Blog
Breaking The Green Market Opportunity Down Into Segments
There is no single green or sustainable consumer. Learn the value of segmenting your customer base by their green purchasing habits.
Podcast
The New Space Race — For Businesses
Low-Earth-orbit satellites open up a host of new opportunities for businesses. Should your firm be exploring these new solutions? Find out in this episode of What It Means.
Blog
B2B CMOs Must Form A Rebel Alliance To Bull’s-Eye Their 2023 Target
Joining forces with other key stakeholders will enable marketing leaders to triumph amid vast uncertainty.
Tackle 2023 With Bold Action & Clear Focus
Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.
Blog
Turn To Leading European Skill Clusters To Plug Digital Skill Gaps
Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.
Blog
How CISOs Can Navigate The 2023 Downturn
CISOs must use this period of austerity to reinforce security as a core competency that drives growth and protects revenue.
Blog
Data Privacy Day, B2C Marketing Edition
The privacy landscape is shifting quickly. It’s a critical time for B2C marketers to get involved in their organizations’ privacy programs.
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Blog
Digital Transformation: The Not-So-Secret Sauce To Getting The Basics Right
Digital transformations are notoriously hard. In Forrester’s Business And Technology Services Survey, 2022, nearly all services decision-makers have or anticipate challenges in executing their digital transformation. But this does not mean that there is some secret sauce that only a chosen few digital natives possess that remains hidden to the rest of us. Akin to fitness plans, there’s a new program revealed regularly, presenting the latest “celebrity secret” to finally getting the transformation results you seek.
Blog
Three Questions To Ask When Navigating The New B2B Event Management Technology Landscape
B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual, and hybrid formats. Selecting the right B2B event management technology provider is a critical part of this process but one […]
Planning Guides 2023
Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.
Blog
Understand Today’s AR Invoice Automation Landscape
Accounts receivable (AR), including invoice issuing and payment processing, is one of the core processes in a company’s financial operations. The rising adoption of e-invoices has spurred more firms to acquire AR automation software to support customer demand and respond to digital transformation. My recently published report, The AR Invoice Automation Landscape, Q1 2023, will […]
Blog
The State Of Data Commercialization In China’s Financial Services Industry
The growth of the data economy in China is accelerating. Financial services (FS) firms are actively participating in it, increasingly commercializing their data to create new revenue streams and expand business opportunities. Danny Mu and I have recently published a report, The State Of Data Commercialization In China’s Financial Services Industry, which presents current trends […]
Blog
TIER: Tech Layoffs Are Signaling Something Much More Than A Downturn
Tech execs, do not be too aggressive with short-term cuts that inevitably will force you to play catch-up in the long run. Instead, be aggressive with repositioning your workforce to expand core business growth and strengthen the durability of your advantage in the market.
Blog
Call It What You Want, Cyber Risk Quantification Is Now A Must
What do Live Nation’s Taylor Swift ticketing debacle and cyber risk have in common? Bad assumptions. Whether you confidently believe that you can anticipate record ticket demand or believe that your payment processing infrastructure is secure enough to handle it, that belief is based on an assumption, and that assumption is based on the past […]
Blog
How To Navigate Retail Media Mania
The question I’m asked most often is “Is retail media overhyped, or is it the next big thing?” This question comes, in part, from media coverage and forecasts, including Forrester’s, that project a significant share of ad spend — nearly $100 billion, according to Boston Consulting Group — being absorbed by retail media networks (RMNs) […]
Shape Your 2023 Cybersecurity Priorities For Uncertain Times
Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.
Blog
Want More Customer Data? Build An Enterprise Data Strategy First
In the era of data deprecation, many B2C marketing clients are asking me “How can I get more first-party data?” or “How do I get more customers to share data with me?” It’s a valid question and a totally understandable one. A common recommendation (including from Forrester) to contend with the loss of third-party cookies, […]
Blog
Responding To The Cybersecurity Signal In The Sky, A Hero Steps Out Of The Shadows: Software Composition Analysis
Software composition analysis (SCA) has lived for many years in the shadow of static application security testing (SAST) and dynamic application security testing (DAST) tools that have commanded bigger budgets, stakeholder attention, and vendor competition. This changed in May of 2021 when President Biden called on the public and private sector to secure the US […]
Blog
Vehicle Security: Making Sure K.I.T.T. Doesn’t Become K.A.R.R.
We ended 2022 with the announcement of a vulnerability within SiriusXM Connected Vehicle Services, which has a broad impact because of the ubiquity of these units. In 2023 the vehicle-related software vulnerabilities just keep on coming, this time within API endpoints used by vehicles’ telematics systems, an issue with a wide impact across 16 different […]
Blog
Groundhog Day, SEC Style: Proposed Rule On Cybersecurity Risk Governance Has All The Pain Of SOX With Fewer Financial Penalties
There’s a significant shift ahead for how public firms and their boards treat cybersecurity risk. The last two years increased the amount of cybersecurity oversight in terms of regulations and guidelines. Voluntary “recommendations” such as the National Institute of Standards and Technology’s guidelines for AI offer a starting point for safer use of artificial intelligence, […]
Blog
A New Year Demands A New Digital Measurement Framework
There’s something about entering a new year. Unbridled optimism, renewed hopes, and general positivity about having a fresh start are typical emotions. But 2023 is not like any other year. The pandemic-fueled growth that many firms experienced in 2022 appears to have come to a halt as organizations enter 2023 facing the prospect of an […]
Blog
The Keys To Effective Digital Product Management
If you’re in product management, your skills are needed today! According to Glassdoor, the number of product manager job openings has increased 135% over the past five years, with up to 17,000 available job openings on the site today. Product management has appeared consistently in Glassdoor’s top 10 list of job roles since 2018, scoring […]
Blog
Three Personalization Mantras To Help You Survive A Data Deprecation World
In this corner … consumers and privacy concerns. And in the other corner … companies prioritizing personalization in their business objectives. Who will win this fight of opposing forces? For too long, companies (and particularly marketers) have tried to drive efficient customer acquisition with “personalized” experiences and by hyper-targeting individuals. But there is a disconnect […]
Blog
Indian Firms Are Adopting SaaS, And It Is Not To Save Costs
Indian enterprises have had software as a service (SaaS) on their radar for the last seven-plus years, if not more. SaaS uptake in India was slow, and cost used to be the only major driver toward SaaS adoption. Indian enterprises were in dilemma when major software vendors shelved their on-premises solutions in favor of SaaS-only […]
Blog
Order Up: Starbucks Rewards Changes Signal A Renewed Focus On Profitable Loyalty
As one of the most popular loyalty programs in the world, the stakes for the Starbucks Rewards program are high. Today, the program boasts nearly 29 million active members, and over half of Starbucks sales are driven through the program. Starbucks Rewards members collect “stars” for every purchase they make, redeemable for free drinks, food, […]
Blog
Take Your TEI Investment Farther With Derivative Assets
An e-book is a great way to illustrate and add a bit of color to your TEI content. The digital content focuses on visually representing your TEI results and highlighting your customer quotes in a beautiful and easy-to-browse website-embedded format.
Is Your Data Ready For AI?
Learn the 8 phases of shifting to an AI-first data strategy.
Blog
Channeling Main Character Energy: Your Guide To The TEI Composite Organization
Effective stories inspire the audience to imagine a different version of themselves that is within reach. In marketing and customer experience, we want that version to be faster, better, and more flexible than the current state. The right character will tell the role your solution played in the story of that reaching. Criteria that help identify the best customer rather than just the average customer help you set up prospects for success with knowledge and appropriate expectations for your product.
Blog
Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes
Using a digital pyramid of purpose helps communicate the capabilities and competencies that are needed to effectively deliver digital customer experiences and advance the business strategy.
Blog
Contact Centers Are Leaving Money On The Table
When I first joined Forrester, I looked at the results from our annual Customer Experience Benchmark Surveys and saw that three customer service drivers kept coming up as some of the most influential drivers in a customer’s perception of CX quality: Did the agent answer all of my questions? Did the company resolve my problems […]
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