Featured Blogs

Video

Predictions 2022: B2B Marketing Will Leverage Disruption To Structure A Redefined Role

Lori Wizdo October 28, 2021

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Blog

The President’s New Management Agenda Has A Clear Approach To Strengthen Customer Experience

Rick Parrish November 22, 2021
The new PMA has three priorities: employee experience, customer experience, and managing the business of government. In this blog post I evaluate the CX priority and offer advice to implement it.
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Blog

Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race

Phil Brunkard November 22, 2021
Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.
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Innovate To Differentiate

Learn the four core competencies that a future fit technology strategy is built upon in this new guide.

Blog

Four Sustainable Finance Takeaways From COP26

Ryan Skinner November 19, 2021
If COP26 isn’t remembered for an ambitious deal (like Paris or Kyoto), it might be remembered as the finance COP. Learn four key takeaways for business and finance leaders.
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Video

Weekly Usage Of TikTok Surpasses Instagram Among US Gen Z Youth

Mike Proulx November 18, 2021

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Blog

Predictions 2022: Software Development Adapts To A New Normal

Chris Gardner November 18, 2021
New expectations call for new processes and tools. Learn how software development will adapt to the new normal in 2022.
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Blog

Hey! Don’t Leave An Important Faction Off Your Sales Learning Event Guest List

Jennifer Bullock 52 mins ago
First line sales managers will be working day in and day out with reps. So, to ensure that the knowledge and skills just learned at sales enablement training events stick, it’s critical that you enable FLSMs to coach and inspect their teams and help reps put into practice whatever the newest competency may be.
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Blog

KPIs Reinvented — Dust Off Antiquated Measurement

Christina Schmitt 5 hours ago
Sourcing KPI don´t support the complexity and measurement of marketing activities or ROI optimization. A new set of KPI is required.
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Six Trends That Will Define B2B Marketing In 2022

Explore our Planning Assumptions guide for marketing executives and functional leaders and learn how to harness disruptive forces to drive growth.

Blog

As Bad Bots Level Up, Use Bot Management To Stay One Step Ahead

Sandy Carielli 10 hours ago
In my new report, Now Tech: Bot Management, Q4 2021, I discuss the ongoing scourge of bad bots and define the vendor landscape for bot management solutions. I chatted with my research associate, Isabelle Raposo, about this report over the course of the research process. This is the first time we’ve worked on a report […]
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Blog

Tendances Retail et eCommerce 2022

Thomas Husson 6 days ago
Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce
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Blog

Will Your B2B Content Meet Buyer Expectations In 2022?

Andia Tonner November 19, 2021
It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […]
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Blog

Authenticité, marketing, et transformation durable.

Thomas Husson November 19, 2021
Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz
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Blog

We Don’t Need Another Hero, But We Could Use Some CAPES

Jess Burn November 18, 2021
It’s safe to say, with phishing appearing perennially at the top of the attack vector list and business email compromise (BEC) causing $1.8 billion in losses to US businesses in 2020 alone, that email security is going to have a “what’s old is new again” moment as we move into 2022. While email security technology has been […]
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The Six Elements Of A Meaningful Marketing Plan

Without the right inputs, a marketing annual plan may simply be a list of tactics. Learn how to build a plan that drives business value.

Blog

Earned Growth: A Boon Even For Companies That Cannot Implement The Metric

Maxie Schmidt November 18, 2021
Fred Reichheld, one of the creators of Net Promoter Score (NPS), has done it again. In his upcoming book Winning On Purpose, he and his coauthors Darci Darnell and Maureen Burns introduce a new metric: earned growth. They previewed the book and their idea in a recent Harvard Business Review article. Earned growth measures the […]
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Blog

All Brands Must Build Value From Direct-To-Consumer

Michelle Beeson November 18, 2021
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]
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Blog

Announcing The First Forrester Wave™ Evaluation Covering Enterprise Fraud Management Solutions In Asia Pacific

Meng Liu November 18, 2021
Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Enterprise Fraud Management In Asia Pacific, Q4 2021 is now live. Forrester defines enterprise fraud management (EFM) as “a solution that integrates data from multiple payment and non-payment transaction processing systems, online portals, and threat information sources and provides transaction monitoring, risk […]
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Podcast

Predictions 2022: Human Creativity Will Power Technology

What It Means November 18, 2021
Will technical debt get worse in 2022? How about shadow IT? Or the war for tech talent? Find out when VP and Senior Research Director Matt Guarini discusses our 2022 predictions for technology leaders — including one prediction that didn’t make the list.
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Blog

Predictions 2022: Crypto And The Specter Of Inflation Loom Large In Wealth Management

Vijay Raghavan November 17, 2021
Traditional financial services firms will make non-traditional moves and look to innovate to stay competitive.
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See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

Blog

Welcome To The World Of No More Jobs

Katy Tynan November 16, 2021
The concept of a "job" has always been a weak, albeit useful, construct. Employment in the future will focus far less on static jobs and far more on skills, experience, and adaptiveness.
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Blog

Seven Steps To Help Your Customer Service Heroes Through The “Container-Challenged Christmas”

Max Ball November 16, 2021
Retail contact center agents (aka customer service heroes) typically deal with stressed-out shoppers during the holidays and the return period that extends through March. The shipping and supply chain crisis, however, will make the interactions of the past a walk in the park compared to what’s to come this season. As the season progresses, expect […]
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Blog

Cryptocurrency: Everything Retailers Need To Know

Martha Bennett November 16, 2021
Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.
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Video

Predictions 2022: Leaders Who Embrace Trust Set The Bar For New Sustainability And AI Goals

Jinan Budge November 16, 2021

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Blog

Long-Form Natural Language Generation Is In Play This Week

Boris Evelson November 16, 2021
A Forrester recommendation in a recent report is coming to fruition. In our Augmented BI Holds New Promises, But It’s Still Early Days report, we recommended to “find the right balance between customization and automation in NLG.” We also described two forms of natural language generation (NLG) for analytics: short-form NLG — automated but limited […]
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Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

The Evolution Of Design In 2021: Learning From Design Vendors

Andrew Hogan November 15, 2021
I’ve been out on paternity leave and needed to catch up. Design is changing rapidly, so I thought I would give a peek into my reading and analysis of recent results and announcements: More and more companies are investing in design and adopting new tools to design with. One sign is the interest in new(er) […]
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Blog

The Real Deal On IBM’s Latest Quantum Computing Announcement

Brian Hopkins November 15, 2021
Understand three things about quantum computing before you read IBMs 127-qubit Eagle announcement.
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Blog

With Sales Tech, Getting You To Your Destination Is The Easy Part

Seth Marrs November 15, 2021
Ask sales technology vendors these three questions to determine if their solutions can go beyond forecasting and provide insights that will help you consistently hit sales targets.
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