Featured Blogs

In recognition of CX Day 2024, Bain & Company, in collaboration with Kantar and Qualtrics, released a new set of global standards for customer experience teams. Will they help CX teams resolve their challenges?

Forrester has just released its inaugural evaluation, The Forrester Wave™: Vector Databases, Q3 2024, marking a significant milestone in this rapidly evolving category.

Choice Is A Mirage Well, sort of. Customers still want choice, and networking vendors claim to offer it. But this isn’t my first rodeo. When I see “choice” claims from vendors, I see it as just marketing’s way of saying that it’s a messy product portfolio. I’m not innocent. When I worked at Cisco and […]

Commvault announced that it is acquiring Clumio for $47 million on September 24. What does this acquisition mean to one of the leaders in the enterprise data resilience market?

With cybercrime expected to cost $12 trillion in 2025, regulators will take a more active role in protecting consumer data while organizations pivot to adopt more proactive security measures to limit material impacts. Find out more in our 2025 predictions for cybersecurity, risk, and privacy.

Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Maxie Schmidt joins the podcast to argue the case for […]

For the first time, Forrester has published an evaluation of the combined space comprising sales content management and sales readiness capabilities.

Learn how Corpay redesigned its compensation programs to improve lead conversion rates.

Forrester is once again partnering with Women in Security and Privacy to provide free admission to our Security & Risk Summit for four women looking to break into cybersecurity. Learn the details and find out how to apply for the scholarship here.

For the 2024 holiday season, adapt your site search solution to meet consumer expectations.

Join us LIVE to explore the real benefits and risks of generative AI in security tools and discover the innovations on the horizon.

Application threat modeling has gotten a bad rap over the years but security leaders need to get over the myths and implement it. Learn three of the most common misconceptions around application threat modeling in this preview of a new report and session at our upcoming Security & Risk Summit.

In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. But amidst all these changes, the importance of trust remains constant. Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry. […]

Once again, the banking industry is on the cusp of transformative changes. AI and generative AI (genAI) technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud. But they also have the potential to shift the mindset of banking from a product-centric to a relationship-centric approach and […]

Risks posed by and to humans such as deepfakes, data exfiltration by insiders, and misuse of generative AI are expected to accelerate and become more complex. Learn how to discern and manage these human-element risks in this preview of an upcoming report.

Many of my recent client conversations have been on network APIs, also known as network open APIs. In particular, they want to discuss timelines, challenges, opportunities, use cases, and future market outlook. Similar to what I discussed in my previous blog about 5G network slicing, the reality is not as rosy as one might expect, […]

To assess how well brokerage firms acquire customers looking for self-directed investment accounts, we recently kicked off our first investing sales Forrester Digital Experience Review™. We will evaluate the functionality and user experience of 13 North American websites that target self-directed investors.

Customers’ task completion is a measure of success for many companies, but to create a good user experience, it is just the bare minimum. There is more to consider for creating good, fulfilling experiences. Learn key practices to enhance user trust and confidence in digital experiences.

Während wir uns auf die Veröffentlichung unserer Prognosen für 2025 vorbereiten, blicken wir auf einige unserer Prognosen zurück, die wir vor einem Jahr gemacht haben. Finden Sie heraus, wie es uns ergangen ist, und werfen Sie einen ersten Blick darauf, was unsere kommenden Prognosen abdecken werden.