Blog
Starting Up The Low-Code Market
Learn three ways that low code can help drive the startup market.
Blog
ESG’s Significance To Business Leaders
ESG can mean different things depending on who's saying it and the context in which it's said. In this first of a series of blog posts on ESG, we explore what it is and its significance to businesses.
Blog
The Troublesome Teenage Years Of CX
What is your ambition for your customer experience team for the next decade? Pick your CX team archetype. Learn more in this post.
Stay Compliant To Drive Business Results
Map, assess and address the different privacy risk levels to consider in standard CX measurement practices.
Blog
Plan Your Response To CISA Emergency Patching Directives
The US Cybersecurity and Infrastructure Security Agency and other government agencies will continue to weigh in on vulnerability and patch management. Be prepared to respond.
Blog
Global Accessibility Awareness Day 2022: What’s Changed In Our Four Years Covering This Space
On Global Accessibility Awareness Day this year, learn what’s changed in digital accessibility over the past four years. Read more.
Blog
The Sales Engagement Landscape And The Case For The Single Pane Of Glass
In this fast-moving sales technology environment, the sales engagement feature set has never been more valuable. Our new research provides insight into what the future may hold.
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Blog
Digital Employee Experience (DEX) Is Not A Tool – It’s A Perception
Digital employee experience (DEX) is essential to anywhere-work success. Our recent Anywhere-work report revealed that 66% of enterprise leaders plan to pursue hybrid or fully remote workplace models. With many employees continuing to rely heavily on technology to connect them to their company’s culture, coworkers, and customers from outside the traditional office, the importance of […]
Blog
Knowledge Worker Autonomy And It’s Impact On The Employee Experience
As organizations continue efforts to perpetually reduce costs, knowledge worker productivity becomes a key focus. Specifically this means giving knowledge workers the ability to work on their own without assistance from other knowledge workers. Done well, this is autonomy. Done poorly, it can be difficult to know what to do, how to do it, and […]
Drive Transformational Change
With CX EMEA, transform your customer experience and help your organization grow. Join in London or virtually on 22—23 June.
Blog
Conversation Automation, Personalization, And AI: Five Key Findings For B2B Marketers
Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences — whether buyer, customer, or employee — means […]
Blog
Data Clean Rooms Add Complexity To The Data Deprecation Conundrum
The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies. Amidst all the changes in the ad ecosystem, we are seeing the emergence of a new tool with the promise […]
Blog
Meet Forrester’s New Senior Analyst Covering Performance Marketing: Nikhil Lai
Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. But the way that consumers buy is changing, and […]
Blog
Microsoft Announces Defender Vulnerability Management
Microsoft recently announced Defender Vulnerability Management is available in a 120-day public preview as as a standalone, endpoint detection and response (EDR)-agnostic option. Defender for Endpoint Plan 2 customers have the option to purchase new add-on capabilities, while Defender for Endpoint Plan 1 customers will need to purchase the full standalone version. This release is […]
Blog
Technology Outsourcing Is Dead. Long Live Technology Outsourcing!
Technology outsourcing is not dead, but it's changing. A lot. Learn which five areas you should review for your outsourcing strategy.
How To Prioritise Your Customer Experience Projects
Too many CX projects, not enough resources? Make better prioritisation decisions with Forrester's proven framework. Watch the on-demand webinar.
Blog
Forget The FUD: Four Factors Fueling TPRM Platform Adoption Today
Fear. Uncertainty. Doubt. Also known as “appeal to fear,” fear-uncertainty-doubt (FUD) is a fallacy in which a person tries to create support for an idea (or technology) by attempting to increase fear towards an alternative. Since passage of Sarbanes-Oxley (SOX), the regulation that launched the era of compliance, technology sales have been predicated on creating […]
Blog
The Ukraine War Galvanizes Consumers Into Demanding Action
We are about three months into a conflict that has shaken the world. Many, such as the people of France and the UK, are on edge as the specter of war returns to haunt the European continent. For others, like those in the United States, virtual proximity has brought a war being fought far away […]
Blog
Success Of New-School Vendors Shows That Lean Core Banking Is Finally Here
Modern banking platforms allow banks to elevate their customer experience and deliver more business value more seamlessly and more effectively. Banks and their technology teams can leverage market dynamics to make digital transformation more feasible both architecturally and economically. Find out about the key trends in the 2021 banking platform software market.
Blog
Generally Accepted AI Principles — “GAAIP” — Can Bridge The Trust Gap
Organizations looking to scale their use of AI-enhanced decision-making are facing a dilemma. There is still a large gap between voluntary frameworks for responsible AI and actionable law and enforceable regulations. I wrote about Singapore’s Model AI Governance Framework in an earlier blog post. My colleague Guannan Lu has recently taken a look at China’s […]
Blog
How Your DOP SIs Are Fighting “The War On Talent”
The war on talent is affecting the tech services industry, including large SIs focused on ERP implementations like those in the SAP and Oracle ecosystems. For enterprises embarking on major DOP programs, if talent strategy isn’t already an elevated criteria in your partner selection, it should be.
Blog
Join The Journey-Centric Revolution
Journey-centricity is not something you overlay on your current operating model. You cannot preserve the status quo; it will disrupt your business. It requires a bold vision to use journeys to incorporate products and services in customers’ lives, to adopt a shared journey language that aligns people, process, and technology across touchpoints, channels, and silos. […]
Podcast
Will Web3 Live Up To Its Promise?
Web3 proponents have a grand vision of a fairer internet. But will it ever become reality? VP, Principal Analyst Martha Bennett examines both sides of this complex question.
Blog
The Future Of Edge Computing: New Opportunities Evolve Along Three Timelines
Learn what new opportunities and risks are brought about by edge computing.
Webinar
Adapt To Changing B2B Buyers’ Behaviours
A top priority for B2B CMOs is addressing changing buyer behaviours. In this webinar, learn how to understand them and respond quickly to these changes to remain competitive and drive organisational growth.
Webinar
A Tech Leader’s Guide to Sustaining Innovation: Adopt a Crisis-driven Mindset
Get examples of how a crisis can be a catalyst for innovation in this webinar.
Innovation Lessons From The Pandemic
Read the 15 lessons tech leaders have learned from the pandemic.
Blog
Get Analysts To Notice Your Unsolicited Email
Believe it or not, I love getting unsolicited emails from a vendor. These messages keep me informed about developments in the areas I cover. They’re part of how I learn. A good email tells me a lot, and I’ll take what I’ve learned to Forrester’s clients. A not-so-good email will — at best — do […]
Blog
Forrester’s Now Tech: Integrated Software Delivery Platforms, Q2 2022 — A Primer
Vendors replied to our invitation to participate in Forrester’s Now Tech: Integrated Software Delivery Platforms, Q2 2022 with a common refrain: “What is an ISDP?” Now that we’ve published the ISDP Now Tech, we thought it’d be good to go in depth into where this category came from, why it matters, identify four different types […]
Blog
The Majority Of Chinese Social Media Users Are Social Savants
Compared to their US counterparts, online adults in China are far more likely to use social media to buy products and interact with brands. Here are three takeaways for marketers.
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