Featured Blogs

Blog

Anti-Predictions 2025: What Won’t Happen In The Year Ahead

Sharyn Leaver December 2, 2024
It’s predictions season at Forrester. Find out what won't come to pass next year in our 2025 anti-predictions.
Blog

What Omnicom’s Acquisition Of IPG Means For Marketers

Jay Pattisall 2 days ago
Omnicom announced its plans to acquire IPG, creating the largest, global marketing services company. Find out what the deal could mean for your business or brand.
Blog

Prediction: TikTok Won’t Be Banned In The US

Mike Proulx 5 days ago
Despite TikTok being that much closer to a ban, we stand by our prediction that TikTok will not get banned or divest in the US in 2025. Find out why.

Navigate 2025 With Our Predictions Insights

Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.

Blog

Five Steps To Drive Customer Growth With PLG

Beth Caplow 6 days ago
Product-led growth (PLG) has been touted as one of the fastest ways for B2B firms to grow and lower cost of sales. Get five steps to adopting PLG strategies that complement your sales efforts.
Video

A Look Under The Hood Of Our New Forrester Wave™ Report

Stephen Powers 7 days ago

Podcast

It’s Time To Think Beyond Marketing-Sales Alignment

What It Means December 5, 2024
Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry. This week on What It Means, they describe what more productive marketing-sales relationships might look like.

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Blog

AI, FinOps, And Digital Sovereignty Lead Global Cloud Trends

Dario Maisto 7 hours ago
Tech executives at global organizations manage their public cloud environments by keeping into account many different factors worldwide, from different regulations to country-specific technology and business requirements. There are a few trends that are stable, though, as we found out in our research. Every year, we produce a series of reports that dive into cloud […]
Blog

Empathy And Removing The Sludge Will Create A Healthier Workplace For Clinicians

Shannon Germain Farraher 7 hours ago
At the ICD Media Group’s Healthcare Burnout Symposium, healthcare thought leaders dove into the origins of and continuing reasons for clinician burnout. Experts on designing for empathy, clinician well-being, organizational transformation, patient experience, human suffering, moral injury, and physician resilience shared ideas and evidence-based solutions for helping the healthcare workforce.

Ready For These 2025 Tech And Security Shifts?

Step into 2025 with confidence! Explore our predictions for tech and security leaders, featuring key trends in AI, cloud, SDLC, and AIOps you need to know.

Blog

Managed Services As Software Offer A Vision For The Future Of Managed Services

Frederic Giron 13 hours ago
Traditional managed services have long been caught in a fundamental dilemma: achieving high-quality service delivery while maintaining cost-effectiveness.
Blog

GenAI Disrupts Professional Services

Ted Schadler 14 hours ago
As pure knowledge businesses that make money in billable hours worked, service providers are on the front lines of genAI-powered disruption.
Blog

Prepare Your Supply Chain Applications Portfolio For A Changing Trade Environment

George Lawrie 14 hours ago
Over recent weeks, many Forrester clients have asked us how prospective tariffs might impact their supply chain processes and supporting applications.
Blog

Retrieval-Augmented Generation Is Revolutionizing Businesses

Charlie Dai 22 hours ago
Generative AI (genAI) has the potential to radically elevate customer experiences and streamline operations, delivering transformative impact across the enterprise, yet businesses encounter a significant challenge: the inherent limitations of foundational models.
Blog

Five Takeaways From ITC Vegas 2024

Rohit Makhijani 1 day ago
InsureTech Connect (ITC) was bustling with 9,000 attendees, including carriers, agents, brokers, and a whole host of solution and technology providers, both incumbents and startups alike.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

Choose The Enterprise Architecture Management Suite That Best Supports Your Transformation

Stéphane Vanrechem 1 day ago
Who are the top vendors in the enterprise architecture management space and what sets them apart? Find out in this preview of the new Forrester Wave™ on enterprise architecture management suites.
Blog

TeamViewer Acquires 1E: What It Means

Andrew Hewitt 1 day ago
When I published my blog post on the great DEX-pansion in October, I foretold a future when the digital employee experience (DEX) market would consolidate ... but I didn’t think it would happen so quickly.
Blog

Serverless, Sovereignty, And (Of Course!) AI: Our Takeaways From The 2024 Public Cloud Platform Forrester Wave™ Evaluations

Lee Sustar 1 day ago
AI rightly has taken center stage in the public cloud platform market, but it’s not the only major transformation underway. Get three key takeaways from our most recent Wave™ reports on public cloud platforms.
Podcast

384: How Fujitsu Europe Scaled Its CX Transformation

The CX Cast 1 day ago
Ben Phillips, Head of Fujitsu Europe’s Customer Experience Performance Center, joins the CX Cast to share how Fujitsu Europe has scaled its CX program in a complex, account-driven B2B services organization.
Blog

Consumers Are Lukewarm About Your Company’s Personalization Efforts

Jessica Liu 2 days ago
Many companies think consumers want personalized interactions which isn't always the case. What consumers want is relevancy and value. Learn how Forrester’s four dimensions of customer value can help your company deliver.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

The Quest To Measure Developer Productivity Is Fueling The Market For Value Stream Management And Software Engineering Intelligence Tools

Christopher Condo 3 days ago
Using SEI tools, dev leaders can optimize their software development processes while improving the developer experience. The market growth in SEI tools directly corresponds to the explosive use of genAI TuringBots, commonly referred to as copilots for software development.
Blog

B2B Marketing Measurement Isn’t Trusted, And It’s About To Get Worse — A Bonus Prediction

Ross Graber 6 days ago
Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. Learn about the challenges and market forces contributing to this decline, and find out the steps that you can take to enhance trust in marketing measurement.
Blog

What’s The Difference Between The B2B Buyer’s Journey Map And B2B Revenue Waterfall™?

Barbara Winters 6 days ago
Get a quick definitions of a buyer’s journey map and a revenue waterfall and find out how they work together in preview of a new report.
Blog

Capitalize On A CRM Strategy That Leverages Top Emerging Technologies

Kate Leggett 6 days ago
Close to 70% of organizations plan to increase their CRM investments over the next year. Learn more about the the impact emerging technologies are having on CRM performance and adoption across three benefit horizons.
Blog

Warning: The Mobile Endpoint In Your Pocket May Be Just As Vulnerable As Your Desktop

Paddy Harrington 7 days ago
Learn why the Android OS can be just as vulnerable to attacks as Windows and what steps you can take to minimize the risk.

Jan. 30 Tech & Security Predictions Webinar

Join us to dive into the top 2025 predictions and discover their impact on your tech and security strategies — with exclusive insights from the analysts who conducted the research.

Blog

Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024

Joe Cicman 7 days ago
Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout.
Blog

The Automation Paradox Strikes Again: Lessons From Woolworths “Amazon Era” Productivity Play

Riccardo Pasto December 5, 2024
Recent worker strikes at Woolworths’ distribution centers in Australia have reignited concerns over the use of AI-powered productivity systems in the workplace.
Blog

Black Friday And Cyber Monday 2024: Offers Galore Spur Spending

Fiona Swerdlow December 4, 2024
Retailers and brands in the US presented many offers to customers on Black Friday and Cyber Monday 2024.
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