Featured Blogs

Blog

Predictions 2025: Hard-Won Insights Drive Growth

Sharyn Leaver October 22, 2024
Business focus is shifting from experimentation to bottom-line gains. Our Predictions 2025 resources reveal what’s next for your industry and role — and the moves that will set you up for competitive advantage.
Podcast

When Will AI Change Our World?

What It Means 15 hours ago
With so much investment and attention, there’s growing impatience around AI. In this episode, VP of Emerging Technology and Principal Analyst Brian Hopkins and VP and Principal Analyst Ted Schadler take a longer view and discuss how AI will change the world in the next 20 years.
Blog

What To Expect On Singles Day 2024: Intensified Competition, Price Wars, And GenAI

Xiaofeng Wang 4 days ago
Despite slowing economic growth, Singles Day 2024 is shaping up to be one of the most competitive and innovative shopping events yet. Here’s what to expect for this year’s online retail extravanganza.

Navigate 2025 With Our Predictions Insights

Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.

Podcast

What Retailers Should Plan For This Holiday Season

What It Means October 31, 2024
The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.
Blog

Call For Entries: Forrester 2025 B2B Summit North America Awards

Matthew Selheimer October 30, 2024
Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.
Blog

Predictions 2025: Global Flexing Of Regulatory Might Threatens Operational Stability In The Public Sector

Sam Higgins October 28, 2024
Governments, fueled by populism, are now taking regulatory aim at the tech industry, which the public considers a source of disinformation and discord. But curbing the might of the tech giants is a challenge that will require governments to use new regulatory tactics.

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Blog

How Customer Marketers Piece Together A Customer Advocacy Tech Stack 

Amy Bills 16 mins ago
Our first Forrester Tech Tide™: B2B Customer Advocacy and References Management, Q4 2024, shows a fractured market. Yet while recent disruption has caused angst, it also spurred innovation. Marketers have plenty of options.
Blog

How Health Insurers Can Regain The Medicare Advantage

Arielle Trzcinski 42 mins ago
For seniors, Medicare Advantage (MA) remains a valuable alternative to traditional Medicare, offering comprehensive, cost-effective healthcare. However, policy shifts and market changes have made it harder for insurers to achieve performance and profit goals. Amid declining financial performance, insurers like Cigna have reduced their presence or exited MA altogether. Humana, after a significant quality rating […]

Ready For These 2025 Tech And Security Shifts?

Step into 2025 with confidence! Explore our predictions for tech and security leaders, featuring key trends in AI, cloud, SDLC, and AIOps you need to know.

Blog

New Research — Content Management Systems: Landscape & Trends

Chuck Gahun 6 hours ago
According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023. Web content management software growth now outpaces the growth of the broader software market and is poised to reach $15.3 billion (total addressable market) by 2028. Business investment and […]
Blog

“AI Responsibly” With GenAI In Martech

Jessica Liu 1 day ago
Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech).
Blog

Retailers: Boost User Confidence This Holiday Season

Senem Guler Biyikli 2 days ago
This holiday season, increase your customers’ confidence in your digital experiences with four best practices.
Blog

IATA’s Distributed Digital Identity Framework Serves A Compelling Business Need

Andras Cser 2 days ago
The International Air Transport Association (IATA) — the trade association for world airlines, representing over 330 airlines and over 80% of global air traffic — announced a new framework and plans for using decentralized digital identity (DDID) to provide end-to-end travel experiences for domestic and international passengers.
Podcast

379: Journey Mapping Masterclass 1: Frame The Effort

The CX Cast 2 days ago
This is the first in a 4-episode deep-dive on journey mapping with our journey mapping expert, Joana de Quintanilha. In this episode, Joana gives an overview of the journey mapping effort, from scoping through to improving the customer experience itself.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

Building The Future With AI At The Edge: Critical Architecture Decisions For Success

Michele Goetz 3 days ago
Adopting edge intelligence requires careful architectural decisions that balance latency, data distribution, autonomy needs, security needs, and costs. Learn five essential trade-offs to consider in finding the perfect balance.
Blog

This Holiday Season, Gift Consumers Compelling Creative

Nikhil Lai 3 days ago
Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising — compelling creative — is scarce.
Blog

Revenue Operations: Hot Topics From B2B Summit EMEA 2024

Simon Daniels 3 days ago
Read this blog for revenue operations hot topics from the ever-popular analyst sessions at this year’s Forrester B2B Summit EMEA.
Blog

Our Latest Evaluation Reveals A Shifting SSP Market

Mo Allibhai 6 days ago
I am excited to announce The Forrester Wave™: Sell-Side Platforms, Q4 2024. This is the first Forrester Wave of the sell-side platform (SSP) provider category since 2014, and a great deal has changed in those 10 years.
Blog

The API Security Software Landscape, Q3 2024

Madelein van der Hout 6 days ago
While API discovery and policy enforcement have gained traction, it's time for companies to elevate their approach to API security maturity. Learn how to get started in this preview of a new report.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

Double-Clicking Into The Compensation Capabilities Of Sales Performance Management

Seth Marrs 6 days ago
Learn how the Forrester Sales Compensation Design And Management Model and a new landscape report can help evaluate sale performance management platforms.
Blog

Fujitsu’s CX Transformation: A Blueprint For B2B Success

Maxie Schmidt 6 days ago
A few years ago, global B2B technology and services company Fujitsu’s European division decided it was time to double down on CX as a strategic imperative. Learn how Fujitsu did it and what the results were in this post.
Blog

The Brand Safety Industry Is [Redacted]

Mo Allibhai October 31, 2024
Relying on outside standards bodies to guide your brand's safety is inadvisable in today's market. Brands must begin charting their own path for brand safety. It’s time for brands to get brand smart. Learn three key hallmarks of a brand smart approach in this preview of a new report.
Blog

Siemens Continues The Shift From Grease To Code With Acquisition Of Altair Engineering

Paul Miller October 31, 2024
German industrial conglomerate Siemens is spending $10 billion to acquire Altair Engineering. Read what this means for Forrester’s clients in manufacturing and beyond.
Blog

In North America, Mobile Banking Apps Are Sufficient But Undifferentiated

Peter Wannemacher October 31, 2024
Get five key takeaways from Forrester's recent review of mobile banking apps in North America in this preview of a new report.

Jan. 30 Tech & Security Predictions Webinar

Join us to dive into the top 2025 predictions and discover their impact on your tech and security strategies — with exclusive insights from the analysts who conducted the research.

Blog

US And Canadian 2024 Net Promoter Score℠ Results: Another Year Of Decline

Pete Jacques October 31, 2024
Forrester recently published Net Promoter Score℠ (NPS) rankings for brands in the United States and Canada. As part of our annual Customer Experience Benchmark Survey, we surveyed 98,363 consumers in the United States and 43,324 Canadian consumers, asking about their likelihood to recommend brands.
Blog

Navigating The Convergence Of Edge Computing, IoT, And OT With AIOps

Carlos Casanova October 31, 2024
By providing contextualization within the larger IT estate, AIOps ensures seamless performance, enhanced security, and operational efficiency. Learn more in the final blog in this series.
Blog

Craft An Intelligent Business Case For SaaS ERP

Liz Herbert October 30, 2024
One of the most strategic, and costly, business applications is enterprise resource planning (ERP) software. ERP is critical to an organization, underpinning functions such as finance and business operations. Organizations should strive for a modern ERP solution, but modernizing ERP is often a costly and time-consuming process.
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