Featured Blogs

Blog

“You’re Dead To Me,” Said The Patient To Their Patient Portal

Natalie Schibell July 19, 2022
Read this blog to understand what precision nudging is and how it will help improve patient communication, engagement, and outcomes.
Blog

Retail In 2022 — Highlights From The US CX Index

Fiona Swerdlow 14 hours ago
Results from the US CX Index 2022 show that some retailers were able to strengthen their base of devoted (and highly profitable) customers. Learn more, and how you can do the same.
Blog

Get Ready For Planning Season: Is Your CX Beacon Metric Still The Best Choice?

Maxie Schmidt-Subramanian 15 hours ago
Read recommendations for how to select the a CX beacon metric that will work for your organization, including evaluation questions.

Starting Your Annual Marketing Planning? What You Need To Know

Learn a step-by-step method for building a B2B marketing plan that delivers for the business. Join us for a complimentary webinar.

Blog

The Do’s And Don’ts Of Cybersecurity Interview Question Design

Jinan Budge 16 hours ago
To hire successful candidates, you need to learn about more than just their tech skills. These tips can help you know what to look for — and what pitfalls to avoid.
Blog

Recession Fears Transcend The US Culture War

Mike Proulx 4 days ago
Recent Forrester survey data shows universal pessimism towards the outlook of the US economy — regardless of one’s politics.
Podcast

Why The CIO-CMO Partnership Matters More Than Ever

What It Means 5 days ago
Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relationship matters more than ever and the key benefits of effective CMO-CIO collaboration.

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Blog

Join me at Forrester’s Tech Leader Summit 2022 Singapore to learn about building successful co-innovation partnerships

Achim Granzen 3 hours ago
I have previously written about co-innovation partnerships, outlining the basics here and sharing some key rules here.  In this blog post, I would like to share some additional tips to get you started and invite you to learn more about building successful co-innovation partnerships at Forrester’s Tech Leader Summit, August 18, 2022, in Singapore. Getting […]
Blog

Marketing Efficacy And Operations Hinge On Marketing Resource Management

Jessica Liu 14 hours ago
Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience. To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective, especially among pandemic-induced decentralized workforces. Proactivity is paramount for […]

Unlock The Full Potential Of Your B2B Marketing Organization

Discover why an ecosystem approach to running a marketing organization is essential to success.

Blog

The Value Stream Management Landscape: The Top Five Use Cases

Christopher Condo 16 hours ago
Forrester’s Value Stream Management Landscape, Q3 2022 gathered data from 22 value stream management (VSM) vendors. Together, we estimate that these vendors account for over 95% of the VSM market. As part of our research, we asked vendors to identify their top five go-to-market use cases. We have divided these use cases into two categories: […]
Blog

Getting The Knack For NAC

Carlos Rivera 16 hours ago
Network access control (NAC) was first offered in 2006 as a security solution that seemed promising but struggled to gain any interest for its adoption. This only worsened in the wake of anywhere-work and the move to the cloud, as on-premises networks declined in importance. Newer solutions such as Zero Trust network access (ZTNA), which […]
Blog

Future Of Jobs Forecast: Looking Ahead At The Effects Of Automation On Top Asia Pacific Economies

Michael O'Grady 1 day ago
Forrester predicts that 20% of jobs in APAC are at risk from automation and that 5% of jobs will be lost to automation by 2040.
Blog

Demand And ABM Are Converging — So What? A Forrester B2B Summit APAC 2022 Session Preview

Daryl Wright 1 day ago
With the difference between demand and ABM narrowing significantly, and with the need to connect more buyers across more accounts through multiple touchpoints, merging once-siloed approaches seems the logical next step. Learn more at B2B Summit APAC.
Blog

Announcing The CRM Forrester Wave™ Evaluations — And How To Use Them

Kate Leggett 2 days ago
The global customer relationship management market is projected to grow from $63.91 billion in 2022 to $145.79 billion by 2029, at a CAGR of 12.5%. This second wave that CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity. Companies use CRM to […]

Orchestrate Your B2B Marketing Organization For Success

Learn how to align teams, workflows, and tools for optimal results.

Blog

Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Stephanie Liu 3 days ago
Meta is no stranger to bad press, but the latest headlines about Meta’s tracking pixel are (for once) not entirely its fault. Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors. This includes the federal student financial aid program FAFSA sending […]
Blog

Productivity And Customer Focus Are Top Of Mind For German Manufacturers And Financial Services And Insurance Providers

Christina Schmitt 5 August 2022
In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries. Putting a […]
Blog

2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities

Carlos Casanova 4 days ago
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
Blog

Australian Mobile Banking Apps Are Put To The Test As Consumers Grapple With A Volatile Economic Climate

Zhi Ying Barry 4 days ago
(Written by Seles Sebastin, Riccardo Pasto, and Zhi-Ying Barry) We live in a turbulent world. While the Australian economy is set to continue its (albeit bumpy) recovery with a record-low unemployment rate, a resurgence of COVID-19 cases and severe flooding have led to work stoppages and left many communities economically vulnerable. Australian consumers also face […]
Blog

First-Line Sales Managers Are Your Secret Agents Of Change

Jennifer Bullock 4 days ago
Spies. Secret agents. They represent a world of intrigue. When major change is disrupting some portion of humanity, a government force quietly sends in their top agent to resolve the issue, mitigate the risk, and get things back on track. But even in movies and books, the best agents accomplish nothing without a great supporting […]

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

Forr The Planet: Sustainability Interview Series — Thoughtworks

Abhijit Sunil 6 days ago
Cloud carbon footprint calculation and optimization is a critical part of an organization’s overall sustainability strategy. Forrester’s technology sustainability framework highlights the importance of addressing cloud and technology architecture for reducing the overall scope 1, 2, and 3 emissions in any industry. I recently talked with the core leadership team at Thoughtworks that led the […]
Blog

Cloud-Native Development Leaders Must Embrace Serverless Approaches

Devin Dickerson 6 days ago
Serverless approaches are an emerging but rapidly maturing paradigm for organizations looking to deliver modernized applications while minimizing operational friction and overhead. With markets tightening across the globe and an increasingly competitive environment for tech talent, serverless is an excellent fit for organizations that want to focus on writing code for the business and to […]
Blog

By 2027, US Online Retail Spending Will Reach $1.6 Trillion

Jitender Miglani 6 days ago
Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.
Blog

Despite The Hype, Most Consumers Still Don’t Know About The Metaverse

Mike Proulx 6 days ago
Fewer than one-quarter of US survey respondents are familiar with the metaverse — and even early tech adopters aren't sure what exactly it is. Explore these and other findings from our recent survey.
Blog

Getting Marketing Leaders Back Together At Forrester’s B2B Summit EMEA 2022

David Parry 7 days ago
From leadership strategies to planning best practices to elevating marketing's role, here's a look at what to expect at Forrester's B2B Summit EMEA this fall.

Drive Engagement With Your Digital Experiences

A five-step breakdown of how to get customers to embrace new digital experiences.

Blog

The Forrester Technology Strategy Impact Award Finalists For North America

Frederic Giron 7 days ago
Read how the technology organizations in these three companies have driven customer-obsessed transformation.
Blog

Asia Pacific MSS Firms Are The New “Minions” In “The Incredibles” Suits

Fahad Ehsan 7 days ago
For many years, managed security services providers (MSSPs) have been sold as shining knights and superheroes that will come to the rescue and solve all of your security problems. From what we have seen, this is far from the truth, and most MSSPs have not been able to provide a consistent client experience. The problem […]
Blog

Key Takeaways From Health Insurers’ Q2 Earnings Calls: What We Can Learn About The Future Of Healthcare

Natalie Schibell August 2, 2022
Health insurers' recent earning calls reveal where the healthcare industry is headed. Learn health insurers' top trends and priorities.
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