Featured Blogs

My colleague Julie Ask and I recently wrote on how banks are using mobile notifications and emerging tech (based on a survey of executives and digital business leaders at banking providers). The full research (only available to Forrester clients) includes more than 50 slides of data and insights. Here are three key findings: Alerts and […]

This year's top trends and technologies report weaves together a narrative that points towards ‘trust ecosystems, which by 2030, these trust ecosystems, not “big tech,” will rule markets. This years report organizes trends and technologies by three major themes that advance trust ecosystems. New platforms create new partnership opportunities that evolve towards ecosystems. Second, trends in emerging technology scaffolding support new business models based on trust. Finally, advancements in trust infrastructure will help firms build a resilient foundation.

As I’ve talked to numerous organizations about their Zero Trust journeys, one thing has stood out quite clearly: Security teams are struggling to understand what’s happening on their networks. While Zero Trust demands that you design your security architecture to protect everything in your organization as if it’s connected directly to the internet, the reality […]

Recently, my colleagues and I highlighted some haunted happenings that kicked off Cybersecurity Awareness Month with a scream. Today, I’d like to tell you a little ghost story of my own. The data is in from the Forrester Analytics Business Technographics® Security Survey, 2021. When we asked those respondents who suffered an external attack in the last year how that attack was carried out, 31% of them reported […]

If there is one go-to-market tech category that generates significant confusion amongst buyers and even providers, it's revenue operations and intelligence (RO&I). Fortunately our first New Tech report on the category has just dropped with the explicit goal of removing the ambiguity around this category. Here its author Anthony McPartlin, provides some highlights.

In June this year, I coined the term “automation fabric” to describe emerging trends in the automation world. I wrote a report about it (see Automation Is The New Fabric For Digital Business). Since then, the trends that I pointed out have only been accelerating. In this two-part blog post, I wanted to outline my […]

For security leaders and practitioners, it seems like developers and IT teams get all the cool toys, and security pros get stuck with the hand-me-downs. Dev was first to cloud, IT followed, and security warily joined in. IT had patch management while security just scanned to see if the patches weren’t there; and security orchestration, […]

Forrester surveyed customers of the 32 of the largest and most important auto and home insurance brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European Auto And Home Insurers Customer Experience Index, 2021.

On October 1, 1990, The Human Genome Project (HGP) was begun and was completed in April of 2003. The HGP gave the world the ability, for the first time, to read nature’s complete genetic blueprint for building a human being. As it turns out, the genetic similarity between a human and a human is 99.9%. […]

Marketing leaders have had an exciting 18 months, if “exciting” is really the accurate word to use. Some would probably argue that “turbulent” is a more accurate description. But as each month rolls into the next, there is no doubt that some semblance of balance and normality is in place today, even if “normal” means […]

It was World Mental Health Day earlier this month, on October 10 — a day designated by the World Health Organization to raise awareness of mental health issues globally and to mobilize efforts in support of mental health. It’s a solid reminder to embrace the progress we’ve made in mental health support but also recognize […]

Forrester surveyed customers of the 38 of the largest and most important banking brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European Banking Customer Experience Index, 2021. As in 2020, mutuals and challengers (banks founded as alternatives to traditional banks) offer the best experiences across Europe.

On October 14, 2021, Mohak Shroff, senior vice president of engineering at LinkedIn, published a blog post: China: Sunset of Localized Version of LinkedIn and Launch of New InJobs App Later This Year. It triggered multiple follow-up reports from major media outlets, with titles containing words like: LinkedIn to Shut Down Service in China Microsoft […]

Whether it's the carrot or the stick approach, the key to a decision on vaccination mandates is to make a definitive decision. Failing to do so constitutes a risk in itself. Find out why in this post.

Subscription offerings from brands and retailers have been popping up everywhere. But as many subscription services have found — and Rent the Runway’s recent IPO filings also underscore — creating a compelling subscription includes getting customers to subscribe and then keeping them subscribed, with continued value from that subscription. Otherwise, churn and operational complexity can […]

The stakes around your email program are higher. Think and plan long term to do right with email marketing this holiday season.

Biometric data use is at a crossroads. Consumers love the convenience it provides but have privacy concerns. In this episode, VP, Research Director Merritt Maxim and VP, Principal Analyst Andras Cser dive into the benefits and risks of biometric data.

For tech execs, it’s key to understand where inflation is occurring, its short- and long-run effects, and the practical steps that can be taken to manage it. Inflation can be classified in three ways: supply-side, demand-side, and built-in. Supply-side inflation pushes costs higher, weakening industry purchasing power; demand-side inflation pulls prices higher, weakening consumer purchasing […]

As part of Forrester’s Digital Go-To-Market Review series, we recently evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.