Featured Blogs

Blog

Starting Up The Low-Code Market

Jessica D'Oliveira April 27, 2022
Learn three ways that low code can help drive the startup market.
Blog

How Transforming Your Marketing Operating Model Is Like Driving In New York City

Nick Buck 4 days ago
Revamping a marketing organization inevitably requires leaders to contend with forces outside of their control. Here’s how to manage them.
Blog

What’s Next For Digital Consumer Behaviors?

Sara M. Watson 5 days ago
Read why you should eschew “new normal” thinking when it comes to consumer behavior. We’re in a deeply unsettled, volatile moment—and change is here to stay.

Stay Compliant To Drive Business Results

Map, assess and address the different privacy risk levels to consider in standard CX measurement practices.

Podcast

The Business Case For Inclusive Design

What It Means 5 days ago
Why has inclusive design become so important? On this episode of What It Means, Principal Analyst Gina Bhawalkar and UX Researcher Senem Biyikli delve into the multi-faceted benefits of inclusive design.
Blog

Employer Branding Is Marketing’s New Frontier

Dipanjan Chatterjee 5 days ago
As attracting and retaining talent becomes ever more challenging, employer branding is moving to the top of the CEO’s agenda. CMOs have a vital role to play.
Blog

As The Abortion Debate Ramps Up, Companies Must Support The Diverse Needs Of Their Employees And Customers

Katy Tynan 6 days ago
The Supreme Court’s leaked draft opinion on Roe v. Wade has intensified calls for brands to respond to the abortion debate. But your primary focus should be on your employees and your customers.

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Blog

A Vet, Doctor, And Biomechanical Engineer Walk Into A Bar: Monitoring, Observability, And AIOps In 2022

Carlos Casanova 7 hours ago
AIOps builds upon observability and monitoring to develop deep AI driven insights that enhance human judgements. As we move from monitoring to AIOps, we also move from a reactive to active, then proactive footing before establishing the predictive capabilities AIOps promises. Biomedical devices function the same way. They use the body's telemetry and then act on it before harm is done.
Blog

Is Low Code For Dummies?

John Bratincevic 13 hours ago
Does lowering the technical bar to develop software mean that low-code is just for those who can’t do better? Our research shows the answer is a clear "no."

Drive Transformational Change

With CX EMEA, transform your customer experience and help your organization grow. Join in London or virtually on 22—23 June.

Blog

Déjà Vu As Synopsys Buys DAST

Janet Worthington 16 hours ago
Synopsys announced its intention to acquire WhiteHat from NTT for $330 million in cash. WhiteHat was acquired by the Japanese telecommunications provider NTT back in 2019. The subsidiary was later rebranded to NTT Application Security. In the press release, Synopsys emphasized the strength of the WhiteHat brand, its dynamic application security testing (DAST) offering, and […]
Blog

Change And A New Forrester Analyst’s Perspective

Fernando Pena 3 days ago
Organizations should be positioned to recognize change as a new opportunity, not a daunting task. We know that’s challenging, and we’re here to help.
Blog

Avoid Random Acts Of Automation

Craig Le Clair 3 days ago
The pandemic forced organizations into survival mode, and many turned toward automation. Investment in all sorts of technologies exploded. Automation was applied out of necessity to support immediate pandemic needs for remote work and contactless business. The floodgates opened, and it was off to the races. Companies quickly leveraged automation as a competitive differentiator. But […]
Blog

As B2B Media Time Grows, Marketers Need These Five Audience Insights

John Arnold 4 days ago
Audience insights are more critical than ever for B2B marketers. Business decision-makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they spend […]
Blog

Meet The New Analyst Covering Vulnerability Risk Management: Erik Nost

Erik Nost 5 days ago
What Topics Will You Be Covering at Forrester? I am very excited to be covering vulnerability risk management (VRM) at Forrester, including threat modeling and management and penetration testing. Some of the areas in VRM that I hope to explore include: Vulnerability risk prioritization, especially with new “zero days” hitting at what seems like every […]

How To Prioritise Your Customer Experience Projects

Too many CX projects, not enough resources? Make better prioritisation decisions with Forrester's proven framework. Watch the on-demand webinar.

Blog

Top Five Most Critical CMO Priorities For B2C Brands

Mike Proulx 6 days ago
Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees. We provided a list of 13 trending marketing priorities and asked respondents to indicate the degree to which each is a […]
Blog

The Entire Ad Supply Chain Is At Fault For Disinformation

Kelsey Chickering 6 days ago
Brands fund misinformation and disinformation with their ad dollars, whether they know it or not. Top brands have served immeasurable impressions on sites containing misleading content, from Russian propaganda fueling the war in Ukraine to COVID-19 conspiracy theories. This vicious cycle, driven by bad incentives, lack of coordination, and marketer ignorance, fuels geopolitical unrest and […]
Blog

A Path To Growth: Key Insights And 2022 Trends For B2B CMOs

Christina Schmitt 6 days ago
Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business. Most companies are already in the midst of or have planned an entire transformation process […]
Blog

Virtual Banks In Hong Kong Are In A Race To Win, Serve, And Retain Customers

Meng Liu 6 days ago
In the past three years, eight virtual banks have started operations in Hong Kong and have achieved early results in customer acquisition. Some of these results were also echoed in Forrester’s survey data from the past year: 44% of Hong Kongers opened a virtual bank account in the first six months in 2021, for example. […]
Blog

The Connected Car Of The Future Is The One Open To Third Parties

Karine Cardona-Smits 6 days ago
With its revised Payment Services Directive (PSD2), Europe aims to make payments safer and increase consumers’ protection, integrating new digital players into its market and requiring financial institutions to open their data and services to third parties. Doing so enables competitors to offer their own clients innovative digital experiences that would radically shake up traditional […]

Design Better Chatbots

Here's how to create chatbots that customers will love.

Blog

Five Digital CX And Design Trends Worth Watching In 2022

AJ Joplin 6 days ago
Forrester’s CX analysts have released “Digital CX And Design Trends, 2022” — here’s a preview.
Blog

Ten Principles For Designing The Metaverse

David Truog 6 days ago
Ten principles you can use as a foundation for envisioning your organization’s path to the metaverse
Blog

Microsoft Launches MDR And Hops On The Everything-As-A-Service Bandwagon

Jeff Pollard 6 days ago
Everything-eventually-becomes-a-service which Microsoft demonstrates by launching its own version of managed detection & response. We discuss what CISOs need to know, how it will impact the market, and what to look for next.
Blog

B2B Summit North America: It’s Good To Be Back

Karen Tran 6 days ago
Forrester’s B2B Summit North America drew thousands of marketing, sales, and product leaders for three days of data-driven learning and discussions that invigorated and inspired.
Blog

Insteon And The Internet Of Bricks

Merritt Maxim 6 days ago
Last month, smart home provider Insteon appears to have shut down, rendering the Insteon hubs inoperable. Users were unable to control their IoT devices connected to the Insteon hub, such as smart lighting and appliances. The culprit appears to not be malicious malware but rather financial circumstances that have caused the company to cease operations. […]

Innovation Lessons From The Pandemic

Read the 15 lessons tech leaders have learned from the pandemic.

Blog

The Future Of Experiences: What Your Brand Must Do Now To Power The Next Generation Of Consumer Experiences

Julie Ask 7 days ago
The future of experiences will be more humanlike and immersive ... but also more invisible. Learn what the future holds at CX North America.
Blog

Community Is The Kinetic Potential Of AI

Michele Goetz 7 days ago
AI transformation messaging is deafening. As such, we put our heads down and focus on the tactical steps: Build a model, train a model, release a model, watch a model, and optimize the model. Technology reinforces this execution mindset with no-code and low-code AI platforms, feature stores with deployment automation, and machine learning plus operations […]
Blog

The Secure Everywhere Movement Is Here: Are You On Board?

Janet Worthington May 9, 2022
Attackers have stepped up their application game in the past year. Sixty-two percent of organizations surveyed by software supply chain security vendor Anchore have been impacted by a software supply chain attack in the past year. The Solarwinds, Kaseya, and Codecov supply chain attacks are reminders of how these attacks affect critical infrastructure and organizations […]
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