Featured Blogs

Blog

Announcing Forrester’s Security & Risk Enterprise Leadership Award

Stephanie Balaouras May 1, 2024
We have opened the call for our annual Security & Risk Enterprise Leadership Award. This award recognizes organizations that have transformed the security, privacy, and risk management functions into capabilities that fuel long-term success. Learn more about the award and how to apply.
Podcast

What Makes Journey-Centric Companies Different

What It Means 8 hours ago
Journey centricity can help companies boost their revenue, reduce costs, and build better experiences for customers and employees. What defines a journey-centric company, and what does it take to become one? Vice President and Principal Analyst Joana de Quintanilha explains on this week’s episode of What It Means.
Blog

Could It Be You? Share Your Success Story For Our B2B Summit EMEA Awards

Simon Daniels 3 days ago
EMEA B2B companies with success stories in cross-functional alignment or best-practice program implementations within a single function should learn more about Forrester’s B2B Summit EMEA Awards and prepare a submission.

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.

Blog

Navigating The Regulatory Maze: Enhancing Customer Experience In Finance And Healthcare

Arielle Trzcinski 3 days ago
No regulation was designed to ruin the customer experience, yet poor experiences in regulated industries abound. At CX Summit North America, we'll explore how leading organizations are navigating these challenges.
Blog

IBM Surrenders SIEM While PANW Tries To Gain Ground On Tech Titans

Allie Mellen May 16, 2024
Find out what Palo Alto Networks' acquisition of IBM’s QRadar business means for the broader security information and event management SIEM market.
Podcast

How Brands Can Steer Clear Of GenAI Backlash

What It Means May 16, 2024
As generative AI becomes more pervasive in products and ads, consumers are questioning what they see and, by extension, whether they should trust the brands using it. How should brands navigate these perils? Principal Analyst Audrey Chee-Read shares insights and advice on What It Means.

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Blog

GenAI Just Got A Little Less Opaque

Brandon Purcell 16 hours ago
Yesterday, the AI startup Anthropic published a paper detailing the successful interpretation of the inner workings of a large language model (LLM). LLMs are notoriously opaque — their size, complexity, and numeric representation of human language have hitherto defied explanation — so it’s impossible to understand why inputs lead to outputs. Anthropic used a technique […]
Blog

Announcing The Forrester Wave™: Cybersecurity Risk Ratings Platforms, Q2 2024

Cody Scott 16 hours ago
Ask a room full of CISOs about cyber risk ratings (CRR) platforms, and you’ll find no shortage of opinion — hot or cold but never indifferent. Like a judges’ panel in a “Top Chef” culinary competition, customers critique missing or poorly planned components of the “dish.” And like the competing chefs, ratings vendors often struggle […]

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

Le EU Data Act – Quelles conséquences pour vous et votre entreprise ?

Martha Bennett 22 May 2024
Découvrez ce que cette loi signifie pour votre organisation et obtenez sept conseils sur la marche à suivre.
Blog

VivaTech & The New French Tech Next40/120: When AI Meets Green Tech

Thomas Husson 1 day ago
Paris will be the center of innovation and technology this week. Get a unique preview of the 2024 edition of the VivaTech conference in Paris.
Blog

Our New Conversational AI Forrester Wave™: GenAI And LLMs Drive A Vendor Revolution

Max Ball 2 days ago
Let me start by stating the obvious: Automation has its best home in the contact center. At many brands, agents make up 10% of the workforce. They are the face of your brand to your customers, providing critical empathy and solving important problems. Agents also spend a lot of time performing rote tasks for customers […]
Blog

“Interconnectedness Of Global Business Systems” Debuts On The List Of The Top Systemic Risks Of 2024

Alla Valente 2 days ago
Systemic risk events may be outside your control but how you respond is up to you. Learn the top systemic risks of 2024 in this preview of a new report.
Blog

Federated Delivery — How Roche Massively Scales Integration

David Mooter 2 days ago
As integrations and APIs scale, the traditional central integration delivery team quickly becomes the central bottleneck team. Overwhelmed by demand, it becomes overworked while the pace and scale of delivery slows for IT organizations dependent on it. Tech debt also increases: To work around the bottleneck, development teams may leverage their own integration products or […]

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Real Talk With Ecosystem Partners: GTM Evolution

Hannibal Scipio, II 2 days ago
Early in my career, I received wise but tough coaching from a manager regarding struggles with a new colleague on a strategic project: Pull them aside and have a real, candid conversation with the pursuit of clarity and understanding for the sake of the shared vision and mutual success. The “real talk” that my colleague […]
Blog

Go Alone To Go Quickly And Fail, Or Go Together To Go Far And Succeed

Carlos Rivera 2 days ago
Learn three areas where enterprise architecture and security architecture collaboration matter most in protecting the trust that organizations hold with customers.
Blog

Global Retail E-Commerce Sales Will Reach $6.8 Trillion By 2028

Jitender Miglani 2 days ago
Forrester’s Global Retail E-Commerce Forecast, 2024 To 2028 report provides a five-year forecast of online and offline retail sales for 40 countries.
Podcast

355: CX At Majid Al Futtaim

The CX Cast 2 days ago
Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. Grégoire Charpe-Civatte, VP of CX and Innovation, joins the CX Cast this week to discuss how the CX team embeds CX into the firm’s strategy and drives action across the organization.  Featuring: Grégoire Charpe-Civatte, VP of CX and Innovation at […]
Blog

InfoSec 2024: Balancing Opportunity Against Risks

Madelein van der Hout 2 days ago
Learn about a special event Forrester will be hosting at Infosecurity Europe 2024 which will provide insight into the unique cybersecurity challenges facing European businesses and help security leaders tailor their security strategies accordingly.

Technology Architecture As A Business Growth Driver?

Download our guide to learn how to power your business outcomes this year by aligning your tech strategy and actions with growth and revenue goals.

Blog

A Match Made In Plastic? Capital One’s Quest To Acquire Discover

Peter Wannemacher 3 days ago
Capital One’s plan to acquire Discover will change the shape of the financial services landscape (though not the fundamental forces that drive growth and success — but more on that later). To help you understand the implications of the proposed merger, Forrester took a deep dive into our research and data (full report for clients […]
Blog

The State Of Cybersecurity Innovation: RSA Conference 2024

Heidi Shey 3 days ago
RSAC gives security startups two structured opportunities to distinguish themselves, and Forrester always finds it revealing to see which startups make the cut.
Blog

Cloud Security Provider Wiz Raises $1B In VC Funding, Passes On Lacework Acquisition

Andras Cser 3 days ago
Wiz (founded in 2020) announced a new VC funding round of $1 billion at a post-money valuation of $12 billion. Wiz has cumulatively raised $1.8 billion in venture capital, is generating over $350 million in annual recurring revenue, and is on an upward trajectory toward a likely IPO in 2025. This signals high investor confidence […]
Blog

Enterprise Architecture Awards: You Still Have Time!

Charles Betz 3 days ago
Thinking about submitting an entry for Forrester’s Enterprise Architecture Awards this year? Good news: The deadline has been extended. Learn the major benefits you could gain from winning an award in this post.
Blog

Reflections On Qualtrics X4: AI-Powered Research Is Promising If We Stick To The Research Basics

Senem Guler Biyikli 6 days ago
Qualtrics introduced its AI-powered Strategy & Research suite at its summit, X4, and launched its “Strategic UX” product — officially entering the experience research space. The new product supports various UX research methods like video feedback, unmoderated usability testing, card sorting, and tree testing, and it leverages AI to generate insights and recommended actions. Adding […]

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

Purge Network Myopathy With NAV

Heath Mullins 7 days ago
What is the definition of network analysis and visibility (NAV) and how does it fit into a Zero Trust framework? This post provides Forrester's definition of NAV and explains why visibility is so vital in today's security environment.
Blog

Rethink Your Research Practices To Create Inclusive Experiences

Senem Guler Biyikli May 16, 2024
More than 1 billion people worldwide have disabilities and are underserved by today’s digital products. Global Accessibility Awareness Day (GAAD) reminds us of this and aims to get everyone talking, thinking, and learning about digital access and inclusion.
Blog

Get The Recognition Your Company And IT Organization Deserve With The Forrester Technology Strategy Impact Award

Frederic Giron May 15, 2024
With deadlines approaching, learn the benefits of entering a submission to the Forrester Technology Strategy Impact Awards.
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