Featured Blogs

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Building A Customer-Centric, Cross-Functional, And Flexible Digital Team

Michelle Beeson October 11, 2022
Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.
Blog

All I Want For Christmas Is An Accessibility Expert

Gina Bhawalkar 13 hours ago
Twenty-seven percent of design teams plan to hire accessibility experts in the next 12 months. Learn what success in the role requires.
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A Look Inside The Forrester-WISP Partnership: A Q&A With Rachel Tobac

Allie Mellen 17 hours ago
The chair of the board at Women in Security and Privacy (WISP) discusses the organization's work and how companies can partner with it to foster diversity in cybersecurity.
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Open Banking Adoption Is On The Cusp Of Robust Growth In Europe

Jacob Morgan 2 days ago
Forrester’s European open banking forecast predicts a doubling of the adoption of open banking across countries, and use cases, from 2022 to 2027.
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Want To Improve Employees’ Insights-Driven Decision-Making? Data Literacy Programs Alone Won’t Help

Kim Herrington 6 days ago
In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.
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Adopt Inclusive Design Practices That Put Users First This Holiday Season

Senem Guler Biyikli November 22, 2022
Incorporate inclusive design this holiday season by prioritizing digital accessibility, using inclusive language, and showing that you care.

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Blog

Endpoint Management 2023: It’s Back To The Basics

Andrew Hewitt 7 hours ago
A few weeks ago, I had the opportunity to attend the Tanium Converge conference in Austin, Texas. There’s been a lot of buzz around Tanium in the industry lately, especially with the company’s recent partnership with Microsoft, its software bill of materials (SBOM) release, and continued marketing of a new term: converged endpoint management, or […]
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Meet The New Executive Partner Covering Security And Risk: David Levine

David Levine 2 days ago
I am excited to join Forrester as the newest executive partner (EP) working with our security and risk clients and bringing my experiences over the past almost-three decades to the table! The CISO continues to play an ever-increasing critical function within organizations not only charted to protect the company, and its clients, but as a […]

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

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Learnings From Our Hybrid Cloud Management Forrester Wave™

Tracy Woo 7 days ago
This blog piggybacks off of my last post regarding the management evaluations I’ve been working on in 2022. As previously noted, they take a lot of effort but deliver high value — a lot of which can’t be captured in a single report. I already shared my tidbits of advice for the cost management evaluation. […]
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Capitalize On Search Marketing’s Evolution With Two New Reports

Nikhil Lai November 22, 2022
In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 2022, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. As search budgets grow, the medium is changing radically. […]
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Learnings From Our Cloud Cost Management Forrester Wave™

Tracy Woo November 21, 2022
It’s been a grand spring, summer, and fall of Forrester Wave™ evaluations for me. These evaluations are time-intensive. I’ve spent many nights, weekends, and early and late hours on two separate cloud management evaluations. The participating vendors each spent long hours submitting answers to detailed questionnaires, lining up customer references and executive briefings, and preparing […]
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B2B Revenue Engine Alignment: A Cultural Transformation That Begins With Customer Obsession

Laura Cross November 21, 2022
A customer-obsessed organization requires an optimized revenue engine. Revenue engine alignment maximizes the buyer’s experience and, in turn, the success of the organization.
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How We Picked The 2022 Top 10 Emerging Technologies

Brian Hopkins November 21, 2022
Out of the hundreds of technologies that Forrester tracks, we landed on 10. (And, no, they don't include the metaverse.) Here, we break down our selection process.

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

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Announcing The Public Cloud Market Outlook, 2022 To 2026

Lee Sustar November 21, 2022
The four biggest public cloud providers are intensifying their struggle for market share.
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Slow And Steady: Steps To A Successful Total Economic Impact™ Study With Forrester

Jonny Cook November 21, 2022
Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.
Blog

Design Do’s And Don’ts For Retailers This Holiday Season

Senem Guler Biyikli November 21, 2022
Retailers can improve their websites and boost customer experience this holiday season by applying these tips.
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The NVIDIA/Microsoft AI Supercomputer Cloud Is A No-Brainer

Tracy Woo November 18, 2022
This week, NVIDIA announced a multiyear collaboration with Microsoft to build a cloud-based artificial intelligence supercomputer. With this partnership, Microsoft Azure will be the first public cloud to leverage NVIDIA’s full AI stack — chips, networking, and software. More specifically, the supercomputer will be powered through a combination of Microsoft Azure’s scalable ND- and NC- […]
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Data Sovereignty Battles Continue To Dominate The European Public Cloud Market

Dario Maisto November 18, 2022
The battle between hyperscalers and European cloud providers to conquer the European public cloud market is getting more contentious over the issue of data sovereignty. It now involves new actors, new concerns, and new weapons. Here a few of the main facts that will most probably influence the European cloud scenario moving forward. Growing Complexity […]

Avoid These Seven Pitfalls Of Cloud Modernization

Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success

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The Best Enterprise Transformation Program Is Yet To Be Made

Indranil Bandyopadhyay November 18, 2022
Check out key takeaways from this year’s EY Global Data & AI Summit.
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Anticipate Your Customers’ Next Best Experiences

Julie Ask November 17, 2022
The future of experiences will be driven by analytics, and many of them will be anticipatory.
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How Marketing Operations Leaders Set Clear Boundaries Using Project Acceptance And Prioritization Strategies

Laura Cross November 17, 2022
B2B marketing depends on processes to develop and execute marketing activities efficiently and effectively. To succeed, B2B marketing functions must manage various processes, each delivering specific outputs for stakeholders.
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Unlock Loyalty Throughout The Customer Lifecycle

Mary Pilecki November 17, 2022
Loyalty marketers, the scope of your job just expanded. And before you panic, it’s a good thing. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […]
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Get Ready For The B2B Marketing Agency Gold Rush

John Arnold November 17, 2022
The in-house B2B marketing trend of the past few years — expanding in-house agencies, centers of excellence, and shared services — has peaked. Fifty-nine percent of B2B marketing decision-makers now say that they are planning to increase marketing spend on outsourced services. This new investment mindset, combined with macro and micro economic factors, has sparked […]

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

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Forrester’s Buyer Insights Reports Reveal Current Business Drivers And Buying Behaviors

Amy Hayes November 17, 2022
The key to becoming truly audience centric and more effective as a marketing org is to deepen your buyer insights. Forrester has just
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Predictions 2023: Amid Market Turbulence, Professional Guidance Comes Back Into Vogue

Vijay Raghavan November 17, 2022
Wealth management firms with both digitally savvy financial advisors and digital financial advice will be best suited to win over skittish investors and convert them into profitable, long-term customers.
Blog

Marketing Operations: Hot Topics From B2B Summit EMEA

Simon Daniels November 17, 2022
One of the most popular attractions at Forrester’s B2B Summit EMEA is the Analyst 1-on-1s. This year's hot marketing operations topics included martech, measurement, data and more.
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