Featured Blogs

Blog

Apple’s BIMI Support = Time To Get Serious About DMARC Enforcement

Jess Burn September 19, 2022
Learn how Apple's latest announcement will make inboxes safer and what's required to reach DMARC enforcement.
Blog

Hurry Up And Wait: Long Wait Times Cripple Access To Care, Health Outcomes, And Patient Experience

Natalie Schibell 9 hours ago
The US is facing a primary care crisis, and long wait times, scheduling inefficiencies, and legacy technology are exacerbating the problem.
Blog

AI Software Spend Will Double From 2021 To 2025, Reaching $64 Billion

Michael O'Grady 1 day ago
Within that timeframe, spending in that category will grow 50% faster than the overall software market.

Technology & Innovation EMEA

Discover how technology leaders are embracing new ways of being innovative with technology, and discover key strategic opportunities to help your organisation grow. Join us in London and virtually October 13–14.

Podcast

The Secrets To Becoming An Effective Change Catalyst

What It Means 6 days ago
Meaningful change in a company doesn’t have to come from the top. Anyone — regardless of seniority or title — can bring it about, say Vice Presidents Meta Karagianni and Peter Ostrow. On this week’s What It Means, they discuss how B2B professionals can successfully initiate change and give a preview of their keynote session at Forrester’s B2B Summit EMEA.
Blog

Retailers In A Tough Spot After Major Sales Events Announcements

Brendan Witcher 6 days ago
Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.
Blog

Apply Critical Thinking And Culture To Reduce Insider Risk

Joseph Blankenship September 27, 2022
Learn how to reduce the three most common types of insider threats in this Security & Risk event preview.

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Blog

B2B CMOs: Your Marketing Ops Leader Is A Four-Leaf Clover

Barbie Mattie 58 mins ago
According to the old Irish proverb, “A good friend is like a four-leaf clover: hard to find and lucky to have.” Lucky indeed, because a true friend tells you the truth, even when you don’t want to hear it. As prolonged economic unpredictability introduces the potential for short-termism, CMOs must look to their marketing ops […]
Blog

Hybrid Work Requires Experimentation

J.P. Gownder 4 hours ago
Forrester’s recent experiment in hybrid delivery Two-thirds of companies have adopted some form of anywhere work. A majority have implemented hybrid work, a version of anywhere work in which employees come into the office at least weekly. But as we detail in our newest report in our anywhere-work series, Master The Messy Middle Of Hybrid, […]

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

Les Échecs Du Cloud Unique Rendent Le Multicloud Indispensable Aux Entreprises

Brent Ellis 4 Octobre 2022
Découvrez comment une stratégie de diversification, d’atténuation et de recherche, peut aider votre entreprise avec le multicloud.
Blog

CISA Releases Directives On Asset Discovery And Vulnerability Enumeration

Erik Nost 6 hours ago
The Cybersecurity & Infrastructure Security Agency (CISA) kicked off Cybersecurity Awareness Month with a bang yesterday, with its latest binding operational directive that requires federal agencies to account for a complete inventory of assets and vulnerabilities. In past CISA coverage, we recommended that organizations doing business with the federal government, looking to maintain good cyber […]
Blog

Online B2C Marketplaces Continue Their Rapid Global Growth

Michael O'Grady 6 hours ago
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.
Blog

Forrester’s 2022 Moments Map Is Here!

Julie Ask 7 hours ago
Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.
Blog

Oshkosh Receives Forrester’s First-Ever Technology Strategy Impact Award

Frederic Giron 9 hours ago
Learn how industrial technology firm Oshkosh transformed its digital technology organization to become future fit and receive Forrester’s Technology Strategy Impact award.

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

Blog

Pour Renforcer Votre Capacité À Résoudre Les Problèmes Commerciaux, Renforcez Vos Partenariats

Achim Granzen 4 Octobre 2022
Découvrez comment améliorer les capacités créatives de résolution de problèmes de votre organisation technologique dans cet article de blog.
Blog

Amazon Utilise Ce Principe Très Puissant Pour Donner La Priorité À Ses Clients

Dan Bieler 14 hours ago
Étudiez les concepts qui guident l'approche d'Amazon en matière d'innovation. Il y aura des éléments d'une grande pertinence pour votre organisation. Vous pouvez apprendre de ces éléments et les adopter pour repenser fondamentalement votre propre approche de l'innovation.
Blog

Découvrez Le Rapport Direct Entre La Diversité Et L’Innovation

Dan Bieler 15 hours ago
Découvrez pourquoi les responsables IT devraient faire de la diversité et de l'inclusion (D&I) un élément central de leur stratégie de gestion des talents.
Blog

High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty

Karen Tran 1 day ago
Whichever side of the recession debate you’re on, what’s clear is that there is economic uncertainty. On the heels of the “great resignation,” where people were leaving jobs in search of better pay, more flexibility, and increased job satisfaction, we’re now seeing hiring freezes at some companies. This doesn’t mean that every company will cut […]
Blog

Poor Change Management Kills CRM Success — Here Is How To Get It Right

Kate Leggett 1 day ago
Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%. Eighty-two percent of enterprises use CRM. Yet when I surveyed hundreds of business and IT […]

Avoid These Seven Pitfalls Of Cloud Modernization

Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success

Blog

The Future Fit Platform Strategy

Liz Herbert 1 day ago
Technology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.
Blog

La Planification 2023 Exigera De La Discipline Et De La Précision

Laura Koetzle 1 day ago
Alors que les craintes de guerre, d'inflation et de pénurie de carburant assombrissent la situation à court terme pour les entreprises, il sera essentiel d'être astucieux en matière d'investissements et d'initiatives.
Blog

Clean Up Your Martech And Loyalty Tech Ecosystem

Mary Pilecki 1 day ago
We all know that there is a big difference between working hard and working smart. And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […]
Blog

ERP: Switching To Cloud-Based DOPs At Your Own Pace

Dario Maisto 2 days ago
Enterprise resource planning (ERP) vendors are pushing client organizations to replace their on-premises ERP solutions with cloud-based digital operations platforms (DOPs). As a result, ERP discussions are filling up the agendas of CTOs and procurement officers. The increasing number of inquiries that we at Forrester receive is a clear signal that the market is moving, […]
Blog

Nailing Chat Is Hard — Here’s How To Get It Right

Christina McAllister 4 days ago
I have spent the better part of the last decade helping enterprises with their digital channel strategies. Omnichannel transformation is still a phrase on many enterprises’ lips, with companies across industries looking to launch (or, in some cases, relaunch) digital channels to support their customers. Lots of things have changed since the early days of […]

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

The Forrester Enterprise Architecture Award Finalists For EMEA

Paul McKay 4 days ago
Customer requirements and business needs are constantly changing. In order to successfully address those shifts, organizations are left with no choice but to align their ecosystems. Enterprise architecture (EA) is key when it comes to rewiring business capabilities to a value-driven approach and reinforcing organizational preparedness for future. The Forrester Outcome-Driven Architecture Model is founded on architecture […]
Blog

Meet The New Analyst Covering Digital Business & Strategy: William Dahlgren

William Dahlgren 5 days ago
A new analyst joins Forrester’s Stockholm office to cover digital business and strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.
Blog

How A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success

Christina Schmitt 5 days ago
Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In addition to implementing and running the relevant marketing technology, marketing requires the knowledge to use it effectively to drive the revenue engine, create […]
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