Blog
AI copilots of all kinds — new off-the-shelf solutions, custom-built applications, or those embedded in business applications — are taking off. But there’s little measurable business return yet, and much confusion. In a new report for Forrester clients, J.P. Gownder and I cut through the vendor clutter with a definition and framework for action to […]
Blog
Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world. At the Summit, you will get the opportunity to […]
Podcast
Culture change is necessary for an organization to be more customer obsessed and deliver better customer experiences. That culture change requires specifying the customer-focused behaviors that lead to customer loyalty. CX Cast co-host Angelina describes the process to determine and assess your organization’s ideal behaviors and drive adoption of targeted behavior change to align with customer and business priorities.
Blog
In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies. At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. Here’s a sneak peek into the value-packed sessions you won’t want to miss. It’s Time […]
Blog
Much of the boardroom enthusiasm for generative AI stems from the belief that AI will save money through automation. But automation alone hasn’t ever changed the world. Get a look beyond the current genAI bubble as we analyze the foundations of the real changes coming in a new report.
Blog
“Please be advised that your call may be recorded for quality assurance and training purposes.” We’ve all heard this message at some point — a familiar prelude to countless conversations worldwide. This disclosure has remained largely unchanged over the years but may no longer serve any purpose. The bar for what’s considered legally acceptable consent […]
Blog
We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Get the story behind the story in this post.
Blog
Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.
Blog
As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.
Blog
Enterprise business applications run all phases of a company’s operations such as sales, customer service, accounting, finance, human resources, inventory, and manufacturing. They streamline and coordinate work across the enterprise, supporting corporate goals of revenue, profitability, and cost optimization. As a result, the market for these applications continues to aggressively grow. Today’s business applications are […]
Blog
When will AI truly deliver, and should your organization wait or dive in now? Learn three key paths of change that AI computing will drive in this preview of our new report.
Blog
Large-scale AI models trained on extensive datasets are shifting computer vision toward more adaptable and scalable solutions.
Blog
As global interconnectedness exponentially increases the number of commercial and business relationships between organizations, the speed of innovation is also reshaping how they operate. In other words, for an organization to execute on its generative AI (genAI) strategy (and for the record, the absence of a genAI strategy is a genAI strategy), they’ll need to […]
Blog
Learn how to build, improve, repair, or elevate your relationship with your technology counterparts in this preview of our upcoming Security & Risk Summit in Baltimore, December 9–11.
Blog
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
Blog
The data is clear: high-performance IT shops deliver better business outcomes and experience growth that is 1.8x faster than their peers. Find out why.
Blog
Learn where customer advocacy programs can fall short — and how B2B marketers can keep the focus on value.
Blog
Get six key takeaways from the annual VMware Explore 2024 conference and find out what they mean for technology leaders.
Blog
The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2024, provides a comprehensive market evaluation of the ROP category, highlighting how these platforms integrate sales engagement, conversation intelligence, and revenue operations to enhance frontline productivity and buyer interactions through AI capabilities.
Blog
Forrester’s 2024 Technology Strategy Impact Awards celebrate companies that have successfully embraced three principles: alignment, trust, and adaptivity. Learn more about how this year’s winners — First Student and Best Buy — have exceptionally demonstrated those principles in their IT strategies.
