Featured Blogs


Call For Entries: Forrester Technology Awards, 2024

Frederic Giron February 5, 2024
We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.

​Data Quality Is Now The Primary Factor Limiting GenAI Adoption​

Brett Kahnke 2 days ago
With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.

AT&T Outage Shines A Spotlight On Network Dependability

Octavio Garcia Granados 5 days ago
What are the key lessons telecommunications carriers and IT and technology leaders can learn from the recent AT&T outage? Find out in this summary of the outage and its impact on IT leaders.

Avoid Zombie AI Projects With Our Best Practices

Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins.


Gemini For Google Workspace Plays The Long Game

J.P. Gownder 5 days ago
Google recently announced its new generative AI solution for productivity, Gemini for Google Workspace. Can it compete with Microsoft Copilot? Here's what tech and business leaders need to know.

CMOs: Advancing From GenAI Pilots To Proficiency Doesn’t Come Easy

Jay Pattisall 5 days ago
As the initial awe surrounding generative AI (genAI) fades, marketers must navigate a more pragmatic phase of genAI adoption. The first step is to understand adoption roadblocks and how to avoid them.

Your Predictions Questions Answered: Leveraging GenAI Successfully

Laura Ramos 6 days ago
During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.

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Key Shifts In Product Management For A Successful Hardware-As-A-Service Subscription Model

Lisa Singer 5 hours ago
Over the last few years, hardware vendors have been pivoting their revenue strategies from a perpetual model to subscription. The subscription model is undeniably here to stay. Vendors often struggle to make this change effectively, however, and understandably so. The move requires a significant mindset shift — from a one-time sale to a long-term promise […]

Forrester’s Performance Optimization Model: Redesigning The IT Investment Thesis

Christopher Gilchrist 5 hours ago
In the rapidly evolving technology market, understanding the drivers of company performance is paramount when aiming to sustain and even increase your competitive positioning. Learn how to do that using Forrester’s Performance Optimization Model.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.


What To Know: A Retrospective Of 2023’s Top Breaches And Fines

Sandy Carielli 6 hours ago
After a retrospective review of the largest publicly reported breaches and privacy violations in 2023, here's what you need to know for 2024.

Peer Discussion Highlights Best Practices In Marketing Data Strategy

Simon Daniels 8 hours ago
At a recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership, and aggregation, among others, are common issues and shared experiences in terms of their resolution.

Customer Success Platform Consolidation Reflects Market Dynamism

Shari Srebnick 8 hours ago
Today, customer success platform (CSP) vendors Totango and Catalyst announced their intention to merge. This is perhaps the start of an acquisition trend that Forrester predicted last year. By nature, predictions are somewhat vague and can feel a little bit like reading tarot cards, but this announcement provides a great opportunity to examine the predictions we […]

Simple Tool, Big Impact: Winning Support For CX Initiatives

Join us on March 26 to learn how to use Forrester’s CX Business Case On A Page template to structure and manage a persuasive case to gain support for your CX initiatives — complete with a template walkthrough.  

344: Demystifying Generative AI

The CX Cast 14 hours ago
What do CX pros need to know about the promises and perils of generative AI? Forrester VP and Principal Analyst Martha Bennett explains the statistical complexity in layman’s terms and offers recent CX examples to illustrate the new paradigm.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.


From Dominance To Decline: Global Brands Are Losing In China

Xiaofeng Wang 22 hours ago
For years, China’s economic growth and consumer market have been a magnet for global brands seeking expansion. However, the tide has turned, and domestic brands are now gaining momentum, surpassing their foreign counterparts in sales, revenue, and market share (see Figure 1). My latest report, From Dominance To Decline: Global Brands Are Losing In China, […]

The B2B Cross-Border Payments Market: What’s Hot In 2024?

Meng Liu 23 hours ago
Regional cross-border payment infrastructures are proliferating, and business customers now have richer payment rail choices. This has enabled fintech firms to deepen their market penetration. In response, banks are playing a game of competition, collaboration, and, sometimes, acquisition. And the fast development of emerging technologies such as AI/ML and blockchain makes the competitive landscape competition […]

El Futuro De La Segmentación De Redes 5G (5G Network Slicing) 

Octavio Garcia Granados 1 day ago
Muchas de mis conversaciones recientes sobre 5G se han centrado en el futuro de la segmentación de redes. Quieren discutir fechas, desafíos, oportunidades, casos de uso e industrias. La realidad no es tan rosa como podría pensarse, dada la dependencia de comunidades ajenas a la industria de las telecomunicaciones. Como principal objetivo, la segmentación de […]

Can Platform Teams Improve Shared Services?

Julie Mohr 1 day ago
Business and technology leaders are moving away from shared services due to their association with delays, inflexibility, and bureaucracy. These negative perceptions have led organizations to seek alternatives to meet their agile and digital team requirements.

Participate In Forrester’s Q1 2024 State Of B2B Events Survey: Unlock Valuable Insights For Your Organization

Conrad Mills 1 day ago
Forrester’s B2B event trends survey is back, and we’re inviting you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization. Overview In the wake of the COVID pandemic, the B2B events landscape has undergone significant transformations. While […]

Align Your Tech Architecture To Business Outcomes

Learn how Forrester’s Outcome-Driven Architecture Model can align your EA strategy to business outcomes.


Here’s How To Get Your S/4HANA Migration Plans Under Control

Dario Maisto 2 days ago
No matter what stage you’re at with your SAP S/4HANA migration planning, take these five steps now to help mitigate some risks.

What AI And Automation Technologies Make The Most Sense In Retail Today?

Sucharita Kodali 2 days ago
We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility.

Ditch The Old Playbook: B2B CMOs, It’s Time To Lead The E-Commerce Charge

Christina Schmitt 2 days ago
In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences. The landscape is shifting, and those who fail to adapt are bound to be left behind in the dust of their […]

What’s Hot (And What’s Not): The Top Retail Commerce Initiatives For 2024

Brendan Witcher 5 days ago
We share some of the top retail commerce initiatives that retail business pros will invest in for 2024.

Prescription For Change: Cybersecurity Outage Highlights Critical Vulnerabilities In Healthcare

Jeff Pollard 5 days ago
A recent cybersecurity incident at Change Healthcare cause the pharmacy claims processors to take its systems offline. Learn the implication of this event and five things firms can do to prepare.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.


Your New Data Center Services, Infrastructure Outsourcing, And Semiconductor Analyst

Alvin Nguyen 5 days ago
Learn which Forrester analyst now covers data center services, infrastructure outsourcing, and semiconductors.

California’s Privacy Law Puts Second-Party Data On Notice

Stephanie Liu 5 days ago
The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt-out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $120 and change), but don’t brush this off as a one-and-done. A closer look at the settlement […]

Slouching Towards Ubiquity: Five Notable Fintech Companies

Peter Wannemacher 5 days ago
While most of fintech is slouching towards ubiquity, these five notable fintechs stand out. Learn what makes them different than the rest in this blog post.
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