Featured Blogs

Blog

Coming Soon: Everything You Want To Know About Consumer Personalization

Jessica Liu September 14, 2022
The paradox of personalization: Consumers both want it and despise it. A successful personalization strategy requires three things. Learn more.
Blog

Show Me The Metaverse

Martha Bennett 2 days ago
Learn how the future viability of the metaverse depends on these four key emerging technologies.
Podcast

How B2B CMOs Can Spend To Succeed In 2023

What It Means 3 days ago
B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term gains, cautions VP and Principal Analyst Barbie Mattie. On this week’s What It Means, she discusses Forrester’s 2023 planning guide for B2B marketing executives and its spending recommendations.

Technology & Innovation EMEA

Discover how technology leaders are embracing new ways of being innovative with technology, and discover key strategic opportunities to help your organisation grow. Join us in London and virtually October 13–14.

Blog

Cyber Grant Program Is Welcome News For Small Governments

Erik Nost 3 days ago
Local governments have become frequent targets of cyber attacks, and funding and planning for preventing for more attacks have been left largely to the local level. A new initiative is changing that.
Blog

How Should Financial Services Respond To The Cost-Of-Living Crisis?

Aurelie L'Hostis 4 days ago
Banks should address the current, intense cost-of-living pressures as they did the pandemic — with empathy, flexibility, and creativity.
Blog

Show Me The Value (Of Emerging Technology)

Brian Hopkins 5 days ago
Learn which two of Forrester's top 10 emerging technologies can deliver value to your organization today.

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Blog

Let Freedom Ring … Or Compute? — Open Mainframe Summit 2022

Brent Ellis 1 day ago
The Linux Foundation’s Open Mainframe Project just finished up its third Summit and first in-person event, hosted in Philadelphia, PA. While the project has been around for about seven years, accelerating interest in mainframe modernization has stimulated more vendor involvement as well as community participation. The in-person component of the event was small. Participants were […]
Blog

Presentations Are About To Get Swamped In AI-Generated Images

Rowan Curran 2 days ago
… and I’m not sad about it. The rise of large language models — and the tools built upon them like DALL-E mini, Stable Diffusion, and others — is being touted as the herald of a new age of capabilities in AI tools and products. On a micro scale, they are already changing my day-to-day […]

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

Function-First Tech Buying: The Way Forward In A World Of Legacy Tech Systems And Ecosystem Bloat

Emily Pfeiffer 2 days ago
In our new report, Forrester establishes standards for which technical functions are core (required) and common (often included) to the primary categories of commerce tech.
Blog

Is USD The HTML Of The Metaverse?

Andrew Cornwall 2 days ago
I was able to attend the NVIDIA GPU Technology Conference (GTC) and focused on the extended reality (XR) track. If nothing else, it was clear that the attendees were enthusiastic about the use of Pixar’s Universal Scene Description (USD) format as an interchange format for the metaverse and XR in general. There’s A Huge Need […]
Webinar

Don’t Leave Your Chatbot Personality To Chance: Design It!

Get analyst advice on designing chatbots with the right tone and personality to engage customers and elevate your brand.
Blog

Seven Rights Of Data Storytelling

Kim Herrington 2 days ago
Get seven actionable tips on how to improve your data storytelling in this preview of the upcoming Data Strategy & Insights event.
Blog

Announcing The Finalists For The Enterprise Architecture Award In Asia Pacific

Frederic Giron 3 days ago
Enterprise architecture (EA) is a strategic capability for many Forrester clients. It is essential that EA in all its permutations be results oriented, pragmatic, and practical to remain relevant. In Forrester’s Enterprise Architecture Award, we look for stories of EA excellence resulting in tangible business and customer results. The Forrester Outcome-Driven Architecture Model rests on a […]

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

Blog

Trends Shaping The Next Generation Of Retail Consumer Banking

Alyson Clarke 3 days ago
Banks around the world are bracing themselves for tougher economic conditions amidst record inflation, rising interest rates, and the war in Ukraine. Forrester has been tracking shifts in retail consumer banking to help banks better understand how to adapt to — and capitalize on — these shifts. Here are some of the key trends Forrester […]
Blog

Apply Now For A Scholarship To Forrester’s Security And Risk Forum

Allie Mellen 3 days ago
A few weeks ago, I spoke with Derek Johnson from SC Media about my experiences early on in the security industry – good and bad. While some of these moments were difficult, all of them were formative and helped me better understand the current state of the security community and industry. We are blessed with […]
Blog

Joining Forrester To Partner With CIOs In Their Future Fit Journey

Biswajeet Mahapatra 4 days ago
Forrester is a trusted go-to partner for many CIOs across the globe. CIOs have been working with Forrester on various initiatives to build a customer-obsessed organization of the future. I am excited and thrilled to be joining Forrester as a CIO analyst to carry forward this great legacy. Never before have CIOs dealt with both […]
Blog

The B2B Content Guide: The Building Blocks Of Content Strategy

Asha Dinesh 4 days ago
To meet buyer expectations, b2b content must provide the information buyers need at every stage of their purchase journey.
Blog

Why You Must Assess Experiences For Inclusion — And How 

AJ Joplin 5 days ago
You want to create inclusive experiences for your customers. You have a diverse and inclusive design team and practice inclusive design. But once you create the experiences you wanted, how do you know if you succeeded in making them truly inclusive?

Avoid These Seven Pitfalls Of Cloud Modernization

Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success

Blog

Apple’s BIMI Support = Time To Get Serious About DMARC Enforcement

Jess Burn 5 days ago
Apple announced on September 12 that its email clients for iOS 16 and macOS will support a broad industry effort to combat brand spoofing and impersonation by implementing Brand Indicators for Message Identification — BIMI for short. This announcement further reinforces Apple’s commitment to security and privacy for its users and its earlier Lockdown Mode […]
Blog

Three Things US And Canada Government Mobile Websites Need To Fix Now

Judy Weader 6 days ago
When we set out to do a Digital Experience Review™ of US and Canada government websites, my colleagues and I started by checking to see which sites were most heavily used and how they’re accessed. I can’t rightly say when the balance tipped in favor of mobile access over desktop, but we’re here now — […]
Blog

Show Me (How Emerging Technologies Will Enable) The Future Of Consumer Digital Experiences

Julie Ask September 16, 2022
Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.
Blog

SD-WAN Sunsets And ZTE Emerges

Andre Kindness September 16, 2022
Software-defined WAN (SD-WAN) has started to ride off into the sunset (which is long overdue). For some time, you might see some vendors wandering around aimlessly, hoping to sell you a SD-WAN solution, but for the most part, the networking market is moving on. It didn’t happen like I predicted. I thought the SD-WAN acronym […]
Blog

EY’s Coming Split Signals The Great Unbundling: What It Means For Enterprise Technology Leaders

Ted Schadler September 15, 2022
EY recently announced plans to split into two parts: one focused on audit and related services and the other focused on business technology consulting. Learn what the development means for business tech leaders.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

The Adobe-Figma Combination Bodes Well For Collaboration In And Beyond Design (And Wall Street Isn’t Getting It — Yet)

Sheila Mahoutchian September 15, 2022
The news this morning that Adobe is acquiring Figma is a development that makes a lot of sense: Design and collaboration are increasingly essential to customer experience (CX) and business success, and the two companies’ respective strengths will form a powerful combination. Adobe And Figma Are Close But Complementary Competitors Figma’s main product is its […]
Blog

VMware Bets Its Future On Multicloud — But The Odds Are Long

Brent Ellis September 15, 2022
Will enterprises pay big money for both public cloud infrastructure as a service (IaaS) and VMware cloud infrastructure services just to get past hyperscaler lock-in? That’s VMware’s wager in a multicloud and hybrid world, and the company’s flagship user event touted a series of services and offerings to convince customers to take VMware with them […]
Blog

Measuring The ROI Of Your Digital Investments

Dan Bieler September 15, 2022
Traditional ROI models work poorly for transformative digital initiatives. Learn how to better measure the ROI of digital investments.
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