Blog
Starting Up The Low-Code Market
Learn three ways that low code can help drive the startup market.
Podcast
Multicloud Strategy By Design Or By Accident?
As more organizations branch out to use multiple cloud platforms and providers, the question becomes: Is there a strategy behind your multicloud decisions, or do they just happen? In this episode, Principal Analyst Lee Sustar and Senior Analyst Tracy Woo discuss the important differences.
Stay Compliant To Drive Business Results
Map, assess and address the different privacy risk levels to consider in standard CX measurement practices.
Blog
Planning Is Paramount When Adopting SOAR
To succeed with a security orchestration, automation, and response (SOAR) offering, outline how you'll use it first.
Blog
ESG’s Significance To Business Leaders
ESG can mean different things depending on who's saying it and the context in which it's said. In this first of a series of blog posts on ESG, we explore what it is and its significance to businesses.
Blog
The Troublesome Teenage Years Of CX
What is your ambition for your customer experience team for the next decade? Pick your CX team archetype. Learn more in this post.
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Blog
Invest In Real-Time Interaction Management To Elevate Your Long-Term Customer Experience Strategy
It’s easy to conflate real-time interaction management (RTIM) with personalization tactics, but it goes far deeper. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. RTIM enables next best experience (NBX) decision-making in the face of changing […]
Blog
VMware Customers: Get Ready For Broadcom Disruption
Late Sunday evening, Bloomberg reported rumors of advanced Broadcom talks to acquire VMware, which has since been confirmed this morning. In light of Broadcom’s investment activities in the past few years, this news is unsurprising. It made a string of massively expensive enterprise software company acquisitions: Brocade Communications Systems in 2016 ($5.9 billion), CA Technologies […]
Drive Transformational Change
With CX EMEA, transform your customer experience and help your organization grow. Join in London or virtually on 22—23 June.
Blog
The Market For VSM And SPM Takes A Big Step Forward
The announcement that Planview has entered into an agreement to acquire Tasktop marks a new milestone in the evolution and maturity of the value stream management (VSM) solutions market. This acquisition brings together two companies with very complementary strengths: Planview provides lean portfolio management, capacity, and financial management, and Tasktop provides value stream management and […]
Blog
Gaia-X And The Sovereign Cloud: From Unicorns And Rainbows To Storm Clouds
Gaia-X launched to great fanfare in 2019 as a joint initiative of the German and French governments to reclaim data sovereignty from non-European public cloud providers. Despite hefty promises, production-ready services have not been delivered to the market, with customers continuing to wait like poor Godot. While the hype around Gaia-X has fizzled out, the […]
Blog
Call For Entries: Forrester B2B Summit APAC Awards
After two years of working and connecting with our colleagues and peers remotely, we are so excited to bring our B2B Summit APAC event back to Singapore. Our analyst teams have been working intensely to stand up an agenda that is relevant and unique to our APAC clients, addressing the most pressing issues we hear […]
Blog
Digital Employee Experience Is Not A Tool — It’s A Perception
Digital Employee Experience Is Essential To Anywhere-Work Success Our recent report on anywhere work, The Anywhere-Work Guide For Tech Pros, 2022, revealed that 66% of enterprise leaders plan to pursue hybrid or fully remote workplace models. With many employees continuing to rely heavily on technology to connect them to their company’s culture, coworkers, and customers […]
Blog
Knowledge Worker Autonomy And Its Impact On The Employee Experience
As organizations continue efforts to perpetually reduce costs, knowledge worker productivity becomes a key focus. Specifically, this means giving knowledge workers the ability to work on their own without assistance from other knowledge workers. Done well, this is autonomy. Done poorly, it can be difficult to know what to do, how to do it, and […]
How To Prioritise Your Customer Experience Projects
Too many CX projects, not enough resources? Make better prioritisation decisions with Forrester's proven framework. Watch the on-demand webinar.
Blog
Conversation Automation, Personalization, And AI: Five Key Findings For B2B Marketers
Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences — whether buyer, customer, or employee — means […]
Blog
Data Clean Rooms Add Complexity To The Data Deprecation Conundrum
The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies. Amidst all the changes in the ad ecosystem, we are seeing the emergence of a new tool with the promise […]
Blog
Meet Forrester’s New Senior Analyst Covering Performance Marketing: Nikhil Lai
Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. But the way that consumers buy is changing, and […]
Blog
Microsoft Announces Defender Vulnerability Management
Microsoft recently announced Defender Vulnerability Management is available in a 120-day public preview as as a standalone, endpoint detection and response (EDR)-agnostic option. Defender for Endpoint Plan 2 customers have the option to purchase new add-on capabilities, while Defender for Endpoint Plan 1 customers will need to purchase the full standalone version. This release is […]
Blog
Technology Outsourcing Is Dead. Long Live Technology Outsourcing!
Technology outsourcing is not dead, but it's changing. A lot. Learn which five areas you should review for your outsourcing strategy.
Blog
Forget The FUD: Four Factors Fueling TPRM Platform Adoption Today
Fear. Uncertainty. Doubt. Also known as “appeal to fear,” fear-uncertainty-doubt (FUD) is a fallacy in which a person tries to create support for an idea (or technology) by attempting to increase fear towards an alternative. Since passage of Sarbanes-Oxley (SOX), the regulation that launched the era of compliance, technology sales have been predicated on creating […]
Blog
The Ukraine War Galvanizes Consumers Into Demanding Action
We are about three months into a conflict that has shaken the world. Many, such as the people of France and the UK, are on edge as the specter of war returns to haunt the European continent. For others, like those in the United States, virtual proximity has brought a war being fought far away […]
Blog
Success Of New-School Vendors Shows That Lean Core Banking Is Finally Here
Modern banking platforms allow banks to elevate their customer experience and deliver more business value more seamlessly and more effectively. Banks and their technology teams can leverage market dynamics to make digital transformation more feasible both architecturally and economically. Find out about the key trends in the 2021 banking platform software market.
Blog
Plan Your Response To CISA Emergency Patching Directives
The US Cybersecurity and Infrastructure Security Agency and other government agencies will continue to weigh in on vulnerability and patch management. Be prepared to respond.
Blog
Generally Accepted AI Principles — “GAAIP” — Can Bridge The Trust Gap
Organizations looking to scale their use of AI-enhanced decision-making are facing a dilemma. There is still a large gap between voluntary frameworks for responsible AI and actionable law and enforceable regulations. I wrote about Singapore’s Model AI Governance Framework in an earlier blog post. My colleague Guannan Lu has recently taken a look at China’s […]
Innovation Lessons From The Pandemic
Read the 15 lessons tech leaders have learned from the pandemic.
Blog
How Your DOP SIs Are Fighting “The War On Talent”
The war on talent is affecting the tech services industry, including large SIs focused on ERP implementations like those in the SAP and Oracle ecosystems. For enterprises embarking on major DOP programs, if talent strategy isn’t already an elevated criteria in your partner selection, it should be.
Blog
Global Accessibility Awareness Day 2022: What’s Changed In Our Four Years Covering This Space
On Global Accessibility Awareness Day this year, learn what’s changed in digital accessibility over the past four years. Read more.
Blog
Join The Journey-Centric Revolution
Journey-centricity is not something you overlay on your current operating model. You cannot preserve the status quo; it will disrupt your business. It requires a bold vision to use journeys to incorporate products and services in customers’ lives, to adopt a shared journey language that aligns people, process, and technology across touchpoints, channels, and silos. […]
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