Featured Blogs

Blog

Key Takeaways From Health Insurers’ Q2 Earnings Calls: What We Can Learn About The Future Of Healthcare

Natalie Schibell August 2, 2022
Health insurers' recent earning calls reveal where the healthcare industry is headed. Learn health insurers' top trends and priorities.
Blog

The US Pipeline Industry Catches A Break, But Now Is Not The Time To Be Complacent

Brian Wrozek 3 days ago
The Transportation Security Administration's relaxing of rules based on industry feedback is welcome. Yet the days of nonexistent or voluntary cybersecurity regulations for critical infrastructure are ending.
Podcast

The Case For Modernizing Your Operational Platforms

What It Means 4 days ago
If aligning your operational platforms with your customer-facing platforms is way down on your IT roadmap, you might want to move it up. Hear VPs Linda Ivy-Rosser and Liz Herbert explain why in this episode.

Starting Your Annual Marketing Planning? What You Need To Know

Learn a step-by-step method for building a B2B marketing plan that delivers for the business. Join us for a complimentary webinar.

Blog

Performance Marketing Is Underperforming

Nikhil Lai 4 days ago
Every advertising channel now parades as “performance” to appear accountable to outcomes. This dilution, along with three trends, is causing performance marketing’s underperformance.
Blog

Retail In 2022 — Highlights From The US CX Index

Fiona Swerdlow 6 days ago
Results from the US CX Index 2022 show that some retailers were able to strengthen their base of devoted (and highly profitable) customers. Learn more, and how you can do the same.
Blog

Get Ready For Planning Season: Is Your CX Beacon Metric Still The Best Choice?

Maxie Schmidt-Subramanian 6 days ago
Read recommendations for how to select the a CX beacon metric that will work for your organization, including evaluation questions.

Subscribe to updates

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

Blog

The Forrester Enterprise Architecture Award Finalists For North America

Charles Betz 3 days ago
Learn how the three finalists for Forrester’s Enterprise Architecture Award for North America drive their EA strategy and its impacts.
Blog

Find Your Rhythm In The Nashville Labor Market

Christopher Gilchrist 3 days ago
The tech labor landscape is becoming increasingly nuanced; various economic factors such as cost of living, anywhere work, and preexisting labor clusters within metropolitan areas are contributing to current labor headwinds. Tech execs who continue to rely on traditional tech talent pipelines will increasingly see diminishing returns as talent adopts greater geographic mobility and requires […]

Unlock The Full Potential Of Your B2B Marketing Organization

Discover why an ecosystem approach to running a marketing organization is essential to success.

Blog

The Agency Landscape Converges On Frictionless Partner Models

Jay Pattisall 3 days ago
Many CMOs are turning to more frictionless marketing partner models to improve integration and deliver better consumer experiences. A recent COMvergence report for new business in the US shows that integrated agency reviews increased fourfold from 2020 to 2021. And according to Forrester’s research, nearly a third of CMOs at larger organizations intend to integrate […]
Webinar

Explore Seven Pitfalls To Avoid In Your Push To Modernize Cloud

Hear analyst advice on modernizing your cloud with less risk and fewer missteps.
Blog

The Ever-Expanding Reach Of India’s Unified Payments Interface (UPI)

Pushpa Marwal 4 days ago
India’s Unified Payments Interface (UPI) continues to grow at a breakneck pace. As per a recent news article, this year’s transaction volume and value have virtually doubled compared to the previous year, rising 99% in volume and 90% in value. In some ways, UPI has transformed India’s digital economy and has accelerated the country’s transition […]
Blog

Three Mindflaying Facts About AI For B2B Marketers

Jessie Johnson 4 days ago
AI has proliferated through the marketing technology stack in recent years. ML algorithms have gotten smarter, vendors are introducing and refining capabilities for actioning those deep insights, and modern buying behaviors continue to push marketers to rethink their approaches to the customer experience (CX). From data enrichment to prioritization to bidirectional communications, AI-powered technologies are […]
Blog

MAD Services — The Best Of The Best

Diego Lo Giudice 5 days ago
ALM Is Dead — Long Live MAD In the last 10–15 years, a lot has happened in the application development market; in my opinion, the advent of agile has been a bigger disruptor than what many might think, and still is. Many struggle to succeed with agile, especially in trying to adopt more agile, not […]

Orchestrate Your B2B Marketing Organization For Success

Learn how to align teams, workflows, and tools for optimal results.

Blog

Geopolitics And Trade-Offs: East Meets West In APAC’s Public Cloud

Sam Higgins 5 days ago
Asia Pacific (APAC) is a vast region with enormous diversity in climate, topography, history, culture, ethnicity, and political and economic development. At $30.9 trillion, the region makes up nearly 40% of the world’s GDP and is now covered by the world’s largest free trade agreement with a market 2.5 times larger than that of the […]
Blog

What The Massive US CHIPS Act Means To You

Glenn O'Donnell 5 days ago
President Biden just signed the CHIPS for America Act into law as part of a larger $280 billion CHIPS and Science Act appropriation. This “CHIPS Act” allocates $54.2 billion in funding to support US domestic technology innovation, primarily aimed at the semiconductor industry. Much of the lobbying that brought this act to reality is focused […]
Blog

Announcing The Forrester Wave™: B2B Advertising Solutions, Q3 2022

John Arnold 5 days ago
In our 28-criterion evaluation of B2B advertising solution providers, we identified the 14 most significant ones — 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic, Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk
Blog

Join Me At Forrester’s Tech Leaders Summit 2022 Singapore To Learn About Building Successful Co-Innovation Partnerships

Achim Granzen 6 days ago
I have previously written about co-innovation partnerships, outlining the basics here and sharing some key rules here. In this blog post, I would like to share some additional tips to get you started and invite you to learn more about building successful co-innovation partnerships at Forrester’s Tech Leaders Summit, August 18, 2022, in Singapore. Getting […]
Blog

Marketing Efficacy And Operations Hinge On Marketing Resource Management

Jessica Liu 6 days ago
Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience. To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective, especially among pandemic-induced decentralized workforces. Proactivity is paramount for […]

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

The Value Stream Management Landscape: The Top Five Use Cases

Christopher Condo 6 days ago
Forrester’s Value Stream Management Landscape, Q3 2022 gathered data from 22 value stream management (VSM) vendors. Together, we estimate that these vendors account for over 95% of the VSM market. As part of our research, we asked vendors to identify their top five go-to-market use cases. We have divided these use cases into two categories: […]
Blog

Getting The Knack For NAC

Carlos Rivera 6 days ago
Network access control (NAC) was first offered in 2006 as a security solution that seemed promising but struggled to gain any interest for its adoption. This only worsened in the wake of anywhere-work and the move to the cloud, as on-premises networks declined in importance. Newer solutions such as Zero Trust network access (ZTNA), which […]
Blog

The Do’s And Don’ts Of Cybersecurity Interview Question Design

Jinan Budge 6 days ago
To hire successful candidates, you need to learn about more than just their tech skills. These tips can help you know what to look for — and what pitfalls to avoid.
Blog

Future Of Jobs Forecast: Looking Ahead At The Effects Of Automation On Top Asia Pacific Economies

Michael O'Grady August 7, 2022
Forrester predicts that 20% of jobs in APAC are at risk from automation and that 5% of jobs will be lost to automation by 2040.
Blog

Demand And ABM Are Converging — So What? A Forrester B2B Summit APAC 2022 Session Preview

Daryl Wright August 7, 2022
With the difference between demand and ABM narrowing significantly, and with the need to connect more buyers across more accounts through multiple touchpoints, merging once-siloed approaches seems the logical next step. Learn more at B2B Summit APAC.

Drive Engagement With Your Digital Experiences

A five-step breakdown of how to get customers to embrace new digital experiences.

Blog

Announcing The CRM Forrester Wave™ Evaluations — And How To Use Them

Kate Leggett August 7, 2022
The global customer relationship management market is projected to grow from $63.91 billion in 2022 to $145.79 billion by 2029, at a CAGR of 12.5%. This second wave that CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity. Companies use CRM to […]
Blog

Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Stephanie Liu August 5, 2022
Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.
Blog

Productivity And Customer Focus Are Top Of Mind For German Manufacturers And Financial Services And Insurance Providers

Christina Schmitt 5 August 2022
In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries. Putting a […]
More posts