Featured Blogs

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How Accurate Were Our Predictions For 2024?

Sharyn Leaver September 26, 2024
As we prepare to launch our 2025 predictions, we look back on some of the ones we made a year ago. Find out how we did, and get a first peek at what our forthcoming predictions will cover.
Podcast

Lessons Learned From The CrowdStrike Outage

What It Means 4 days ago
On July 19, an update from security software vendor CrowdStrike took down 8.5 million Windows endpoints and caused widespread chaos. In this episode, VP and Research Director Amy DeMartine and Principal Analyst Allie Mellen discuss the lessons learned from the outage and what steps security and business leaders should take as a result.
Blog

CVS Eyes A Splitting Heart Decision: Separating Its Core Business To Shock Future Growth

Arielle Trzcinski 4 days ago
US healthcare industry giant CVS Health is considering a strategic breakup of its retail and insurance units. A potential split would mark a significant shift in the company’s “one-stop shop” strategy that it has already invested billions in to realize. Its vision to date has been to create a seamless healthcare experience for consumers and […]

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Want to be the first to know? Sign up now to be notified when our exclusive 2025 Predictions guides are available for download. Don't miss out!

Blog

The Secret To High Growth: Cocreate A Customer-Obsessed Strategy

Matthew Selheimer October 4, 2024
Customer-obsessed B2B companies achieve stronger revenue growth and profitability growth than their peers. So how do you achieve customer obsession? Break it down into actionable steps.
Podcast

Assessing AI’s Impact On The Environment

What It Means October 3, 2024
The rapid growth of AI will have both positive and negative impacts on the environment. In this episode, Vice President and Principal Analyst Thomas Husson delves into both AI’s environmental downsides and its potential to help solve the climate crisis.
Blog

What To Do With The New Customer Experience Management Standards

Pete Jacques October 2, 2024
In recognition of CX Day 2024, Bain & Company, in collaboration with Kantar and Qualtrics, released a new set of global standards for customer experience teams. Will they help CX teams resolve their challenges?

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Blog

How 116 Retailers Competed With Amazon’s October 2024 Prime Event

Sucharita Kodali 2 days ago
Read Forrester's key takeaways from retailers and brands competing with Amazon's October Prime sales event.
Blog

Support Your Talent Goals By Managing Your EVP And Employer Brand

Dan Bieler 2 days ago
Our latest research helps business leaders align employee value proposition (EVP) and employer brand.

Get More From Your 2025 B2B Marketing Budget

Synergy and collaboration will be key to making marketing investments go further. Download our 2025 B2B marketing Planning Guide to learn more.

Blog

Employer Brand And EVP: A Necessary Primer

Angelina Gennis 2 days ago
Traditionally, HR or employee experience (EX) leaders cared about employer value propositions (EVPs) and CMOs cared about employer brand. But EVP and employer brand are tightly linked, as their definitions suggest: Employer brand is the sum of what people outside your organization think about it as a place to work. EVP is the sum of […]
Blog

GenAI: The Time Is Now For Health Insurers To Embrace Innovation And Change Management

Shannon Germain Farraher 3 days ago
Forrester’s new report, Generative AI: What It Means For Health Insurers, dives into genAI’s impact on health insurers and examines avenues for early adoption and ways to circumvent potential risks.
Blog

Decentralized Digital Identity: The Global Acceptance Network Gains Momentum

Andras Cser 3 days ago
Bhutan became the first country to join the Global Acceptance Network (GAN), a foundation that aims to operate a nonprofit decentralized digital identity (DDID) network. Learn more about the use cases for GAN and how it can become successful in this post.
Blog

Experience Research And Design Leaders: Use Forrester’s New Model To Assess Your Organization’s Maturity

AJ Joplin 3 days ago
In the realm of experience research and design, achieving organizational maturity is an ongoing process of evolution and refinement. Leaders must transcend reactive, ad hoc management of their teams to embrace a systematic, data-informed approach that emphasizes responsible, strategic scale. Learn how seasoned leaders manage their organizations through the lenses of five pillars: purpose, people, […]
Blog

Get Visibility Into Healthcare’s Biggest Blind Spot: Concentration Risk

Alla Valente 4 days ago
It’s been a banner year for healthcare, and not in a good way. As a healthcare provider, if your patients had trouble filling a prescription, if you struggled to submit claims to generate much-needed revenue, or if you had to ask a patient to reschedule a non-essential medical procedure, your organization has been a victim of healthcare concentration risk.

Focus 2025 Security Budgets On Risk Mitigation And Tech Sprawl

Security leaders, explore our 2025 Planning Guide for benchmarks on where to invest, divest, and experiment with your budget.

Blog

Slash The Hidden Costs Of Your Customer Surveys

Maxie Schmidt 4 days ago
Nearly all CX measurement and VoC efforts use customer surveys. But your surveys are costlier than you think. Obvious costs include the budget for a tech vendor you use to send and analyze surveys or incentives for customers.
Blog

In A World With No Digital Destination, Get To Digital Mastery And Accelerate Growth With Forrester’s Digital Engine

Chuck Gahun 5 days ago
To outpace the pack and win in today’s market, firms must embrace the ubiquitous nature of digital as the competitive weapon and embed digital capabilities into the core of their business. Forrester’s report, Accelerate Business Growth With Forrester’s Digital Engine, shows how leaders can use components of Forrester’s Digital Engine to build digital mastery that drives top-line […]
Blog

Siteimprove Acquires MarketMuse To Bridge Content, SEO, And Accessibility

Lisa Gately 5 days ago
Marketers constantly ask how AI will shape content strategy and creation and improve business impact. Today’s announcement that Siteimprove is acquiring MarketMuse provides one potential answer, pointing to a new era with an AI-driven approach to the content lifecycle. Marketers will soon be able to create high-quality, discoverable content that engages audiences and delivers measurable […]
Blog

Announcing The Forrester Wave™: Attack Surface Management Solutions, Q3 2024

Erik Nost 5 days ago
We’re excited to announce the inaugural release of a Forrester Wave™ evaluation covering attack surface management (ASM) solutions. We evaluated the 11 most significant ASM vendors in what is currently a rapidly evolving market segment. Forrester covers ASM and periphery markets such as exposure management and vulnerability risk management (VRM), as these segments all contribute […]
Podcast

375: Practitioner Stories: Implementing NPS At e&  

The CX Cast 5 days ago
In this episode of CX Cast, we sit down with Chris Lipman, Chief Customer Experience Officer at e&. Together, we delve into the nuances of leveraging Net Promoter Score℠ (NPS) to not only measure customer satisfaction but also drive meaningful business results.

Drive High Performance With Your 2025 Tech Budget

2025 tech budgets are on the rise. Get our 2025 Planning Guide to learn where to invest your tech spend to boost performance, drive growth, and deliver competitive advantage.

Blog

B2B Firms Win By Putting Customer-Obsession Vision Into Action

Amy Bills 5 days ago
Forrester’s State Of Customer Obsession Survey, 2024, shows a common thread among B2B companies that reach the highest level of customer obsession: They commit to putting the vision into action and never stop.
Blog

What’s New In Indian Mobile Banking In 2024?

Pushpa Marwal 5 days ago
In an era when people have started doing everything on their phone, is your bank’s mobile app evolving at the pace of customer expectations? Our latest Digital Experience Review™ of Indian mobile banking apps reveals a landscape ripe with innovation yet marked by notable gaps in customer experience. In 2024, Forrester reviewed and evaluated six […]
Blog

The Future Of GenAI Is Increasingly Agentic

Subhendu Pattnaik 5 days ago
A key theme of Forrester’s recent B2B Summit APAC in Singapore was the need to break down silos within revenue processes and reimagine a customer-centric approach that aligns with the customer throughout the entire lifecycle. Learn how agentic AI is accelerating this transformation in three critical ways.
Blog

Are You Aligning Your Tech Success With Metrics That Matter?

Zhi Ying Barry 6 days ago
Tech leaders often grapple with finding a measurement approach that drives alignment. Learn the three most common misalignments in this preview of our upcoming Technology & Innovation Summit APAC.
Blog

Old Dogs Learn New Tricks — The Forrester Wave™: Enterprise Firewall Solutions, Q4 2024

Carlos Rivera 6 days ago
Contrary to expectations the enterprise firewall continues to thrive. and vendors have made significant progress in keeping up with rapid innovations. Learn more in this preview of the recently published report, The Forrester Wave™: Enterprise Firewall Solutions, Q4 2024.

From AI To Cloud: Where To Invest In 2025

Tech infrastructure budgets are rising, but businesses want outcomes from every dollar spent. Optimize your 2025 budget using insights from our tech infrastructure Planning Guide.

Blog

Get Ready For GenAI Chatbots: The State Of Conversational AI

Max Ball 6 days ago
Talk about change! As we approach the two-year anniversary of the announcement of OpenAI’s launch of GPT-3.5, conversational AI has been reinvented to incorporate generative AI (genAI) to take advantage of the many ways that this technology can make self-service applications smarter. Previously, the conversational AI tools used to create chatbots and intelligent virtual agents […]
Blog

Marketers In APAC: Unlock Greater Value With Adjacent CDP Functionalities

Xiaofeng Wang 6 days ago
As an analyst closely observing the martech landscape, I’ve seen customer data platforms (CDPs) become indispensable for marketers in APAC. My latest report, The State Of Customer Data Platforms In Asia Pacific, 2024, uncovers the following insights: The popularity of CDPs continues to grow in APAC. Rising consumer awareness around data privacy and tighter regulations […]
Blog

Of S-Curves, AI, And Adaptive IT Capabilities

Leslie Joseph 7 days ago
This year feels different. Global geopolitical, economic, and technological shifts are compelling businesses in the Asia Pacific region to adapt like never before. In our June forecast, we captured how tech spending in APAC is transforming in response to this evolving landscape. We discussed how enterprises across the region are embedding adaptivity into the core […]
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