Featured Blogs

Blog

Want To Improve Employees’ Insights-Driven Decision-Making? Data Literacy Programs Alone Won’t Help

Kim Herrington November 23, 2022
In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.
Podcast

How A Sharper Customer Focus Will Fuel B2B Growth In 2023

What It Means 19 hours ago
As inflation woes, market turbulence, and supply chain disruptions cloud the 2023 landscape, B2B organizations will look to their existing customers to forge a more predictable path to growth. On this week’s What It Means, VP, Principal Analyst Ross Graber discusses this and other 2023 predictions for B2B marketing and sales leaders.
Blog

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022

Nicole Murgia 2 days ago
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

Blog

Three Competitive-Strategy Actions For B2B Marketers To Take In 2023

Barry Vasudevan 3 days ago
As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice? Yes, every company out […]
Blog

Key Takeaways From Conversations With Patient Engagement Vendors

Natalie Schibell 6 days ago
The shift to more accountable care and the high prevalence of chronic disease demand more proactive — versus reactive — care delivery models. Healthcare organizations and policymakers recognize that patient engagement improvement is a top priority to move this initiative forward. Discover key insights from conversations with patient engagement vendors.
Blog

Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand

Fiona Mark December 1, 2022
Demand for tech talent remains extremely high, despite the high-profile layoffs in the tech sector.

Subscribe to updates

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

Blog

VSM Enables All Teams To Become Elite

Christopher Condo 9 mins ago
Blog

Salesforce Genie: One More Enterprise Data Warehouse and Analytics Option

Boris Evelson 3 hours ago
Dear Salesforce, haven’t I been a good, objective, reasonable, helpful industry analyst? Why would you make my life more difficult? For years clients have been reaching out with the following question: If a significant portion of all my enterprise data comes from SAP or Oracle business applications (ERP, CRM, etc.), should SAP BW/4HANA or Oracle […]

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

Beware of “Coherent Nonsense” When Implementing Generative AI

Rowan Curran 3 hours ago
Generative AI —using machine learning or other models (e.g., large language models) for creating novel text, images, sounds, etc. — is firmly in the spotlight as one the fastest-developing areas of technology today, especially with the recent release of OpenAI’s ChatGPT. Over the past week, we’ve seen thousands of people experimenting with prompts and questions […]
Blog

Uneven Innovation: Forrester’s Key Takeaways From AWS Re:Invent 2022

Lee Sustar 3 hours ago
With Naveen Chhabra, Andras Cser, Devin Dickerson, Brent Ellis, Liz Herbert, Andre Kindness, Bill Martorelli, Dario Maisto, Allie Mellen, Alla Valente, Tracy Woo, Noel Yuhanna Some 14 Forrester analysts attended this year’s AWS re:Invent in Las Vegas. The conference was a mix of innovation in some areas — particularly compute and networking, along with a […]
Blog

Building The Elements Of Your B2B Marketing Plan

Craig Moore 9 hours ago
Once you've gathered the input needed to create an annual marketing plan, the next step is to define the plan's components. Learn how, step by step.
Blog

A Customer-Obsessed Analyst Joins The Customer Experience Team

Shar VanBoskirk 1 day ago
I’m pleased to share that on November 1, 2022, I joined Forrester’s customer experience (CX) team reporting to Rick Parrish. This group is core to creating Forrester’s customer experience service and the CX Leader Success Cycle, which guides how CX leaders improve performance and justify greater investment in customer experience. Now, this doesn’t mean that […]
Blog

‘Tis The Season To Be Messaging

Christina McAllister 1 day ago
We look at a few ways that retailers can use messaging to support customers through the holidays and beyond.

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

Blog

Calling All Healthcare And Life Sciences Companies: Give Yourself The Gift Of Digital Experience Insights This Holiday Season!

Julie Ask 1 day ago
Healthcare and life sciences companies: Fill out Forrester’s executive survey in exchange for personalized feedback on your state of digital experiences, as well as key industry benchmarks.
Blog

Introduction: Chuck Gahun, Principal Analyst For Content Management And Digital Experience Technology

Chuck Gahun 1 day ago
Competitive business strategy will primarily be driven by an organization’s ability to compete through digital experiences on the digital shelf. It is estimated that more than $500 billion is spent annually to get increased digital shelf visibility every year. The enterprise applications and services that bring these digital experiences to life will become the lifeblood of organizations. As a part of this accelerating evolution, the delivery of enterprise content is becoming critical to help businesses attain their goals and meet their customers where they are. I am very excited to focus my research on examining the intersection of content technologies and digital business strategy.
Blog

Designers Are Your Anchor In An Uncertain Economy

Sheila Mahoutchian 2 days ago
As we head into another year of economic uncertainty, panic and fear seem to be gripping many organizations. From mass layoffs in the tech sector to hiring freezes, the world of CX has a right to be concerned. Given the shifts in design awareness and transitions over the last decade from “what it looks like” to “how it works,” however, we predict that designers and the experience design community will be more important than ever.
Blog

Good News/Bad News About VoC And CX Measurement Practices

Colleen Fazio 2 days ago
“Help us help you.” This was the call to action we put out in July and August of 2022 to voice-of-the-customer (VoC) and customer experience (CX) measurement leaders around the world. We asked CX professionals responsible for VoC and CX measurement activities to tell us about their teams’ scope and structure, practices, and challenges. In […]
Blog

Meet Matt Steffen, Forrester’s New Analyst Covering Account-Based Marketing

Matt Steffen 2 days ago
Get To Know Matt Most people who know Matt know he has a passion for travel and immersing himself in other cultures. He studied abroad in destinations including Argentina, Morocco, and Hong Kong in high school, college, and grad school. His career also provided him with the opportunity to take up residence in Turkey and […]

Avoid These Seven Pitfalls Of Cloud Modernization

Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success

Blog

Cloud Cost Management Is Key For Apptio

Steven Russman 2 days ago
Apptio, a pioneer in the technology business management (TBM) field, welcomed some 1,000-plus in-person attendees to its annual conference November 7–9, 2022, in Austin, Texas. Now years in the running, the company launched TBM and the Technology Business Management Council, a quasi-user group and think tank for viewing, understanding, and analyzing IT cost data. The […]
Blog

The Three Key Inputs You Need For B2B Marketing Planning

Craig Moore 2 days ago
For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.
Blog

Meet The New EMEA Cybersecurity Analyst

Tope Olufon 4 days ago
Meet Tope Olufon, the new analyst covering cybersecurity in EMEA.
Blog

The State Of CDP In APAC

Xiaofeng Wang 4 days ago
Following the previously published report covering key CDP vendors in Asia Pacific, I interviewed 10 customer data platform (CDP) customers in the region and published a new report, The State Of Customer Data Platforms In Asia Pacific. Here are the key findings on the state of CDP in APAC. CDP Popularity In APAC Varies By […]
Blog

Data Mesh In 2023 And Beyond

Michele Goetz 6 days ago
Read our 2023 predictions for data mesh: Clarity, challenges, more confusion, and opportunities are all just part of the journey.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

Annual Planning Season Is Here — Make It As Productive As Possible

Craig Moore 6 days ago
In an uncertain economic climate, having a sound marketing planning process is critical. In this first post of a three-part series, we introduce a methodical approach to B2B marketing planning.
Blog

Crucial Intel: Customer Obsession Matters

Sam Karpinski December 1, 2022
This blog was written in collaboration with Anna Synakh. Intel, a tech giant with over 121,000 employees, sets an example for organizations that are considering becoming more customer obsessed. Despite its size and complexity, Intel has made big strides in all three customer obsession competencies: leadership, strategy, and operations. In our new report, Case Study: […]
Blog

Identifying Your Critical Chat Integrations For Employee Enablement

William McKeon-White December 1, 2022
… Or, What We Should Plug Into Slack, Teams, And Other Chat Platforms Over the past decade, chat platforms have become a fixture of the workplace (yes, somehow it’s already been more than 10 years). This is due to them supporting rapid informal communication as well as their extensibility. For years, organizations have had success […]
More posts