Blog
Today’s enterprise architecture (EA) practices are critical to enable a firm’s customer-obsessed digital transformations. As more traditional EA practices become commoditized, enterprise architecture management suite (EAMS) vendors that show strong use cases to support real transformations will emerge as market leaders. These transformation-enabling use cases include AI-powered features, support sustainability goals, offer modeling and assessment […]
Blog
TeamViewer And 1E: The First Major DEX Acquisition But Not The Last When I published my blog post on the great DEX-pansion in October, I foretold a future when the digital employee experience (DEX) market would consolidate … but I didn’t think it would happen so quickly. While I predicted that consolidation would happen in […]
Blog
The most recent of our reports, The Forrester Wave™: Public Cloud Platforms, Q4 2024, by Lee Sustar, highlighted how hyperscalers are remaking core infrastructure services for the generative AI moment with a focus on data, even as they push up the tech stack to reach business users with AI-infused versions of services that operate largely beyond the boundaries of traditional enterprise IT.
Podcast
Ben Phillips, Head of Fujitsu Europe’s Customer Experience Performance Center, joins the CX Cast to share how Fujitsu Europe has scaled its CX program in a complex, account-driven B2B services organization.
Blog
Many companies think consumers want personalized interactions which isn't always the case. What consumers want is relevancy and value. Learn how Forrester’s four dimensions of customer value can help your company deliver.
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Using SEI tools, dev leaders can optimize their software development processes while improving the developer experience. The market growth in SEI tools directly corresponds to the explosive use of genAI TuringBots, commonly referred to as copilots for software development.
Blog
Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. Learn about the challenges and market forces contributing to this decline, and find out the steps that you can take to enhance trust in marketing measurement.
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Get a quick definitions of a buyer’s journey map and a revenue waterfall and find out how they work together in preview of a new report.
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Close to 70% of organizations plan to increase their CRM investments over the next year. Learn more about the the impact emerging technologies are having on CRM performance and adoption across three benefit horizons.
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Learn why the Android OS can be just as vulnerable to attacks as Windows and what steps you can take to minimize the risk.
Blog
Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout. The number of ways that you can arrange your marketplace can be hard to imagine. Be ready to roll up your sleeves and formulate a distinct strategy, but don’t expect to pick […]
Blog
Recent worker strikes at Woolworths’ distribution centers in Australia have reignited concerns over the use of AI-powered productivity systems in the workplace. In early 2024, Woolworths introduced the “Coaching and Productivity Framework,” a new performance management program aimed at monitoring and optimizing workers’ output across warehouses. The program has drawn sharp criticism from warehouse workers […]
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Retailers and brands in the US presented many offers to customers on Black Friday and Cyber Monday 2024.
Blog
The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024, evaluates the top DBPPs driving digital transformation in banking. Successful digital transformation involves more than just impressive front-end applications — it requires overhauling a complex web of technology infrastructure and tightly coupled systems.
Blog
Best-in-class creator marketing programs are multidimensional, with many different types of creators, content, and activations. As such, marketers should avoid looking for one “silver bullet” metric to determine the success of their creator partnerships. Of course, adequately measuring creator programs is easier said than done given that creator relationships are often dispersed throughout the enterprise […]
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Our newly published research into people’s mobile banking needs, expectations, and behaviors surfaced 10 emerging must-have features and 10 emerging differentiators in mobile banking experiences.
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Our latest survey of more than 16,000 global B2B buyers shows that they’re increasingly frustrated and dissatisfied. Learn where they experience friction and how companies can help overcome it.
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The announcement and abrupt nature of Intel CEO Pat Gelsinger’s retirement leaves many questions. Find out what this could mean for Intel’s turnaround plan and the semiconductor market overall.
Podcast
As Verizon consumer group’s first-ever Chief Customer Experience Officer, Brian Higgins accomplished a lot in just over a year. He joins the CX Cast to discuss his strategy to deliver best-in-class experiences across all consumer touch points while more efficiently serving customers.
Blog
Forrester is revising our "Tech Tide: Smart Manufacturing, Q2 2020" for 2025, and we invite your input to the process.