Featured Blogs

Blog

B2B Summit North America 2024: Your Ticket To Turning Disruption Into Growth

Srividya Sridharan January 23, 2024
Explore the strategies and tools needed to drive customer-obsessed growth at our premier event for B2B marketing, sales, and product teams.
Blog

GenAI For Tech Leaders: Q&A

Rowan Curran 25 mins ago
Recently, I had the honor of presenting Forrester’s Predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions we got.
Blog

Putting The New Joint Cyber Defense Collaborative Priorities Into Action

Brian Wrozek 21 hours ago
The US Cybersecurity and Infrastructure Security Agency (CISA) recently announced the 2024 cybersecurity priorities for the Joint Cyber Defense Collaborative (JCDC). Get a preview of them in this blog.

Avoid Zombie AI Projects With Our Best Practices

Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins.

Blog

Can Your Managers Also Be Good Coaches?

Betsy Summers 1 day ago
Though coaching is linked to high employee engagement and performance, there are nuances that are important for managers to understand. Learn about the coaching skills that can deliver the best outcomes.
Podcast

The Trust Advantage For B2B Firms

What It Means 7 days ago
Trust is paramount in high-stakes B2B buying relationships. How can B2B companies build and maintain trust among buyers? VP and Principal Analyst Ian Bruce explains on this episode of What It Means.
Blog

Who Capitalized On A Super Opportunity To Win More Consumers?

Eric Epstein February 13, 2024
Learn which brands overcame so-called "acquisition blockers" — and which ones might have been better served funneling their $7 million (or more) into growth levers other than a Super Bowl ad.

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Blog

Announcing The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Chuck Gahun 4 hours ago
Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.
Blog

The Forrester Wave™: Learning Management Systems And Experience Platforms, Q1 2024 — Three Things I Learned

Katy Tynan 4 hours ago
Find out how learning management systems (LMS) and LXP providers are responding to skills-based talent models, talent shortages, and generative AI in this preview of our Forrester Wave™: Learning Management Systems And Experience Platforms, Q1 2024.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

Presenting The First Forrester Multicloud Container Platform Landscape For Asia Pacific

Charlie Dai 1 day ago
The cloud-native ecosystem, powered by the distributed Kubernetes backbone, is transforming everything in the cloud. Get a preview of Forrester's First Multicloud Container Platform Landscape For Asia Pacific here.
Blog

Tech Stack Optimization Is Now A Strategic Priority

Linda Ivy-Rosser 1 day ago
Learn how Forrester’s outcome-based technology optimization model creates an approach that offers advantages to delivering business aligned value and enabling growth.
Blog

According To Our Latest B2C Marketing Survey, Data Deprecation’s Complexity Reigns

Nikhil Lai 1 day ago
Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans. For the past few years, four forces — consumers’ dissatisfaction with invasive audience targeting; browser and operating system restrictions; legislators and de facto regulators such as Apple limiting consumers’ trackability; and advertisers ceding control to walled […]
Blog

Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Christina Schmitt 4 days ago
Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth. In parallel, this blog marks the commencement of a six-part series, set to be released over the next […]
Blog

High-Performance IT Means One Size Doesn’t Fit All

David Mooter 4 days ago
Some organizations rely on technology to bring new products to market. Some need to embrace the latest cutting-edge technology and practices to disrupt and transform markets. Others just need to optimize business operations. Forrester’s high-performance IT tech vision recognizes that every organization is unique.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

“32 To 36 Courses” Is Not Revenue Enablement

Peter Ostrow 5 days ago
Equipping sellers for better performance isn't a matter of course volume. Explore the questions that should guide learning.
Blog

2024: A Bittersweet Beginning For The Subscription Hardware Business

Naveen Chhabra 5 days ago
What is the future of subscription hardware? Learn why the transition to on-premises subscription hardware faced some bittersweet moments last year and where it’s headed this year.
Blog

Insider Intercepted In Fantasy Football Game

Joseph Blankenship 6 days ago
The NFL football season in the United States ended Sunday with the Kansas City Chiefs defeating the San Francisco 49ers in Super Bowl LVIII. NFL games, however, have become as much about the game off the field as they are about the game on the field thanks to fantasy football. Some people take fantasy football […]
Blog

CDPs In APAC: A Fast-Growing Emerging Market

Xiaofeng Wang 7 days ago
I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual customer data platform (CDP) revenue from the APAC market. Most vendors are still in the early stages of developing their business in APAC, indicating that […]
Webinar

Secure Your Use Of Generative AI

Watch and learn how to use a security framework to secure genAI adoption and explore the security controls and skills crucial for safeguarding this emerging technology.

Revamp Your Tech Architecture For Business Success

Use Forrester’s Outcome-Driven Architecture Model to align your enterprise architecture teams to business outcomes.

Blog

The Rise Of Experience-Fueled Growth

Rani Salehi February 14, 2024
Providing exceptional experiences is a winning growth strategy. Learn what’s needed from marketing, sales, and product teams to implement it.
Blog

If You Want Customer Loyalty, You Need A Value Exchange

Mary Pilecki February 13, 2024
I regularly have discussions with clients who want to create a loyalty program. But when we dig deeper into their approach, their answers to critical questions often indicate that the client hasn’t fully considered the implications of a program: Many brands jump into a structured loyalty program (the tactic) before they have defined the strategy […]
Blog

The Future Is Now: Introducing Human Risk Management

Jinan Budge February 13, 2024
I am starting my third Forrester Wave™ evaluation for the market that used to be called the security awareness and training (SA&T) market. We’ve been calling it human risk management when advising clients the last few years but finally reached the decision to formally retire the SA&T nomenclature. This blog explains why we (and the […]
Blog

What Salesloft’s Acquisition Of Drift Means

Seth Marrs February 13, 2024
Salesloft’s acquisition of Drift is a first step into marketing technology for sales tech vendors.
Blog

High-Performance IT: How IT Running Style Impacts Business Value

Carlos Casanova February 13, 2024
Style matters when running IT: too slow, and your business misses out on market opportunities; too fast, and you’re transforming operations that the business can’t fully utilize. Learn how the optimal balance of IT capabilities will let you run high-performance IT — the pursuit of continuously improving business results through technology.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Podcast

342: What CX Leaders Need To Know About RevOps

The CX Cast February 13, 2024
Revenue operations teams and CX teams have overlapping interests when it comes to understanding the customer and improving the buying experience. Principal Analyst Anthony McPartlin gives us an initial overview of RevOps, revealing some exciting opportunities for both functions to be stronger together.
Blog

Unlock IT Operational Excellence In Seven Steps

Carlos Casanova February 12, 2024
AIOps and observability have become crucial for businesses seeking to optimize their IT operations. These technologies offer the promise of enhanced efficiency, improved decision-making, and better customer experiences. Learn how to successfully implement AIOps and observability by following a seven-step approach.
Blog

AIOps And Observability Deliver Operational Insights

Carlos Casanova February 12, 2024
Implementing AIOps and observability solutions can be a challenging task for organizations. To ensure success, it is crucial to develop the right approach and strategy that aligns with your enterprise’s specific IT complexity and goals. Learn how you can begin exploring the best practices for AIOps and observability and the aspects that you need to consider when embarking on the delivery of these.
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