Featured Blogs

Blog

Announcing Forrester’s Security & Risk Enterprise Leadership Award

Stephanie Balaouras May 1, 2024
We have opened the call for our annual Security & Risk Enterprise Leadership Award. This award recognizes organizations that have transformed the security, privacy, and risk management functions into capabilities that fuel long-term success. Learn more about the award and how to apply.
Blog

Could It Be You? Share Your Success Story For Our B2B Summit EMEA Awards

Simon Daniels 20 hours ago
EMEA B2B companies with success stories in cross-functional alignment or best-practice program implementations within a single function should learn more about Forrester’s B2B Summit EMEA Awards and prepare a submission.
Blog

Navigating The Regulatory Maze: Enhancing Customer Experience In Finance And Healthcare

Arielle Trzcinski 1 day ago
No regulation was designed to ruin the customer experience, yet poor experiences in regulated industries abound. At CX Summit North America, we'll explore how leading organizations are navigating these challenges.

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.

Blog

IBM Surrenders SIEM While PANW Tries To Gain Ground On Tech Titans

Allie Mellen 5 days ago
Find out what Palo Alto Networks' acquisition of IBM’s QRadar business means for the broader security information and event management SIEM market.
Podcast

How Brands Can Steer Clear Of GenAI Backlash

What It Means 6 days ago
As generative AI becomes more pervasive in products and ads, consumers are questioning what they see and, by extension, whether they should trust the brands using it. How should brands navigate these perils? Principal Analyst Audrey Chee-Read shares insights and advice on What It Means.
Blog

Global Accessibility Awareness Day 2024: The Business Case For Accessibility Grows Stronger

Gina Bhawalkar 6 days ago
In 2023, we saw more firms commit to digital accessibility, with emerging regulations bringing a sense of urgency to the work. Here are a few of the highlights from the past year and advice to help firms mature their digital accessibility efforts in 2024.

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Blog

Global Retail E-Commerce Sales Will Reach $6.8 Trillion By 2028

Jitender Miglani 53 mins ago
Forrester’s Global Retail E-Commerce Forecast, 2024 To 2028 report provides a five-year forecast of online and offline retail sales for 40 countries.
Podcast

355: CX At Majid Al Futtaim

The CX Cast 6 hours ago
Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. Grégoire Charpe-Civatte, VP of CX and Innovation, joins the CX Cast this week to discuss how the CX team embeds CX into the firm’s strategy and drives action across the organization.  Featuring: Grégoire Charpe-Civatte, VP of CX and Innovation at […]

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

InfoSec 2024: Balancing Opportunity Against Risks

Madelein van der Hout 6 hours ago
In 2024, about 30 billion records from almost 4,000 entities were breached — the so-called mother of all breaches — and we haven’t even hit the summer yet. Beyond data breaches, the threat landscape has evolved from run-of-the-mill and opportunistic attacks a few years ago to more sophisticated and targeted campaigns. European organizations with an […]
Blog

A Match Made In Plastic? Capital One’s Quest To Acquire Discover

Peter Wannemacher 20 hours ago
Capital One’s plan to acquire Discover will change the shape of the financial services landscape (though not the fundamental forces that drive growth and success — but more on that later). To help you understand the implications of the proposed merger, Forrester took a deep dive into our research and data (full report for clients […]
Blog

The State Of Cybersecurity Innovation: RSA Conference 2024

Heidi Shey 21 hours ago
RSAC gives security startups two structured opportunities to distinguish themselves, and Forrester always finds it revealing to see which startups make the cut.
Blog

Cloud Security Provider Wiz Raises $1B In VC Funding, Passes On Lacework Acquisition

Andras Cser 23 hours ago
Wiz (founded in 2020) announced a new VC funding round of $1 billion at a post-money valuation of $12 billion. Wiz has cumulatively raised $1.8 billion in venture capital, is generating over $350 million in annual recurring revenue, and is on an upward trajectory toward a likely IPO in 2025. This signals high investor confidence […]
Blog

Enterprise Architecture Awards: You Still Have Time!

Charles Betz 1 day ago
Thinking about submitting an entry for Forrester’s Enterprise Architecture Awards this year? Good news: The deadline has been extended. Learn the major benefits you could gain from winning an award in this post.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Reflections On Qualtrics X4: AI-Powered Research Is Promising If We Stick To The Research Basics

Senem Guler Biyikli 4 days ago
Qualtrics introduced its AI-powered Strategy & Research suite at its summit, X4, and launched its “Strategic UX” product — officially entering the experience research space. The new product supports various UX research methods like video feedback, unmoderated usability testing, card sorting, and tree testing, and it leverages AI to generate insights and recommended actions. Adding […]
Blog

Purge Network Myopathy With NAV

Heath Mullins 5 days ago
What is the definition of network analysis and visibility (NAV) and how does it fit into a Zero Trust framework? This post provides Forrester's definition of NAV and explains why visibility is so vital in today's security environment.
Blog

Rethink Your Research Practices To Create Inclusive Experiences

Senem Guler Biyikli 5 days ago
More than 1 billion people worldwide have disabilities and are underserved by today’s digital products. Global Accessibility Awareness Day (GAAD) reminds us of this and aims to get everyone talking, thinking, and learning about digital access and inclusion.
Blog

Get The Recognition Your Company And IT Organization Deserve With The Forrester Technology Strategy Impact Award

Frederic Giron 6 days ago
With deadlines approaching, learn the benefits of entering a submission to the Forrester Technology Strategy Impact Awards.
Blog

With Selipsky Out, What’s Next For AWS?

Lee Sustar 6 days ago
AWS announced this week that Adam Selipsky will depart as CEO and Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Find out what the implications of this move could be at a critical time for AWS and the broader cloud market overall.

Technology Architecture As A Business Growth Driver?

Download our guide to learn how to power your business outcomes this year by aligning your tech strategy and actions with growth and revenue goals.

Webinar

Fix Your Hyper-Focus On Revenue That Neglects Customers, Fails Buyers, And Distorts Focus

Learn how to use this transformative framework to shift from revenue-centric to customer-obsessed activity to achieve long-term sustainable growth. 
Blog

Call For Entries: Forrester B2B Summit APAC 2024 Awards

Daryl Wright 6 days ago
APAC B2B marketers: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards and how to apply.
Blog

Opposites Attract: LogRhythm And Exabeam To Merge

Allie Mellen 6 days ago
LogRhythm and Exabeam announced their intent to merge, representing another big change for the security analytics platform market. Find out what's driving the merger and what the implications could be.
Blog

Forrester’s RSAC 2024 Themes, Takeaways, And Observations

Jeff Pollard 6 days ago
More than 41,000 attendees, 600 exhibitors, and 425 sessions. Get some of the key themes and takeaways from the Forrester security & risk analysts who attended RSA Conference (RSAC) 2024.
Blog

How Quickly Should A Sales Rep Be Onboarded?

Peter Ostrow 7 days ago
In many professions, education for a new employee’s role incorporates learning with doing. Educators must undergo a full semester of student teaching, surgeons develop by “watching, teaching, doing,” and aspiring electricians must deliver hundreds of hours as apprentices prior to licensure. Even most MLB stars spend years toiling in the minor leagues perfecting their skills. […]

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

Crashing Through The Walls Of Your Enterprise, Modern Cars Are Leaving Security Gaps

Paddy Harrington May 14, 2024
As organizations implement more security controls on existing applications and devices, attackers are looking for the next target of opportunity. Lax security makes connected vehicles a new vector of potential compromise. Learn more in this preview of a new report.
Blog

Focus On Customer Value To Deliver B2B Customer Growth

Steve Silver May 14, 2024
Last week, I presented at my 10th, and final, Forrester B2B Summit North America. I say final not because the event is ending but because I’m retiring from Forrester in June of this year. One of my sessions introduced the Forrester Customer-Led Sales Growth Model, which was a perfect way to summarize my views on […]
Blog

Why Knowledge Isn’t Just Power — It’s a Trap: The KM Antipattern Dilemma

Julie Mohr May 14, 2024
Have you ever been part of a team where everyone seemed to guard their knowledge from other teams, like treasure, fearing that sharing might diminish their worth? Or perhaps you’ve witnessed an environment where the pursuit of individual success overshadows common goals? Unfortunately, these scenarios are not unique and are an example of an antipattern […]
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