Blog
Budget planning this season may feel like a high-stakes expedition into uncharted territory. Learn how our 2026 Budget Planning Guide can help customer experience leaders deftly navigate this uncertain terrain.
Blog
For technology executives trying to build an investment plan for 2026, the picture is unclear. Find out where most IT organizations will be investing next year and where you may be able to scale back to fund more experimentation in the year ahead.
Blog
Security and risk leaders face an uncertain road ahead in 2026. Wild market swings, geopolitical tensions, and increased cybersecurity threats mean that security and risk leaders must build resilient plans and make bold moves to turn volatility into opportunity. Learn how our Budget Planning Guide for security and risk leaders can help.
Blog
Optimism about budget growth is high among B2B marketing leaders — but so is the pressure to deliver results. Focusing on resilience, changing buyers, and strategic use of AI will help these senior leaders thrive in an unpredictable climate.
Podcast
We come to you live this week from Forrester’s annual CX Summit NA conference in Nashville! This year, Forrester unveiled its new Total Experience Score framework, a new measurement that connects brand and CX to deliver a more comprehensive picture of where brands stand. We spoke to some Forrester analysts at the event to discuss the research they shared and insights they gathered.
Blog
As in years past, we reviewed the websites of 116 brands and retailers to see how they did – and didn’t – choose to compete with the four-day sale. Here's what we found.
Webinar
Learn how to optimize budgets, prioritize resilient markets, adapt to evolving buyer behaviors, and leverage AI for growth. Don’t miss our data-backed budget strategies to thrive in uncertainty.
Webinar
Learn how CIOs and CISOs can align budgets and strategies to tackle cybersecurity threats, prioritize risks, and implement solutions for 2026 volatility.
Webinar
Tackle 2026's volatile market with resilient CX strategies and smart investments. Maximize budgets, build tech-ready teams, and innovate customer experiences.
Blog
Forrester’s 2022 assessment of the state of US social commerce uncovered widespread consumer mistrust in social media, which fizzled social media platforms’ commerce ambitions. In our latest report, a 2025 look at “The State Of Social Commerce,” we maintain our reservations around social commerce “taking off” in the US, especially compared to emerging markets.
Blog
Stay on top of new digital accessibility regulations with the right tools. Forrester provides guidance on vendors in this space.
Blog
At AMD’s Advancing AI 2025, event highlights included details about AMD’s strategic momentum — with a series of focused announcements spanning data center growth, product innovation, and ecosystem expansion. Specific points of emphasis included the unveiling of new AI-optimized hardware, enhancements to AMD’s open AI software stack, and the introduction of a purpose-built AI rack […]
Blog
Snowflake Summit 2025 highlighted advancements in AI, data integration, and platform capabilities, emphasizing innovation and strategic growth initiatives.
Blog
The 2025 Databricks Data + AI Summit showcased innovations in lakehouse architecture, AI democratization, no-code tools, and governance to broaden adoption.
Blog
Last week, I joined an analyst panel at PlatformCon 2025 in New York City. Despite its modest size, the conference made a significant impact, showcasing vendor booths from industry giants such as Google as well as innovative startups.
Blog
The latest edition of our Zero Trust platform vendor evaluation, The Forrester Wave™: Zero Trust Platforms, Q3 2025, published today. It highlights how this market continues to improve upon delivering unified solutions that help simplify and operationalize Zero Trust for organizations. Beginning with The Zero Trust Platforms Landscape, Q1 2025, we researched major players in […]
Blog
Hint: Be mindful of the shift from source authority to a balance between authority and authenticity. Also, recognize that success will take a holistic, cross-team effort.
Podcast
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
Blog
IBM’s 2025 infrastructure refresh isn’t just a silicon upgrade. It’s a performance, TCO, and sovereignty play. Get a detailed breakdown of the update and four clear next steps in this post.
Blog
In ancient Rome, mosaics adorned the floors and walls of villas, temples, and public spaces. These intricate works of art were composed of tiny cubic tesserae. Each piece, though small, contributed to a grander design. But damage to even a single tile could disrupt the harmony of the whole. Today’s global business environment is no […]
