Featured Blogs

Get crucial clarity on the trends that will impact marketing in 2022 and discover how to profit from the changes they’ll bring.

If you're using emerging technology in the right way, it should unleash creativity in your organization. Find out how.

When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or […]

L’expérience client est la priorité stratégique des dirigeants marketing. C’est moins vrai en France (45% des décideurs) qu’en moyenne dans les autres pays (61%). Les derniers résultats (Septembre 2021) de notre baromètre de l’expérience client (CX Index) montrent que -dans l’ensemble- la perception de la qualité de l’expérience client est inférieure en France par rapport […]

In Forrester's 35-criterion evaluation of industrial internet-of-things (IoT) software platform providers, we identified the eight most significant — Bosch, Cisco, GE Digital, Hitachi, PTC, Samsung SDS, Siemens, and Software AG — and researched, analyzed, and scored them.

Insulation. Plumbing. Circuit boards. Marketing resource management (MRM) tools. All things that aren’t front and center but are critical for daily operations. MRM tools are the marketing engine that make your marketing department go. Resource planning and performance management in the key areas of money, people, content, and brand facilitate agile marketing across channels — critical […]

It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.

Are you data and AI foundations ready to make the most of the connected intelligence future? Find out in this sneak peek of our upcoming Data Strategy & Insights event.

Sales enablement can often be a squirrelly thing to quantify. For starters, most practitioners are compensated via the same mechanisms — quota attainment, deal size, sales cycle — that are deployed to reward just about everyone in the direct sales hierarchy: leaders, coaches, overlays, managers, and, of course, the reps and partners they support. But […]

I am thrilled to announce the release of our latest Now Tech: Cybersecurity Consulting Services In Asia Pacific, Q3 2021. This report (available to Forrester clients) showcases Forrester’s overview of 24 cybersecurity consulting providers in Asia Pacific. Our clients leverage these insights to understand the diverse set of vendors by size, capability, geography, and vertical […]

On Friday, US District Judge Yvonne Gonzalez Rogers released her ruling in the suit and countersuit by Epic and Apple. Neither party could claim complete victory. Epic was judged to have breached its contract with Apple (which it admitted) and now owes Apple more than $3.6 million. Apple escaped on almost all counts. The court […]

As new generations enter the workforce, your security strategy needs to meet their needs as well. Get tips on how to strike the right balance in this blog post.

Over the past decade, firms have poured significant resources into the digitization of their operations and the creation of new digital experience platforms to win, serve, and retain increasingly fickle customers. The result? Digital sameness for the most part. According to Forrester’s Customer Experience Index (CX Index™) — a study of 100,000 consumers and 300 […]

(coauthored with Research Associate Fayzan Sabri) The end of summer and beginning of fall is an exciting, yet tumultuous time for both parents and kids alike. Summer camps have ended, vacation time is over, and children have returned to school. Employees and firms heave a heavy sigh to acclimatize to an evolving hybrid work life. […]

Digitally savvy delegators are an overlooked segment and represent an attractive opportunity for wealth management firms right now. As incumbents and fintechs alike continue to compete for customers, firms need to understand who digitally savvy delegators are and design the right solutions to attract and retain them. I recently published a report about this customer […]

Greetings, everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […]

Discover how to turn a business “must have” into a CX leadership opportunity.

There is no executive role that better aligns with the trust imperative than the CISO. Find out why and how it may impact your organization directly.

To help financial services firms understand where French consumers stand on the financial well-being spectrum, Forrester surveyed 2,592 French online adults in 2020.