Featured Blogs

Blog

GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First

Lisa Gately February 21, 2025
Learn why well-meaning questions about generative AI adoption can become a distraction — and what to do first to reap real benefits.
Blog

Let The Service Management Agentic AI Race Begin

Julie Mohr 5 days ago
As vendors race to integrate AI-driven solutions into their offerings, we explore how agentic AI is revolutionizing service management, why it matters now, and what the future holds for service management automation.
Podcast

Finally, An Alternative To 3LOD: Meet Continuous Risk Management

What It Means 7 days ago
For more than a decade, risk managers have been trying to use the three lines of defense (3LOD) framework for enterprise risk management. But it was never meant for that. In this episode, Senior Analysts Alla Valente and Cody Scott walk through the new Forrester Continuous Risk Management Model, a more holistic and business-centric risk management approach.

Gain B2B Marketing Insights At Forrester’s Phoenix Summit!

Do more, see more, and learn more at B2B Summit North America, with new hands-on opportunities to connect with analysts, new research, and new frameworks to manage buyer chaos and align go-to-market teams.

Blog

Cybersecurity’s Latest Buzzword Has Arrived: What Agentic AI Is And Isn’t

Allie Mellen March 12, 2025
As vendors come out of the woodwork announcing their “agentic AI” innovations, we explore what the term truly encompasses and what is hype.
Blog

Forrester’s Customer Obsession Awards: Why Winning This Award Matters

Keith Johnston March 11, 2025
Showcase your customer obsession journey and achievements with Forrester’s 2025 awards. Apply now for the chance to gain global recognition and exclusive perks while elevating your brand.
Blog

Firefox Goes Off Brand

Andrew Cornwall March 6, 2025
Mozilla’s recent change to the Firefox terms of use has led to concerns within the open-source, privacy, and web communities. Firefox now finds itself in a difficult spot.

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Blog

Anarchy In The UK: The UK Government’s Wild Ride With AI And Big Tech In 2025 — And It’s Only March

Martin Gill 3 hours ago
The UK government has declared that it will “take a ‘test and learn’ approach with spending on AI and digital to push innovation.” Staged funding, mission-driven prioritization, and outcome metrics — the civil service bringing some Silicon Valley mentality to play. In theory, I like it. In practice … hold that thought for now. The […]
Blog

Compensation Solutions Increase ROI By Enabling Administrators

Seth Marrs 5 hours ago
The Forrester Wave™: Sales Performance Management Solutions For Incentive Compensation, Q1 2025, provides insights into how this category is evolving and where customers are getting the most value.

2025 Tech Predictions: Your Must-Have Guide

From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.

Blog

ServiceNow And Salesforce Cross Battle Lines In An Escalating CRM War

Kate Leggett 20 hours ago
Customer relationship management (CRM) systems initially focused on supporting core front-office functions such as sales and marketing, but the value proposition of CRM has significantly expanded through strategic tech convergence, driving substantial revenue growth for vendors. CRM moved into the middle office to enable order management and subscription billing. This expanded the platform’s utility, enabling […]
Blog

Align Product Management And Portfolio Marketing To Create Three Growth Trajectories

Beth Caplow 20 hours ago
Portfolio marketers and product managers can work together to build a unified approach to growth that identifies the most attractive market opportunities while determining the best product strategies to capitalize on them.
Blog

Are We Too Scared To Fly?

Dipanjan Chatterjee 21 hours ago
A Crisis In The Air Over the years that I’ve lived in Cincinnati, my nonstop options have dwindled as Delta has made a steady retreat from this market. On Monday, I had to get to Toronto for a client workshop, but luckily, I didn’t have to take the Delta connection through Minneapolis because Air Canada […]
Blog

Is Customer Success Paying Enough Attention To GenAI Today?

Laura Ramos 1 day ago
Last week, we published two data snapshot reports from Forrester’s State Of Customer Engagement Survey, 2024. Focused on US-based respondents at B2B firms that primarily sell software, these short reports give a bit of a unique look into the more sophisticated side of customer engagement. They highlight some generative AI (genAI) findings, technology usage, and […]
Blog

The State Of Services, 2025: Co-Innovation, AI-Powered Delivery, And Performance Pricing Set The Bar

Ted Schadler 1 day ago
Technology service spending will reach $2 trillion in 2028, rising 4.6% year over year globally, much faster than GDP growth. We recently analyzed the earnings of six technology service providers and surveyed over 2,300 enterprise service decision-makers (with both business and IT titles) from 11 countries around the world to find out what’s going on […]

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

Call For Entries: 2025 Forrester Technology Awards

Frederic Giron 1 day ago
Forrester is delighted to announce the opening call for our annual global Technology Awards in three categories this year: the Technology Strategy Impact Award, the Enterprise Architecture Award, and the all-new Data & AI Impact Award. These awards aim to recognize high-performing organizations that have enhanced business outcomes with their IT, AI, and data capabilities. […]
Podcast

396: Guerilla CX

The CX Cast 1 day ago
Guerilla CX is “swift, creative, and often low-cost tactics that make the most of rightsized data and foster experimentation and learning to create memorable moments that act as a catalyst for CX and EX transformation.” VP, Principal Analyst Joana de Quintanilha returns to explain why guerilla CX tactics need to be in every CX practitioner’s back pocket, as well as how deploying these tactics might lead to big impact on CX and internal customer-focused culture.
Blog

How Banks Can Win At CX: Lessons From The Front Lines

Oliwia Berdak 2 days ago
Customer experience quality in banking is falling on average, but there are banking brands globally that buck this trend, outshining competitors and continuing to improve their CX performance.
Blog

Microgrids And Data Centers: A Sustainable Power Duo

Alvin Nguyen 2 days ago
Tech leaders are under more pressure to improve energy efficiency. Discover how microgrids are revolutionizing data centers to meet AI’s growing demands and sustainability goals.
Blog

Takeaways From HIMSS25: Embrace Collaboration, Change, And Cybersecurity

Arielle Trzcinski 2 days ago
Collaboration emerged as a key theme for unlocking the power of emerging technology and tackling tough challenges for healthcare at the Healthcare Information and Management Systems Society (HIMSS) annual conference for 2025. Get more of our key takeaways here.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

Top AI Use Cases For Accounts Payable Automation In 2025

Meng Liu 2 days ago
Learn six key areas where AI is delivering significant value for accounts payable in this preview of a new report.
Blog

Meet The Analyst: Covering ERP, FP&A, SaaS, And The Enterprise Software Market

Faram Medhora 5 days ago
I am thrilled to begin my journey as principal analyst on the enterprise software, IT services, and digital transformation-focused team at Forrester. For nearly two decades, I have led major business-technology initiatives. During the last eight years for Forrester Consulting, I helped clients drive transformative results. Now, I am eager to deliver clear, actionable insights […]
Blog

Siemens Data Center Analyst Event Touches On A Variety Of Topics

Alvin Nguyen 5 days ago
Curious about Siemens' latest data center strategy? Get some key highlights from the recent Siemens analyst event.
Blog

Ask, Don’t Interrogate: Best Practices For Collecting Zero-Party Data

Stephanie Liu 6 days ago
As more privacy regulations and consumer tools emerge, the challenge for brands is how to ask consumers for data in a way that is user-friendly and encourages them to share their information. Get an example on how to collect zero-party data in this preview of a new report.
Blog

The Power Of Open Source: Cloud-Native Is Transforming As AI Takes The Limelight

Charlie Dai 6 days ago
Three years ago, Lee Sustar and I published the report, Navigate The Cloud-Native Ecosystem In 2022. In that report, we analyzed how the cloud-native ecosystem, driven by open-source software (OSS), has been powering architecture modernization across infrastructure and application development, enabling platform-driven innovation in the meantime across a spectrum of technology domains such as data […]
Blog

The Akira IoT Device Attacks Aren’t Just About THAT Device

Paddy Harrington 7 days ago
Securing IoT devices presents unique challenges due to their proprietary operating systems and firmware, which often preclude traditional endpoint protection methods. This blog explores the critical role of network segmentation and Zero Trust principles in mitigating risks, emphasizing the importance of robust edge, network, and gateway security measures to defend against sophisticated attacks such as the Androxgh0st botnet and Akira ransomware.
Blog

Top Recommendations For CISOs In 2025: Deal With Uncertainty … Again

Jeff Pollard March 12, 2025
The security landscape continues to evolve, as does global uncertainty, leaving CISOs preparing for turbulence ahead.
Blog

Apple Aims To Make Transparency The Core Of Its Trust Strategy

Martin Gill March 12, 2025
We made a call last week that Apple had created a trust issue in the UK, and possibly more widely.
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