Blog
One of the oldest security technologies – the venerable enterprise firewall – continues to thrive, as highlighted in recently-published: The Forrester Wave: Enterprise Firewall Solutions, Q4, 2024. Contrary to expectations that this space might have little left to offer, enterprise firewall vendors have done well to keep this technology relevant for modern cybersecurity needs. They […]
Blog
Talk about change!!! As we approach the two-year anniversary of the announcement of OpenAI’s launch of GPT 3.5, conversational AI has been reinvented to incorporate generative AI (genAI) to take advantage of the many ways this technology can make self-service applications smarter. Previously, the conversational AI tools used to create chatbots and Intelligent Virtual Agents […]
Blog
As an analyst closely observing the martech landscape, I’ve seen customer data platforms (CDPs) become indispensable for marketers in APAC. My latest report, The State Of Customer Data Platforms In Asia Pacific, 2024, uncovers the following insights: The popularity of CDPs continues to grow in APAC. Rising consumer awareness around data privacy and tighter regulations […]
Blog
This year feels different. Global geopolitical, economic, and technological shifts are compelling businesses in the Asia Pacific region to adapt like never before. In our June forecast, we captured how tech spending in APAC is transforming in response to this evolving landscape. We discussed how enterprises across the region are embedding adaptivity into the core […]
Blog
AI agents are getting a lot of buzz. They featured in Forrester’s top 10 emerging technologies for 2024, bagged the keynote spot at Salesforce’s conference, and have allegedly triggered an arms race between OpenAI and big tech companies. What, exactly, are AI agents? Forrester defines AI agents as: General AI systems trained to act invisibly […]
Blog
David Bowie’s classic song “Golden Years” tells us to “look at that sky, life’s begun.” But retirement’s “golden years” are looking less golden for Americans. Forrester data indicates that many Americans are willing to work past the age of retirement or even work a part-time job in retirement to supplement their income.
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Last week, Visa announced the acquisition of Featurespace, a UK-based enterprise fraud management and anti-money-laundering (AML) vendor.
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Forrester has just released its inaugural evaluation, The Forrester Wave™: Vector Databases, Q3 2024, marking a significant milestone in this rapidly evolving category.
Blog
With cybercrime expected to cost $12 trillion in 2025, regulators will take a more active role in protecting consumer data while organizations pivot to adopt more proactive security measures to limit material impacts. Find out more in our 2025 predictions for cybersecurity, risk, and privacy.
Podcast
Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Maxie Schmidt joins the podcast to argue the case for […]
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For the first time, Forrester has published an evaluation of the combined space comprising sales content management and sales readiness capabilities.
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Learn how Corpay redesigned its compensation programs to improve lead conversion rates.
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Forrester is once again partnering with Women in Security and Privacy to provide free admission to our Security & Risk Summit for four women looking to break into cybersecurity. Learn the details and find out how to apply for the scholarship here.
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For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
Webinar
Join us LIVE to explore the real benefits and risks of generative AI in security tools and discover the innovations on the horizon.
Blog
Application threat modeling has gotten a bad rap over the years but security leaders need to get over the myths and implement it. Learn three of the most common misconceptions around application threat modeling in this preview of a new report and session at our upcoming Security & Risk Summit.
Blog
In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. But amidst all these changes, the importance of trust remains constant. Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry. […]
Blog
Once again, the banking industry is on the cusp of transformative changes. AI and generative AI (genAI) technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud. But they also have the potential to shift the mindset of banking from a product-centric to a relationship-centric approach and […]
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Risks posed by and to humans such as deepfakes, data exfiltration by insiders, and misuse of generative AI are expected to accelerate and become more complex. Learn how to discern and manage these human-element risks in this preview of an upcoming report.
Blog
Many of my recent client conversations have been on network APIs, also known as network open APIs. In particular, they want to discuss timelines, challenges, opportunities, use cases, and future market outlook. Similar to what I discussed in my previous blog about 5G network slicing, the reality is not as rosy as one might expect, […]