Featured Blogs


Were Our Predictions For 2023 Correct?

Sharyn Leaver September 20, 2023
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

Managing The Privacy Risks Of Generative AI

What It Means 3 days ago
Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid.

How Will Generative AI Change B2B Marketing?

What It Means September 21, 2023
For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.


The Good, The Bad, And The Ugly: The Role Of Trust In Insurance Fraud

Ellen Carney September 20, 2023
Fighting insurance fraud is only feasible with synergies among the people, process, and technology domains. Find out more in this preview of our upcoming Security & Risk event.

Were Our Predictions For 2023 Correct?

Sharyn Leaver September 20, 2023
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

Revenue Operations: Nine Myths And Two Realities

Laura Cross September 15, 2023
Revenue operations has exploded in popularity, but misconceptions about it abound. Here, we reveal nine common myths and highlight two key realities.

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The CISO And CIO Microsoft Security Dilemma: Fend Off Or Learn To Love?

Jeff Pollard 2 days ago
One of the most common questions we get from CISOs — and CIOs — is whether they should accept vendor consolidation and add more Microsoft to their security stack or do everything in their power to fight against it. For the last few months, we’ve spoken to those leaders via inquiries, guidance sessions, and research […]

Small Business Remains A Big Opportunity For Banks

Peter Wannemacher 2 days ago
This blog post is co-authored by Sohm Gough. Small and medium-size businesses (SMBs) have been battered over the past three years by the continuing headwinds of inflation, supply chain interruptions, macroeconomic uncertainty, and disruptive technologies that threaten market upheaval. In these unrelenting times, SMB owners and operators are hungry for capital, useful financial products, and […]

Improv And Playbooks: Navigating The Unscripted World Of Modern Selling

Jennifer Bullock 2 days ago
I’m from Chicago, which is known for many things, particularly its rich history with improvisational theater. Improv is a form of theater performed unscripted and created spontaneously by the players on stage, often through an audience suggestion. As a theatergoer, I am amazed at how much knowledge the actors must have to create something from […]

Saying Goodbye To MQLs: We Promise It’s Not Clickbait!

Terry Flaherty 3 days ago
In this week’s Saying Goodbye To MQLs blog, we address some of the questions we’ve received while publishing this blog series.

Outcomes Drive Your Data Architecture Strategy

Michele Goetz 3 days ago
The mark of an insights-driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT. For example, 40% of data and analytics decision-makers surveyed by Forrester in 2023 indicated that the most important scenario for AI was […]

CMOs And CIOs Are Navigating The Path To Sustainable Marketing Technology

Christina Schmitt 3 days ago
In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet. One aspect that often flies under the radar is marketing technology. The digital landscape we operate in demands ever more energy and resources, making it imperative for businesses to rethink […]

AI Pushes The Metaverse Into The Horizon At Meta Connect 2023

Mike Proulx 3 days ago
AI dominated Mark Zuckerberg’s opening keynote at Meta Connect today — mentioned within the first 10 seconds and dozens of times throughout. Absent was the term “metaverse,” which was referenced just a couple of times at best. There were no updates about Horizon Worlds. It’s not unexpected. Forrester predicted a metaverse winter for 2023. And […]

Should You Care About Developer Productivity?

Christopher Condo 3 days ago
A recent report regarding developer productivity has set the dev world abuzz. Without going into too many details, the notion that one can effectively measure individual developer productivity has been a controversial topic since the dawn of the mainframe. Quotes from the report, such as “enable […] highest-value developers to do what they do best: […]

ASIS GSX 2023: Physical Security Insights From Deep In The Heart Of Texas

Brian Wrozek 3 days ago
ASIS International, the largest membership organization for security management professionals, brought the 2023 Global Security Exchange (GSX) to my hometown of Dallas, Texas. The main attraction of this premier physical security event was the keynote delivered by the 43rd President of the United States, George W. Bush. The five-day event provided ample networking opportunities, over […]

The Future Of Insurance: A Look At What Lies Ahead

Indranil Bandyopadhyay 3 days ago
Forrester analyzed past industry performance and top consumer, regulatory, competitive, and tech trends to help insurers succeed in the next decade.

Forrester Reviews And Scores Indian Mobile Banking Apps: What We Learned

Pushpa Marwal 4 days ago
India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]

Despite Economic Headwinds, Malaysian Banks Continue To Improve CX Quality

Tom Mouhsian 4 days ago
How customers perceive a brand influences how much they are willing to spend with the brand, whether they will recommend it to others, and how likely they are to forgive the brand’s missteps. Our annual Customer Experience Index (CX Index™) benchmarking study, which has been conducted in Malaysia since 2021, answers the question, “Which banks […]

At Its Innovation 2023 Event, Intel Is Focused On AI Developers

Brian Hopkins 5 days ago
Get Forrester's key takeaways and unique insights from the recent Intel Innovation 2023 conference.

323: How To Connect With Stakeholders On CX

The CX Cast 5 days ago
CX pros are used to focusing on the customer, often using tools like personas and workshops to create stellar customer experiences. This week, Forrester Senior Analyst Su Doyle makes the case for using those same strategies to prove CX value internally.

Revenue Waterfall Functionality To Look For When Choosing Revenue Technology

Simon Daniels 5 days ago
Here’s what to consider when evaluating platforms as part of adopting an opportunity-based waterfall.

Standalone ESG Reporting Solutions Do Not Help Clients Build Reliable ESG Management Platforms For CSRD

Raluca Alexandru 6 days ago
Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law. ESG leaders often grapple with significant […]

Salesforce Debuts New High-End Editions For Sales And Service

Liz Herbert September 22, 2023
As Salesforce quietly debuts a new tier to customers, the advice for buyers is simple: do the math. Learn more in this post.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  


Splunk Is Good For Cisco, But Cisco Needs To Convince Splunk Customers That Cisco Is Good For Them

Allie Mellen September 22, 2023
Find out what Cisco's $28 billion planned acquisition of Splunk could mean for both observability and security.

Low-Code Opens Up New Opportunities For Marketers To Elevate And Control Martech

Joe Stanhope September 22, 2023
Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department. Marketing adoption of low-code appdev is still nascent, but the […]

Serverless Functions Hold A Lot Of Promise … And Potential Security Flaws

Janet Worthington September 21, 2023
Full stack developers are concerned with accessibility, usability, reliability, scalability, and performance. So, who's responsible for the security of an application?
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