How B2B Marketing Leaders Can Deftly Navigate Uncertainty
How can B2B marketing leaders chart a steady course for growth in a fickle economy? By taking cues from companies that have achieved strong revenue growth, says VP and Principal Analyst Barbie Mattie. On this week’s What It Means, she provides data-backed recommendations for actions to take.
Announcing The Finalists For The Inaugural Customer Obsession Awards In North America
Meet the finalists for Forrester’s inaugural North American Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award.
Tackle 2023 With Bold Action & Clear Focus
Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.
Cryptocurrency For CEOs
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Here, we break down the biggest takeaways for CEOs.
Reconfiguring Reporting Lines Is No Quick Fix: Insights From Our B2B Marketing Predictions Webinar
Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.
When Profits And Principles Collide, Everyone Loses
Microsoft's recent layoff of its entire ethics and society team serves as a powerful reminder to companies to take charge of their own ethical destinies.
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TIER: How The Labor Market’s “Double Disruption” Impacts Your Talent Strategy
The Federal Reserve announced on Wednesday that it is hiking interest rates by 25 basis points to a range of 4.75% to 5%. This decision has made headlines because many had hoped for a pause on the Federal Reserve’s continuous interest rate hikes due to the banking system’s volatility. A primary reason for the interest rate […]
Prioritize Digital Initiatives With Forrester’s New Tool
Digital strategy is a continual process of developing and refining a company’s approach to a fast-shifting landscape, one that requires decisions about what to do and what to avoid. As noted corporate strategy expert Roger L. Martin put it, “Strategy is what you choose to do and not do in service of a particular goal.” […]
Planning Guides 2023
Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.
The US Government Is Here And Really Wants To Help Protect You From Ransomware
Ransomware Vulnerability Warnings Are Coming To A Critical Infrastructure Near You The US Cybersecurity and Infrastructure Security Agency (CISA) launched the Ransomware Vulnerability Warning Pilot (RVWP) in January 2023 in response to ongoing concerns about the threat of ransomware. This is the CISA’s ransomware-centric take on external attack surface management for critical infrastructure. The RVWP pilot […]
AI Reshapes The 2023 Forrester Wave™ Evaluation For CCaaS
In the prior Forrester Wave™ evaluation on contact-center-as-a-service (CCaaS) providers in August of 2020, AI was mentioned offhand a few times. It was not, however, a factor in the Wave scoring at all. A few years changed everything. AI has taken center stage in this year’s Wave, providing new capabilities across many aspects of a CCaaS vendor’s offerings.
Selecting An Open Banking Intermediary — Our Latest Forrester Wave™ Evaluation
Read on for a look at Forrester’s evaluation of the 13 most significant open banking intermediaries: The Forrester Wave™: Open Banking Intermediaries, Q1 2023.
Meet The New EMEA Security And Risk Analyst
Tell Us About Yourself! After finishing my master’s degree in commercial sciences, I started in the graduate program of the biggest Dutch telecommunication provider of the Netherlands. I have worked in several roles, from the wholesale department to innovation, new business, transformation, and cybersecurity, mostly as a strategic advisor for executive leadership positions. When I […]
Tightening Budgets? Ensure That Your Business Case Stands Out
Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clients demonstrate a consistent, proven, and repeatable way to justify technology investments.
Shape Your 2023 Cybersecurity Priorities For Uncertain Times
Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.
The Six Steps To Understanding IT Customers And Stakeholders
To help you reach a future fit IT organization, Forrester has identified the six key steps to understanding IT operating model customers and stakeholders — if you do this, you can put them at the center of design, build, deliver, and serve.
Now Live! The Forrester Wave™: Content Platforms, Q1 2023
This week, The Forrester Wave™: Content Platforms, Q1 2023 went live! We looked at 13 key vendors and evaluated them on 26 criteria. This resulted in three Leaders, seven Strong Performers, two Contenders, and one Challenger. To learn more about these vendors and how they serve their target markets, see the full report. What Is […]
Companies Have Agnosia About Experiences
We found that agnosia quite nicely describes what is happening with companies’ efforts around experience. Their inability to identify you as the same individual after having repeatedly interacted with them as a customer and user and employee over a period of time, might cause you to question your sanity when interacting with them.
A TikTok Ban? It’s America First, Taking Aim On Short-Form Video
TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned. A TikTok Ban Is Preemptive, Based On Suspicion, Not Substantiation The statements made and questions asked by members of Congress today are […]
Navigate Cloud Migration And Modernization In Asia Pacific
Firms need help dealing with challenges related to the migration, modernization, and management of workloads across hybrid cloud environments; lacking the relevant skills and expertise in house, they turn to professional services to help them realize cloud benefits faster. Sam and I recently published The State Of Cloud Migration And Modernization Services In Asia Pacific, […]
For US Consumers, The Pandemic Is Going, But Not Gone
All signs point to the COVID-19 pandemic being fully behind us: The Biden administration’s COVID-19 national public health emergency protocols are set to end on May 11; consumers’ comfort in pre-pandemic activities, such as going to a concert or a museum, is increasing over time; and while travel is starting to recover, the lack of […]
Europe-5 Online Retail Sales Will Reach €553 Billion By 2027
The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 countries continued to grow strongly, but this growth actually shifted from online channels and touchpoints to offline channels and touchpoints. You read that […]
UBS Acquires Credit Suisse: A Trust Crisis That Continues To Unravel
Poor risk management practices, a questionable corporate culture, and a long series of scandals created an explosive mix that led to Credit Suisse’s collapse and consequent acquisition by rival UBS. While each theme deserves its own analysis, the sum of these events provides a crisp example of how the bank undermined the very definition of trust that ultimately caused its collapse. Here, we discuss the implications of the “rescue” of Credit Suisse by UBS.
B2B Content: Experimentation Means Bold Bets And Cold Sweats
Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.
AI In Collaboration Tools Is A Tech Problem In Need Of A Human Solution
Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more). This follows Google’s recent announcement […]
Is Your Data Ready For AI?
Learn the 8 phases of shifting to an AI-first data strategy.
Disruptive Innovation Is Shaking Up The Sales Performance Management Technology Category
Until recently, cost and implementation complexity limited SPM solutions to mostly large companies with complex use cases. Our Forrester Wave™ evaluation covering SPM shows that new entrants are providing solutions using modern technology that disrupt the status quo and generate value beyond the most complex use cases.
Navigating Economic Uncertainty: Insights From B2B Marketing Peers
Join us for a live webinar to explore the B2B marketing trends critical for thriving in 2023.
Generative AI Gets An Upgrade To Business Class With Adobe Firefly
Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it’s a Napster-to-Apple inflection point that bodes well for the future of creativity.