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Anti-Predictions 2025: What Won’t Happen In The Year Ahead
It’s predictions season at Forrester. Find out what won't come to pass next year in our 2025 anti-predictions.
Blog
What Omnicom’s Acquisition Of IPG Means For Marketers
Omnicom announced its plans to acquire IPG, creating the largest, global marketing services company. Find out what the deal could mean for your business or brand.
Blog
Prediction: TikTok Won’t Be Banned In The US
Despite TikTok being that much closer to a ban, we stand by our prediction that TikTok will not get banned or divest in the US in 2025. Find out why.
Navigate 2025 With Our Predictions Insights
Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.
Blog
Five Steps To Drive Customer Growth With PLG
Product-led growth (PLG) has been touted as one of the fastest ways for B2B firms to grow and lower cost of sales. Get five steps to adopting PLG strategies that complement your sales efforts.
Podcast
It’s Time To Think Beyond Marketing-Sales Alignment
Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry. This week on What It Means, they describe what more productive marketing-sales relationships might look like.
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Choose The Enterprise Architecture Management Suite That Best Supports Your Transformation
Today’s enterprise architecture (EA) practices are critical to enable a firm’s customer-obsessed digital transformations. As more traditional EA practices become commoditized, enterprise architecture management suite (EAMS) vendors that show strong use cases to support real transformations will emerge as market leaders. These transformation-enabling use cases include AI-powered features, support sustainability goals, offer modeling and assessment […]
Blog
TeamViewer Acquires 1E: What It Means
TeamViewer And 1E: The First Major DEX Acquisition But Not The Last When I published my blog post on the great DEX-pansion in October, I foretold a future when the digital employee experience (DEX) market would consolidate … but I didn’t think it would happen so quickly. While I predicted that consolidation would happen in […]
Ready For These 2025 Tech And Security Shifts?
Step into 2025 with confidence! Explore our predictions for tech and security leaders, featuring key trends in AI, cloud, SDLC, and AIOps you need to know.
Blog
Serverless, Sovereignty, And (Of Course!) AI: Our Takeaways From The 2024 Public Cloud Platform Forrester Wave™ Evaluations
The most recent of our reports, The Forrester Wave™: Public Cloud Platforms, Q4 2024, by Lee Sustar, highlighted how hyperscalers are remaking core infrastructure services for the generative AI moment with a focus on data, even as they push up the tech stack to reach business users with AI-infused versions of services that operate largely beyond the boundaries of traditional enterprise IT.
Podcast
384: How Fujitsu Europe Scaled Its CX Transformation
Ben Phillips, Head of Fujitsu Europe’s Customer Experience Performance Center, joins the CX Cast to share how Fujitsu Europe has scaled its CX program in a complex, account-driven B2B services organization.
Blog
Consumers Are Lukewarm About Your Company’s Personalization Efforts
Many companies think consumers want personalized interactions which isn't always the case. What consumers want is relevancy and value. Learn how Forrester’s four dimensions of customer value can help your company deliver.
Blog
The Quest To Measure Developer Productivity Is Fueling The Market For Value Stream Management And Software Engineering Intelligence Tools
Using SEI tools, dev leaders can optimize their software development processes while improving the developer experience. The market growth in SEI tools directly corresponds to the explosive use of genAI TuringBots, commonly referred to as copilots for software development.
Blog
B2B Marketing Measurement Isn’t Trusted, And It’s About To Get Worse — A Bonus Prediction
Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. Learn about the challenges and market forces contributing to this decline, and find out the steps that you can take to enhance trust in marketing measurement.
Ready For 2025? Discover Key B2B Marketing And Sales Predictions!
Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.
Blog
What’s The Difference Between The B2B Buyer’s Journey Map And B2B Revenue Waterfall™?
Get a quick definitions of a buyer’s journey map and a revenue waterfall and find out how they work together in preview of a new report.
Blog
Capitalize On A CRM Strategy That Leverages Top Emerging Technologies
Close to 70% of organizations plan to increase their CRM investments over the next year. Learn more about the the impact emerging technologies are having on CRM performance and adoption across three benefit horizons.
Blog
Warning: The Mobile Endpoint In Your Pocket May Be Just As Vulnerable As Your Desktop
Learn why the Android OS can be just as vulnerable to attacks as Windows and what steps you can take to minimize the risk.
Blog
Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024
Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout. The number of ways that you can arrange your marketplace can be hard to imagine. Be ready to roll up your sleeves and formulate a distinct strategy, but don’t expect to pick […]
Blog
The Automation Paradox Strikes Again: Lessons From Woolworths “Amazon Era” Productivity Play
Recent worker strikes at Woolworths’ distribution centers in Australia have reignited concerns over the use of AI-powered productivity systems in the workplace. In early 2024, Woolworths introduced the “Coaching and Productivity Framework,” a new performance management program aimed at monitoring and optimizing workers’ output across warehouses. The program has drawn sharp criticism from warehouse workers […]
How Will 2025 B2C Trends Shape Your Strategy?
Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.
Blog
Black Friday And Cyber Monday 2024: Offers Galore Spur Spending
Retailers and brands in the US presented many offers to customers on Black Friday and Cyber Monday 2024.
Blog
Introducing The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024
The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024, evaluates the top DBPPs driving digital transformation in banking. Successful digital transformation involves more than just impressive front-end applications — it requires overhauling a complex web of technology infrastructure and tightly coupled systems.
Blog
Measure Creator Marketing Partnerships With A Composite Set Of Metrics
Best-in-class creator marketing programs are multidimensional, with many different types of creators, content, and activations. As such, marketers should avoid looking for one “silver bullet” metric to determine the success of their creator partnerships. Of course, adequately measuring creator programs is easier said than done given that creator relationships are often dispersed throughout the enterprise […]
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Is Your Bank Ready For What’s Next In Mobile?
Our newly published research into people’s mobile banking needs, expectations, and behaviors surfaced 10 emerging must-have features and 10 emerging differentiators in mobile banking experiences.
Blog
The State Of Business Buying: Companies Still Struggle To Meet Buyer Expectations
Our latest survey of more than 16,000 global B2B buyers shows that they’re increasingly frustrated and dissatisfied. Learn where they experience friction and how companies can help overcome it.
Jan. 30 Tech & Security Predictions Webinar
Join us to dive into the top 2025 predictions and discover their impact on your tech and security strategies — with exclusive insights from the analysts who conducted the research.
Blog
Abrupt Resignation Of CEO Pat Gelsinger Raises Alarms About Intel
The announcement and abrupt nature of Intel CEO Pat Gelsinger’s retirement leaves many questions. Find out what this could mean for Intel’s turnaround plan and the semiconductor market overall.
Podcast
383: Practitioner Stories: Verizon’s CX In The AI Revolution
As Verizon consumer group’s first-ever Chief Customer Experience Officer, Brian Higgins accomplished a lot in just over a year. He joins the CX Cast to discuss his strategy to deliver best-in-class experiences across all consumer touch points while more efficiently serving customers.
Blog
It’s Time To Update Our Smart Manufacturing Tech Tide, And We Need You
Forrester is revising our "Tech Tide: Smart Manufacturing, Q2 2020" for 2025, and we invite your input to the process.
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