Featured Blogs

Blog

Enhancing The Forrester Experience With Generative AI

Carrie Johnson April 3, 2024
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.
Blog

It’s Time For Sales Leaders To Coach Sellers Like Athletes

Seth Marrs 1 day ago
Sales managers now have the visibility needed to coach sellers beyond the basics.
Blog

Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs

Alvin Nguyen 5 days ago
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.

Podcast

Mainframe Myth Busting

What It Means 6 days ago
If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current state and future of mainframes.
Blog

Why Brand And Reputation Programs Should Be More Than Just Air Cover

Karen Tran 6 days ago
There’s more to planning and executing reputation programs than what we typically see at the usual “air cover” level. Learn more about the Forrester Reputation Program Decision Model in this preview of B2B Summit North America.
Blog

Reflections On The Major Themes From Mobile World Congress 2024

Dan Bieler April 9, 2024
This year’s Mobile World Congress went well beyond the usual telco topics and themes. Learn six of the key themes coming out of one of the most important annual tech events in Europe.

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Blog

Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Rowan Curran 2 hours ago
OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now scores of other models similar to GPT-3.5 available (both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy. For any language-related genAI task — be it writing […]
Blog

Federal Workforce Tops The List For The President’s 2025 Budget

Angelina Gennis 7 hours ago
Building a results-oriented culture in government will require evaluating what culture is and defining leaders’ role in it. Learn more in this post.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

It Ain’t Just AI: What We Saw At Google Cloud Next

Lee Sustar 7 hours ago
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
Blog

What’s Lurking In Your Sales Culture?

Peter Ostrow 8 hours ago
Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.
Blog

The Green Consumer Paradox

Thomas Husson 1 day ago
Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.
Blog

Disconnected Messaging Breeds Mistrust. How Can You Fix It?

Barry Vasudevan 4 days ago
Disconnected messaging reflects a disconnected organization. Learn how bridging silos yields positive outcomes in this B2B Summit North America session overview.
Blog

Low AIQ Threatens Employees, Customers, And Your AI Initiatives

J.P. Gownder 5 days ago
Most leaders underestimate the amount of training and upskilling their employees need to productively use AI tools. That miscalculation puts organizations at risk.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Building A Zero Trust Roadmap: A Practical Guide

Tope Olufon 6 days ago
Successful Zero Trust implementations have to tackle some fundamental organizational and technology problems before embarking on ambitious transformation projects. Learn three common problems you may need to address during your Zero Trust implementation journey.
Blog

Assess Your Readiness To Become A High-Performance IT Organization

Ted Schadler 6 days ago
To start your journey to high-performance IT, you must assess your business needs, your current technology styles, and your organization’s execution readiness. Get started by learning the four key steps in assessing your readiness for high-performance IT in this post.
Blog

Unlock The Power Of AIOps

Carlos Casanova 6 days ago
The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems, especially while maintaining a vital business-IT alignment. This is where AIOps and observability can deliver benefits.
Blog

Revolutionizing IT Operations Comes With Manageable Risks

Carlos Casanova 6 days ago
The move to high-performance IT puts AIOps and observability in the spotlight. But like any transformative initiative there are risks associated with implementing AIOps. Learn the five key risks of implementing AIOps in this post.
Blog

Adtech Is Losing The Plot On Made-For-Arbitrage (MFA) Sites

Mo Allibhai 6 days ago
Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., turning 700-word articles into 34 slides), and sold advertising on this made-for-arbitrage (MFA) site to brands that […]

Align Your Tech Architecture To Business Outcomes

Learn how Forrester’s Outcome-Driven Architecture Model can help you align your EA strategy to real business outcomes.

Blog

US Dept. Of Navy Is Rewiring Its Innovation Pipeline

Devin Dickerson 6 days ago
The US Navy is revising its modern service delivery framework using investment horizons. Learn how those changes could benefit your organization.
Podcast

349: CX Capability-Building And Activity-Tracking

The CX Cast April 9, 2024
CX teams can take many paths to grow their capabilities and influence. Figuring out where to start and what’s most important can be paralyzing. Senior Analysts Su Doyle and AJ Joplin developed tools to help clients reconnect with their purpose as CX teams and plan a path forward. Featuring: Su Doyle, Sr Analyst AJ Joplin, […]
Blog

Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy

Dipanjan Chatterjee April 9, 2024
The way we think about how consumers choose brands owes a huge debt of gratitude to the pioneering and unexpected insights of Daniel Kahneman. Learn more about how Kahneman’s work has influenced brand energy and the Forrester Brand Energy Framework.
Blog

Where High-Performance IT Meets Digital Sovereignty: Security, Privacy, And Resilience

Dario Maisto April 9, 2024
High-performance IT rests on a foundation of security, privacy, and resilience that is necessary to build trust. Having a digital sovereignty strategy can help. Learn three key digital sovereignty considerations to keep in mind.
Blog

A Guide For Understanding The Marketing Analytics Landscape

Tina Moffett April 8, 2024
Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking insights. Get a roadmap for navigating the marketing analytics landscape in this preview of our new report.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

Microsoft Unbundling Teams From Microsoft 365 Is Just A Sneaky Price Hike

Leslie Joseph April 8, 2024
Microsoft announced recently that it was unbundling Teams from its various Microsoft 365 plans worldwide. Find out what is actually changing and what it means for customers, regulators, and Microsoft.
Blog

A New Supergroup For Revenue Technology Emerges: Revenue Orchestration Platforms

Anthony McPartlin April 5, 2024
In the world of revenue technology, three distinct categories have converged to form a new supergroup of revtech capabilities. Learn more about revenue orchestration platforms in this preview of a new report.
Blog

Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Beth Caplow April 5, 2024
Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Learn five ways generative AI can help portfolio marketers automate tasks and increase productivity and creativity.
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