Featured Blogs

What Topics Will You Be Covering At Forrester? I’m excited to dive deep into coverage areas revolving around design workflows, tools, and services for the customer experience (CX) function. Some buckets I hope to explore in this realm include: Design thinking in practice and how to make it accessible, specifically for collaboration teams that work […]

We are happy to announce the publication of a collection of data snapshots on senior technology decision-makers’ attitudes and behaviors around being future fit. Forrester defines future fit tech strategy as “an approach to technology that enables an organization to quickly reconfigure business structures and capabilities to meet customers’ future needs and expectations.” In fact, […]

Patagonia made headlines recently when founder Yvon Chouinard transferred ownership of the company to its nonprofit, Holdfast Collective, and its trust, Patagonia Purpose Trust, as a commitment to living its purpose to “save our home planet.” A company valued at $3 billion with profits estimated at $100 million annually, Patagonia was built on the principles […]

The Linux Foundation’s Open Mainframe Project just finished up its third Summit and first in-person event, hosted in Philadelphia, PA. While the project has been around for about seven years, accelerating interest in mainframe modernization has stimulated more vendor involvement as well as community participation. The in-person component of the event was small. Participants were […]

… and I’m not sad about it. The rise of large language models — and the tools built upon them like DALL-E mini, Stable Diffusion, and others — is being touted as the herald of a new age of capabilities in AI tools and products. On a micro scale, they are already changing my day-to-day […]

In our new report, Forrester establishes standards for which technical functions are core (required) and common (often included) to the primary categories of commerce tech.

I was able to attend the NVIDIA GPU Technology Conference (GTC) and focused on the extended reality (XR) track. If nothing else, it was clear that the attendees were enthusiastic about the use of Pixar’s Universal Scene Description (USD) format as an interchange format for the metaverse and XR in general. There’s A Huge Need […]

Get analyst advice on designing chatbots with the right tone and personality to engage customers and elevate your brand.

Get seven actionable tips on how to improve your data storytelling in this preview of the upcoming Data Strategy & Insights event.

Enterprise architecture (EA) is a strategic capability for many Forrester clients. It is essential that EA in all its permutations be results oriented, pragmatic, and practical to remain relevant. In Forrester’s Enterprise Architecture Award, we look for stories of EA excellence resulting in tangible business and customer results. The Forrester Outcome-Driven Architecture Model rests on a […]

Banks around the world are bracing themselves for tougher economic conditions amidst record inflation, rising interest rates, and the war in Ukraine. Forrester has been tracking shifts in retail consumer banking to help banks better understand how to adapt to — and capitalize on — these shifts. Here are some of the key trends Forrester […]

A few weeks ago, I spoke with Derek Johnson from SC Media about my experiences early on in the security industry – good and bad. While some of these moments were difficult, all of them were formative and helped me better understand the current state of the security community and industry. We are blessed with […]

Forrester is a trusted go-to partner for many CIOs across the globe. CIOs have been working with Forrester on various initiatives to build a customer-obsessed organization of the future. I am excited and thrilled to be joining Forrester as a CIO analyst to carry forward this great legacy. Never before have CIOs dealt with both […]

To meet buyer expectations, b2b content must provide the information buyers need at every stage of their purchase journey.

You want to create inclusive experiences for your customers. You have a diverse and inclusive design team and practice inclusive design. But once you create the experiences you wanted, how do you know if you succeeded in making them truly inclusive?

Apple announced on September 12 that its email clients for iOS 16 and macOS will support a broad industry effort to combat brand spoofing and impersonation by implementing Brand Indicators for Message Identification — BIMI for short. This announcement further reinforces Apple’s commitment to security and privacy for its users and its earlier Lockdown Mode […]

When we set out to do a Digital Experience Review™ of US and Canada government websites, my colleagues and I started by checking to see which sites were most heavily used and how they’re accessed. I can’t rightly say when the balance tipped in favor of mobile access over desktop, but we’re here now — […]

Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.

Software-defined WAN (SD-WAN) has started to ride off into the sunset (which is long overdue). For some time, you might see some vendors wandering around aimlessly, hoping to sell you a SD-WAN solution, but for the most part, the networking market is moving on. It didn’t happen like I predicted. I thought the SD-WAN acronym […]