Blog
The GenAI Imperative
Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies, for which we typically advise a cautious approach, we believe you must act on genAI now.
Podcast
How Will Generative AI Change B2B Marketing?
For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.
Blog
Were Our Predictions For 2023 Correct?
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.
Separate Generative AI Fact From Fiction
Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.
Blog
Revenue Operations: Nine Myths And Two Realities
Revenue operations has exploded in popularity, but misconceptions about it abound. Here, we reveal nine common myths and highlight two key realities.
Blog
US Banks Must Get Ready For Open Banking Now
Open banking is imminent in the US, and banks must prepare now to be ready for the CFPB’s Personal Financial Data Rights rule.
Podcast
Responsible Design
Delighted customers or PR nightmare? The difference can boil down to responsible design. Before your company ends up in an IRL episode of “Black Mirror,” listen to this podcast about responsible design featuring Principal Analyst Gina Bhawalkar.
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Blog
A Potential EU Ban On “Climate-Neutral” Terms And Labels Will Force CMOs To Revisit Their Communication
The European Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information. Generic Environmental Claims Will Be Banned Specifically, terms such as “environmentally friendly,” “natural,” “biodegradable,” “climate-neutral,” or “eco-” will be banned without proof of recognized excellent environmental performance relevant to the claim. […]
Blog
Announcing The Forrester Wave™: Vulnerability Risk Management, Q3 2023
A lot has changed since the last Forrester Wave™ evaluation on vulnerability risk management (VRM) in 2019. Since then, the VRM market has experienced several mergers, an unprecedented increase in volume of common vulnerabilities and exposure, and vulnerabilities such as Log4j that will forever live in infamy (and responder nightmares). All these factors mean that […]
Blog
Saying Goodbye To MQLs: When Should We Create The Opportunity Entity?
In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.
Blog
Forrester’s 2023 Enterprise Architecture Awards Winner And Finalists For APAC
Learn how our APAC Enterprise Architecture Award winner and finalists use outcome-driven enterprise architecture for business success.
Blog
Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC
Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.
Blog
The Good, The Bad, And The Ugly: The Role Of Trust In Insurance Fraud
Fighting insurance fraud is only feasible with synergies among the people, process, and technology domains. Find out more in this preview of our upcoming Security & Risk event.
Blog
New Research: Will AI Kill The Low-Code Market?
The short answer: no. Our bet: AI will quickly evolve the low-code toolset and make the market grow faster. The Impact Of TuringBots TuringBots (AI and generative AI that assist in software development tasks) are a major trend, and tools like GitHub Copilot (a Coder TuringBot for pair programming in common languages such as Java […]
Blog
Nos prévisions pour 2023 étaient-elles correctes ?
Découvrez quelles prévisions Forrester se sont réalisées, et lesquelles ne se sont pas concrétisées en 2023.
Blog
Waren unsere Prognosen für 2023 zutreffend?
Wir haben mutige Prognosen für 2023 gestellt. Sind sie wahr geworden? Entdecken Sie die Genauigkeit der Forrester Prognosen 2023, während wir uns auf die Prognosen 2024 vorbereiten.
Blog
Navigate The Seas Of Developer Experience
Savvy (business) captains know the four personas of developer experience. Do you? Find out in this blog.
Blog
“The Blob” Is Poisoning The Security Industry
The Blog in the security industry can prevent us from having the deep, real conversations about the actual issues practitioners are facing today. Find out how to avoid this.
Blog
High Levels Of Trust Elude US Financial Services Firms Again
US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022. Only US banks managed a measurable improvement in average trust scores, and even that […]
Blog
Navigating The Waters Of Enterprise Software? Keep An Eye On The Agile Vendors
Learn why focused enterprise software vendors like Adobe and Salesforce maintain superior product quality over behemoths like IBM and SAP.
Blog
What We Learned From Our Interviews On Clinician Workforce Technologies
I am excited to announce new research on clinical workforce technologies. Our interviews with health systems revealed early on the need for a report that highlights the top tech categories and one that looks at tech implementation and clinician adoption. The interviews were so fruitful that we also developed a Clinician Workforce Technology Implementation Checklist. This […]
Blog
The Consumer Does Not Need To Be Part Of Every Business Decision
As Forrester’s consumer behavior analyst, I’m going to say something controversial: The consumer does not need to be a part of every business decision. There’s no shortage of supply or demand for consumer insights. In fact, the pandemic supercharged market research capabilities to create more efficient and cost-effective platforms and tools to gather those insights. […]
Blog
AI And Generative AI For The Software Development Lifecycle
Learn six key points that a TuringBot pilot program should address.
Blog
What Do Tadpoles And VoC Programs Have In Common?
I spend my days talking to clients about how to collect and use customer feedback to improve CX and drive business results. At night, I’m working toward my informal PhD in biology — courtesy of my two young sons who love to share their encyclopedic knowledge about bugs, insects, snakes, and all things creepy crawly. […]
Is Your Data Ready For AI?
Learn the 8 phases of shifting to an AI-first data strategy.
Blog
Payment Processing Is Not Commoditized: Optimization Tactics
Forrester’s data shows that, in 2023, more than one in 10 US online adults encountered a technical failure at the point of checkout. And about the same number said their online payments were rejected because their card on file had expired. Despite (many!) other priorities, smooth checkout should top your to-do list. It’s elementary: Failed […]
Podcast
322: Responsible Design For CX Pros
Responsible design — design that aligns with a company’s brand purpose, values, and commitments — is a powerful tool for earning trust. Forrester Principal Analyst Gina Bhawalkar joins us for a discussion on what responsible design is and why brands should embrace it.
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