Featured Blogs

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Get From Data To Decisions Faster With Our New Data, AI & Analytics Service

Srividya Sridharan 5 days ago
Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.
Blog

Seven Ways To Use GenAI For B2B Personalization

Jessie Johnson 3 days ago
Learn the new capabilities genAI brings to B2B personalization and how to start delivering more impactful personalization throughout the customer lifecycle.
Podcast

AI’s Role In The Public Sector

What It Means 3 days ago
What are the most compelling AI use cases in the public sector, and what are some of the challenges? Find out as Principal Analyst Sam Higgins shares insights on the current state and future outlook for AI in the public sector globally.

Get More From Your 2025 B2B Marketing Budget

Synergy and collaboration will be key to making marketing investments go further. Download our 2025 B2B marketing Planning Guide to learn more.

Blog

US v. Google: The FTC Takes On Adtech Verticalization

Mo Allibhai 5 days ago
What could the antitrust trial portend for Google and for advertisers and publishers? We break down three key questions.
Blog

Get From Data To Decisions Faster With Our New Data, AI & Analytics Service

Srividya Sridharan 5 days ago
Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.
Blog

European Leaders: Align Budget Planning To Accelerate Performance In 2025

Laura Koetzle 6 days ago
Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.

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Blog

Cross-Functional Org Models Boost Innovation And Operational Efficiency

Dan Bieler 2 days ago
Cross-functional org models can have a big impact on your digital transformation. Learn how to determine which cross-functional org models are best suited to your business objectives.
Blog

Announcing The Winners Of Forrester’s B2B Return On Integration Honors And Program Of The Year Awards For EMEA

Simon Daniels 2 days ago
Hear from the winners of the Forrester B2B Return On Integration Honors and Program Of The Year Awards at our upcoming B2B Summit EMEA for inspiring stories of business transformation and value delivery.

Focus 2025 Security Budgets On Risk Mitigation And Tech Sprawl

Security leaders, explore our 2025 Planning Guide for benchmarks on where to invest, divest, and experiment with your budget.

Blog

Prioritize Accessibility In Procurement For Better CX And EX

Gina Bhawalkar 3 days ago
My new report dives into why making accessibility a component of vendor selection is good for business and how to do it.
Blog

Why You Should Treat The EU AI Act As A Foundation, Not An Aspiration

Martin Gill 3 days ago
The EU AI Act is here. Get a detailed look at its enforcement schedule and learn why you should treat the legislation as a minimum standard, not a best practice.
Blog

Unlocking The Future Of Mobile Banking: Insights From Forrester’s 2024 European Digital Experience Review™

Aurelie L'Hostis 3 days ago
Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.
Blog

What’s New In Australian Mobile Banking In 2024

Zhi Ying Barry 4 days ago
To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks.
Blog

Revenue Enablement And Change Management: Two Sides Of The Same Coin

Eric Zines 4 days ago
To launch and sustain successful sales initiatives, revenue enablement teams should embrace all three phases of the Change Management Model as a guide for managing initiatives: set the stage, put the plan in motion, and make the “new” seem like business as usual.

Drive High Performance With Your 2025 Tech Budget

2025 tech budgets are on the rise. Get our 2025 Planning Guide to learn where to invest your tech spend to boost performance, drive growth, and deliver competitive advantage.

Blog

The Biggest Cloud Trends For CISOs

Tracy Woo 4 days ago
Public cloud may be the major underpinning of enterprise infrastructure strategies, but it comes with risks. Learn the top three cloud trends that CISOs and security leaders need to be aware of in this preview of our upcoming Security & Risk Summit on December 9–11.
Blog

Ignite Ingenuity To Manage Insider Risk

Joseph Blankenship 4 days ago
In recognition of National Insider Threat Awareness Month, we’ve gathered up some helpful focus areas and next steps to reduce your exposure to insider risk. Learn more at our upcoming Security & Risk Summit in Baltimore on December 9–11.
Blog

What Does Good Research Look Like? Three Hallmarks Of Successful Customer Research

Senem Guler Biyikli 4 days ago
Having conversations with clients and learning from their experiences often yields new perspectives on familiar topics. We know that research must have a clear objective, be actionable, and be aligned with business goals, but is there more to consider? What does “good” research look like?
Blog

The State Of Third-Party Risk Management, 2024: Dire, Hopeful, But Mostly Noseblind

Alla Valente 4 days ago
As a former hockey mom, I assure you that there is nothing quite as pungent as a travel-team hockey bag. Adolescent sweat, steamy equipment, and skates with remnants of ice all shoved into a giant bag with no ventilation makes for a breeding ground for fungus and bacteria. But ask any player, coach, or hockey […]
Blog

It Takes A Village To Make AI Copilots Successful

Ted Schadler 5 days ago
Learn the four key questions you need to ask when developing your generative AI business case and move forward with AI copilot investments.

From AI To Cloud: Where To Invest In 2025

Tech infrastructure budgets are rising, but businesses want outcomes from every dollar spent. Optimize your 2025 budget using insights from our tech infrastructure Planning Guide.

Blog

What’s Next For GenAI In Marketing

Subhendu Pattnaik 5 days ago
Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world. At the Summit, you will get the opportunity to […]
Podcast

371: Behaviors Are The Building Blocks Of Customer-Focused Culture

The CX Cast 5 days ago
Culture change is necessary for an organization to be more customer obsessed and deliver better customer experiences. That culture change requires specifying the customer-focused behaviors that lead to customer loyalty. CX Cast co-host Angelina describes the process to determine and assess your organization’s ideal behaviors and drive adoption of targeted behavior change to align with customer and business priorities.
Blog

Don’t Miss Out: Keynotes At Forrester’s B2B Summit EMEA 2024

Paul Ferron 5 days ago
In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies. At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. Here’s a sneak peek into the value-packed sessions you won’t want to miss. It’s Time […]
Blog

AI Computing Will Change The World By Empowering People, Not Automating Tasks

Ted Schadler 6 days ago
Much of the boardroom enthusiasm for generative AI stems from the belief that AI will save money through automation. But automation alone hasn’t ever changed the world. Get a look beyond the current genAI bubble as we analyze the foundations of the real changes coming in a new report.
Blog

Privacy Advocates Come For Contact Centers

Christina McAllister 6 days ago
“Please be advised that your call may be recorded for quality assurance and training purposes.” We’ve all heard this message at some point — a familiar prelude to countless conversations worldwide. This disclosure has remained largely unchanged over the years but may no longer serve any purpose. The bar for what’s considered legally acceptable consent […]

Overhaul Core Competencies With Your 2025 CX Budget

Download our 2025 Planning Guide for CX leaders to learn how to allocate your 2025 budget to reverse CX declines and boost quality.

Blog

Q2 2024 Tech Service Provider Earnings: Four Forces Determine Their Future

Ted Schadler 6 days ago
We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Get the story behind the story in this post.
Blog

Dirigeants européens : Optimisez la planification budgétaire pour accélérer les performances en 2025

Laura Koetzle 9 Septembre 2024
Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.
Blog

AI Agents: The Good, The Bad, And The Ugly

Stephanie Liu September 6, 2024
As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.
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