Featured Blogs

Blog

Cryptocurrency For CEOs

George Colony March 20, 2023
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Forrester CEO George Colony breaks down the biggest takeaways for CEOs.
Blog

Introducing Forrester’s Revenue Growth Framework

Dipanjan Chatterjee 7 hours ago
Boost bottom-line profitability with a structured and strategic approach to top-line revenue growth by activating five marketing levers.
Blog

A New Playbook For B2B Sales To Drive Scalable, Sustainable Growth

Mike Pregler 1 day ago
Sales and revenue leaders need to transition to a systematic approach to growth that prioritizes processes and investments in infrastructure, technology, and insights. Our Forrester Decisions for B2B Sales service is designed to facilitate that transition.

CX North America — Bold Focus

Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.

Blog

Revenue Operations: Driving Better Customer Experiences And Growth

Cristina De Martini 1 day ago
In constantly changing and highly complex B2B markets, organizational growth hinges on the ability to uncover value for customers. Forrester Decisions for Revenue Operations is designed to help organizations strengthen alignment across the revenue ecosystem to maximize customer value and company performance.
Podcast

How Creative Commerce Fuels Loyalty Across The Customer Lifecycle

What It Means 5 days ago
From streaming services to ice cream, creative commerce is revolutionizing commerce by integrating all phases of the buying cycle. Learn how on this week’s What It Means with VP, Principal Analyst Jay Pattisall and Principal Analyst Kelsey Chickering.
Blog

Not All Alignment Is Equal: Achieve Alignment That Drives Growth

Dave Frankland 5 days ago
Successful alignment is less about process and more about calibrating buyer value. Learn about the five dimensions that top organizations align on — and learn more at Forrester’s B2B Summit North America.

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Blog

Navigating The Digital Whirlwind: The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux

Leslie Joseph 2 hours ago
The tide of COVID-19 has finally receded. As Asia’s economies repopulate the global economic shoreline, they find the beach littered with new opportunities and new threats. Not even half a year in, 2023 already feels like a pivotal year between two eras of digitization. As 2023 progresses, the Asia Pacific technology market is a cauldron […]
Blog

VRM And SOC Teams Can Benefit From Each Other

Erik Nost 7 hours ago
We’re excited to announce our latest research on vulnerability risk management (VRM) and security operations center (SOC) teams. VRM and SOC teams are pivotal parts of the security organization, with different responsibilities but shared challenges. When Allie and I kicked off our research on interlocks between these teams earlier this year, we weren’t sure what […]
Blog

What Makes A Future Fit People Strategy?

Fiona Mark 12 hours ago
Over the past few weeks, my colleagues have described how platforms, practices, and partners drive a future fit technology strategy that enables growth, scale, and innovation. But one thing underpins the entire strategy: people.
Blog

Revenue Enablement: Why Forrester Has Made The Change

Peter Ostrow 15 hours ago
Forrester is adapting along with the entire B2B sales space, pivoting from “sales enablement” to “revenue enablement” in describing the discipline of ensuring that all customer-facing roles receive consistent enterprise support so that they have the confidence, competence, and content to drive customer value and revenue results.
Blog

TIER: Emerging Tech’s Chicken And Egg Productivity Paradox

Christopher Gilchrist 1 day ago
In today’s fast-paced business landscape, it is crucial for organizations to understand how to leverage technology to drive productivity and financial performance. Why? Productivity is a key differentiator, as it allows organizations to maximize their outcomes (effectiveness) while minimizing the costs (efficiency) required to achieve these outcomes. Many companies, however, fail to understand the full […]
Blog

Q2 2023: These Five Priorities Are Most Critical To B2C CMOs

Mike Proulx 3 days ago
June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done. Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities. For each, we asked respondents (154 B2C marketing […]
Blog

Generative AI Revolutionizes Marketing Creativity

Jay Pattisall 4 days ago
The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence: 1) Humanists decry the existential dangers, as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI and 2) technologists espouse the limitless potential […]
Blog

The CLM Market Is Ripe For Disruption, And 13 Vendors Vie To Lead The Charge

Alla Valente 5 days ago
When thinking of markets on the cusp of disruption, legal tech — and especially contract lifecycle management — is not likely what comes to mind. But it should. Here's why.
Blog

The Case For The Innovative Product Manager

Sam Somashekar 5 days ago
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
Blog

The Robots Are Not Coming — They Are Already Here: The Future Of Physical Automation Will Be People-Driven

Craig Le Clair 5 days ago
Physical automation is sneaking into many workplaces and customer experiences. Learn more about the trends that will drive adoption of 10 critical physical automation categories.
Blog

From Breakup To Makeup: e.l.f.’s Creator-Led Media Strategy Spins Sorrow Into Sales

Kelsey Chickering 6 days ago
E.l.f. exemplifies a creator-led media strategy with premium content. Discover how the brand hit the mark with their TikTok couple collab.
Blog

Fourteen Years Of The Forrester Enterprise Architecture (EA) Awards

Charles Betz 6 days ago
Over the past 14 years, we’ve recognized 66 EA Award winners, showcasing how accountable, agile, continuous, influential, pragmatic, and valuable EA practices drive organizational adaptivity, creativity, and resilience. You can see the full year-by-year list of award winners at the end of this blog, but here’s three stories from past years that illustrate the type of outcome-driven architecture that we are seeking. And if you think your practice fits the bill, submit an entry to the 2023 EA Awards, which will be co-judged by Forrester and The Open Group.
Blog

The CNAPP Product Category is Getting Crowded With Capabilities

Andras Cser 6 days ago
Learn four key reasons why the packaging of cloud-native application protection platforms into a bundle is unnecessary and possibly even misleading.
Blog

Getting Buyer Experience Right Is A Must For B2B Organizations

Barbara Winters 6 days ago
B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage. This blog post covers three things to consider when thinking through how to manage the buyer experience at your organization.
Blog

Introducing Forrester’s Five-Part Mobile Site Best Practices Series For Retailers

Nicole Murgia 6 days ago
We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.
Blog

Best Practices To Maximize The Value You Get From Partners

Ted Schadler 7 days ago
Your ability to get the most from technology and services partners is a core competency for success in today’s ecosystem-driven businesses. We’ve been highlighting the strategies and execution to achieve this over the years. We call it co-innovation — working with partners to co-create solutions that drive your business forward. To illustrate the benefits, we mined the submissions for the 2022 Technology Strategy Impact Awards and identified four best practices for getting the most value from partners.
Blog

Six Ways That B2B CMOs Can Make Customer Obsession Real

Matthew Selheimer 7 days ago
It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.
Blog

Gaia-X Is Back, But Only Adoption Will Signal Success

Dario Maisto 7 days ago
The creation of the Gaia-X Digital Clearing House provides a more transparent view of cloud data sovereignty in Europe and facilitates cloud migration and data space projects. Learn more about the latest updates.
Blog

Navigating Centralized Operations: A Guide For B2B Regional Leaders

Jerry Zhao May 29, 2023
Modern marketing organizations are constantly changing and optimizing to stay competitive. We often see large corporations restructure their marketing functions from regionalized to central groups, from centralized to regional, or a certain level of hybrid. As a regional marketing leader, in any one of these states, the right mindset and capabilities to find balance and synergy are important to keep your team continuing to perform and shine. This blog shares quick thoughts for marketing executives and operations leaders in those areas with recommendations for building these capabilities.
Blog

Indian Firms Must Take The Data Analytics Bull By Its Horns To Build An Insights-Driven Organization

Biswajeet Mahapatra May 26, 2023
In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why? Because they have a better understanding […]
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