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The tech labor landscape is becoming increasingly nuanced; various economic factors such as cost of living, anywhere work, and preexisting labor clusters within metropolitan areas are contributing to current labor headwinds. Tech execs who continue to rely on traditional tech talent pipelines will increasingly see diminishing returns as talent adopts greater geographic mobility and requires […]

Many CMOs are turning to more frictionless marketing partner models to improve integration and deliver better consumer experiences. A recent COMvergence report for new business in the US shows that integrated agency reviews increased fourfold from 2020 to 2021. And according to Forrester’s research, nearly a third of CMOs at larger organizations intend to integrate […]

Hear analyst advice on modernizing your cloud with less risk and fewer missteps.

India’s Unified Payments Interface (UPI) continues to grow at a breakneck pace. As per a recent news article, this year’s transaction volume and value have virtually doubled compared to the previous year, rising 99% in volume and 90% in value. In some ways, UPI has transformed India’s digital economy and has accelerated the country’s transition […]

AI has proliferated through the marketing technology stack in recent years. ML algorithms have gotten smarter, vendors are introducing and refining capabilities for actioning those deep insights, and modern buying behaviors continue to push marketers to rethink their approaches to the customer experience (CX). From data enrichment to prioritization to bidirectional communications, AI-powered technologies are […]

ALM Is Dead — Long Live MAD In the last 10–15 years, a lot has happened in the application development market; in my opinion, the advent of agile has been a bigger disruptor than what many might think, and still is. Many struggle to succeed with agile, especially in trying to adopt more agile, not […]

Asia Pacific (APAC) is a vast region with enormous diversity in climate, topography, history, culture, ethnicity, and political and economic development. At $30.9 trillion, the region makes up nearly 40% of the world’s GDP and is now covered by the world’s largest free trade agreement with a market 2.5 times larger than that of the […]

President Biden just signed the CHIPS for America Act into law as part of a larger $280 billion CHIPS and Science Act appropriation. This “CHIPS Act” allocates $54.2 billion in funding to support US domestic technology innovation, primarily aimed at the semiconductor industry. Much of the lobbying that brought this act to reality is focused […]

In our 28-criterion evaluation of B2B advertising solution providers, we identified the 14 most significant ones — 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic, Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk

I have previously written about co-innovation partnerships, outlining the basics here and sharing some key rules here. In this blog post, I would like to share some additional tips to get you started and invite you to learn more about building successful co-innovation partnerships at Forrester’s Tech Leaders Summit, August 18, 2022, in Singapore. Getting […]

Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience. To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective, especially among pandemic-induced decentralized workforces. Proactivity is paramount for […]

Forrester’s Value Stream Management Landscape, Q3 2022 gathered data from 22 value stream management (VSM) vendors. Together, we estimate that these vendors account for over 95% of the VSM market. As part of our research, we asked vendors to identify their top five go-to-market use cases. We have divided these use cases into two categories: […]

Network access control (NAC) was first offered in 2006 as a security solution that seemed promising but struggled to gain any interest for its adoption. This only worsened in the wake of anywhere-work and the move to the cloud, as on-premises networks declined in importance. Newer solutions such as Zero Trust network access (ZTNA), which […]

To hire successful candidates, you need to learn about more than just their tech skills. These tips can help you know what to look for — and what pitfalls to avoid.

Forrester predicts that 20% of jobs in APAC are at risk from automation and that 5% of jobs will be lost to automation by 2040.

With the difference between demand and ABM narrowing significantly, and with the need to connect more buyers across more accounts through multiple touchpoints, merging once-siloed approaches seems the logical next step. Learn more at B2B Summit APAC.

The global customer relationship management market is projected to grow from $63.91 billion in 2022 to $145.79 billion by 2029, at a CAGR of 12.5%. This second wave that CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity. Companies use CRM to […]

Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.

In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries. Putting a […]