Featured Blogs

Blog

Enhancing The Forrester Experience With Generative AI

Carrie Johnson April 3, 2024
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.
Blog

Earth Day 2024: Back To Square One For Sustainability Maturity

Amy DeMartine 2 days ago
A lot has changed in the regulatory landscape since we introduced Forrester’s Sustainability Maturity Model three years ago. For Earth Day 2024, we’ve updated the model. Read this post to learn about the major changes to the model and how it can help your organization reassess your sustainability maturity.
Blog

TikTok Users Are Split About TikTok Notes

Mike Proulx 3 days ago
As TikTok begins to roll out TikTok Notes, it faces more headwinds than tailwinds as it tries to take on Meta's Instagram. Get a detailed analysis in this post.

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.

Podcast

Can AI Help Prove CX ROI?

What It Means 3 days ago
Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? Principal Analyst Pete Jacques thinks so and joins the podcast to explain how AI can help CX leaders prove ROI.
Blog

Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Rowan Curran 5 days ago
The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.
Blog

It’s Time For Sales Leaders To Coach Sellers Like Athletes

Seth Marrs 6 days ago
Sales managers now have the visibility needed to coach sellers beyond the basics.

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Blog

Underestimated Danger: The Story Of Plastics In IT

Abhijit Sunil 2 days ago
In 2022, 27% of the e-waste generated was plastics. And the recycling rate of e-waste is projected to decline from 22.3% in 2022 to 20% by 2030. Find out how some of the top IT vendors are stepping up.
Blog

Five Things You Should Know About Burnout In Cybersecurity But Probably Don’t

Jinan Budge 3 days ago
The cybersecurity industry continues to focus almost exclusively on technology at the expense of dealing with the heart of cyberdefenses: the people. Yet the stress of expectations, limited resources, and detriments to well-being continues to cause havoc with the mental and physical health, productivity, and retention of the cybersecurity workforce.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

A Rising Tide: Updates On NOAA’s CX Transformation

AJ Joplin 3 days ago
Learn how working with Forrester has helped NOAA achieve a five-year CX transformation in just two years.
Blog

Wiz Acquires Cloud Detection And Response Specialist Gem Security To Round Out Cloud Security Portfolio

Andras Cser 3 days ago
Recently, Wiz announced the acquisition of cloud detection and response vendor Gem Security. Learn how this move aligns with Wiz’s plan to build a comprehensive cloud security portfolio and accelerate product innovation.
Blog

Steer Between Debt And Delay With Platform Engineering

Charles Betz 4 days ago
Modern digital and IT professionals encounter a similar dilemma: Technical debt and sprawl make IT portfolios insecure and unsustainable, but processes and controls intended to minimize debt and sprawl are themselves too often value-destroying. Are platforms the solution to this challenge?
Blog

Introducing The Sustainability Management Software Landscape Report And Forrester Wave™ Evaluation

Abhijit Sunil 4 days ago
Environmental sustainability is a compliance, accounting, and data management challenge for companies. So it's not surprising that the sustainability management software market is expanding rapidly. Learn more about these trends in this preview of our new Wave and Landscape reports on sustainability management software.
Blog

Introducing The Forrester Wave™: Workday Services, Q2 2024

Akshara Naik Lopez 4 days ago
In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Modernize Your Cloud Governance To Match Today’s Cloud Strategy

Tracy Woo 4 days ago
As the cloud landscape adapts to new changes, there is a renewed interest in cloud governance programs. But implementation of cloud governance may prove to be more difficult than expected. Find out why.
Podcast

CX, Customer Success, And Marketing Together At B2B Summit

The CX Cast 4 days ago
It’s time B2B organizations get our full attention! VP, Research Director Dave Frankland gives a survey of the research that will be showcased at Forrester’s B2B Summit, diving into insights shared on orchestrating comprehensive buyer and customer experiences. 
Blog

The Art And Craft Of Insight-Driven Transformation: An Interview With Dr. Mark Powell

Manuel Geitz 5 days ago
We sat down with the author, consultant, and entrepreneur to discuss insight-driven transformation and how companies can move towards the next phase of digital transformation.
Blog

Federal Workforce Tops The List For The President’s 2025 Budget

Angelina Gennis 5 days ago
Building a results-oriented culture in government will require evaluating what culture is and defining leaders’ role in it. Learn more in this post.
Blog

It Ain’t Just AI: What We Saw At Google Cloud Next

Lee Sustar 5 days ago
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.

Align Your Tech Architecture To Business Outcomes

Learn how Forrester’s Outcome-Driven Architecture Model can help you align your EA strategy to real business outcomes.

Blog

What’s Lurking In Your Sales Culture?

Peter Ostrow 5 days ago
Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.
Blog

The Green Consumer Paradox

Thomas Husson 6 days ago
Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.
Blog

Disconnected Messaging Breeds Mistrust. How Can You Fix It?

Barry Vasudevan April 12, 2024
Disconnected messaging reflects a disconnected organization. Learn how bridging silos yields positive outcomes in this B2B Summit North America session overview.
Blog

Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs

Alvin Nguyen April 11, 2024
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.
Blog

Low AIQ Threatens Employees, Customers, And Your AI Initiatives

J.P. Gownder April 11, 2024
Most leaders underestimate the amount of training and upskilling their employees need to productively use AI tools. That miscalculation puts organizations at risk. Learn how to avoid the risks of Low AIQ.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

Building A Zero Trust Roadmap: A Practical Guide

Tope Olufon April 11, 2024
Successful Zero Trust implementations have to tackle some fundamental organizational and technology problems before embarking on ambitious transformation projects. Learn three common problems you may need to address during your Zero Trust implementation journey.
Podcast

Mainframe Myth Busting

What It Means April 11, 2024
If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current state and future of mainframes.
Blog

Assess Your Readiness To Become A High-Performance IT Organization

Ted Schadler April 10, 2024
To start your journey to high-performance IT, you must assess your business needs, your current technology styles, and your organization’s execution readiness. Get started by learning the four key steps in assessing your readiness for high-performance IT in this post.
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