Featured Blogs

Blog

Cryptocurrency For CEOs

George Colony March 20, 2023
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Forrester CEO George Colony breaks down the biggest takeaways for CEOs.
Blog

Introducing Forrester’s Revenue Growth Framework

Dipanjan Chatterjee 1 day ago
Boost bottom-line profitability with a structured and strategic approach to top-line revenue growth by activating five marketing levers.
Blog

A New Playbook For B2B Sales To Drive Scalable, Sustainable Growth

Mike Pregler 2 days ago
Sales and revenue leaders need to transition to a systematic approach to growth that prioritizes processes and investments in infrastructure, technology, and insights. Our Forrester Decisions for B2B Sales service is designed to facilitate that transition.

CX North America — Bold Focus

Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.

Blog

Revenue Operations: Driving Better Customer Experiences And Growth

Cristina De Martini 2 days ago
In constantly changing and highly complex B2B markets, organizational growth hinges on the ability to uncover value for customers. Forrester Decisions for Revenue Operations is designed to help organizations strengthen alignment across the revenue ecosystem to maximize customer value and company performance.
Podcast

How Creative Commerce Fuels Loyalty Across The Customer Lifecycle

What It Means 6 days ago
From streaming services to ice cream, creative commerce is revolutionizing commerce by integrating all phases of the buying cycle. Learn how on this week’s What It Means with VP, Principal Analyst Jay Pattisall and Principal Analyst Kelsey Chickering.
Blog

Not All Alignment Is Equal: Achieve Alignment That Drives Growth

Dave Frankland 6 days ago
Successful alignment is less about process and more about calibrating buyer value. Learn about the five dimensions that top organizations align on — and learn more at Forrester’s B2B Summit North America.

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Webinar

Technology’s Role In The Growth Agenda

Attend our June 21 webinar to learn how to turn your tech organization into an engine of business growth and innovation with an adaptive, resilient future fit tech strategy. 
Blog

Revenue Operations Is The Key To Winning Today’s B2B Adventure Race

Seth Marrs 8 hours ago
Data, insights, and technology have become a superpower for aligning sales and marketing organizations. The relay race has shifted to an adventure race, supported by a fully integrated revenue lifecycle toolset.
Blog

WWDC 2023 — What It Means For Developers

Andrew Cornwall 8 hours ago
As has been the trend in recent years, the Apple Worldwide Developers Conference (WWDC 2023) keynote has kept its focus centered on consumers — read about that here. Announcements for enterprises were thin — watchOS 10 gets mobile device management support, Safari gets passkeys and profiles to keep work and home tabs separate … and […]
Blog

Apple’s Vision Pro Is A New Spatial Computing Device — Not A Headset

Julie Ask 9 hours ago
Apple has unveiled its highly anticipated next-generation spatial computing device, Apple Vision Pro. The device will retail at $3,499 and be available in early 2024. It is an augmented reality (AR) experience, with graduated immersive experiences that come very close to virtual reality (VR) at times. I had the chance to try the headset for […]
Blog

There Is No Single “Personalization Technology” Category

Jessica Liu 9 hours ago
Tackling consumer personalization requires strategy, data, and technology (see figure). When it comes to the third pillar, technology, consumer personalization capabilities are baked into many different technology categories across the business technology ecosystem. Companies must strive to harmonize multiple tools to deliver personalized moments that can occur anywhere in the customer lifecycle. Instead of focusing […]
Blog

Navigating The Digital Whirlwind: The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux

Leslie Joseph 23 hours ago
The tide of COVID-19 has finally receded. As Asia’s economies repopulate the global economic shoreline, they find the beach littered with new opportunities and new threats. Not even half a year in, 2023 already feels like a pivotal year between two eras of digitization. As 2023 progresses, the Asia Pacific technology market is a cauldron […]
Blog

VRM And SOC Teams Can Benefit From Each Other

Erik Nost 1 day ago
We’re excited to announce our latest research on vulnerability risk management (VRM) and security operations center (SOC) teams. VRM and SOC teams are pivotal parts of the security organization, with different responsibilities but shared challenges. When Allie and I kicked off our research on interlocks between these teams earlier this year, we weren’t sure what […]
Blog

What Makes A Future Fit People Strategy?

Fiona Mark 1 day ago
Over the past few weeks, my colleagues have described how platforms, practices, and partners drive a future fit technology strategy that enables growth, scale, and innovation. But one thing underpins the entire strategy: people.
Blog

Revenue Enablement: Why Forrester Has Made The Change

Peter Ostrow 1 day ago
Forrester is adapting along with the entire B2B sales space, pivoting from “sales enablement” to “revenue enablement” in describing the discipline of ensuring that all customer-facing roles receive consistent enterprise support so that they have the confidence, competence, and content to drive customer value and revenue results.
Blog

TIER: Emerging Tech’s Chicken And Egg Productivity Paradox

Christopher Gilchrist 2 days ago
Many firms fail to understand the full impact that emerging technology has on productivity. In our new report, we cover what your tech productivity formula must include, how to maximize productivity with your tech investments, and the role operating capacity plays in productivity.
Blog

Q2 2023: These Five Priorities Are Most Critical To B2C CMOs

Mike Proulx 4 days ago
June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done. Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities. For each, we asked respondents (154 B2C marketing […]
Blog

Generative AI Revolutionizes Marketing Creativity

Jay Pattisall 5 days ago
The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence: 1) Humanists decry the existential dangers, as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI and 2) technologists espouse the limitless potential […]
Blog

The CLM Market Is Ripe For Disruption, And 13 Vendors Vie To Lead The Charge

Alla Valente 5 days ago
When thinking of markets on the cusp of disruption, legal tech — and especially contract lifecycle management — is not likely what comes to mind. But it should. Here's why.
Blog

The Case For The Innovative Product Manager

Sam Somashekar 6 days ago
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
Blog

The Robots Are Not Coming — They Are Already Here: The Future Of Physical Automation Will Be People-Driven

Craig Le Clair 6 days ago
Physical automation is sneaking into many workplaces and customer experiences. Learn more about the trends that will drive adoption of 10 critical physical automation categories.
Blog

From Breakup To Makeup: e.l.f.’s Creator-Led Media Strategy Spins Sorrow Into Sales

Kelsey Chickering May 30, 2023
E.l.f. exemplifies a creator-led media strategy with premium content. Discover how the brand hit the mark with their TikTok couple collab.
Blog

Fourteen Years Of The Forrester Enterprise Architecture (EA) Awards

Charles Betz May 30, 2023
Over the past 14 years, we’ve recognized 66 EA Award winners, showcasing how accountable, agile, continuous, influential, pragmatic, and valuable EA practices drive organizational adaptivity, creativity, and resilience. You can see the full year-by-year list of award winners at the end of this blog, but here’s three stories from past years that illustrate the type of outcome-driven architecture that we are seeking. And if you think your practice fits the bill, submit an entry to the 2023 EA Awards, which will be co-judged by Forrester and The Open Group.
Blog

The CNAPP Product Category is Getting Crowded With Capabilities

Andras Cser May 30, 2023
Learn four key reasons why the packaging of cloud-native application protection platforms into a bundle is unnecessary and possibly even misleading.
Blog

Getting Buyer Experience Right Is A Must For B2B Organizations

Barbara Winters May 30, 2023
B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage. This blog post covers three things to consider when thinking through how to manage the buyer experience at your organization.
Blog

Introducing Forrester’s Five-Part Mobile Site Best Practices Series For Retailers

Nicole Murgia May 30, 2023
We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.
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