Featured Blogs

Blog

GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First

Lisa Gately February 21, 2025
Learn why well-meaning questions about generative AI adoption can become a distraction — and what to do first to reap real benefits.
Podcast

Encore Presentation: Get Your AI Aligned

What It Means 7 hours ago
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.
Blog

Let The Service Management Agentic AI Race Begin

Julie Mohr 6 days ago
As vendors race to integrate AI-driven solutions into their offerings, we explore how agentic AI is revolutionizing service management, why it matters now, and what the future holds for service management automation.

Gain B2B Marketing Insights At Forrester’s Phoenix Summit!

Do more, see more, and learn more at B2B Summit North America, with new hands-on opportunities to connect with analysts, new research, and new frameworks to manage buyer chaos and align go-to-market teams.

Podcast

Finally, An Alternative To 3LOD: Meet Continuous Risk Management

What It Means March 13, 2025
For more than a decade, risk managers have been trying to use the three lines of defense (3LOD) framework for enterprise risk management. But it was never meant for that. In this episode, Senior Analysts Alla Valente and Cody Scott walk through the new Forrester Continuous Risk Management Model, a more holistic and business-centric risk management approach.
Blog

Cybersecurity’s Latest Buzzword Has Arrived: What Agentic AI Is And Isn’t

Allie Mellen March 12, 2025
As vendors come out of the woodwork announcing their “agentic AI” innovations, we explore what the term truly encompasses and what is hype.
Blog

Forrester’s Customer Obsession Awards: Why Winning This Award Matters

Keith Johnston March 11, 2025
Showcase your customer obsession journey and achievements with Forrester’s 2025 awards. Apply now for the chance to gain global recognition and exclusive perks while elevating your brand.

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Blog

Top AI Use Cases For Accounts Receivable Automation In 2025

Meng Liu 5 hours ago
The AI Transformation In AR In the dynamic world of finance, artificial intelligence (AI) is transforming accounts receivable (AR) processes, driving efficiency and accuracy like never before. Our latest report, “Top AI Use Cases for Accounts Receivable Automation in 2025,” explores the groundbreaking ways AI is reshaping AR, from collection management to electronic invoice presentment. […]
Blog

Call For Entries: The 2025 Enterprise Architecture Awards

Charles Betz 17 hours ago
Forrester is thrilled to announce the opening of nominations for the 2025 global Enterprise Architecture Awards.

2025 Tech Predictions: Your Must-Have Guide

From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.

Blog

Google To Acquire CNAPP Specialist Unicorn Wiz For $32 Billion

Andras Cser 17 hours ago
Google has announced definite plans to acquire cloud-native application protection platform (CNAPP) vendor Wiz for $32 billion, which is the largest ever acquisition in cybersecurity, surpassing the $28 billion that Cisco paid for Splunk in 2024. This is also Google’s largest ever acquisition and, based on Forrester’s estimates of Wiz’s annual revenue, represents an astronomically […]
Blog

Anarchy In The UK: The UK Government’s Wild Ride With AI And Big Tech In 2025 — And It’s Only March

Martin Gill 22 hours ago
The UK government has declared that it will “take a ‘test and learn’ approach with spending on AI and digital to push innovation.” Staged funding, mission-driven prioritization, and outcome metrics — the civil service bringing some Silicon Valley mentality to play. In theory, I like it. In practice … hold that thought for now.
Blog

Compensation Solutions Increase ROI By Enabling Administrators

Seth Marrs 24 hours ago
The Forrester Wave™: Sales Performance Management Solutions For Incentive Compensation, Q1 2025, provides insights into how this category is evolving and where customers are getting the most value.
Blog

ServiceNow And Salesforce Cross Battle Lines In An Escalating CRM War

Kate Leggett 2 days ago
Customer relationship management (CRM) systems initially focused on supporting core front-office functions such as sales and marketing, but the value proposition of CRM has significantly expanded through strategic tech convergence, driving substantial revenue growth for vendors.
Blog

Align Product Management And Portfolio Marketing To Create Three Growth Trajectories

Beth Caplow 2 days ago
Portfolio marketers and product managers can work together to build a unified approach to growth that identifies the most attractive market opportunities while determining the best product strategies to capitalize on them.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

Are We Too Scared To Fly?

Dipanjan Chatterjee 2 days ago
The recent spate of airline disasters has jangled flyers’ nerves. To get a pulse check on consumer sentiment, we asked respondents in the US, UK, and Canada how they felt about the state of air travel.
Blog

Is Customer Success Paying Enough Attention To GenAI Today?

Laura Ramos 2 days ago
Last week, we published two data snapshot reports from Forrester’s State Of Customer Engagement Survey, 2024. Focused on US-based respondents at B2B firms that primarily sell software, these short reports give a bit of a unique look into the more sophisticated side of customer engagement.
Blog

The State Of Services, 2025: Co-Innovation, AI-Powered Delivery, And Performance Pricing Set The Bar

Ted Schadler 2 days ago
Technology service spending will reach $2 trillion in 2028, rising 4.6% year over year globally, much faster than GDP growth. We recently analyzed the earnings of six technology service providers and surveyed over 2,300 enterprise service decision-makers (with both business and IT titles) from 11 countries around the world to find out what’s going on […]
Blog

Call For Entries: 2025 Forrester Technology Awards

Frederic Giron 2 days ago
Forrester is delighted to announce the opening call for our annual global Technology Awards in three categories this year: the Technology Strategy Impact Award, the Enterprise Architecture Award, and the all-new Data & AI Impact Award. These awards aim to recognize high-performing organizations that have enhanced business outcomes with their IT, AI, and data capabilities. […]
Podcast

396: Guerilla CX

The CX Cast 2 days ago
Guerilla CX is “swift, creative, and often low-cost tactics that make the most of rightsized data and foster experimentation and learning to create memorable moments that act as a catalyst for CX and EX transformation.” VP, Principal Analyst Joana de Quintanilha returns to explain why guerilla CX tactics need to be in every CX practitioner’s back pocket, as well as how deploying these tactics might lead to big impact on CX and internal customer-focused culture.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

How Banks Can Win At CX: Lessons From The Front Lines

Oliwia Berdak 3 days ago
Customer experience quality in banking is falling on average, but there are banking brands globally that buck this trend, outshining competitors and continuing to improve their CX performance.
Blog

Microgrids And Data Centers: A Sustainable Power Duo

Alvin Nguyen 3 days ago
Tech leaders are under more pressure to improve energy efficiency. Discover how microgrids are revolutionizing data centers to meet AI’s growing demands and sustainability goals.
Blog

Takeaways From HIMSS25: Embrace Collaboration, Change, And Cybersecurity

Arielle Trzcinski 3 days ago
Collaboration emerged as a key theme for unlocking the power of emerging technology and tackling tough challenges for healthcare at the Healthcare Information and Management Systems Society (HIMSS) annual conference for 2025. Get more of our key takeaways here.
Blog

Top AI Use Cases For Accounts Payable Automation In 2025

Meng Liu 3 days ago
Learn six key areas where AI is delivering significant value for accounts payable in this preview of a new report.
Blog

Meet The Analyst: Covering ERP, FP&A, SaaS, And The Enterprise Software Market

Faram Medhora 6 days ago
I am thrilled to begin my journey as principal analyst on the enterprise software, IT services, and digital transformation-focused team at Forrester. For nearly two decades, I have led major business-technology initiatives. During the last eight years for Forrester Consulting, I helped clients drive transformative results. Now, I am eager to deliver clear, actionable insights […]
Blog

Siemens Data Center Analyst Event Touches On A Variety Of Topics

Alvin Nguyen 6 days ago
Curious about Siemens' latest data center strategy? Get some key highlights from the recent Siemens analyst event.
Blog

Ask, Don’t Interrogate: Best Practices For Collecting Zero-Party Data

Stephanie Liu 7 days ago
As more privacy regulations and consumer tools emerge, the challenge for brands is how to ask consumers for data in a way that is user-friendly and encourages them to share their information. Get an example on how to collect zero-party data in this preview of a new report.
Blog

The Power Of Open Source: Cloud-Native Is Transforming As AI Takes The Limelight

Charlie Dai March 13, 2025
Three years ago, Lee Sustar and I published the report, Navigate The Cloud-Native Ecosystem In 2022. In that report, we analyzed how the cloud-native ecosystem, driven by open-source software (OSS), has been powering architecture modernization across infrastructure and application development, enabling platform-driven innovation in the meantime across a spectrum of technology domains such as data […]
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