Featured Blogs

According to the old Irish proverb, “A good friend is like a four-leaf clover: hard to find and lucky to have.” Lucky indeed, because a true friend tells you the truth, even when you don’t want to hear it. As prolonged economic unpredictability introduces the potential for short-termism, CMOs must look to their marketing ops […]

Forrester’s recent experiment in hybrid delivery Two-thirds of companies have adopted some form of anywhere work. A majority have implemented hybrid work, a version of anywhere work in which employees come into the office at least weekly. But as we detail in our newest report in our anywhere-work series, Master The Messy Middle Of Hybrid, […]

Découvrez comment une stratégie de diversification, d’atténuation et de recherche, peut aider votre entreprise avec le multicloud.

The Cybersecurity & Infrastructure Security Agency (CISA) kicked off Cybersecurity Awareness Month with a bang yesterday, with its latest binding operational directive that requires federal agencies to account for a complete inventory of assets and vulnerabilities. In past CISA coverage, we recommended that organizations doing business with the federal government, looking to maintain good cyber […]

In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.

Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.

Learn how industrial technology firm Oshkosh transformed its digital technology organization to become future fit and receive Forrester’s Technology Strategy Impact award.

Découvrez comment améliorer les capacités créatives de résolution de problèmes de votre organisation technologique dans cet article de blog.

Étudiez les concepts qui guident l'approche d'Amazon en matière d'innovation. Il y aura des éléments d'une grande pertinence pour votre organisation. Vous pouvez apprendre de ces éléments et les adopter pour repenser fondamentalement votre propre approche de l'innovation.

Découvrez pourquoi les responsables IT devraient faire de la diversité et de l'inclusion (D&I) un élément central de leur stratégie de gestion des talents.

Whichever side of the recession debate you’re on, what’s clear is that there is economic uncertainty. On the heels of the “great resignation,” where people were leaving jobs in search of better pay, more flexibility, and increased job satisfaction, we’re now seeing hiring freezes at some companies. This doesn’t mean that every company will cut […]

Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%. Eighty-two percent of enterprises use CRM. Yet when I surveyed hundreds of business and IT […]

Technology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.

Alors que les craintes de guerre, d'inflation et de pénurie de carburant assombrissent la situation à court terme pour les entreprises, il sera essentiel d'être astucieux en matière d'investissements et d'initiatives.

We all know that there is a big difference between working hard and working smart. And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […]

Enterprise resource planning (ERP) vendors are pushing client organizations to replace their on-premises ERP solutions with cloud-based digital operations platforms (DOPs). As a result, ERP discussions are filling up the agendas of CTOs and procurement officers. The increasing number of inquiries that we at Forrester receive is a clear signal that the market is moving, […]

I have spent the better part of the last decade helping enterprises with their digital channel strategies. Omnichannel transformation is still a phrase on many enterprises’ lips, with companies across industries looking to launch (or, in some cases, relaunch) digital channels to support their customers. Lots of things have changed since the early days of […]

Customer requirements and business needs are constantly changing. In order to successfully address those shifts, organizations are left with no choice but to align their ecosystems. Enterprise architecture (EA) is key when it comes to rewiring business capabilities to a value-driven approach and reinforcing organizational preparedness for future. The Forrester Outcome-Driven Architecture Model is founded on architecture […]

A new analyst joins Forrester’s Stockholm office to cover digital business and strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.