Featured Blogs

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Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

Jeff Pollard August 1, 2024
The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.
Blog

US v. Google: The FTC Takes On Adtech Verticalization

Mo Allibhai 18 hours ago
What could the antitrust trial portend for Google and for advertisers and publishers? We break down three key questions.
Blog

Get From Data To Decisions Faster With Our New Data, AI & Analytics Service

Srividya Sridharan 21 hours ago
Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.

Get More From Your 2025 B2B Marketing Budget

Synergy and collaboration will be key to making marketing investments go further. Download our 2025 B2B marketing Planning Guide to learn more.

Blog

European Leaders: Align Budget Planning To Accelerate Performance In 2025

Laura Koetzle 2 days ago
Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.
Podcast

How Close Are We To Killing Passwords?

What It Means 6 days ago
Are passwords obsolete or still a necessary evil? In this episode, Vice President and Principal Analyst Andras Cser and Principal Analyst Geoff Cairns describe where we are on the path to passwordless authentication for both enterprise and consumer users.
Blog

European Banks See A Drop In CX Quality, Mirroring Global Trends

Oliwia Berdak 7 days ago
In 2024, European banks joined other regions and industries to see a significant drop — a worrying sign with grave business implications.

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Blog

It Takes A Village To Make AI Copilots Successful

Ted Schadler 12 hours ago
AI copilots of all kinds — new off-the-shelf solutions, custom-built applications, or those embedded in business applications — are taking off. But there’s little measurable business return yet, and much confusion. In a new report for Forrester clients, J.P. Gownder and I cut through the vendor clutter with a definition and framework for action to […]
Blog

What’s Next For GenAI In Marketing

Subhendu Pattnaik 22 hours ago
Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world. At the Summit, you will get the opportunity to […]

Focus 2025 Security Budgets On Risk Mitigation And Tech Sprawl

Security leaders, explore our 2025 Planning Guide for benchmarks on where to invest, divest, and experiment with your budget.

Podcast

371: Behaviors Are The Building Blocks Of Customer-Focused Culture

The CX Cast 23 hours ago
Culture change is necessary for an organization to be more customer obsessed and deliver better customer experiences. That culture change requires specifying the customer-focused behaviors that lead to customer loyalty. CX Cast co-host Angelina describes the process to determine and assess your organization’s ideal behaviors and drive adoption of targeted behavior change to align with customer and business priorities.
Blog

Don’t Miss Out: Keynotes At Forrester’s B2B Summit EMEA 2024

Paul Ferron 1 day ago
In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies. At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. Here’s a sneak peek into the value-packed sessions you won’t want to miss. It’s Time […]
Blog

AI Computing Will Change The World By Empowering People, Not Automating Tasks

Ted Schadler 2 days ago
Much of the boardroom enthusiasm for generative AI stems from the belief that AI will save money through automation. But automation alone hasn’t ever changed the world. Get a look beyond the current genAI bubble as we analyze the foundations of the real changes coming in a new report.
Blog

Privacy Advocates Come For Contact Centers

Christina McAllister 2 days ago
“Please be advised that your call may be recorded for quality assurance and training purposes.” We’ve all heard this message at some point — a familiar prelude to countless conversations worldwide. This disclosure has remained largely unchanged over the years but may no longer serve any purpose. The bar for what’s considered legally acceptable consent […]
Blog

Q2 2024 Tech Service Provider Earnings: Four Forces Determine Their Future

Ted Schadler 2 days ago
We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Get the story behind the story in this post.

Drive High Performance With Your 2025 Tech Budget

2025 tech budgets are on the rise. Get our 2025 Planning Guide to learn where to invest your tech spend to boost performance, drive growth, and deliver competitive advantage.

Blog

Dirigeants européens : Optimisez la planification budgétaire pour accélérer les performances en 2025

Laura Koetzle 9 Septembre 2024
Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.
Blog

AI Agents: The Good, The Bad, And The Ugly

Stephanie Liu 5 days ago
As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.
Blog

The Four Agreements That Enterprise Business Applications Must Adopt

Kate Leggett 5 days ago
Enterprise business applications run all phases of a company’s operations such as sales, customer service, accounting, finance, human resources, inventory, and manufacturing. They streamline and coordinate work across the enterprise, supporting corporate goals of revenue, profitability, and cost optimization. As a result, the market for these applications continues to aggressively grow. Today’s business applications are […]
Blog

Dear AI, Please Change The World Already

Brian Hopkins 5 days ago
When will AI truly deliver, and should your organization wait or dive in now? Learn three key paths of change that AI computing will drive in this preview of our new report.
Blog

From Pixels To Perception: The Impact Of Foundation Models For Vision

Indranil Bandyopadhyay 5 days ago
Large-scale AI models trained on extensive datasets are shifting computer vision toward more adaptable and scalable solutions.

From AI To Cloud: Where To Invest In 2025

Tech infrastructure budgets are rising, but businesses want outcomes from every dollar spent. Optimize your 2025 budget using insights from our tech infrastructure Planning Guide.

Blog

Introducing The CLM Landscape 2024: From Use Case-Driven Solutions To Enterprise Contract Management Platforms

Alla Valente 5 days ago
As global interconnectedness exponentially increases the number of commercial and business relationships between organizations, the speed of innovation is also reshaping how they operate. In other words, for an organization to execute on its generative AI (genAI) strategy (and for the record, the absence of a genAI strategy is a genAI strategy), they’ll need to […]
Blog

Build An Alliance With Your CIO

Jinan Budge 6 days ago
Learn how to build, improve, repair, or elevate your relationship with your technology counterparts in this preview of our upcoming Security & Risk Summit in Baltimore, December 9–11.
Blog

Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024

Jitender Miglani 6 days ago
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
Blog

Technology Leaders Deliver Significantly Stronger Business Outcomes With High-Performance IT

Chuck Gahun 6 days ago
The data is clear: high-performance IT shops deliver better business outcomes and experience growth that is 1.8x faster than their peers. Find out why.
Blog

Fifteen Common B2B Customer Advisory Board Mistakes

Laura Ramos 7 days ago
Learn where customer advocacy programs can fall short — and how B2B marketers can keep the focus on value.

Overhaul Core Competencies With Your 2025 CX Budget

Download our 2025 Planning Guide for CX leaders to learn how to allocate your 2025 budget to reverse CX declines and boost quality.

Blog

Key Insights And Recommendations From VMware Explore 2024

Naveen Chhabra 7 days ago
Get six key takeaways from the annual VMware Explore 2024 conference and find out what they mean for technology leaders.
Blog

The First Forrester Wave™ Evaluation Of Revenue Orchestration Platforms For B2B Is Live

Anthony McPartlin September 4, 2024
The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2024, provides a comprehensive market evaluation of the ROP category, highlighting how these platforms integrate sales engagement, conversation intelligence, and revenue operations to enhance frontline productivity and buyer interactions through AI capabilities.
Blog

Forrester’s 2024 Technology Strategy Impact Award Winners For The Americas

Frederic Giron September 4, 2024
Forrester’s 2024 Technology Strategy Impact Awards celebrate companies that have successfully embraced three principles: alignment, trust, and adaptivity. Learn more about how this year’s winners — First Student and Best Buy — have exceptionally demonstrated those principles in their IT strategies.
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