Technology
Here’s what to consider when evaluating platforms as part of adopting an opportunity-based waterfall.
Blog
Standalone ESG Reporting Solutions Do Not Help Clients Build Reliable ESG Management Platforms For CSRD
Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law. ESG leaders often grapple with significant […]
Blog
Salesforce Debuts New High-End Editions For Sales And Service
As Salesforce quietly debuts a new tier to customers, the advice for buyers is simple: do the math. Learn more in this post.
Blog
Splunk Is Good For Cisco, But Cisco Needs To Convince Splunk Customers That Cisco Is Good For Them
On September 21, Cisco announced its intention to buy Splunk for $28 billion in cash, its largest acquisition ever and fourth this year. This is a massive investment and win for Cisco from two perspectives: observability and security. Cisco’s full-stack observability platform could catapult into relevance against established competitors overnight. Similarly, on the security side, […]
Blog
Low-Code Opens Up New Opportunities For Marketers To Elevate And Control Martech
Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department. Marketing adoption of low-code appdev is still nascent, but the […]
Blog
Serverless Functions Hold A Lot Of Promise … And Potential Security Flaws
A full-stack developer must program in HTML/CSS and JavaScript as well as be responsible for back-end development of sever-side processes for data storage and retrieval, business logic tasks, authentication, and integration with third-party APIs in programming languages such as Go, .NET, Java, Rust, and Node.js. In addition, full-stack engineers must be knowledgeable about development and […]
Blog
A Potential EU Ban On “Climate-Neutral” Terms And Labels Will Force CMOs To Revisit Their Communication
The European Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information. Generic Environmental Claims Will Be Banned Specifically, terms such as “environmentally friendly,” “natural,” “biodegradable,” “climate-neutral,” or “eco-” will be banned without proof of recognized excellent environmental performance relevant to the claim. […]
Blog
Announcing The Forrester Wave™: Vulnerability Risk Management, Q3 2023
Vulnerability risk management (VRM) solutions look very different today than they did in 2019. Learn what's changed in our new Wave report.
Blog
Saying Goodbye To MQLs: When Should We Create The Opportunity Entity?
In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.
Blog
Forrester’s 2023 Enterprise Architecture Awards Winner And Finalists For APAC
Learn how our APAC Enterprise Architecture Award winner and finalists use outcome-driven enterprise architecture for business success.
Blog
Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC
Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.
Blog
New Research: Will AI Kill The Low-Code Market?
The short answer is no but the long answer is much more intriguing.
Blog
Nos prévisions pour 2023 étaient-elles correctes ?
Découvrez quelles prévisions Forrester se sont réalisées, et lesquelles ne se sont pas concrétisées en 2023.
Blog
Waren unsere Prognosen für 2023 zutreffend?
Wir haben mutige Prognosen für 2023 gestellt. Sind sie wahr geworden? Entdecken Sie die Genauigkeit der Forrester Prognosen 2023, während wir uns auf die Prognosen 2024 vorbereiten.
Blog
Navigate The Seas Of Developer Experience
Savvy (business) captains know the four personas of developer experience. Do you? Find out in this blog.
Is Your Data Ready For AI?
Learn the 8 phases of shifting to an AI-first data strategy.
Blog
“The Blob” Is Poisoning The Security Industry
The Blog in the security industry can prevent us from having the deep, real conversations about the actual issues practitioners are facing today. Find out how to avoid this.
Blog
High Levels Of Trust Elude US Financial Services Firms Again
US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022. Only US banks managed a measurable improvement in average trust scores, and even that […]
Blog
Navigating The Waters Of Enterprise Software? Keep An Eye On The Agile Vendors
Learn why focused enterprise software vendors like Adobe and Salesforce maintain superior product quality over behemoths like IBM and SAP.
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