Featured Blogs

Blog

Siemens Energy: Seizing Opportunity With A Clear, Aligned Marketing Strategy

Susan Macke September 9, 2021
As a new spin-off company, Siemens Energy needed to align priorities across product, marketing, and sales to achieve its ambitious goals. Learn how working with Forrester helped them lay a foundation for success.
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Blog

The Application Security Market Will Grow To $12.9 Billion By 2025

Sandy Carielli 1 day ago
Application security budgets are on the rise. Find out which sectors of the market will see the most dramatic investment and why.
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Blog

Want To Set An Achievable Number For 2022? Don’t Skimp On Annual Sales Planning

Phil Harrell 1 day ago
When sales leaders and the sales org are laser-focused on hitting their year-end numbers, it can be hard to give proper mindshare to annual planning. Yet a thorough planning process is critical to success.
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Build A B2B Marketing Content Strategy That Focuses on Your Audience

Learn how to develop a content strategy that places buyers front and centre.

Blog

Crisis-Driven Innovation Demands Creativity And Action Under Pressure

Phil Brunkard 1 day ago
Get five tips on how to incorporate crisis-driven innovation principles into your innovation competencies and practices.
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Podcast

Could The Chip Shortage Derail Your IT Transformation?

What It Means 2 days ago
The short-term impact of the chip shortage is clear to anyone who’s tried to buy something with a plug or a battery lately. But what long-term impacts should IT executives look out for? VP and Research Director Glenn O’Donnell provides insights.
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Blog

Consumers Aren’t Ready For The Metaverse Yet

Mike Proulx 3 days ago
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.
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Webinar

Planning Assumptions 2022: B2B Sales

Sales is at a crossroads. It’s time to embrace the adaptations you made in the last two years and align your selling approach to the way people buy now. Learn how. 
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Blog

Promoting Responsibility, Compliance, And Good Judgment Without Fear, Shame, Or Acrimony

Jinan Budge 2 days ago
I’m very excited to announce my latest research, “Best Practices: Successfully Influencing Employee Cybersecurity Behavior” — Forrester clients can access it here. Excited may not be the right word exactly, as this report was born out of the disappointment I started feeling when hearing of security leaders and teams implementing disciplinary sanctions for employees who […]
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Empower Your Sales Reps With Data

How can you equip your sales team to succeed with today's empowered, digitally savvy buyers? In this webinar, learn how dynamic guided selling can give your sales force a competitive edge.

Blog

Forrester renforce ses équipes en France

Thomas Husson 2 days ago
Forrester est l’un des cabinets d’études et de conseil les plus influents au monde. Nous vous accompagnons et aidons à mettre le client au cœur de votre leadership, de votre stratégie et de vos opérations. Créé il y a plus de 35 ans aux Etats-Unis à Boston, Forrester est présent dans de nombreux pays en […]
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Blog

GRC Platforms Morph From Maslow’s Hammer To The Swiss Army Knife

Alla Valente 2 days ago
Winston Churchill said it best — “Never let a good crisis go to waste” — and governance, risk, and compliance (GRC) vendors have heeded the advice not once but twice. In 2002, after the Sarbanes-Oxley Act intended to protect investors from fraudulent accounting activities by corporations, vendors turned GRC technologies into a Maslow’s hammer of […]
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Blog

The Market Remains Hot As We Kick Off Our Next Forrester Wave™ Evaluation Of The DAM Landscape

Nick Barber 2 days ago
You should give a DAM about the DAM market and your DAM needs. More than 60% of the users we surveyed already give a DAM. Because of this heat in the market, strong growth, and, most importantly, customer need, we’re kicking off our next Forrester Wave evaluation on digital asset management in October. The volume […]
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Blog

What Is A “Hybrid” Sales Kickoff?

Eric Zines 3 days ago
Yay, autumn! The time when those of us who didn’t put last winter’s work into building this summer’s beach body can finally relax … some more. We’re trying to figure out what to do with enough garden tomatoes to start a small Italian restaurant and what to do with the balance of our vacation days […]
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Blog

European Organisations Are Underinvesting In Customer Experience

Martin Gill 3 days ago
European organisations are under-investing in customer experience as they see CX improvement as a lower priority than their global peers. This is a mistake.
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Drive Business Value With Your Marketing Strategy

Learn the steps for building a B2B marketing strategy that delivers demonstrable business results.

Blog

Stormy Times For Cloud Compliance?

Lee Sustar 4 days ago
Find out why enterprise risk management (ERM) professionals are taking a hard look at compliance in the cloud.
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Blog

What’s In A Name? “Product” Versus “Service”

Charles Betz 4 days ago
“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2, Scene 2 One conversation I’ve found myself in over the past 20 years is the debate over IT portfolio terminology: Application Service Product Platform Why is this important? Because organizations use […]
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Blog

Three Trends Transforming The Video Game Market

William McKeon-White 4 days ago
Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up Your Cloud Strategy With Video Game Innovation and Lessons From Gaming: Lead With Cloud, Continuous Improvement, And Innovation). From this research, […]
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Blog

Introducing The Forrester New Wave™: Workday Implementation Partners, Q3 2021

Amanda LeClair 4 days ago
Workday has captured the hearts of many enterprise buyers looking to modernize their employee experience with its human capital management (HCM) software in a way competitors have struggled to match. In recent years, Workday has sought to expand that foothold and compete more broadly to serve as a digital operations platform by expanding into financials […]
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Blog

Common Total Economic Impact™ (TEI) ROI Modeling Questions Answered

Corey McNair September 17, 2021
Answers to a few common questions that we hear from clients around constructing financial models and common ways in how Forrester approaches modeling them.
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Rev Up Sales Productivity. Drive Performance

Explore our sales productivity resources to enhance sales efficiency and effectiveness. Find videos, frameworks, guides, and more.

Blog

Navigate The Storm Of ESG Data

Ryan Skinner September 17, 2021
Business leaders will soon need to get on top of ESG data. Regulatory changes and stakeholder expectations are driving the change.
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Webinar

Planning Assumptions 2022: B2B Marketing

Get crucial clarity on the trends that will impact marketing in 2022 and discover how to profit from the changes they’ll bring.
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Blog

Your People Are Your Most Important Technology Asset

James L. McQuivey, PhD September 16, 2021
If you're using emerging technology in the right way, it should unleash creativity in your organization. Find out how.
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Podcast

A CISO’s Guide To Employee Empowerment

What It Means September 16, 2021
What’s the most important thing a security leader can do to empower their direct reports? Delegate. Learn how to do it effectively from VP, Principal Analyst Jeff Pollard in this week’s episode.
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Blog

CRM And DX Programs Are Set To Collide — Here’s What You Should Do About It

Kate Leggett September 15, 2021
When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or […]
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Moving Beyond Digital To Become Future Fit In Manufacturing

European manufacturers are evolving to stay competitive. Discover how and learn best practices from experienced industry leaders.

Blog

Conférence Forrester Expérience Client — 30 Septembre/1er Octobre

Thomas Husson September 15, 2021
L’expérience client est la priorité stratégique des dirigeants marketing. C’est moins vrai en France (45% des décideurs) qu’en moyenne dans les autres pays (61%). Les derniers résultats (Septembre 2021) de notre baromètre de l’expérience client (CX Index) montrent que -dans l’ensemble- la perception de la qualité de l’expérience client est inférieure en France par rapport […]
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Blog

Industrial IoT Platform Vendors Focus On Getting The Basics Right

Paul Miller September 15, 2021
In Forrester's 35-criterion evaluation of industrial internet-of-things (IoT) software platform providers, we identified the eight most significant — Bosch, Cisco, GE Digital, Hitachi, PTC, Samsung SDS, Siemens, and Software AG — and researched, analyzed, and scored them.
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Blog

MRM Is Your Essential Marketing Workhorse In The Pandemic And Beyond

Stephanie Liu September 14, 2021
Insulation. Plumbing. Circuit boards. Marketing resource management (MRM) tools. All things that aren’t front and center but are critical for daily operations. MRM tools are the marketing engine that make your marketing department go. Resource planning and performance management in the key areas of money, people, content, and brand facilitate agile marketing across channels — critical […]
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