Featured Blogs

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Predictions 2022: This Is A Year To Be Bold

Sharyn Leaver 19 hours ago

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Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Mike Proulx 17 hours ago

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Predictions 2022: Leading Tech Execs Will Shift From Short-Term Problem-Solving To Long-Term Innovation

Matthew Guarini 18 hours ago

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Technology & Innovation North America

Learn how to turn creativity into competitive advantage at our flagship technology event Nov. 2–3.

Blog

Europe Predictions 2022: Highlights

Laura Koetzle 21 hours ago
In 2022, expect big investments in productivity, sustainability, and new regulations. Read more.
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Blog

The Metaverse Won’t Fix Facebook

Mike Proulx 1 day ago
As Facebook eyes the metaverse, Forrester's latest survey shows consumers want substantive changes to Facebook's ecosystem. Read our full analysis here.
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Every Firm Must Move To Be Future-Generation-Safe

Amy DeMartine 1 day ago
Forrester has long promoted sustainability practices and believes that firms must move to be future-generation-safe. Discover why and how.
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Blog

Introducing The Forrester Corporate Climate Change Disclosure Template

Abhijit Sunil 5 hours ago
Photo copyright Abhinav Sunil “How do we get started in measuring sustainability metrics?” “What metrics do we measure?” “How should we report our sustainability current state and actions into CDP and other templates?” These are among the most frequent questions we hear from clients who are at the beginning stage of sustainability maturity. The secret […]
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Blog

When Systemic Risks Collide: Why Supply Chain Issues Are The New Normal

Alla Valente 14 hours ago
Before March of 2020, “supply chain issues” was a term we’d hear after a natural disaster or labor strike — that all ended the moment we ran out of toilet paper. Unquestionably, the supply chain crisis has been a secondary theme of the pandemic, one that continues to escalate. For the 15 months since the […]
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Data Strategy & Insights

You’ve got an unprecedented amount of data at your fingertips. Are you making the most of it? Find out November 18–19.

Blog

The State Of Sustainability In Asia Pacific: Regional Inconsistencies Hinder Real Progress

Michael Barnes 16 hours ago
COVID-19 has put far greater emphasis on sustainability as a corporate social responsibility and business resiliency as a board-level priority. Globally, most firms now acknowledge the need to undertake climate action and improve their environmental sustainability performance. But APAC firms are still very far apart in terms of what practices to implement and how aggressively […]
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Blog

Europe Predictions 2022: The Future Of Work

Dan Bieler 21 hours ago
There will not be one single trend that will define the future of work in 2022, but several. Read on to discover our predictions.
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Blog

Europe Predictions 2022: Insurance

Jeffery Williams 21 hours ago
Find out what Forrester predicts for insurance companies in 2022 and beyond.
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Blog

Prévisions 2022 : Marketing B2C

Thomas Husson 21 hours ago
L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent... beaucoup plus rapidement que prévu. Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog.
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Blog

Europe Predictions 2022: Customer Experience

Joana de Quintanilha 21 hours ago
In 2022, brands will look to customer experience teams to help them navigate their way through the pandemic. Find out more.
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Blog

Prognosen 2022: Technologie

Laura Koetzle 21 hours ago
Im kommenden Jahr können europäische Technologie-Führungskräfte mit einer geringeren Volatilität als 2021 rechnen, aber einfach wird es trotzdem nicht. Erfahren Sie mehr zu den Prognosen, die sich auf die Planung der europäischen Technologieführer auswirken werden.
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Blog

Prévisions 2022 : Expérience Client

Joana de Quintanilha 21 hours ago
En 2022, les marques se tourneront vers leurs équipes Expérience Client (CX) pour mieux naviguer dans le sillage tourmenté de la pandémie, s'adapter à la « nouvelle normalité » et gérer les attentes et les émotions des clients autour d'enjeux aussi variés que l'accélération et la saturation numériques, le développement durable et la confidentialité. 
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Blog

Europe Predictions 2022: Technology

Laura Koetzle 21 hours ago
Discover Forrester’s most important predictions that will impact European technology leaders’ planning for 2022.
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Blog

Prévisions Europe 2022 : Points Clés

Laura Koetzle 21 hours ago
Retrouvez quelques prédictions de Forrester destinées aux entreprises, aux directeurs du marketing, aux directeurs de l’informatique et aux professionnels de l’expérience client basés en Europe à l’horizon 2022.
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Blog

Prognosen 2022: Customer Experience

Joana de Quintanilha 21 hours ago
2022 werden Unternehmen auf ihre Customer Experience (CX)-Teams angewiesen sein, um einen Weg durch die Pandemie zu finden und sich auf eine „neue Normalität“ einzustellen.
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How To Scale Digital Accessibility And Expand CX’s Influence

Discover how to turn a business must-have into a CX leadership opportunity.

Blog

Europe Predictions 2022: Privacy

Enza Iannopollo 21 hours ago
Companies that have software to monitor productivity must get ready to manage some of its consequences in the next 12 months. Find out more.
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Blog

Europe Predictions 2022: B2C Marketing

Thomas Husson 21 hours ago
As a marketing leader in Europe, 2022 will be a crucial transition year for your strategy. Read our blog to find out more.
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Blog

Prognosen 2022: B2C Marketing

Thomas Husson 21 hours ago
Die Zukunft, die wir uns vor nur zwei Jahren vorgestellt haben, hat sich nicht geändert, aber sie ist schneller als erwartet zur Gegenwart geworden. Für Führungskrafte im Marketing ist das Jahr 2022 ein entscheidendes Jahr für die Umstellung der Strategie.
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Blog

Prognosen für Europa 2022

Laura Koetzle 21 hours ago
2022 wird von großen Investitionen in Produktivität und Nachhaltigkeit sowie von neuen Regulierungen geprägt sein. Erfahren Sie welche Prognosen sich im nächsten Jahr auf europäischen Unternehmen auswirken werden.
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Blog

Prévisions 2022 : Technologie

Laura Koetzle 22 hours ago
En 2022, les directeurs de la technologie peuvent s'attendre à moins de volatilité qu'en 2021 (ce qui ne sera pas difficile !), mais sans que les vents contraires disparaissent. Découvrez nos prévisions clés pour 2022.
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Empower Your Sales Reps With Data

How can you equip your sales team to succeed with today's empowered, digitally savvy buyers? In this webinar, learn how dynamic guided selling can give your sales force a competitive edge.

Video

Predictions 2022: Trust And Values Take Center Stage In The APAC Region

Michael Barnes 1 day ago

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Blog

Genesys Starts The Long Journey To Target More Of The Customer Lifecycle With Two Acquisitions

Max Ball 1 day ago
Genesys is the latest vendor to branch out beyond the traditional contact center and customer service space, moving to add value across much more of the customer journey (like marketing and sales) and, in many ways, pushing into territory more traditionally owned by CRM players. Last week, Genesys announced its acquisitions of Pointillist and Exceed.ai and […]
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Guide Your Sustainability Program With The Forrester Sustainability Maturity Model

Renee Murphy 1 day ago
How mature is your organization’s sustainability strategy? Our upcoming research on sustainability includes a model that outlines the five levels of sustainability maturity that all firms must progress through. For each level, we explore the crucial sustainability decisions organizations must make. Ultimately, firms must mature toward the future-generation-safe level. At this final level, a firm […]
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