Featured Blogs

Edge computing is a family of technologies that distribute application data and services where they can best optimize outcomes in various locations. Today, most systems run software in a single place; however, the growing diversity of connected systems requires distributed applications to deploy software automatically to where it runs best. We call this concept workload […]

A top priority for B2B CMOs is addressing changing buyer behaviours. In this webinar, learn how to understand them and respond quickly to these changes to remain competitive and drive organisational growth.

Get examples of how a crisis can be a catalyst for innovation in this webinar.

Believe it or not, I love getting unsolicited emails from a vendor. These messages keep me informed about developments in the areas I cover. They’re part of how I learn. A good email tells me a lot, and I’ll take what I’ve learned to Forrester’s clients. A not-so-good email will — at best — do […]

Vendors replied to our invitation to participate in Forrester’s Now Tech: Integrated Software Delivery Platforms, Q2 2022 with a common refrain: “What is an ISDP?” Now that we’ve published the ISDP Now Tech, we thought it’d be good to go in depth into where this category came from, why it matters, identify four different types […]

Have you thought about whether your audiences use social media to interact with your brand and in which part of the customer lifecycle they use social media? Our recent survey found that Chinese social users are super active and show greater acceptance of social media. When we compared the attitudes of online adults in China […]

Whether you refer to digital transformation, customer experience transformation, or sustainable transformation, the most important success factor is often the same, whatever the industry. It is all about the role leaders play in evolving the culture of their organisation. As my colleague Katy Tynan sums it up, this is more about leadership change than about […]

Our society is coping with unprecedented challenges. Your customers, employees, and partners are all facing growing uncertainties and concerns. Geopolitical tension, income inequality and job insecurity, social unrest, and misinformation and disinformation, you name it! In these challenging times, established societal institutions have often failed to unify and guide their communities. Trust has become more […]

Tell Us About Yourself I help people seek, solicit, and speak data and information in safe-to-share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision-making at their organizations. I empower those at any point in their development journey to be curious, creative, critical thinkers who are undaunted by […]

More and more enterprises are opting for industry CRM solutions over its horizontal counterpart. These new solutions offer a vehicle for closer, more intentional relationships with the vendor's partners. This blog explores the top four benefits, as heard from the CRM vendors we spoke with.

Unlike the traditional TEI, the New Tech TEI methodology allows for a forward-looking ROI story that bridges the gap between historical data and business value impact. Rather than uncovering benefits already achieved, the New Tech TEI makes projections about the value that an organization will get from their technology investment.

The “buy now, pay later” (BNPL) market is hotter than ever. With a strong presence on major retailers’ websites and increasing brand awareness among consumers, BNPL is receiving growing attention from the world’s top banks, lenders, and credit card providers. While the concept is nearly a century old, Forrester has been tracking the “reemergence” of […]

Hieronder vindt u de drie gewaagde veronderstellingen die wij voor edge, IoT en netwerken maken in 2022.

Erfahren Sie mehr zu den Antworten von Bernhard Schaffrik von Teilnehmern am Webinar „Der Weg zur unternehmerischen Nachhaltigkeit mit Technologie + X“.

AIOps builds upon observability and monitoring to develop deep AI driven insights that enhance human judgements. As we move from monitoring to AIOps, we also move from a reactive to active, then proactive footing before establishing the predictive capabilities AIOps promises. Biomedical devices function the same way. They use the body's telemetry and then act on it before harm is done.

Does lowering the technical bar to develop software mean that low-code is just for those who can’t do better? Our research shows the answer is a clear "no."

Synopsys announced its intention to acquire WhiteHat from NTT for $330 million in cash. WhiteHat was acquired by the Japanese telecommunications provider NTT back in 2019. The subsidiary was later rebranded to NTT Application Security. In the press release, Synopsys emphasized the strength of the WhiteHat brand, its dynamic application security testing (DAST) offering, and […]

The pandemic forced organizations into survival mode, and many turned toward automation. Investment in all sorts of technologies exploded. Automation was applied out of necessity to support immediate pandemic needs for remote work and contactless business. The floodgates opened, and it was off to the races. Companies quickly leveraged automation as a competitive differentiator. But […]

Audience insights are more critical than ever for B2B marketers. Business decision-makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they spend […]