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Get From Data To Decisions Faster With Our New Data, AI & Analytics Service

Srividya Sridharan September 10, 2024
Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.
Blog

Seven Ways To Use GenAI For B2B Personalization

Jessie Johnson 6 days ago
Learn the new capabilities genAI brings to B2B personalization and how to start delivering more impactful personalization throughout the customer lifecycle.
Podcast

AI’s Role In The Public Sector

What It Means September 12, 2024
What are the most compelling AI use cases in the public sector, and what are some of the challenges? Find out as Principal Analyst Sam Higgins shares insights on the current state and future outlook for AI in the public sector globally.

Get More From Your 2025 B2B Marketing Budget

Synergy and collaboration will be key to making marketing investments go further. Download our 2025 B2B marketing Planning Guide to learn more.

Blog

US v. Google: The FTC Takes On Adtech Verticalization

Mo Allibhai September 10, 2024
What could the antitrust trial portend for Google and for advertisers and publishers? We break down three key questions.
Blog

Get From Data To Decisions Faster With Our New Data, AI & Analytics Service

Srividya Sridharan September 10, 2024
Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.
Blog

European Leaders: Align Budget Planning To Accelerate Performance In 2025

Laura Koetzle September 9, 2024
Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.

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Blog

OpenAI’s o1: More Than Meets The Eye

Brian Hopkins 9 hours ago
With all the buzz around OpenAI’s project Strawberry, I was eager to try out OpenAI’s o1 preview when it launched. At first, it felt like an incremental update. The more I explored, the more I realized this model is a significant step forward and a preview of what’s to come. Here’s why:  Three Innovations Power […]
Blog

Holiday Shopping Has Started — So Has Our Research To Help!

Sucharita Kodali 13 hours ago
Get an early read on UK and US consumers' thinking about 2024 end of year holiday shopping - and watch for more research and holiday prep advice in the coming weeks.

Focus 2025 Security Budgets On Risk Mitigation And Tech Sprawl

Security leaders, explore our 2025 Planning Guide for benchmarks on where to invest, divest, and experiment with your budget.

Blog

Younger Generations Are Shaking Up B2B Buying In APAC — Are You Prepared?

Amy Hayes 17 hours ago
A generational shift is underway in B2B buying. Forrester’s annual Buyers’ Journey Survey reveals that 72% of APAC business buyers surveyed were Millennials and Gen Zers (born after 1980), far surpassing older generations in purchasing power.  While this shift is, of course, inevitable, it’s forcing a reckoning among B2B companies. Millennials and Gen Zers — […]
Blog

AI For Advisors, Digitizing Life Planning, And Investing For The Masses Highlight Finovate’s First-Ever Wealth Management Track

Vijay Raghavan 1 day ago
Wealth management firms must still balance the innovation AI offers with the oversight and governance expected from regulators. As AI continues make inroads in wealth management, it’s important for firms to use explainable AI tools that provide trust, transparency, and explainability to “black box” AI systems.
Blog

SaaStr 2024 Shines A Spotlight On Customer Success

Laura Ramos 1 day ago
Last week I attended the 10th annual SaaStr conference in San Mateo. For those unfamiliar, SaaStr is a community and resource hub that covers the building and scaling of software-as-a-service (SaaS) companies. The conference brings together industry leaders, entrepreneurs, and investors to network and share insights. It’s a valuable resource for anyone involved in the […]
Blog

Not Talking About A Revolution: GenAI Is An Evolution For Customer Feedback Management

Colleen Fazio 1 day ago
You’d be forgiven if you assumed tools like ChatGPT will quickly replace the need for customer feedback management solutions. Indeed, large language models excel at summarizing unstructured text like customer feedback collected in survey verbatims and customer service calls. In reality, customer experience (CX) pros need to temper their expectations. The risks and effort required […]
Blog

CIOs: Get Tech Sprawl Under Control

Biswajeet Mahapatra 2 days ago
According to Forrester’s Q2 2024 Tech Pulse Survey, 77% of US technology decision-makers report moderate to extensive levels of technology sprawl. Find out what the impacts of tech sprawl can be and how to get it under control in this preview of a new report.

Drive High Performance With Your 2025 Tech Budget

2025 tech budgets are on the rise. Get our 2025 Planning Guide to learn where to invest your tech spend to boost performance, drive growth, and deliver competitive advantage.

Blog

Manage Tech Debt Urgently To Prevent Tech Bankruptcy

Biswajeet Mahapatra 2 days ago
The longer tech debt remains unresolved, the more resources are required to fix it. Learn how it can impact the delivery of new projects and weaken operational resilience in this preview of a new report.
Podcast

372: Are Your Personas Hit Or Miss?

The CX Cast 2 days ago
Personas are a foundational, seemingly simple tool—yet they’re deceptively challenging. That’s the premise of the latest research by Audrey Chee-Read and Gina Bhawalkar, which includes best practice reports and persona builder tools. They offer examples of effective and ineffective personas to increase the ROI of your efforts.
Blog

Let’s Get Our Hands Dirty: Workshops At Forrester’s B2B Summit EMEA

Nicky Briggs 2 days ago
Roll up your sleeves because there’s work to be done at Forrester’s upcoming B2B Summit EMEA, taking place on October 7–9 in London. Last year’s delegates told us that they wanted to see much more practical, hands-on application of the research showcased; we listened, we heard, and we’ve taken action. This year there are no […]
Blog

Why Forrester’s SAP Services Landscape, Q3 2024 Is So Important

Akshara Naik Lopez 2 days ago
We recently completed The SAP Services Landscape, Q3 2024. A lot has changed in the SAP ecosystem since the last edition of this Forrester landscape. SAP ECC to SAP S/4HANA cloud migrations are taking center stage for the vast majority of SAP clients. The RISE with SAP offering has undergone massive changes in the last […]
Blog

Why Forrester’s Oracle Services Landscape, Q3 2024 Is So Important

Akshara Naik Lopez 2 days ago
We recently completed The Oracle Services Landscape, Q3 2024. Since the last edition of this Forrester Landscape, Oracle customers have been eager to modernize their enterprise applications’ footprint and adopt software-as-a-service (SaaS) principles. Customers of heritage products, like E-Business Suite and PeopleSoft, have been rapidly adopting Oracle Fusion Applications as Oracle is one of the […]

From AI To Cloud: Where To Invest In 2025

Tech infrastructure budgets are rising, but businesses want outcomes from every dollar spent. Optimize your 2025 budget using insights from our tech infrastructure Planning Guide.

Blog

The Rise Of Agentic Process Management

Craig Le Clair 2 days ago
Learn the benefits and risks of agentic AI as well as the requirements for agentic process management.
Blog

The Benefits Generative AI Brings To Fraud Management

Andras Cser 2 days ago
Looking for ways to improve your fraud management capabilities? Learn six key ways generative AI can help in this preview of a session at our upcoming Security & Risk Summit in Baltimore December 9-11.
Blog

Today’s TikTok Appeal Pressure-Tests The First Amendment

Mike Proulx 2 days ago
This morning, attorneys for TikTok appeared before the federal appeals court in Washington — challenging a law signed in April that forces the app to either cut ties with its China-based parent company (ByteDance) or be banned. What’s at stake? TikTok’s 170 million US users and 7 million businesses that rely on the app. TikTok believes […]
Blog

That’s A Nice IoT Device You’ve Got There … It’d Be A Shame If Mirai Used It For Its Botnet

Paddy Harrington 2 days ago
A variant of the Mirai DDoS botnet that arrived in late 2016 and has remained active (because its creators released the malware for anyone to use) is using unpatched (and, in this case, unpatchable) AVTECH closed-circuit television cameras as part of its botnet to attack targets of opportunity, such as an early target of the […]
Blog

Don’t Let Another Organization Win Your Forrester 2024 Security & Risk Enterprise Leadership Award

Amy DeMartine 2 days ago
The Security & Risk Enterprise Leadership Award recognizes orgs that transformed the security, privacy, and risk management. Learn more about the award and find out how to apply.

Overhaul Core Competencies With Your 2025 CX Budget

Download our 2025 Planning Guide for CX leaders to learn how to allocate your 2025 budget to reverse CX declines and boost quality.

Blog

Leaders Face Five Challenges When It Comes To Event Measurement

Conrad Mills 2 days ago
Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30% of program spend going on event activity. High spend demands accountability: According to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months is demonstrating ROI. […]
Blog

Keeping Ahead Of The Curve: How To Master European B2B Growth Amidst Challenges

Christina Schmitt 3 days ago
European B2B marketers are charting their course through a multifaceted and shifting terrain. Confronted with fluctuating economic climates, inefficiencies in processes, data management hurdles, and recruitment challenges, these decision-makers are tasked with driving customer-obsessed growth through enhanced efficiency and a strong emphasis on innovation to stay ahead in the game.  Delving into insights from Forrester’s […]
Blog

Cross-Functional Org Models Boost Innovation And Operational Efficiency

Dan Bieler 5 days ago
Cross-functional org models can have a big impact on your digital transformation. Learn how to determine which cross-functional org models are best suited to your business objectives.
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