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With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability. The current global economic and geopolitical context is likely to prevent a breakthrough political consensus to drastically accelerate the transition towards a low-carbon economy […]
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Women account for 35% of the science, technology, engineering, and mathematics (STEM) workforce, according to the National Science Foundation, and even worse, only 24% of security professionals worldwide are women. And yet companies where women hold 20% or greater of management roles generated 2.04% higher cash-flow ROI than those with 15% or less, based on […]
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Learn how to enhance your company’s personalization efforts over the holidays — and well into next year.
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The big attraction at the GitHub Universe event was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT-4 technology. Find out more in this review of the event.
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It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.
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Across B2B, organizations are often overreliant on org design to drive change. Revenue operations (RevOps) implementation discussions are filled with questions of centralization, decentralization, or centers of excellence. But structures are just one lever of change. Structure tells you nothing about which customers or stakeholders to support and prioritize, the offerings that you should provide, […]
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Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023 To 2030 supports this, as content marketing is the third-largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape has sparked a race […]
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As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024. We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey, from which 171 US marketing […]
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On Wednesday, 22 November 2023, Minister for Home Affairs and Cyber Security, the Hon. Clare O’Neil MP, announced the 2023–2030 Australian Cyber Security Strategy, a strategy to which Forrester contributed in April 2023 via a submission to the discussion paper. The Australian government’s stated vision is “By 2030, Australia will be a world leader in cyber […]
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Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason. It’s more cost-effective to mine existing […]
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Forrester predicted that endpoint detection and response (EDR) as we know it would be replaced by extended detection and response (XDR). That day has finally come. Learn the implications of that shift in this blog post.
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Learn how poor UX directly affected this analyst’s choice of insurance provider — and how to avoid the same mistakes.
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What exactly is the current state of B2B marketing measurement, what do B2B marketing leaders need to look out for, and what can be improved? Here are five key measurement observations from Forrester’s Marketing Survey, 2023.
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During the holiday retail crunch and last-minute scramble, read Forrester’s tips to ensure a merry customer service retail season.
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Use Forrester’s Assessment To Develop Your Journey-Centric Transformation Roadmap Journey centricity requires a change in operating model, moving six operational levers in concert, through three phases of transformation: activate, connect, and extend. It requires a clear plan to guide progress across levers, journey teams, and geographies. CX leaders must steer their firms to: Transform through […]
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Forrester surveyed digital business strategy decision-makers globally on their priorities, investments, and organizational structures.
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Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. Let’s explore the ingrained mindsets that B2B marketing leaders must abandon to evolve and thrive. The mythical B2B […]
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Find out what's driving NVIDIA's phenomenal success and get an insightful look at who their next competitors may be.
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La gestion des défis imminents à l'intérieur du pays et à l'étranger nécessitera une action audacieuse et continue de la part des dirigeants gouvernementaux.
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With the VMware-Broadcom deal set for closing, what should you know? Learn five key things VMware customers can expect in the coming years.
