Featured Blogs

The Forrester Wave™: Sales Performance Management Solutions For Incentive Compensation, Q1 2025, provides insights into how this category is evolving and where customers are getting the most value.

Customer relationship management (CRM) systems initially focused on supporting core front-office functions such as sales and marketing, but the value proposition of CRM has significantly expanded through strategic tech convergence, driving substantial revenue growth for vendors. CRM moved into the middle office to enable order management and subscription billing. This expanded the platform’s utility, enabling […]

Portfolio marketers and product managers can work together to build a unified approach to growth that identifies the most attractive market opportunities while determining the best product strategies to capitalize on them.

A Crisis In The Air Over the years that I’ve lived in Cincinnati, my nonstop options have dwindled as Delta has made a steady retreat from this market. On Monday, I had to get to Toronto for a client workshop, but luckily, I didn’t have to take the Delta connection through Minneapolis because Air Canada […]

Last week, we published two data snapshot reports from Forrester’s State Of Customer Engagement Survey, 2024. Focused on US-based respondents at B2B firms that primarily sell software, these short reports give a bit of a unique look into the more sophisticated side of customer engagement. They highlight some generative AI (genAI) findings, technology usage, and […]

Technology service spending will reach $2 trillion in 2028, rising 4.6% year over year globally, much faster than GDP growth. We recently analyzed the earnings of six technology service providers and surveyed over 2,300 enterprise service decision-makers (with both business and IT titles) from 11 countries around the world to find out what’s going on […]

Forrester is delighted to announce the opening call for our annual global Technology Awards in three categories this year: the Technology Strategy Impact Award, the Enterprise Architecture Award, and the all-new Data & AI Impact Award. These awards aim to recognize high-performing organizations that have enhanced business outcomes with their IT, AI, and data capabilities. […]

Guerilla CX is “swift, creative, and often low-cost tactics that make the most of rightsized data and foster experimentation and learning to create memorable moments that act as a catalyst for CX and EX transformation.” VP, Principal Analyst Joana de Quintanilha returns to explain why guerilla CX tactics need to be in every CX practitioner’s back pocket, as well as how deploying these tactics might lead to big impact on CX and internal customer-focused culture.

Customer experience quality in banking is falling on average, but there are banking brands globally that buck this trend, outshining competitors and continuing to improve their CX performance.

Tech leaders are under more pressure to improve energy efficiency. Discover how microgrids are revolutionizing data centers to meet AI’s growing demands and sustainability goals.

Collaboration emerged as a key theme for unlocking the power of emerging technology and tackling tough challenges for healthcare at the Healthcare Information and Management Systems Society (HIMSS) annual conference for 2025. Get more of our key takeaways here.

Learn six key areas where AI is delivering significant value for accounts payable in this preview of a new report.

I am thrilled to begin my journey as principal analyst on the enterprise software, IT services, and digital transformation-focused team at Forrester. For nearly two decades, I have led major business-technology initiatives. During the last eight years for Forrester Consulting, I helped clients drive transformative results. Now, I am eager to deliver clear, actionable insights […]

Curious about Siemens' latest data center strategy? Get some key highlights from the recent Siemens analyst event.

As more privacy regulations and consumer tools emerge, the challenge for brands is how to ask consumers for data in a way that is user-friendly and encourages them to share their information. Get an example on how to collect zero-party data in this preview of a new report.

Three years ago, Lee Sustar and I published the report, Navigate The Cloud-Native Ecosystem In 2022. In that report, we analyzed how the cloud-native ecosystem, driven by open-source software (OSS), has been powering architecture modernization across infrastructure and application development, enabling platform-driven innovation in the meantime across a spectrum of technology domains such as data […]

Securing IoT devices presents unique challenges due to their proprietary operating systems and firmware, which often preclude traditional endpoint protection methods. This blog explores the critical role of network segmentation and Zero Trust principles in mitigating risks, emphasizing the importance of robust edge, network, and gateway security measures to defend against sophisticated attacks such as the Androxgh0st botnet and Akira ransomware.

The security landscape continues to evolve, as does global uncertainty, leaving CISOs preparing for turbulence ahead.

We made a call last week that Apple had created a trust issue in the UK, and possibly more widely.