Featured Blogs

In India, the subscription business with recurring payments was gaining traction due to its all-in-one bundled offering — convenience, choice, and consent — until a major change in the auto-debit option took effect on October 1, when the Reserve Bank of India (RBI) issued a framework for how businesses and banks must handle recurring credit […]

Tell Us About Yourself I have a mixed academic background in communication and advertising and environmental studies, yet I somehow always end up being attracted to technology. I don’t fully identify with the infamous Millennial label, yet somehow I’m constantly drawn to all things innovation. I have a long list of languages I would like […]

Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.

On Monday, December 6, join us for an interactive session covering highlights from the recently published The Forrester Wave™: Unified Endpoint Management, Q4 2021. Unified endpoint management (UEM) helps enterprises better manage employee devices and applications, resulting in improved employee experience, customer trust, and business agility. Want to understand how UEM can address your top […]

After a challenging 2021, insurers will tap new data sources to find hidden profits in challenging areas.

First line sales managers will be working day in and day out with reps. So, to ensure that the knowledge and skills just learned at sales enablement training events stick, it’s critical that you enable FLSMs to coach and inspect their teams and help reps put into practice whatever the newest competency may be.

Sourcing KPI don´t support the complexity and measurement of marketing activities or ROI optimization. A new set of KPI is required.

In my new report, Now Tech: Bot Management, Q4 2021, I discuss the ongoing scourge of bad bots and define the vendor landscape for bot management solutions. I chatted with my research associate, Isabelle Raposo, about this report over the course of the research process. This is the first time we’ve worked on a report […]

Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce

It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […]

Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz

It’s safe to say, with phishing appearing perennially at the top of the attack vector list and business email compromise (BEC) causing $1.8 billion in losses to US businesses in 2020 alone, that email security is going to have a “what’s old is new again” moment as we move into 2022. While email security technology has been […]

Fred Reichheld, one of the creators of Net Promoter Score (NPS), has done it again. In his upcoming book Winning On Purpose, he and his coauthors Darci Darnell and Maureen Burns introduce a new metric: earned growth. They previewed the book and their idea in a recent Harvard Business Review article. Earned growth measures the […]

New expectations call for new processes and tools. Learn how software development will adapt to the new normal in 2022.

The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Enterprise Fraud Management In Asia Pacific, Q4 2021 is now live. Forrester defines enterprise fraud management (EFM) as “a solution that integrates data from multiple payment and non-payment transaction processing systems, online portals, and threat information sources and provides transaction monitoring, risk […]

Will technical debt get worse in 2022? How about shadow IT? Or the war for tech talent? Find out when VP and Senior Research Director Matt Guarini discusses our 2022 predictions for technology leaders — including one prediction that didn’t make the list.

Traditional financial services firms will make non-traditional moves and look to innovate to stay competitive.