Blog
Coming Soon: Everything You Want To Know About Consumer Personalization
The paradox of personalization: Consumers both want it and despise it. A successful personalization strategy requires three things. Learn more.
Blog
Did Our Predictions For 2022 Come True?
We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.
Blog
Show Me The Metaverse
Learn how the future viability of the metaverse depends on these four key emerging technologies.
Technology & Innovation EMEA
Discover how technology leaders are embracing new ways of being innovative with technology, and discover key strategic opportunities to help your organisation grow. Join us in London and virtually October 13–14.
Podcast
How B2B CMOs Can Spend To Succeed In 2023
B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term gains, cautions VP and Principal Analyst Barbie Mattie. On this week’s What It Means, she discusses Forrester’s 2023 planning guide for B2B marketing executives and its spending recommendations.
Blog
Cyber Grant Program Is Welcome News For Small Governments
Local governments have become frequent targets of cyber attacks, and funding and planning for preventing for more attacks have been left largely to the local level. A new initiative is changing that.
Blog
How Should Financial Services Respond To The Cost-Of-Living Crisis?
Banks should address the current, intense cost-of-living pressures as they did the pandemic — with empathy, flexibility, and creativity.
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Blog
The Future Of Manufacturing
In volatile market conditions, manufacturers must become quicker, smarter, and greener to survive. The transformation of traditional — often conservative — manufacturing firms involves more than just making existing physical processes more efficient. Business and technology leaders increasingly work together to build future fit organizations that are adaptive, creative, and resilient, unlocking more sustainable and […]
Blog
In The Mature WAF Market, Product Offerings Continue To Expand
At first glance, the web application firewall (WAF) market — populated by long time vendors with robust partner programs, extensive supporting services, and a slew of customer engagement opportunities — may seem like a space that has topped out. However, changes in how organizations develop and deploy applications — more hybrid cloud, more APIs, more […]
Planning Guides 2023
Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.
Blog
Apply Critical Thinking And Culture To Reduce Insider Risk
Learn how to reduce the three most common types of insider threats in this Security & Risk event preview.
Blog
Meet The Analyst Covering Design Workflow: Sheila Mahoutchian
What Topics Will You Be Covering At Forrester? I’m excited to dive deep into coverage areas revolving around design workflows, tools, and services for the customer experience (CX) function. Some buckets I hope to explore in this realm include: Design thinking in practice and how to make it accessible, specifically for collaboration teams that work […]
Blog
Capturing Key Future Fit Strategies And Core Drivers
We are happy to announce the publication of a collection of data snapshots on senior technology decision-makers’ attitudes and behaviors around being future fit. Forrester defines future fit tech strategy as “an approach to technology that enables an organization to quickly reconfigure business structures and capabilities to meet customers’ future needs and expectations.” In fact, […]
Blog
Can B2B CMOs Save The Planet Too?
Patagonia made headlines recently when founder Yvon Chouinard transferred ownership of the company to its nonprofit, Holdfast Collective, and its trust, Patagonia Purpose Trust, as a commitment to living its purpose to “save our home planet.” A company valued at $3 billion with profits estimated at $100 million annually, Patagonia was built on the principles […]
Blog
Let Freedom Ring … Or Compute? — Open Mainframe Summit 2022
The Linux Foundation’s Open Mainframe Project just finished up its third Summit and first in-person event, hosted in Philadelphia, PA. While the project has been around for about seven years, accelerating interest in mainframe modernization has stimulated more vendor involvement as well as community participation. The in-person component of the event was small. Participants were […]
Shape Your 2023 Cybersecurity Priorities For Uncertain Times
Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.
Blog
Presentations Are About To Get Swamped In AI-Generated Images
… and I’m not sad about it. The rise of large language models — and the tools built upon them like DALL-E mini, Stable Diffusion, and others — is being touted as the herald of a new age of capabilities in AI tools and products. On a micro scale, they are already changing my day-to-day […]
Blog
Function-First Tech Buying: The Way Forward In A World Of Legacy Tech Systems And Ecosystem Bloat
In our new report, Forrester establishes standards for which technical functions are core (required) and common (often included) to the primary categories of commerce tech.
Blog
Is USD The HTML Of The Metaverse?
I was able to attend the NVIDIA GPU Technology Conference (GTC) and focused on the extended reality (XR) track. If nothing else, it was clear that the attendees were enthusiastic about the use of Pixar’s Universal Scene Description (USD) format as an interchange format for the metaverse and XR in general. There’s A Huge Need […]
Webinar
Don’t Leave Your Chatbot Personality To Chance: Design It!
Get analyst advice on designing chatbots with the right tone and personality to engage customers and elevate your brand.
Blog
Seven Rights Of Data Storytelling
Get seven actionable tips on how to improve your data storytelling in this preview of the upcoming Data Strategy & Insights event.
Avoid These Seven Pitfalls Of Cloud Modernization
Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success
Blog
Announcing The Finalists For The Enterprise Architecture Award In Asia Pacific
Enterprise architecture (EA) is a strategic capability for many Forrester clients. It is essential that EA in all its permutations be results oriented, pragmatic, and practical to remain relevant. In Forrester’s Enterprise Architecture Award, we look for stories of EA excellence resulting in tangible business and customer results. The Forrester Outcome-Driven Architecture Model rests on a […]
Blog
Trends Shaping The Next Generation Of Retail Consumer Banking
Banks around the world are bracing themselves for tougher economic conditions amidst record inflation, rising interest rates, and the war in Ukraine. Forrester has been tracking shifts in retail consumer banking to help banks better understand how to adapt to — and capitalize on — these shifts. Here are some of the key trends Forrester […]
Blog
Apply Now For A Scholarship To Forrester’s Security And Risk Forum
A few weeks ago, I spoke with Derek Johnson from SC Media about my experiences early on in the security industry – good and bad. While some of these moments were difficult, all of them were formative and helped me better understand the current state of the security community and industry. We are blessed with […]
Blog
Joining Forrester To Partner With CIOs In Their Future Fit Journey
Forrester is a trusted go-to partner for many CIOs across the globe. CIOs have been working with Forrester on various initiatives to build a customer-obsessed organization of the future. I am excited and thrilled to be joining Forrester as a CIO analyst to carry forward this great legacy. Never before have CIOs dealt with both […]
Blog
The B2B Content Guide: The Building Blocks Of Content Strategy
To meet buyer expectations, b2b content must provide the information buyers need at every stage of their purchase journey.
Is Your Data Ready For AI?
Learn the 8 phases of shifting to an AI-first data strategy.
Blog
Show Me The Value (Of Emerging Technology)
Learn which two of Forrester's top 10 emerging technologies can deliver value to your organization today.
Blog
Why You Must Assess Experiences For Inclusion — And How
You want to create inclusive experiences for your customers. You have a diverse and inclusive design team and practice inclusive design. But once you create the experiences you wanted, how do you know if you succeeded in making them truly inclusive?
Blog
Apple’s BIMI Support = Time To Get Serious About DMARC Enforcement
Apple announced on September 12 that its email clients for iOS 16 and macOS will support a broad industry effort to combat brand spoofing and impersonation by implementing Brand Indicators for Message Identification — BIMI for short. This announcement further reinforces Apple’s commitment to security and privacy for its users and its earlier Lockdown Mode […]
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