Featured Blogs


Make People The Key To Your Success In An AI World

James L. McQuivey, PhD June 11, 2024
Success with AI will depend on how effectively you lead your people who leverage powerful AI tools. Learn how to effectively find and train talent for AI in this preview of our upcoming Technology & Innovation Summits.

The CEO’s Guide To Building Generative AI

George Colony 56 mins ago
Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

Microsoft Enters (And Disrupts) The Burgeoning SSE Market

David Holmes 5 days ago
Learn what Microsoft Entra Suite will mean for the security service edge (SSE) market and how users and companies considering SSE solutions should respond.

Will Generative AI Revolutionize ERP Systems?

What It Means 5 days ago
Generative AI is breathing new life into traditional technology, and enterprise resource planning (ERP) systems are no exception. In this episode, Vice President and Principal Analyst Liz Herbert discusses the opportunities, use cases, and challenges of genAI in ERP.

Every Revenue Process Transformation Will Be Unique — Just Get Started

Amy Hawthorne 7 days ago
A revenue process transformation isn’t a project or single workshop initiative. It’s an ongoing, collaborative effort that requires organizations to meet their buyers at every stage of their journey. Learn what it takes to get started.

For Brands, The Olympics Is Unlike Any Other Sporting Event

Dipanjan Chatterjee July 8, 2024
The Olympics are global, prestigious, vast, and a tribute to extraordinary grit. Companies looking to leverage the games to promote their brands need to recognize the event's uniqueness.

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Happy AI Appreciation Day! (Yes, That’s A Thing.)

Brandon Purcell 27 mins ago
With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.

Securing IoT Devices Demands Applying Zero Trust Principles

Paddy Harrington 20 hours ago
Two recent sets of vulnerabilities discovered in medical IoT devices highlight the importance of =implementing Zero Trust principles when deploying IoT devices. Learn more in this post.

Don’t Get Blinded By Shiny Tech Objects

Get our guide to building a business case for emerging technology investment, identifying use cases, and securing support — and learn how Forrester’s CaDI analysis framework can prevent you from going down the wrong path.


Navigating The Research-Stakeholder Partnership: Five Lessons From The Field

Senem Guler Biyikli 24 hours ago
Getting stakeholders on board is crucial for customer research to have a real impact on decisions. The Forrester report, “Build Effective Research Partnerships To Ensure Impact,” delves into how researchers can build strong partnerships with stakeholders throughout the research process. This blog covers five often-overlooked lessons from the report that are crucial to build effective partnerships with stakeholders.

ServiceNow And Atlassian: The Rise Of IT Management Platforms

Charles Betz 1 day ago
As one of the Forrester analysts in attendance this spring at the ServiceNow Knowledge 2024 and Atlassian Team 24 conferences, I noticed a palpable change. Beyond the usual vendor conference experience (keynotes bookended by oppressively loud music, big show floors, and the general feeling of drinking from a fire hose), this year it became clear […]

The Paid Media Paradox

Nikhil Lai 1 day ago
Digital marketers like digital marketing much more than consumers do. A new report explores in greater depth how consumers’ behaviors contradict marketers’ investments.

Australia And New Zealand: Navigating Business And Technology Priorities For 2024

Sam Higgins 2 days ago
Australian and New Zealand business and technology professionals have vastly different priorities as their organizations strive for a return to sustainable growth.

Rethinking IT Strategy: A Comprehensive Blueprint For Success

Frederic Giron 2 days ago
In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective. At Forrester, we challenge this approach with an IT strategy blueprint aimed at fostering strong alignment between IT and […]

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.


Threading The Needle On GenAI And Developer Experience

Andrew Cornwall 5 days ago
Let’s face it: A lot of what developers do is routine. I’m pretty sure I’ve never heard a developer declare, “Hooray, I get to set up a SQL database!” (Well … maybe I’ve heard that once or twice — I know a lot of developers who are connoisseurs of sarcasm.) However, when it comes to […]

Four Questions To Ask When Selecting An All-In-One Event Management Platform

Conrad Mills 5 days ago
Too many organizations treat their event technology as a tactical rather than strategic asset, with different teams selecting and deploying solutions in silos. This leads to wasted resources, overlapping capabilities, and data silos. Consolidating on to a single all-in-one event management platform (EMP) solves these challenges and also helps teams deliver more personalized and digital-centric […]

Teamwork Lessons From Config 2024

AJ Joplin 5 days ago
Read on to learn how Figma is approaching rapid growth, organization, partnership, craftsmanship, and collaboration.

Introducing The Digital Banking Processing Platforms Landscape, Q3 2024

Huard Smith 5 days ago
Explore Forrester’s digital banking processing platforms landscape report, highlighting 26 vendors and the transformative potential of these modern core banking systems for enhanced customer experiences and operational efficiency.

Scaling Customer Success Through Digital Can Double Your ROI

Laura Ramos 6 days ago
B2B companies double the impact of their investment when they scale customer success by creating a digital-led experience that includes learning and advocacy.

AIOps Drives Observability And Business Outcomes In IT

Carlos Casanova 6 days ago
AIOps is a critical tool for IT leaders aiming to run high-performance organizations and drive business outcomes. Learn more about the benefits of AIops in this preview of our upcoming Technology & Innovation Summit North America.

Build Resilience, Gain Trust

Brent Ellis 6 days ago
As organizations ask employees and partners to execute and deliver at a faster pace, the risk of technology failure becomes greater. Learn how understanding technology resilience can help minimize these risks in a preview of our upcoming Technology & Innovation Summit North America.

What You Should Look For From ESG Data And Analytics Providers

Aurelie L'Hostis 6 days ago
The Forrester Wave™: ESG Data And Analytics Providers, Q3 2024, reveals the 12 providers that matter most and how they stack up.

362: Live At CX Summit North America, 2024

The CX Cast July 9, 2024
We come to you live this week from Forrester’s annual CX Summit North America conference in Nashville, Tennessee. This year, sessions will focus on blending generative AI with human capabilities, plus how this will impact CX, marketing, and digital. We capture some familiar voices discussing the research they’ll be sharing throughout the event.

Digital Business Strategy Service Providers Must Evolve To Deliver Value

Dan Bieler July 9, 2024
Value creation should be at the center of each criterion for selecting digital service providers.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.


OK, AI, Buy Me Some Enterprise Software

John Buten July 8, 2024
If your buyers use genAI to research your product and don't put you on their short list, how would you even know? B2B buyers are rapidly adopting genAI, changing how they shop. B2B companies need to start preparing for much smarter shoppers.

Announcing The First Forrester Wave™ On Accounts Payable Invoice Automation

Meng Liu July 8, 2024
Learn three key differentiators for vendors in the accounts payable invoice automation (APIA) landscape in this preview of the new report, The Forrester Wave™: Accounts Payable Invoice Automation, Q3 2024.

My Takeaways From Config 2024: Impacts On Design Systems, Storytelling, And Accessibility

Gina Bhawalkar July 8, 2024
Gina Bhawalkar shares her take on Config 2024 and its implications for design systems and accessibility.
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