Featured Blogs

We recap a few European retail sales trends over the last few years and in 2023.

AWS re:Invent 2023 had many of the usual trappings: lots of Las Vegas glitz, energy from loyal customers, a vast array of partners, more than 200 service announcements, and the combined energy of 55,000 attendees. But through all of the noise and hubbub of a conference that spans over several square miles and multiple casino […]

As a big fan of basketball, I couldn’t help but compare the CIO’s role to that of a point guard. In the game of basketball, the point guard plays a critical role in orchestrating plays, facilitating collaboration, and adapting to the constantly changing game conditions. Similarly, the role of the chief information officer (CIO) has […]

The new UK AI bill in Parliament is likely to add up to less practical impact than you might think. Find out why.

Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.

A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.

Decode the meaning of digital-led and scaled customer success.

Salesforce and Amazon Web Services recently announced that Salesforce will be available on the AWS Marketplace. Learn some of the biggest implications for Salesforce customers.

It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”). This came just shortly after Musk apologized […]

CX leaders must set goals for standard CX beacon metrics such as NPS and CSAT, but every organization is at a different point in their measurement journey. Rich Saunders, Senior Analyst, describes the challenges in setting the right metric goals and how to take a tailored approach that matures over time. 

Cigna has set its sights on Humana and plans to close a cash and stock deal to acquire its fellow insurer before the year’s end, according to The Wall Street Journal. STAT News talked about this possibility several weeks ago, in the context of Cigna potentially selling off its Medicare Advantage (MA) business. Take that […]

With the UN Climate Change Conference (COP28) happening in Dubai, learn why Forrester believes firms can no longer ignore the Green Market Revolution.

Women remain underrepresented in the tech and security fields. Get five tips from the recent T&I APAC ForrWomen session on how to change that in your organization.

Learn how to enhance your company’s personalization efforts over the holidays — and well into next year.

The big attraction at the GitHub Universe event was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT-4 technology. Find out more in this review of the event.

It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.

Across B2B, organizations are often overreliant on org design to drive change. Revenue operations (RevOps) implementation discussions are filled with questions of centralization, decentralization, or centers of excellence. But structures are just one lever of change. Structure tells you nothing about which customers or stakeholders to support and prioritize, the offerings that you should provide, […]

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023 To 2030 supports this, as content marketing is the third-largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape has sparked a race […]

Find which Forrester research can help navigate, manage, and prepare for the newly announced Australian Cyber Security Strategy.