Featured Blogs


Enhancing The Forrester Experience With Generative AI

Carrie Johnson April 3, 2024
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.

Solve The AI Trust Dilemma At CX Summit EMEA

Enza Iannopollo 1 day ago
As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview.

Generative AI Will Not Fulfill Your Autonomous SOC Hopes (Or Even Your Demo Dreams)

Allie Mellen 2 days ago
It’s easy to trust generative AI implementations because of how human they feel. But when it comes to security, there are still some fundamental challenges to overcome with genAI. Learn more about those challenges in this post.

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.


Earth Day 2024: Back To Square One For Sustainability Maturity

Amy DeMartine 5 days ago
A lot has changed in the regulatory landscape since we introduced Forrester’s Sustainability Maturity Model three years ago. For Earth Day 2024, we’ve updated the model. Read this post to learn about the major changes to the model and how it can help your organization reassess your sustainability maturity.

A Rising Tide: Updates On NOAA’s CX Transformation

AJ Joplin 6 days ago
Learn how working with Forrester has helped NOAA achieve a five-year CX transformation in just two years.

TikTok Users Are Split About TikTok Notes

Mike Proulx 6 days ago
As TikTok begins to roll out TikTok Notes, it faces more headwinds than tailwinds as it tries to take on Meta's Instagram. Get a detailed analysis in this post.

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When It Comes To Sales And Marketing Alignment, Data Needs To Come Before People

Seth Marrs 2 hours ago
Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Can Your IT Operating Model Keep Up With Cloud?

Lee Sustar 17 hours ago
Cloud has driven enterprise IT transformation with newfound speed and scale. But IT operating models haven’t always kept up. Learn how Forrester’s Cloud Operating Model Framework can help catch up.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.


Designing B2B Operating Models for Customer-Obsessed Growth

Laura Cross 19 hours ago
Operating models optimize organizations to drive value in dynamic B2B markets. Forrester's High-Performance Operating Model Framework helps align all aspects of the organization to deliver customer value and prioritize decision-making.

351: CX At LinkedIn with Sam Stern

The CX Cast 24 hours ago
Sam Stern, founding CX Cast host, returns to the podcast to share his experiences as Senior Manager of CX at LinkedIn. Sam and Angelina talk about the importance of maintaining trust and confidence by improving customer experiences.

Embracing the Fusion of Humans + AI: Win With Boundless Experiences

Riccardo Pasto 1 day ago
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.

Latest Proposed Federal Privacy Law Faces Favorable Winds

Stephanie Liu 2 days ago
Though the American Privacy Rights Act faces an uphill road, there are clear signs of progress on the consumer privacy front. Learn about the bill and what marketers can expect.

Tech-Verantwortliche: Erfolgreiche Geschäftsresultate im Jahr 2024

Matthew Guarini 22 April 2024
Entdecken Sie die drei unterschiedlichen Arten, wie führende CIOs die Wachstumsagenda ihres Unternehmens vorantreiben (und wie sie generative KI nutzen).

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.


GenAI beschleunigt die Transformation Ihres agilen Wissensmanagements

Julie Mohr 2 days ago
Mit der Weiterentwicklung der Technologie entwickelt sich auch die Zukunft des Betriebs weiter. Fortschritte in der Verarbeitung natürlicher Sprache und Deep Learning werden KI-gesteuerte Abläufe und agiles Wissensmanagement noch intuitiver und menschenähnlicher machen.

High-Performance-IT: Sicherheitsverantwortliche treten dem Chat bei

Sandy Carielli 22 April 2024
Sie haben von High-Performance-IT gehört. Erfahren Sie jetzt, wie der CISO und die Sicherheitsorganisation in dieses neue Technologiemodell passen.

High-Performance-IT: So wirkt sich Ihr IT-Stil auf den Unternehmenswert aus

Carlos Casanova 22 April 2024
Beim IT-Betrieb kommt es auf den Stil an: Zu langsam, und Ihr Unternehmen verpasst Marktchancen; zu schnell, und Sie transformieren Abläufe, die das Unternehmen nicht vollständig nutzen kann. Erfahren Sie, wie Sie durch die optimale Ausgewogenheit der IT-Funktionen eine leistungsstarke IT betreiben können – das Streben nach einer kontinuierlichen Verbesserung der Geschäftsergebnisse durch Technologie.

High-Performance-IT sorgt für eine ständige Verbesserung der Geschäftsergebnisse durch zielgerichtete Technologie

Matthew Guarini 22 April 2024
Erfahren Sie, wie Sie die Unternehmensleistung verbessern können, indem Sie die drei Kernprinzipien unseres Hochleistungs-IT-Modells mit einem von vier IT-Stilen in Einklang bringen.

Digitale Souveränität verändert den Cloud-Markt

Dario Maisto 5 days ago
Die Angebote der Cloud-Anbieter zur digitalen Souveränität sind kompliziert und die Kunden müssen ihre Anforderungen an die digitale Souveränität und ihre Herangehensweise definieren.

Align Your Tech Architecture To Business Outcomes

Learn how Forrester’s Outcome-Driven Architecture Model can help you align your EA strategy to real business outcomes.


Underestimated Danger: The Story Of Plastics In IT

Abhijit Sunil 5 days ago
In 2022, 27% of the e-waste generated was plastics. And the recycling rate of e-waste is projected to decline from 22.3% in 2022 to 20% by 2030. Find out how some of the top IT vendors are stepping up.

Five Things You Should Know About Burnout In Cybersecurity But Probably Don’t

Jinan Budge 6 days ago
The cybersecurity industry continues to focus almost exclusively on technology at the expense of dealing with the heart of cyberdefenses: the people. Yet the stress of expectations, limited resources, and detriments to well-being continues to cause havoc with the mental and physical health, productivity, and retention of the cybersecurity workforce.

Wiz Acquires Cloud Detection And Response Specialist Gem Security To Round Out Cloud Security Portfolio

Andras Cser 6 days ago
Recently, Wiz announced the acquisition of cloud detection and response vendor Gem Security. Learn how this move aligns with Wiz’s plan to build a comprehensive cloud security portfolio and accelerate product innovation.

Can AI Help Prove CX ROI?

What It Means 6 days ago
Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? Principal Analyst Pete Jacques thinks so and joins the podcast to explain how AI can help CX leaders prove ROI.

Steer Between Debt And Delay With Platform Engineering

Charles Betz 6 days ago
Modern digital and IT professionals encounter a similar dilemma: Technical debt and sprawl make IT portfolios insecure and unsustainable, but processes and controls intended to minimize debt and sprawl are themselves too often value-destroying. Are platforms the solution to this challenge?

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.


Introducing The Sustainability Management Software Landscape Report And Forrester Wave™ Evaluation

Abhijit Sunil 7 days ago
Environmental sustainability is a compliance, accounting, and data management challenge for companies. So it's not surprising that the sustainability management software market is expanding rapidly. Learn more about these trends in this preview of our new Wave and Landscape reports on sustainability management software.

Introducing The Forrester Wave™: Workday Services, Q2 2024

Akshara Naik Lopez April 17, 2024
In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.

Modernize Your Cloud Governance To Match Today’s Cloud Strategy

Tracy Woo April 17, 2024
As the cloud landscape adapts to new changes, there is a renewed interest in cloud governance programs. But implementation of cloud governance may prove to be more difficult than expected. Find out why.
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