Blog
As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.
Blog
Enterprise business applications run all phases of a company’s operations such as sales, customer service, accounting, finance, human resources, inventory, and manufacturing. They streamline and coordinate work across the enterprise, supporting corporate goals of revenue, profitability, and cost optimization. As a result, the market for these applications continues to aggressively grow. Today’s business applications are […]
Blog
Generative AI (genAI) arrived in 2022 with massive expectations, promising to transform everything. But two years later, the initial excitement is shifting to skepticism, with many now demanding, “Show me the money!” While no one doubts AI’s potential, the pressing question remains: When will AI truly deliver, and should your organization wait or dive in […]
Blog
Large-scale AI models trained on extensive datasets are shifting computer vision toward more adaptable and scalable solutions.
Blog
As global interconnectedness exponentially increases the number of commercial and business relationships between organizations, the speed of innovation is also reshaping how they operate. In other words, for an organization to execute on its generative AI (genAI) strategy (and for the record, the absence of a genAI strategy is a genAI strategy), they’ll need to […]
Blog
Learn how to build, improve, repair, or elevate your relationship with your technology counterparts in this preview of our upcoming Security & Risk Summit in Baltimore, December 9–11.
Blog
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
Blog
The data is clear: high-performance IT shops deliver better business outcomes and experience growth that is 1.8x faster than their peers. Find out why.
Blog
Recently, a client asked, “What are some common mistakes that vendors make when running partner or customer advisory boards?” They wanted to improve their advisory board experience and were looking for tactical help. Amy Bills and I collaborated to produce a list of common operational missteps, grouped into three categories. Advisory board programs fall short […]
Blog
Get six key takeaways from the annual VMware Explore 2024 conference and find out what they mean for technology leaders.
Blog
The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2024, provides a comprehensive market evaluation of the ROP category, highlighting how these platforms integrate sales engagement, conversation intelligence, and revenue operations to enhance frontline productivity and buyer interactions through AI capabilities.
Blog
Forrester’s 2024 Technology Strategy Impact Awards celebrate companies that have successfully embraced three principles: alignment, trust, and adaptivity. Learn more about how this year’s winners — First Student and Best Buy — have exceptionally demonstrated those principles in their IT strategies.
Blog
Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022.
Podcast
Forrester's annual Budget Planning Guide for Customer Experience offers data-driven guidance on where to increase, decrease, or experiment with your budget for 2025. Co-authors Principal Analyst Riccardo Pasto and VP, Executive Partner Katy Cobian explain the research process for creating the recommendations and how CX pros should use the budget planning guide.
Blog
Based on attendee feedback, we’ve retooled this year's event to focus more on practical, hands-on learning and increased peer interaction. Discover some of what's in store.
Blog
The APAC market is never short of innovative payment technologies. A decade ago, QR code payments blossomed in China, leading a wave of mobile payment tech innovations in Asia Pacific and beyond. More recently, AI and blockchain technologies have injected new vitality into the payment market. Some forward-looking merchant payment providers are already investing in […]
Blog
Behavioral science aims to develop a deep understanding of human decision-making in context. It helps explain customer mental models and why people don’t always act the way they say they do. This is especially important when it comes to environmental issues: Many consumers would like to adopt greener behaviors but struggle to do so due […]
Blog
How Will Consumers Engage With Generative AI In The Future? As my colleague Audrey Chee-Read summarized in a recent blog post, consumer adoption of generative AI (genAI) with brands will happen unnoticeably. As new AI-powered products in everyday technology devices like smartphones and laptops increase, genAI will simply blend in as a native feature. As […]
Blog
Forrester just published the second edition of The Forrester Wave™: Microsegmentation Solutions. Just over two years separates this research from the previous report, and the technological advances over that short time are stunning. The previous evaluation, The Forrester New Wave™: Microsegmentation, Q1 2022, was all about layer 3 microsegmentation in a data center (or private […]
Blog
The fraud attack rate in APAC is above the global average. Find out why in this preview of a new report on the latest trends in fraud management, including evolving fraud patterns and technology adoption trends in APAC.
