Featured Blogs

Blog

How Accurate Were Our Predictions For 2024?

Sharyn Leaver September 26, 2024
As we prepare to launch our 2025 predictions, we look back on some of the ones we made a year ago. Find out how we did, and get a first peek at what our forthcoming predictions will cover.
Podcast

Assessing AI’s Impact On The Environment

What It Means 11 hours ago
The rapid growth of AI will have both positive and negative impacts on the environment. In this episode, Vice President and Principal Analyst Thomas Husson delves into both AI’s environmental downsides and its potential to help solve the climate crisis.
Blog

Forrester’s Green Consumer Segmentation For 2025

Thomas Husson 6 days ago
There is no single green or sustainable consumer. Values and attitudes vary greatly within the same age group or across different countries. Learn about Forrester’s recently updated green segmentation for 2025 in this preview of a new report.

Get Ahead With 2025 Predictions Alerts

Want to be the first to know? Sign up now to be notified when our exclusive 2025 Predictions guides are available for download. Don't miss out!

Podcast

Unravelling The AI-HR Paradox

What It Means September 26, 2024
AI has the potential to make the work of human resources more streamlined — and more complicated. How is that possible? Find out as Principal Analyst Betsy Summers explains the AI-HR paradox and sheds some light on the benefits and risks that AI poses to the HR function.
Blog

The Future Of Meta Is … Glasses

Mike Proulx September 25, 2024
VR headset fatigue is very real. The same cannot be said for Meta’s other hardware endeavor.
Blog

Forrester’s 2024 Technology Strategy Impact Award Winners For EMEA

Bernhard Schaffrik September 23, 2024
Get a detailed look at how the two winners of Forrester’s 2024 Technology Strategy Impact Awards for EMEA have successfully demonstrated exceptional alignment, adaptivity, and trust in their IT strategies, setting a shining example for their respective industries.

Get The Insights At Work Newsletter

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

Blog

Visa Risk And Identity Solutions Acquires Fraud Management Vendor Featurespace

Andras Cser 22 hours ago
Last week, Visa announced the acquisition of Featurespace, a UK-based enterprise fraud management and anti-money-laundering (AML) vendor.
Blog

What To Do With The New Customer Experience Management Standards

Pete Jacques 1 day ago
In recognition of CX Day 2024, Bain & Company, in collaboration with Kantar and Qualtrics, released a new set of global standards for customer experience teams. Will they help CX teams resolve their challenges?

Get More From Your 2025 B2B Marketing Budget

Synergy and collaboration will be key to making marketing investments go further. Download our 2025 B2B marketing Planning Guide to learn more.

Blog

Unleashing The First Forrester Wave™ For Vector Databases

Noel Yuhanna 2 days ago
Forrester has just released its inaugural evaluation, The Forrester Wave™: Vector Databases, Q3 2024, marking a significant milestone in this rapidly evolving category.
Blog

Gone Are The Days Of Networking Infrastructure Choice

Andre Kindness 2 days ago
Choice Is A Mirage Well, sort of. Customers still want choice, and networking vendors claim to offer it. But this isn’t my first rodeo. When I see “choice” claims from vendors, I see it as just marketing’s way of saying that it’s a messy product portfolio. I’m not innocent. When I worked at Cisco and […]
Blog

Commvault Snaps Up Clumio For Cloud Resilience

Naveen Chhabra 2 days ago
Commvault announced that it is acquiring Clumio for $47 million on September 24. What does this acquisition mean to one of the leaders in the enterprise data resilience market?
Blog

Predictions 2025: Security And Risk Pros Will Brace For Regulations And Resilience

Cody Scott 2 days ago
With cybercrime expected to cost $12 trillion in 2025, regulators will take a more active role in protecting consumer data while organizations pivot to adopt more proactive security measures to limit material impacts. Find out more in our 2025 predictions for cybersecurity, risk, and privacy.
Podcast

374: Feedback Is A Touchpoint, Too

The CX Cast 2 days ago
Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Maxie Schmidt joins the podcast to argue the case for […]

Focus 2025 Security Budgets On Risk Mitigation And Tech Sprawl

Security leaders, explore our 2025 Planning Guide for benchmarks on where to invest, divest, and experiment with your budget.

Blog

Three Key Findings From The Forrester Wave™: Revenue Enablement Platforms, Q3 2024

Eric Zines 3 days ago
For the first time, Forrester has published an evaluation of the combined space comprising sales content management and sales readiness capabilities.
Blog

How Corpay Used Compensation To Improve Lead Conversion

Seth Marrs 3 days ago
Learn how Corpay redesigned its compensation programs to improve lead conversion rates.
Blog

Apply For The 2024 Forrester Security & Risk Summit Scholarship Today

Allie Mellen 3 days ago
Forrester is once again partnering with Women in Security and Privacy to provide free admission to our Security & Risk Summit for four women looking to break into cybersecurity. Learn the details and find out how to apply for the scholarship here.
Blog

How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs

Emily Pfeiffer 3 days ago
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
Webinar

How Generative AI Can Transform Security Tools: Innovations Ahead

Join us LIVE to explore the real benefits and risks of generative AI in security tools and discover the innovations on the horizon.

Drive High Performance With Your 2025 Tech Budget

2025 tech budgets are on the rise. Get our 2025 Planning Guide to learn where to invest your tech spend to boost performance, drive growth, and deliver competitive advantage.

Blog

Let’s Debunk Some Application Threat Modeling Myths!

Sandy Carielli 3 days ago
Application threat modeling has gotten a bad rap over the years but security leaders need to get over the myths and implement it. Learn three of the most common misconceptions around application threat modeling in this preview of a new report and session at our upcoming Security & Risk Summit.
Blog

The Future Of Banking: By 2030, Banking Will Be Invisible, Connected, Insights-Driven, And Purposeful

Alyson Clarke 3 days ago
In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. But amidst all these changes, the importance of trust remains constant. Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry. […]
Blog

Reshaping Banking In The Age Of AI: Embracing Trust, Innovation, And Customer Obsession

Alyson Clarke 3 days ago
Once again, the banking industry is on the cusp of transformative changes. AI and generative AI (genAI) technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud. But they also have the potential to shift the mindset of banking from a product-centric to a relationship-centric approach and […]
Blog

Deconstruct Human-Element Breaches To Protect Your Workforce

Jinan Budge 3 days ago
Risks posed by and to humans such as deepfakes, data exfiltration by insiders, and misuse of generative AI are expected to accelerate and become more complex. Learn how to discern and manage these human-element risks in this preview of an upcoming report.
Blog

The Future Of Network APIs

Octavio Garcia Granados 3 days ago
Many of my recent client conversations have been on network APIs, also known as network open APIs. In particular, they want to discuss timelines, challenges, opportunities, use cases, and future market outlook. Similar to what I discussed in my previous blog about 5G network slicing, the reality is not as rosy as one might expect, […]

From AI To Cloud: Where To Invest In 2025

Tech infrastructure budgets are rising, but businesses want outcomes from every dollar spent. Optimize your 2025 budget using insights from our tech infrastructure Planning Guide.

Blog

Kicking Off The First Investing Sales Forrester Digital Experience Review™

Vijay Raghavan 5 days ago
To assess how well brokerage firms acquire customers looking for self-directed investment accounts, we recently kicked off our first investing sales Forrester Digital Experience Review™. We will evaluate the functionality and user experience of 13 North American websites that target self-directed investors.
Blog

Enhance User Confidence In Digital Experiences To Build Trust

Senem Guler Biyikli September 26, 2024
Customers’ task completion is a measure of success for many companies, but to create a good user experience, it is just the bare minimum. There is more to consider for creating good, fulfilling experiences. Learn key practices to enhance user trust and confidence in digital experiences.
Blog

Wie zutreffend waren unsere Prognosen für 2024?

Sharyn Leaver 26 September 2024
Während wir uns auf die Veröffentlichung unserer Prognosen für 2025 vorbereiten, blicken wir auf einige unserer Prognosen zurück, die wir vor einem Jahr gemacht haben. Finden Sie heraus, wie es uns ergangen ist, und werfen Sie einen ersten Blick darauf, was unsere kommenden Prognosen abdecken werden.
More posts