Featured Blogs

Blog

Starting Up The Low-Code Market

Jessica D'Oliveira April 27, 2022
Learn three ways that low code can help drive the startup market.
Podcast

Will Web3 Live Up To Its Promise?

What It Means 4 hours ago
Web3 proponents have a grand vision of a fairer internet. But will it ever become reality? VP, Principal Analyst Martha Bennett examines both sides of this complex question.
Blog

The Time To Act On Inclusive Finance Is Now

Aurelie L'Hostis 2 days ago
To drive inclusive finance, financial services firms need to offer suitable, accessible, fair, and equitable (SAFE) financial products and services.

Stay Compliant To Drive Business Results

Map, assess and address the different privacy risk levels to consider in standard CX measurement practices.

Blog

Change And A New Forrester Analyst’s Perspective

Fernando Pena 5 days ago
Organizations should be positioned to recognize change as a new opportunity, not a daunting task. But we know that's not always easy.
Blog

How Transforming Your Marketing Operating Model Is Like Driving In New York City

Nick Buck 7 days ago
Revamping a marketing organization inevitably requires leaders to contend with forces outside of their control. Here’s how to manage them.
Blog

What’s Next For Digital Consumer Behaviors?

Sara M. Watson 7 days ago
Read why you should eschew “new normal” thinking when it comes to consumer behavior. We’re in a deeply unsettled, volatile moment—and change is here to stay.

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Blog

The Sales Engagement Landscape And The Case For The Single Pane Of Glass

Seth Marrs 4 hours ago
Sales engagement platforms are playing a leading role in optimizing and improving sales and revenue development, operational efficiency, and outcomes. These platforms and their insights are enabling revenue teams with a single pane of glass to work from. This is how we define the category: Solutions that help sales, marketing, and post-sales personnel understand and […]
Blog

The Future Of Edge Computing: New Opportunities Evolve Along Three Timelines

Michele Pelino 11 hours ago
Edge computing is a family of technologies that distribute application data and services where they can best optimize outcomes in various locations. Today, most systems run software in a single place; however, the growing diversity of connected systems requires distributed applications to deploy software automatically to where it runs best. We call this concept workload […]

Drive Transformational Change

With CX EMEA, transform your customer experience and help your organization grow. Join in London or virtually on 22—23 June.

Webinar

Adapt To Changing B2B Buyers’ Behaviours

A top priority for B2B CMOs is addressing changing buyer behaviours. In this webinar, learn how to understand them and respond quickly to these changes to remain competitive and drive organisational growth.
Webinar

A Tech Leader’s Guide to Sustaining Innovation: Adopt a Crisis-driven Mindset

Get examples of how a crisis can be a catalyst for innovation in this webinar.
Blog

Get Analysts To Notice Your Unsolicited Email

Andrew Cornwall 18 hours ago
Believe it or not, I love getting unsolicited emails from a vendor. These messages keep me informed about developments in the areas I cover. They’re part of how I learn. A good email tells me a lot, and I’ll take what I’ve learned to Forrester’s clients. A not-so-good email will — at best — do […]
Blog

Forrester’s Now Tech: Integrated Software Delivery Platforms, Q2 2022 — A Primer

Christopher Condo 19 hours ago
Vendors replied to our invitation to participate in Forrester’s Now Tech: Integrated Software Delivery Platforms, Q2 2022 with a common refrain: “What is an ISDP?” Now that we’ve published the ISDP Now Tech, we thought it’d be good to go in depth into where this category came from, why it matters, identify four different types […]
Blog

The Majority Of Chinese Social Media Users Are Social Savants

Xiaofeng Wang 22 hours ago
Have you thought about whether your audiences use social media to interact with your brand and in which part of the customer lifecycle they use social media? Our recent survey found that Chinese social users are super active and show greater acceptance of social media. When we compared the attitudes of online adults in China […]

How To Prioritise Your Customer Experience Projects

Too many CX projects, not enough resources? Make better prioritisation decisions with Forrester's proven framework. Watch the on-demand webinar.

Blog

Leadership Change, Not Change Management

Thomas Husson 22 hours ago
Whether you refer to digital transformation, customer experience transformation, or sustainable transformation, the most important success factor is often the same, whatever the industry. It is all about the role leaders play in evolving the culture of their organisation. As my colleague Katy Tynan sums it up, this is more about leadership change than about […]
Blog

Shape How People Trust You

Enza Iannopollo 23 hours ago
Our society is coping with unprecedented challenges. Your customers, employees, and partners are all facing growing uncertainties and concerns. Geopolitical tension, income inequality and job insecurity, social unrest, and misinformation and disinformation, you name it! In these challenging times, established societal institutions have often failed to unify and guide their communities. Trust has become more […]
Blog

Meet The Analyst Covering Data Storytelling, Data Literacy, And Data Leadership: Kim Herrington

Kim Herrington 1 day ago
Tell Us About Yourself I help people seek, solicit, and speak data and information in safe-to-share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision-making at their organizations. I empower those at any point in their development journey to be curious, creative, critical thinkers who are undaunted by […]
Blog

Industry CRM: A Cocreation Opportunity For Vendors And Their Partners

Kate Leggett 1 day ago
More and more enterprises are opting for industry CRM solutions over its horizontal counterpart. These new solutions offer a vehicle for closer, more intentional relationships with the vendor's partners. This blog explores the top four benefits, as heard from the CRM vendors we spoke with.
Blog

New Tech TEI: Applying The TEI Methodology To Forecast Benefits Of New Technologies

Adi Sarosa 2 days ago
Unlike the traditional TEI, the New Tech TEI methodology allows for a forward-looking ROI story that bridges the gap between historical data and business value impact. Rather than uncovering benefits already achieved, the New Tech TEI makes projections about the value that an organization will get from their technology investment.

Design Better Chatbots

Here's how to create chatbots that customers will love.

Blog

The BNPL Opportunity For Banks: How To Tap Into This Growing Market

Alyson Clarke 2 days ago
The “buy now, pay later” (BNPL) market is hotter than ever. With a strong presence on major retailers’ websites and increasing brand awareness among consumers, BNPL is receiving growing attention from the world’s top banks, lenders, and credit card providers. While the concept is nearly a century old, Forrester has been tracking the “reemergence” of […]
Blog

Voorspellingen voor 2022: duurzaamheid en digitale kloof bepalen edge, IoT en netwerken

Abhijit Sunil 2 days ago
Hieronder vindt u de drie gewaagde veronderstellingen die wij voor edge, IoT en netwerken maken in 2022.
Blog

Q&A: Nachhaltigkeit durch Technologie für grüneres Wirtschaften

Bernhard Schaffrik 2 days ago
Erfahren Sie mehr zu den Antworten von Bernhard Schaffrik von Teilnehmern am Webinar „Der Weg zur unternehmerischen Nachhaltigkeit mit Technologie + X“.
Blog

A Vet, Doctor, And Biomechanical Engineer Walk Into A Bar: Monitoring, Observability, And AIOps In 2022

Carlos Casanova 2 days ago
AIOps builds upon observability and monitoring to develop deep AI driven insights that enhance human judgements. As we move from monitoring to AIOps, we also move from a reactive to active, then proactive footing before establishing the predictive capabilities AIOps promises. Biomedical devices function the same way. They use the body's telemetry and then act on it before harm is done.
Blog

Is Low Code For Dummies?

John Bratincevic 3 days ago
Does lowering the technical bar to develop software mean that low-code is just for those who can’t do better? Our research shows the answer is a clear "no."

Innovation Lessons From The Pandemic

Read the 15 lessons tech leaders have learned from the pandemic.

Blog

Déjà Vu As Synopsys Buys DAST

Janet Worthington 3 days ago
Synopsys announced its intention to acquire WhiteHat from NTT for $330 million in cash. WhiteHat was acquired by the Japanese telecommunications provider NTT back in 2019. The subsidiary was later rebranded to NTT Application Security. In the press release, Synopsys emphasized the strength of the WhiteHat brand, its dynamic application security testing (DAST) offering, and […]
Blog

Avoid Random Acts Of Automation

Craig Le Clair 6 days ago
The pandemic forced organizations into survival mode, and many turned toward automation. Investment in all sorts of technologies exploded. Automation was applied out of necessity to support immediate pandemic needs for remote work and contactless business. The floodgates opened, and it was off to the races. Companies quickly leveraged automation as a competitive differentiator. But […]
Blog

As B2B Media Time Grows, Marketers Need These Five Audience Insights

John Arnold 6 days ago
Audience insights are more critical than ever for B2B marketers. Business decision-makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they spend […]
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