Blog
Happy New Year? What To Know About Employee Burnout In 2022
We spent the entire pandemic studying wellness and well-being at work and our data shows that burnout is not as simple as you think.
Blog
The Future Of Healthcare
Healthcare is going to see some dramatic change in the decade ahead. Find out which areas are most likely to be impacted and what leaders can do to set their healthcare organizations up for success.
Podcast
Predictions 2022: The Future Of Work Has Arrived. Now What?
The future of work became unexpectedly real during the pandemic. Find out how work will evolve in 2022, as VPs James McQuivey and J. P. Gownder dig into our 2022 predictions for the future of work.
Innovate To Differentiate
Learn the four core competencies that a future fit technology strategy is built upon in this new guide.
Blog
Four Things Sales Executives Should Do Immediately To Ensure A Fast Start To 2022
A sluggish January can be difficult to recover from. Use these insights to start the year on the right foot.
Podcast
How To Make Sense Of, And Get The Most From, Sales Technology
Today’s sales technology can improve nearly every aspect of selling — if it’s chosen wisely. This week, VP and Senior Research Director Phil Harrell discusses how B2B sales leaders should evaluate tech tools to make the right choices for their organization. He also introduces Forrester’s new Ask A Sales Leader podcast, which will feature interviews with sales executives on a wide range of sales topics.
Blog
Achieve High Performance By Learning From Elite Sports Leaders
Elite sports leader create a vision, set a strategy, and recruit the right people for the team’s success. Other parallels with business leaders can also be instructive.
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Presenting The First Forrester Wave™ Evaluation On Public Cloud Container Platforms
The Forrester Public Cloud Container Platform Wave results are in -- the standouts offer the broadest automation and ecosystems while embracing open source software.
Blog
What Peloton Forecasts Got Wrong
Yesterday, Peloton announced that it is temporarily halting production of its connected fitness products in the face of waning consumer demand. The surge of explosive growth in the early days of the COVID-19 pandemic — to the point that product delivery barely kept pace with the influx of purchase orders — established the company as […]
Six Trends That Will Define B2B Marketing In 2022
Explore our Planning Assumptions guide for marketing executives and functional leaders and learn how to harness disruptive forces to drive growth.
Blog
Proposed Surveillance Advertising Ban, Meet Contextual Targeting
Three US lawmakers (Rep. Anna Eshoo, Rep. Jan Schakowsky, and Sen. Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to limit the data that advertisers and advertising technology (adtech) vendors can use to target advertising. Predictably, the adtech industry — most notably, […]
Blog
Four Ways To Leverage Your Entire TEI Study (For The Vendor Sales Leader)
Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured. Nevertheless, it’s important to consider the abstract, and that’s why we have the Unquantified Benefits section.
Blog
Is Performance Management Broken?
Outdated and disconnected performance management programs are increasingly causing damage to employee and organization success, but some organizations are turning to continuous performance development (CPD) programs that are proving successful in solving these problems.
Blog
Netflix Saturation Nears, With No Dearth Of Original Content To Binge
Netflix subscriber growth continues to slow. In its Q4 2021 earnings interview tonight, company executives said it’s tough to pinpoint why customer acquisition hasn’t recovered to pre-pandemic levels. But the reality is that the streaming market has become saturated. This translates to more choice for consumers, who are growing concerned with the aggregate costs of […]
Blog
Avoid An Open Source Security Nightmare
We’ve had a few high-profile security problems with open source software. A disgruntled developer recently delivered intentionally modified releases of his faker.js and colors.js packages, which broke “thousands of projects” that relied on them. Some are wondering if it’s safe to use open source software at all. The White House certainly is — they’ve asked […]
The Six Elements Of A Meaningful Marketing Plan
Without the right inputs, a marketing annual plan may simply be a list of tactics. Learn how to build a plan that drives business value.
Blog
Sales Leaders’ Guide To Rolling Out Compensation Plans At Kickoff
Compensation plans that motivate sellers to accomplish corporate objectives are invaluable to sales growth. How sales leaders roll out compensation plans to their sales teams is crucial to gaining buy-in to the plan. Successful rollouts have three key attributes: Transparency Alignment Stakeholder buy-in It is up to the CSO/CRO to communicate the plan and ensure […]
Blog
The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022
What's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.
Blog
Have Courage: You’re Going To Need It To Run B2B Paid Media
B2B paid media professionals are in for a roller coaster ride over the next three to five years. Principal Analyst John Arnold explains in a new report on the future of B2B advertising.
Blog
Talent Woes: Sometimes Your Best Defense Is A Really Good Offense
Use Agile Knowledge Management Practices To Combat Knowledge Loss In The Great Resignation It’s the fourth quarter, your team is down three points, and there’s less than two minutes to go. A victory is in the hands of the quarterback and coach, who have to execute a hurry-up offense to go the length of the […]
Blog
Social Media Plays A Bigger Role In Commerce Than Just Buying
In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app. Brands salivate at the opportunity to […]
See the future and gain a competitive advantage for 2022
Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.
Blog
Forr The Planet: Sustainability Interview Series — Ericsson
(Photo by Abhinav Sunil) As the key backbone provider for connectivity and network infrastructure, the telecommunications industry has been in a spotlight for sustainability. With the advent of 5G, what can we do to build our new networks to be as energy-efficient as possible? I talked to Ericsson’s Heather Johnson, VP for sustainability and corporate […]
Blog
The Emotions And Moments In The Customer Journey That Really Drive Loyalty
Emotion is key to differentiated experiences that drive customer loyalty. But many companies get emotion wrong. Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. Contrary to popular belief, making customers feel content, happy, or delighted impacts loyalty less than making customers feel respected, understood, valued, or confident. […]
Blog
Twenty-Five Percent Of Europe-5 Jobs Are At Risk From Automation; 12 Million Jobs Will Be Lost By 2040
Three unique factors shape the future of jobs in the Europe-5 countries (France, Germany, Italy, Spain, and the UK): The pandemic. Businesses grow revenues by digitalizing their work processes. More work is done remotely, and more routine tasks are automated. Automation is a lever for change to reduce process costs and increase innovation. The decline […]
Podcast
Direct Vs. Indirect Selling Experiences And How To Succeed As A CRO
What does it take to be a successful chief revenue officer (CRO)? And how do experiences in indirect selling help? Chris Doggett, CRO at Acquia, an open source company that provides a digital experience platform, joins Ask A Sales Leader to dive into his experiences in indirect selling and how that has helped him succeed in his current role.
Predictions 2022 Live
Chart a bold path to success in 2022. Hear our predictions for the year ahead.
Blog
Supreme Court Ruling On Vaccine Mandates Doesn’t Change Your Calculus
On January 13, the US Supreme Court ruled that the Biden administration’s vaccination-or-test mandate for private businesses employing 100 or more workers could not be enforced by OSHA — the federal agency that covers private sector employers and workers in all 50 states. Ultimately, the ruling takes enforcement out of OSHA’s hands and puts it […]
Blog
Track The Generational And Behavioral Shifts In Europe’s Investors
European investors are changing. Understand their investment research behaviors to better serve and support them.
Blog
The Mystery Of AIOps Expeditions: What’s In A Name?
The 2019 publication, Take The Mystery Out Of AI For IT Operations (AIOps) was a widely read Forrester report. It addressed lots of the core questions our industry had about this new thing called AIOps. It also went on to provide an approach for achieving the 2019 goal of AIOps. Like all new concepts, we […]
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