Featured Blogs

Blog

Apple’s BIMI Support = Time To Get Serious About DMARC Enforcement

Jess Burn September 19, 2022
Learn how Apple's latest announcement will make inboxes safer and what's required to reach DMARC enforcement.
Podcast

Where Tech Leaders Should Focus Spend In 2023

What It Means 7 hours ago
Where should technology leaders focus their 2023 investments? In this episode, VP, Research Director Chris Gardner and Principal Analyst Chris Gilchrist review the recommendations in Forrester’s new planning guides for technology leaders.
Blog

Hybrid Work Requires Experimentation

J.P. Gownder 2 days ago
The road to hybrid success is riddled with speed bumps. Mastering it will require organizational innovation — trying out new practices that employ new technologies and challenge cultural norms.

Technology & Innovation EMEA

Discover how technology leaders are embracing new ways of being innovative with technology, and discover key strategic opportunities to help your organisation grow. Join us in London and virtually October 13–14.

Blog

B2B CMOs: Your Marketing Ops Leader Is A Four-Leaf Clover

Barbie Mattie 2 days ago
As prolonged economic unpredictability introduces the potential for short-termism, CMOs should look to their marketing ops leader for guidance.
Blog

Hurry Up And Wait: Long Wait Times Cripple Access To Care, Health Outcomes, And Patient Experience

Natalie Schibell 2 days ago
The US is facing a primary care crisis, and long wait times, scheduling inefficiencies, and legacy technology are exacerbating the problem.
Blog

AI Software Spend Will Double From 2021 To 2025, Reaching $64 Billion

Michael O'Grady 3 days ago
Within that timeframe, spending in that category will grow 50% faster than the overall software market.

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Blog

The Forrester Technology Strategy Impact Award Finalists For Asia Pacific

Frederic Giron 1 day ago
When determining Forrester’s Technology Strategy Impact Award finalists, we look for stories of customer-obsessed transformations driven by the technology organisation. The companies recognised in this award are executing a future fit technology strategy that enables their company to quickly reconfigure business capabilities to meet future customer and employee demands with adaptivity, creativity, and resilience. The […]
Blog

Meet The New Analyst Covering AI And Insurance: Indranil Bandyopadhyay

Indranil Bandyopadhyay 1 day ago
New Principal Analyst joins Forrester in the areas of financial service, focusing on insurance and data, AI, and ML.

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

People And Automation Work Side By Side In Modern Factories

Paul Miller 1 day ago
Automation has been an important tool in a manufacturer’s toolbox for centuries. From steam-powered looms to cutting-edge industrial robots, hardware automation arrived first and continues to expand. Over the past decade or so of Industry 4.0, software automation has also grown, with machine learning and artificial intelligence embedded in more and more processes. But my […]
Blog

The B2B Content Guide: Buyers Value Diverse Content Sources And Elements

Miriam Oesterreich 1 day ago
Technology expertise, credibility, and data drive tech buyer decisions. Find out more in our latest blog.
Blog

Role-Based Sales Competency Maps — I Ain’t Got Time For That!

Jennifer Bullock 1 day ago
Ugh. I get it. When I was a first-time sales enablement practitioner, just the mention of “competencies” made my eyes glaze over and my attention immediately wane. I believed that competency mapping was a theoretical exercise invented by human resources or learning designers to test my last nerve. I was certain that the exercise would […]
Blog

Les Échecs Du Cloud Unique Rendent Le Multicloud Indispensable Aux Entreprises

Brent Ellis 4 Octobre 2022
Découvrez comment une stratégie de diversification, d’atténuation et de recherche, peut aider votre entreprise avec le multicloud.
Blog

CISA Releases Directives On Asset Discovery And Vulnerability Enumeration

Erik Nost 2 days ago
The Cybersecurity & Infrastructure Security Agency (CISA) kicked off Cybersecurity Awareness Month with a bang yesterday, with its latest binding operational directive that requires federal agencies to account for a complete inventory of assets and vulnerabilities. In past CISA coverage, we recommended that organizations doing business with the federal government, looking to maintain good cyber […]

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

Blog

Online B2C Marketplaces Continue Their Rapid Global Growth

Michael O'Grady 2 days ago
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.
Blog

Forrester’s 2022 Moments Map Is Here!

Julie Ask 2 days ago
Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.
Blog

Oshkosh Receives Forrester’s First-Ever Technology Strategy Impact Award

Frederic Giron 2 days ago
Learn how industrial technology firm Oshkosh transformed its digital technology organization to become future fit and receive Forrester’s Technology Strategy Impact award.
Blog

Pour Renforcer Votre Capacité À Résoudre Les Problèmes Commerciaux, Renforcez Vos Partenariats

Achim Granzen 4 Octobre 2022
Découvrez comment améliorer les capacités créatives de résolution de problèmes de votre organisation technologique dans cet article de blog.
Blog

Amazon Utilise Ce Principe Très Puissant Pour Donner La Priorité À Ses Clients

Dan Bieler 4 Octobre 2022
Étudiez les concepts qui guident l'approche d'Amazon en matière d'innovation. Il y aura des éléments d'une grande pertinence pour votre organisation. Vous pouvez apprendre de ces éléments et les adopter pour repenser fondamentalement votre propre approche de l'innovation.

Avoid These Seven Pitfalls Of Cloud Modernization

Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success

Blog

Découvrez Le Rapport Direct Entre La Diversité Et L’Innovation

Dan Bieler 2 days ago
Découvrez pourquoi les responsables IT devraient faire de la diversité et de l'inclusion (D&I) un élément central de leur stratégie de gestion des talents.
Blog

High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty

Karen Tran 3 days ago
Whichever side of the recession debate you’re on, what’s clear is that there is economic uncertainty. On the heels of the “great resignation,” where people were leaving jobs in search of better pay, more flexibility, and increased job satisfaction, we’re now seeing hiring freezes at some companies. This doesn’t mean that every company will cut […]
Blog

Poor Change Management Kills CRM Success — Here Is How To Get It Right

Kate Leggett 3 days ago
Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%. Eighty-two percent of enterprises use CRM. Yet when I surveyed hundreds of business and IT […]
Blog

The Future Fit Platform Strategy

Liz Herbert 3 days ago
Technology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.
Blog

La Planification 2023 Exigera De La Discipline Et De La Précision

Laura Koetzle 3 days ago
Alors que les craintes de guerre, d'inflation et de pénurie de carburant assombrissent la situation à court terme pour les entreprises, il sera essentiel d'être astucieux en matière d'investissements et d'initiatives.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

Clean Up Your Martech And Loyalty Tech Ecosystem

Mary Pilecki 3 days ago
We all know that there is a big difference between working hard and working smart. And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […]
Blog

ERP: Switching To Cloud-Based DOPs At Your Own Pace

Dario Maisto 3 days ago
Enterprise resource planning (ERP) vendors are pushing client organizations to replace their on-premises ERP solutions with cloud-based digital operations platforms (DOPs). As a result, ERP discussions are filling up the agendas of CTOs and procurement officers. The increasing number of inquiries that we at Forrester receive is a clear signal that the market is moving, […]
Blog

Nailing Chat Is Hard — Here’s How To Get It Right

Christina McAllister 6 days ago
I have spent the better part of the last decade helping enterprises with their digital channel strategies. Omnichannel transformation is still a phrase on many enterprises’ lips, with companies across industries looking to launch (or, in some cases, relaunch) digital channels to support their customers. Lots of things have changed since the early days of […]
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