Featured Blogs

Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. Learn about the challenges and market forces contributing to this decline, and find out the steps that you can take to enhance trust in marketing measurement.

Get a quick definitions of a buyer’s journey map and a revenue waterfall and find out how they work together in preview of a new report.

Close to 70% of organizations plan to increase their CRM investments over the next year. Learn more about the the impact emerging technologies are having on CRM performance and adoption across three benefit horizons.

Learn why the Android OS can be just as vulnerable to attacks as Windows and what steps you can take to minimize the risk.

Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout. The number of ways that you can arrange your marketplace can be hard to imagine. Be ready to roll up your sleeves and formulate a distinct strategy, but don’t expect to pick […]

Recent worker strikes at Woolworths’ distribution centers in Australia have reignited concerns over the use of AI-powered productivity systems in the workplace. In early 2024, Woolworths introduced the “Coaching and Productivity Framework,” a new performance management program aimed at monitoring and optimizing workers’ output across warehouses. The program has drawn sharp criticism from warehouse workers […]

Retailers and brands in the US presented many offers to customers on Black Friday and Cyber Monday 2024.

The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024, evaluates the top DBPPs driving digital transformation in banking. Successful digital transformation involves more than just impressive front-end applications — it requires overhauling a complex web of technology infrastructure and tightly coupled systems.

Best-in-class creator marketing programs are multidimensional, with many different types of creators, content, and activations. As such, marketers should avoid looking for one “silver bullet” metric to determine the success of their creator partnerships. Of course, adequately measuring creator programs is easier said than done given that creator relationships are often dispersed throughout the enterprise […]

Our newly published research into people’s mobile banking needs, expectations, and behaviors surfaced 10 emerging must-have features and 10 emerging differentiators in mobile banking experiences.

Our latest survey of more than 16,000 global B2B buyers shows that they’re increasingly frustrated and dissatisfied. Learn where they experience friction and how companies can help overcome it.

The announcement and abrupt nature of Intel CEO Pat Gelsinger’s retirement leaves many questions. Find out what this could mean for Intel’s turnaround plan and the semiconductor market overall.

As Verizon consumer group’s first-ever Chief Customer Experience Officer, Brian Higgins accomplished a lot in just over a year. He joins the CX Cast to discuss his strategy to deliver best-in-class experiences across all consumer touch points while more efficiently serving customers.

Forrester is revising our "Tech Tide: Smart Manufacturing, Q2 2020" for 2025, and we invite your input to the process.

As you increase your marketing message volume this holiday shopping season, so do the bad actors using generative AI tools to mimic your logo, language, and landing pages. Learn two things you can do to help reduce your exposure in this post.

A whopping 86% of customer marketers say their team has too many competing priorities. Get three tips on how to prioritize without creating unnecessary friction with other functions.

Compliance with the EU’s GDPR alone isn't sufficient in APAC, where local regulations may impose additional or different requirements.

Selecting a new marketing and sales data provider requires planning and coordination across the revenue ecosystem and revenue operations has a key role to play.

Projects end, but placing customers at the center of your business' strategy, operations, and leadership requires continuous commitment. The winners of this year's Customer Obsession Awards for EMEA provide some valuable takeaways.