Blog
Cryptocurrency For CEOs
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Forrester CEO George Colony breaks down the biggest takeaways for CEOs.
Podcast
The Surprising Benefits Of Autism-Friendly Hiring Practices
As recruitment challenges persist, business leaders are looking to broaden their talent pools. In this episode, Senior Analysts David Mooter and Jonathan Roberts describe the benefits of implementing autism-friendly hiring practices.
Blog
Where Does Marketing Measurement Fit In A B2B Revenue Operations Org?
When deciding whether to merge your marketing measurement and insights team into a combined revenue operations function, it’s critical to understand the full remit for a marketing measurement team and how well those accountabilities align with the priorities of the RevOps organization.
CX North America — Bold Focus
Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.
Blog
Defending AI Models: From Soon To Yesterday
Enterprise adoption of fine-tuned large language models is already underway, forcing cybersecurity teams to learn quickly how to protect them.
Blog
The GDPR Fine Against Meta Is Significant But Not For The Reasons You Think
Learn why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.
Blog
Why Is Skills Management So Hard?
Skills management might seem simple at first, but beneath the surface lies a ton of complexity.
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Blog
Navigating Centralized Operations: A Guide for B2B Regional Leaders
Modern marketing organizations are constantly changing and optimizing to stay competitive. We often see large corporations restructure their marketing functions from regionalized to central groups, from centralized to regional, or a certain level of hybrid in-between. As a regional marketing leader, in any one of these states, the right mindset and capabilities to find balance and synergy are important to keep your team continuing to perform and shine. This blog shares quick thoughts for marketing executives and operations leaders in those areas with recommendations for building these capabilities.
Blog
Indian Firms Must Take The Data Analytics Bull By Its Horns To Build An Insights-Driven Organization
In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why? Because they have a better understanding […]
Blog
Fit And Intent Are Not Silver Bullets
Bringing the opportunity into focus is what will unleash the power of fit and intent in a way that frontline marketers can act upon.
Blog
How Ecosystems Are Changing Insurance CX
Emerging technology ecosystems are at the cutting edge of innovation, bringing breakthrough solutions to market faster and at a reduced cost. In insurance, this means shorter repair times, lower claims costs, and better CX.
Blog
What Makes A Future Fit Practice Strategy?
A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enabler of this strategy are the adaptive practices that facilitate collaboration, coordination, and continuous improvement across departments, business units, and partners. Adopting these practices can drive value, support innovation, and position your company for customer-obsessed success.
Blog
Call For Entries: Forrester APAC B2B Marketing Awards 2023
Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives. To be considered, applicants must show that they have […]
Blog
How CPG Brands Thrive Online
We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.
Blog
The Call For Entries For The Forrester B2B Summit EMEA Awards Is Open
With Forrester’s B2B Summit EMEA fast approaching, the call for entries is now open for our coveted B2B Return On Integration Honors and Program Of The Year Awards. If you’ve delivered a B2B sales or marketing initiative that you believe to be best in class in the last 12 months, this is your opportunity to […]
Blog
Announcing The Vulnerability Risk Management Landscape, Q2 2023
What do organizations use VRM for? Learn the five top use cases in this preview of our new report: The Vulnerability Risk Management Landscape, Q2 2023.
Blog
Forrester Partners With The Open Group On 2023 EA Awards
Forrester is partnering with The Open Group on the 2023 EA Awards. Find out how to apply.
Blog
Are You Managing Your Technical Debt? If Not, It Might Be Killing You. Here’s What You Can Do.
Enterprises accrue technical debt by hurriedly writing new code and deploying more software to keep up. If not properly managed, that technical debt will lead to poor business outcomes. Learn how technology lifecycle management can help.
Blog
The Death Of Microservices?
A blog from Amazon has been buzzing in the IT industry: A monolithic architecture produced superior performance compared to a serverless microservices approach. It reduced infrastructure cost by over 90% and increased scaling capabilities. So are microservices dead? Is it time to go back to the monolith? To answer like an architect: It depends.
Blog
Paid Loyalty Programs Pique Premium Interest
Premium loyalty programs charge a fee for access to membership or a program tier. These can be one-time fees (REI — $30 once for a lifetime) or monthly/annual fees (Amazon Prime, Walmart +). In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]
Blog
What Makes A Future Fit Platform Strategy?
We identified the platform best practices found in the other submissions to the inaugural TSI Awards. We added the submitting companies’ real-world examples to help you understand the full future fit platform strategy and see how it could support your organization.
Blog
Five Questions To Ask Before Committing To One-To-One Account-Based Marketing
With the convergence of demand and account-based marketing (ABM) accelerating and the two disciplines becoming increasingly indistinguishable, many ABM practitioners are wondering whether there will still be a home for “classic” one-to-one ABM. Despite years of success with one-to-one ABM as a practitioner and guiding clients to similar results, I will confess to frequently advising […]
Blog
Search, The Next Big Category In Commerce Tech, Is Crucial To CX And Success
Our newly-published Vendor Landscape for Commerce Search and Product Discovery lists the 28 most notable vendors in the space and details the 10 most important use cases they’re focusing on for clients today.
Blog
Announcing The Forrester Wave™: Managed Detection And Response, Q2 2023
The Forrester Wave™: Managed Detection And Response (MDR), Q2 2023 is live! The MDR market continues to redefine what it means to offer a successful security service with high client satisfaction and retention rates and, as a result, extraordinary growth rates. For now, no single vendor dominates the MDR market, but providers bringing endpoint detection […]
Is Your Data Ready For AI?
Learn the 8 phases of shifting to an AI-first data strategy.
Blog
Google I/O 2023: As Far As The AI Can See
AI was center stage at Google I/O 2023 and much of it was generative AI (GenAI). Get a detailed analysis of the event including why enterprises need to focus on the launch of PaLM 2 and Vertex AI.
Blog
Google I/O 2023: If You Remove AI, What’s Left?
Google I/O, Google’s annual product showcase, displayed a very strong AI focus this year. We saw little new hardware, and even with Google’s “add AI to all the things” strategy, most improvements were incremental, not groundbreaking. If you haven’t already, read Google I/O 2023: As Far As The AI Can See to get up to speed […]
Blog
Global Accessibility Awareness Day 2023: Bright Spots And Opportunities In A Year Of Accessibility Research
Today is Global Accessibility Awareness Day (GAAD), a day focused on digital accessibility and inclusion. Why do we need a day dedicated to this?
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