Blog
To Thrive Through Volatility, Master These Three Areas
There’s no end in sight for the current disruption, but making the right strategic moves will help you come out ahead.
Blog
CX, Digital, And Marketing Leaders: Tap Discipline And Creativity To Navigate Through Volatility
Root your planning and actions in your customers and leave room to innovate, while controlling the risks you can.
Blog
Judge Rules That Google Is An Illegal Monopoly — Now What?
The impact of Google's court cases will take years to play out. But they raise the likelihood of the company's overhaul.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Podcast
Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers
In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs could mean for CIOs. Then we discuss the rising prominence of social media influencers in the B2B space — and why tapping your own employees could be a smart move.
Blog
Forrester’s Top Threats For 2025
2025 started with a bang! Technology and geopolitics are changing so fast that many can’t keep track of the latest trends, with an announcement of new, benchmark-shattering genAI-related tech seemingly every week.
Blog
XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
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Blog
MITRE-geddon Averted, But Fragility In CVE Processes Remains
This week, we saw the CVE process, as we know it, come hours from the brink of collapse when a memo started circulating on LinkedIn that DHS would cut funding to MITRE’s CVE cataloging on April 16. MITRE’s role in the CVE process is the crucial first step in assigning IDs to vulnerabilities so that practitioners, vendors, researchers, and governments across the globe can consistently reference the same vulnerability. The process also allows for responsible disclosures and accountability for vulnerabilities to software companies.
Blog
Health Insurers Must Forge A New Frontier In 2025
A new dawn has arrived for health insurers (HIs). As HI leaders balance cutting costs with the pressure for innovation in a rapidly evolving ecosystem, they must revisit their priorities to cocreate value and strengthen trust with members. Our latest report explores the top seven trends that matter most for health insurers as they navigate the rest of 2025.
Blog
Ingenuity And Core Values Will Steady The Ship: Top Healthcare Provider Trends In 2025
Steering through a maelstrom of uncertainty and risk in a rapidly changing healthcare landscape requires resilient leaders who will adapt strategies centered on the human experience. Advancements in AI and the widespread availability of medical information are compelling healthcare provider organizations to reassess how they engage with customers and employees. They are exploring creative ways to reposition themselves and demonstrate steadiness in an increasingly concentrated industry.
Blog
Transforming Enterprise Business Apps With Powerful AI Ecosystems And Marketplaces
We can’t emphasize enough the importance of interconnected networks and ecosystems to the enterprise application software market. Industry cloud providers and hyperscalers possess several key advantages in nurturing and leading these innovation networks. So what does this acceleration of AI software and services on industry cloud and hyperscaler marketplaces mean? Well, it depends on the […]
Blog
The Rise Of Digital Coworkers: Moveworks Bets Big On AI Agents
Moveworks’ global event in San Jose marked a major inflection point in enterprise AI with the announcement of Agent Studio, Plugin Workspace, and an AI Agent Marketplace — all part of its strategy to become the go-to platform for building business-ready AI agents. Analysts Julie Mohr and Rowan Curran provide their insights on the announcements. […]
Blog
OpenAI Requires Identity Verification For Access To Its Latest Models
OpenAI announced that it will require organizations to complete an identity verification (IDV) process to verify their organization’s identity before being allowed to access the latest OpenAI models. Identity verification will likely require developers to digitally verify themselves using government-issued photo ID from permitted countries and prove their affiliation with their organization. Forrester expects that […]
Blog
How Well Are You Protecting Existing Customer Revenue?
We’ve introduced expanded and upgraded versions of our customer engagement aligned approach and the foundational Forrester Customer Engagement Range Of Responsibilities Model to show you how to optimize the relationship between your company and your customers.
Blog
Google Cloud Next 2025’s Developer Keynote: Agents Take Center Stage
Google Cloud Next 2025’s (full takeaway blog here) developer keynote offered a detailed look at the company’s latest AI innovations, with a particular focus on agent technology and developer tools. Cohosts Richard Seroter and Stephanie Wong brought both technical insight and their signature energy to the stage, keeping the audience engaged with well-timed humor as […]
Blog
Leaders Need To Review Event Plans Amid Economic And Political Uncertainty
The political environment is impacting the appeal of US-based events for international attendees, with Tourism Economics, a subsidiary of Oxford Economics, predicting a 15.2% decline in inbound international travel due to a combination of shifts in pubic sentiment, travel advisories, and visa delays. At the same time, events focused on the US government sector are […]
Blog
Government Leaders: Prioritize Cyber Efficiency Amid Federal Volatility
Government agencies at the federal, state, and local levels must prepare for a future where they experience uncertainty, headcount reductions, contract cancellations, and budget cuts. This is gut-wrenchingly difficult to process, yet remaining leaders must figure out how to move forward to serve the mission. For public sector cybersecurity leaders, this is even more paramount. […]
Blog
“Still Federating After All These Years”: The Realities Of EA Maturation
Another day, another LinkedIn hot take on enterprise architecture. They fall into various camps: those confusing EA with a Marvel villain, others who think that the 10-year-old religious war between “business” and “enterprise” architects has any actual meaning (pro tip: it’s about as relevant as whether Han shot first), or folks who think that EA […]
Blog
Atlassian’s AI Offensive Is Changing Work Forever
Atlassian has launched a sweeping upgrade to its platform, and the message is crystal-clear: AI isn’t just a feature; it’s the foundation. If you’re working in tech, managing teams, or even just part of a business using Jira or Confluence, this isn’t a subtle shift; it’s a tectonic one. Atlassian dropped a full suite of […]
Blog
CCaaS Vendors Thrive In A Wild Market
The Forrester Wave™: Contact-Center-As-A-Service Platforms, Q2 2025, is out! Dive into the latest genAI-driven changes in this fast-moving space.
Blog
Leading Through Tech Workforce Changes
Many organizations, especially federal agencies, are facing unprecedented upheaval as they implement large-scale workforce reductions.
Blog
Data In 2025: Enough Talk — Here’s Why Strategy Matters Now
A data strategy is no longer a nice-to-have. In 2025, regulations such as HIPAA, GDPR, and CCPA are tighter than ever; AI keeps making quantum leaps; and customers want hyper-personalization on demand.
Blog
Unveiling AI Risks In The Software Supply Chain
In the age of intelligent automation, enterprise business applications (EBAs) are increasingly embedding and integrating sophisticated AI agents to drive efficiency, insights, and innovation.
Blog
Announcing Forrester’s Security & Risk Enterprise Leadership Award
Forrester is delighted to announce the opening call for our annual Security & Risk Enterprise Leadership Award. This award recognizes organizations that have transformed their security, privacy, and risk management functions into capabilities that fuel the organization’s reputation for trust and its long-term success.
Blog
Despite Growing Consumer Optimism About GenAI, Concerns Are Still High
An update to ChatGPT made it easy to simulate Hayao Miyazaki’s style of animation, which has flooded social media with memes. Beyond the hype, this trend raises serious questions about copyright infringement.
Blog
The Tech Exec’s Guide To Decoding Cybersecurity Vendor Performance
Forrester analyzed the earnings calls of the 10 largest cybersecurity vendors by market cap and identified key trends for technology executives.
Blog
Google Cloud Next 2025: Agentic AI Stack, Multimodality, And Sovereignty
Loads of news came out of a hot Google Cloud Next 2025 in Las Vegas. The most notable announcements? Sovereign AI solutions on-prem, developer innovations that meet timely needs, very applicable multimodality for content and CX, and new elements for building the enterprise agentic AI stack.
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