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The Key To AI Success? Don’t Start With The Technology

Katie Linford December 23, 2024
With all the relentless buzz about AI, it’s easy to start with the tool and then go searching for a way to use it. The problem with that is you’re letting the technology, not your customers and your goals, drive your strategy. Set your company up for success with AI by following these steps.
Podcast

A New Era For Crypto?

What It Means 3 hours ago
Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And how might uses of cryptoassets evolve? This week on What It Means, Vice President and Principal Analyst Martha Bennett and Principal Analyst Peter Wannemacher discuss the different types of cryptoassets, the state of regulation, and potential applications and risks.
Blog

It’s 2025: Is NVIDIA’s Cosmos The Missing Piece For Widespread Robot Adoption?

Craig Le Clair 2 days ago
The question has been the subject of debate here at Forrester. Here, we break down the impacts of the announcement.

Navigate 2025 With Our Predictions Insights

Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.

Blog

Align B2B Strategy, Planning, And Execution To Achieve Growth With Precision And Purpose

Laura Cross 3 days ago
Translating corporate strategy into actionable plans at the product, revenue, functional, and operational levels is no easy feat. Learn how teams can do this successfully.
Blog

A TikTok Ban Is More Likely, But It Might Not Go Dark

Kelsey Chickering 5 days ago
The US Supreme Court seems to be leaning toward upholding the law to require TikTok’s divestiture or have it face a ban, but this doesn’t mean that we’re at the end of the road.
Podcast

Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards

What It Means January 9, 2025
What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forrester’s Technology Strategy Impact Award, Best Buy and First Student.

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Blog

A Quick And Dirty Guide To Cryptocurrencies, Stablecoins, And CBDCs

Martha Bennett 3 hours ago
With a more crypto-friendly administration preparing to take office, we break down the key terms associated with cryptoassets.
Blog

Dry January Is Really A Lesson In Self-Optimization

Audrey Chee-Read 9 hours ago
The U.S Surgeon General’s recent warning on alcohol consumption and cancer risk came at a time when many consumers are participating in dry January. New terms like sober-curious are being used. Demand for “sober bars”.  But rather than getting caught up on the pessimistic future of alcoholic beverage companies or the food and beverage industries, […]

2025 Tech Predictions: Your Must-Have Guide

From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.

Blog

Announcing The Forrester Wave™: Modern Application Development Services, Q1 2025

Diego Lo Giudice 16 hours ago
MAD Services Deliver Cool New Products While Transforming Your Development Capabilities Modern application development (MAD) services represent the next wave in custom application development services. Emerging from the convergence of current and past services such as application development management services (ADMS), digital transformation services (DTS), digital product engineering services (DPES), and broader application modernization services […]
Blog

Google Pressures Microsoft 365 By Adding Gemini To Workspace For (Mostly) Free

J.P. Gownder 18 hours ago
Today, Google announced that it will include “the best of Google AI” in its Workspace Business and Workspace Enterprise plans, without the need to purchase an add-on. Will this make Workspace more competitive against Microsoft 365?
Blog

LA Wildfires Will Exacerbate California’s Insurance Crisis

Rohit Makhijani 1 day ago
The wildfires in Los Angeles have torn through roughly 30,000 acres so far, devastating multiple communities. This inferno is the most destructive natural disaster in LA County’s history.
Blog

2025: The Digital Banking Landscape Is Poised For Another Transformative Year

Aurelie L'Hostis 2 days ago
Leading banks are leveraging mature and emerging technologies, customer insights, and data to enhance customer experience, increase customer engagement, and drive business growth.
Podcast

387: Forrester Predictions 2025: Financial Services

The CX Cast 2 days ago
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies and technologies. In this episode, Forrester Research Directors David Hoffman, Oliwia Berdak, and CX Cast host Martin Gill team up to go over Forrester’s 2025 Financial Services predictions.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

Upgrade Your Sales Game: Three Key Takeaways From Forrester’s Review Of 13 North American Investing Sales Websites

Sohm Gough 2 days ago
Get three key takeaways from Forrester’s recent review of North American investing sales websites in this preview of a new report.
Blog

The 2025 NRF Innovators: 50 Tech Solutions Solving Retail Problems

Sucharita Kodali 5 days ago
Which technologies made the list of 2025 NRF Innovators and what sets them apart? Find out this in this preview of a new report created in partnership with the National Retail Federation Innovation Advisory Committee.
Blog

Full-Funnel Advertising Makes Poppi Famous

Nikhil Lai 6 days ago
America’s soda market is very difficult to disrupt. The market is massive — nine of 10 US households buy soda — and dominated by a few iconic incumbents.
Blog

The Enterprise Architecture Tool Market Starts 2025 With A Notable Merger

Stéphane Vanrechem 6 days ago
In a Forrester landscape report published in May 2024, we predicted that M&A activity would continue to change and disrupt the enterprise architecture management suite (EAMS) market. This trend started in 2023, continued throughout 2024, and now, amazingly, as we enter 2025, the market has reached a further peak.
Blog

Modernize Marketing With CRM Marketing Services

Stephanie Liu 6 days ago
From marketing service provider to CRM marketing services ... what’s in a name? An evolution and some confusion.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

Key Insights From The Forrester Wave™: Experience Optimization Solutions, Q4 2024

Chiara De Gasperin 6 days ago
Adding or improving digital experience is a top priority for organizations looking to improve their customer experience. Learn how experience optimization solutions can help do this by ingesting and analyzing data to generate insights and deliver personalized digital experiences.
Blog

How Nationwide Building Society Upgraded Its Marketing Mix Model

Emily Collins 6 days ago
Learn how a new marketing operations team made marketing mix modeling a well-oiled machine in this case study overview.
Blog

Get Ready For A Wild Ride: What Proposed Appointments Mean For US Healthcare

Arielle Trzcinski 7 days ago
The ride for healthcare leaders is about to get wild. Before the election, healthcare stood at a critical precipice. Now the industry is bracing for a reckoning under the second Trump administration.
Blog

Improving CX Can Drive More Than One Billion Dollars In Revenue (2024)

Maxie Schmidt January 9, 2025
Each year, we calculate how much business growth improving Forrester’s Customer Experience Index (CX Index™) by one point drives. For 2024, we published the results in the report, How Customer Experience Drives Business Growth, 2024. The report includes the dollar upside of improving CX Index by one point for 12 industries: airlines, luxury auto manufacturers, […]
Blog

Energize Your Journey Portfolio: Optimize Journey Value For Customers And The Business

Joana de Quintanilha January 9, 2025
Do You Know What Your Energy Takers And Energy Givers Are? Knowing what your energy takers and energy givers are is an important step in managing your personal energy and productivity. Energy takers are too much screen time, overthinking, clutter and mess, dehydration, sitting for too long, and setting unrealistic goals. Energy givers are sunlight, […]

Join Us Live: Key 2025 Tech & Security Predictions

Get ahead with insights from Forrester analysts. Join us on Jan. 30 for a webinar on our 2025 predictions covering the future of technology and security, from rising cyberthreats to the impact of AI and automation.

Blog

NPS: Most Industries Should Focus On Eliminating Detractors To Boost Growth

Maxie Schmidt January 9, 2025
Are you a customer experience (CX) leader at a company using Net Promoter Score℠ (NPS)? Then you must be the most knowledgeable person on exactly how a change in NPS affects your organization’s key business metrics. Only then can you answer these critical questions: Where should you focus? Will you focus on CX improvements that […]
Blog

Getting Smart On Content Intelligence

Phyllis Davidson January 8, 2025
Content intelligence provides a data-based framework for marketers to harness predictive and generative AI to uncover buying signals and exchange value with buyers and customers through the differentiated experiences they demand.
Blog

Prepare For Geopolitics To Impact Your European Nearshore Strategies

Jeffrey Rajamani January 8, 2025
Given the uncertain geopolitical times we are in, adapting your sourcing strategies by revisiting location strategies is more important than ever. Get some practical tips on how technology decision-makers can adapt their nearshore location strategies to meet the new realities.
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