Featured Blogs

Blog

Building A Customer-Centric, Cross-Functional, And Flexible Digital Team

Michelle Beeson October 11, 2022
Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.
Blog

Adopt Inclusive Design Practices That Put Users First This Holiday Season

Senem Guler Biyikli 4 days ago
Incorporate inclusive design this holiday season by prioritizing digital accessibility, using inclusive language, and showing that you care.
Blog

B2B Revenue Engine Alignment: A Cultural Transformation That Begins With Customer Obsession

Laura Cross 4 days ago
A customer-obsessed organization requires an optimized revenue engine. Revenue engine alignment maximizes the buyer’s experience and, in turn, the success of the organization.
Blog

How We Picked The 2022 Top 10 Emerging Technologies

Brian Hopkins 5 days ago
Out of the hundreds of technologies that Forrester tracks, we landed on 10. (And, no, they don't include the metaverse.) Here, we break down our selection process.
Blog

Forrester’s Buyer Insights Reports Reveal Current Business Drivers And Buying Behaviors

Amy Hayes November 17, 2022
The key to becoming truly audience centric and more effective as a marketing org is to deepen your buyer insights. Forrester has just
Blog

Predictions 2023: Citizen Development And The Metaverse Stir Up Software Development

Chris Gardner November 17, 2022
The year ahead will be a tumultuous one for software developers. Read Forrester’s top three predictions for software development in 2023.

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Blog

Want To Improve Employees’ Insights-Driven Decision Making? Data Literacy Programs Alone Won’t Help

Kim Herrington 2 days ago
Companies want to be insights-driven, customer obsessed, and future fit. This journey includes investing in data literacy or spending on tech. In 2022, 75% of US business decision-makers responded that they are adopting enterprise-wide data literacy, and companies are projected to spend 4.7 trillion dollars on technology globally. But if tech execs think that these […]
Blog

Learnings From Our Hybrid Cloud Management Forrester Wave™

Tracy Woo 3 days ago
This blog piggybacks off of my last post regarding the management evaluations I’ve been working on in 2022. As previously noted, they take a lot of effort but deliver high value — a lot of which can’t be captured in a single report. I already shared my tidbits of advice for the cost management evaluation. […]

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

Capitalize On Search Marketing’s Evolution With Two New Reports

Nikhil Lai 4 days ago
In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 2022, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. As search budgets grow, the medium is changing radically. […]
Blog

Learnings From Our Cloud Cost Management Forrester Wave™

Tracy Woo 4 days ago
It’s been a grand spring, summer, and fall of Forrester Wave™ evaluations for me. These evaluations are time-intensive. I’ve spent many nights, weekends, and early and late hours on two separate cloud management evaluations. The participating vendors each spent long hours submitting answers to detailed questionnaires, lining up customer references and executive briefings, and preparing […]
Blog

Announcing The Public Cloud Market Outlook, 2022 To 2026

Lee Sustar 5 days ago
The four biggest public cloud providers are intensifying their struggle for market share.
Blog

Slow And Steady: Steps To A Successful Total Economic Impact™ Study With Forrester

Jonny Cook 5 days ago
Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.
Blog

Design Do’s And Don’ts For Retailers This Holiday Season

Senem Guler Biyikli 5 days ago
Retailers can improve their websites and boost customer experience this holiday season by applying these tips.

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

Blog

The NVIDIA/Microsoft AI Supercomputer Cloud Is A No-Brainer

Tracy Woo November 18, 2022
This week, NVIDIA announced a multiyear collaboration with Microsoft to build a cloud-based artificial intelligence supercomputer. With this partnership, Microsoft Azure will be the first public cloud to leverage NVIDIA’s full AI stack — chips, networking, and software. More specifically, the supercomputer will be powered through a combination of Microsoft Azure’s scalable ND- and NC- […]
Blog

Data Sovereignty Battles Continue To Dominate The European Public Cloud Market

Dario Maisto November 18, 2022
The battle between hyperscalers and European cloud providers to conquer the European public cloud market is getting more contentious over the issue of data sovereignty. It now involves new actors, new concerns, and new weapons. Here a few of the main facts that will most probably influence the European cloud scenario moving forward. Growing Complexity […]
Blog

The Best Enterprise Transformation Program Is Yet To Be Made

Indranil Bandyopadhyay November 18, 2022
Check out key takeaways from this year’s EY Global Data & AI Summit.
Blog

Anticipate Your Customers’ Next Best Experiences

Julie Ask November 17, 2022
The future of experiences will be driven by analytics, and many of them will be anticipatory.
Blog

How Marketing Operations Leaders Set Clear Boundaries Using Project Acceptance And Prioritization Strategies

Laura Cross November 17, 2022
B2B marketing depends on processes to develop and execute marketing activities efficiently and effectively. To succeed, B2B marketing functions must manage various processes, each delivering specific outputs for stakeholders.

Avoid These Seven Pitfalls Of Cloud Modernization

Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success

Blog

Unlock Loyalty Throughout The Customer Lifecycle

Mary Pilecki November 17, 2022
Loyalty marketers, the scope of your job just expanded. And before you panic, it’s a good thing. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […]
Blog

Get Ready For The B2B Marketing Agency Gold Rush

John Arnold November 17, 2022
The in-house B2B marketing trend of the past few years — expanding in-house agencies, centers of excellence, and shared services — has peaked. Fifty-nine percent of B2B marketing decision-makers now say that they are planning to increase marketing spend on outsourced services. This new investment mindset, combined with macro and micro economic factors, has sparked […]
Blog

Predictions 2023: Amid Market Turbulence, Professional Guidance Comes Back Into Vogue

Vijay Raghavan November 17, 2022
Wealth management firms with both digitally savvy financial advisors and digital financial advice will be best suited to win over skittish investors and convert them into profitable, long-term customers.
Blog

Marketing Operations: Hot Topics From B2B Summit EMEA

Simon Daniels November 17, 2022
One of the most popular attractions at Forrester’s B2B Summit EMEA is the Analyst 1-on-1s. This year's hot marketing operations topics included martech, measurement, data and more.
Podcast

The Role Of Synthetic Data In Expanding AI

What It Means November 17, 2022
As the demand for AI expands, so does the need for relevant data to develop the models that power AI. In this episode, Analyst Rowan Curran describes the role that synthetic data can play in expanding your AI efforts.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

A New Era Of Privacy Dawns With The Latest Google Fine

Enza Iannopollo November 16, 2022
In the wake of a lawsuit settlement over deceptive location-history user settings, companies need to look closely at their data privacy practices.
Blog

Consumers Haven’t — And Don’t Plan To — Shop Via Social Media

Kelsey Chickering November 16, 2022
US consumers have little interest in doing their shopping — let alone holiday shopping — on social media platforms.
Blog

The CIO’s Role In The Growth Agenda: Early Thoughts And A Call To Action

Ted Schadler November 16, 2022
Revenue growth and profit growth are the raison d’être of companies. Even in government agencies and nonprofits, growth is important to efficiently fulfilling and improving the mission. And growth in all circumstances is even more important when economic times are uncertain. We are conducting research into how a traditional IT organization supports its company’s growth […]
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