Featured Blogs

Blog

Cryptocurrency For CEOs

George Colony March 20, 2023
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Forrester CEO George Colony breaks down the biggest takeaways for CEOs.
Podcast

The CIO’s Role In The Growth Agenda

What It Means 17 mins ago
As business becomes more technology-driven, the role of technology leaders is changing, as well. In this episode, VP, Senior Research Director Fred Giron and VP, Principal Analyst Ted Schadler discuss new research defining the CIO’s role in powering growth.
Blog

Introducing Forrester’s Revenue Growth Framework

Dipanjan Chatterjee 2 days ago
Boost bottom-line profitability with a structured and strategic approach to top-line revenue growth by activating five marketing levers.

CX North America — Bold Focus

Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.

Blog

A New Playbook For B2B Sales To Drive Scalable, Sustainable Growth

Mike Pregler 3 days ago
Sales and revenue leaders need to transition to a systematic approach to growth that prioritizes processes and investments in infrastructure, technology, and insights. Our Forrester Decisions for B2B Sales service is designed to facilitate that transition.
Blog

Revenue Operations: Driving Better Customer Experiences And Growth

Cristina De Martini 3 days ago
In constantly changing and highly complex B2B markets, organizational growth hinges on the ability to uncover value for customers. Forrester Decisions for Revenue Operations is designed to help organizations strengthen alignment across the revenue ecosystem to maximize customer value and company performance.
Podcast

How Creative Commerce Fuels Loyalty Across The Customer Lifecycle

What It Means June 1, 2023
From streaming services to ice cream, creative commerce is revolutionizing commerce by integrating all phases of the buying cycle. Learn how on this week’s What It Means with VP, Principal Analyst Jay Pattisall and Principal Analyst Kelsey Chickering.

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Webinar

The Future Of Revenue Operations

If you’re a B2B marketing leader in a high tech organization, attend our June 28 webinar to hear how organizations are evolving strategic marketing operations, sales operations, and revenue operations functions to deliver on customer value and commercial impact.
Blog

CISO Influence Gone Awry: When Buy-In Goes Wrong

David Levine 10 hours ago
When Buy-In Goes Wrong — Perspectives From A Former CISO/CSO In my last blog, I talked about how “it takes a village” from the perspective of the job being bigger than any one person and the many benefits of being involved in the CISO community to leverage the collective power of a broad support base. […]
Blog

Grasp The Opportunities That Gen Z Offers To Transform Your Organization

Dan Bieler 13 hours ago
Gen Z employees, those workers born between 1997 and 2012, are entering your organization and will account for 27% of the workforce by 2025. To counter the myths and misconceptions about Gen Z, we surveyed thousands of Gen Zers in multiple countries. The results of this research are summarized in the report, Ready Or Not, […]
Blog

The Customer Is “Neo,” Not You

Maxie Schmidt 15 hours ago
You need to deliver value to customers. Right? Wrong! Believing that your firm “delivers” value makes you the Hero. This is just like Neo in “The Matrix,” which tells a classic hero story of Thomas “Neo” Anderson, who is on a quest to free humanity from the Matrix. Trinity is his co-star. Morpheus, Agent Smith, […]
Blog

Toward A Greener Marketing Ecosystem

Thomas Husson 15 hours ago
Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change. A February 2023 IAB Europe report […]
Webinar

Technology’s Role In The Growth Agenda

Attend our June 21 webinar to learn how to turn your tech organization into an engine of business growth and innovation with an adaptive, resilient future fit tech strategy. 
Blog

Revenue Operations Is The Key To Winning Today’s B2B Adventure Race

Seth Marrs 2 days ago
Data, insights, and technology have become a superpower for aligning sales and marketing organizations. The relay race has shifted to an adventure race, supported by a fully integrated revenue lifecycle toolset.
Blog

WWDC 2023 — What It Means For Developers

Andrew Cornwall 2 days ago
As has been the trend in recent years, the Apple Worldwide Developers Conference (WWDC 2023) keynote has kept its focus centered on consumers — read about that here. Announcements for enterprises were thin — watchOS 10 gets mobile device management support, Safari gets passkeys and profiles to keep work and home tabs separate … and […]
Blog

Apple’s Vision Pro Is A New Spatial Computing Device — Not A Headset

Julie Ask 2 days ago
Apple has unveiled its highly anticipated next-generation spatial computing device, Apple Vision Pro. The device will retail at $3,499 and be available in early 2024. It is an augmented reality (AR) experience, with graduated immersive experiences that come very close to virtual reality (VR) at times. I had the chance to try the headset for […]
Blog

There Is No Single “Personalization Technology” Category

Jessica Liu 2 days ago
Tackling consumer personalization requires strategy, data, and technology (see figure). When it comes to the third pillar, technology, consumer personalization capabilities are baked into many different technology categories across the business technology ecosystem. Companies must strive to harmonize multiple tools to deliver personalized moments that can occur anywhere in the customer lifecycle. Instead of focusing […]
Blog

Navigating The Digital Whirlwind: The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux

Leslie Joseph 2 days ago
The tide of COVID-19 has finally receded. As Asia’s economies repopulate the global economic shoreline, they find the beach littered with new opportunities and new threats. Not even half a year in, 2023 already feels like a pivotal year between two eras of digitization. As 2023 progresses, the Asia Pacific technology market is a cauldron […]
Blog

VRM And SOC Teams Can Benefit From Each Other

Erik Nost 2 days ago
We’re excited to announce our latest research on vulnerability risk management (VRM) and security operations center (SOC) teams. VRM and SOC teams are pivotal parts of the security organization, with different responsibilities but shared challenges. When Allie and I kicked off our research on interlocks between these teams earlier this year, we weren’t sure what […]
Blog

What Makes A Future Fit People Strategy?

Fiona Mark 3 days ago
Over the past few weeks, my colleagues have described how platforms, practices, and partners drive a future fit technology strategy that enables growth, scale, and innovation. But one thing underpins the entire strategy: people.
Blog

Revenue Enablement: Why Forrester Has Made The Change

Peter Ostrow 3 days ago
Forrester is adapting along with the entire B2B sales space, pivoting from “sales enablement” to “revenue enablement” in describing the discipline of ensuring that all customer-facing roles receive consistent enterprise support so that they have the confidence, competence, and content to drive customer value and revenue results.
Blog

TIER: Emerging Tech’s Chicken And Egg Productivity Paradox

Christopher Gilchrist 3 days ago
Many firms fail to understand the full impact that emerging technology has on productivity. In our new report, we cover what your tech productivity formula must include, how to maximize productivity with your tech investments, and the role operating capacity plays in productivity.
Blog

Q2 2023: These Five Priorities Are Most Critical To B2C CMOs

Mike Proulx 5 days ago
June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done. Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities. For each, we asked respondents (154 B2C marketing […]
Blog

Generative AI Revolutionizes Marketing Creativity

Jay Pattisall 6 days ago
The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence: 1) Humanists decry the existential dangers, as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI and 2) technologists espouse the limitless potential […]
Blog

The CLM Market Is Ripe For Disruption, And 13 Vendors Vie To Lead The Charge

Alla Valente 7 days ago
When thinking of markets on the cusp of disruption, legal tech — and especially contract lifecycle management — is not likely what comes to mind. But it should. Here's why.
Blog

The Case For The Innovative Product Manager

Sam Somashekar May 31, 2023
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
Blog

The Robots Are Not Coming — They Are Already Here: The Future Of Physical Automation Will Be People-Driven

Craig Le Clair May 31, 2023
Physical automation is sneaking into many workplaces and customer experiences. Learn more about the trends that will drive adoption of 10 critical physical automation categories.
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