Featured Blogs

AI dominated Mark Zuckerberg’s opening keynote at Meta Connect today — mentioned within the first 10 seconds and dozens of times throughout. Absent was the term “metaverse,” which was referenced just a couple of times at best. There were no updates about Horizon Worlds. It’s not unexpected. Forrester predicted a metaverse winter for 2023. And […]

A recent report regarding developer productivity has set the dev world abuzz. Without going into too many details, the notion that one can effectively measure individual developer productivity has been a controversial topic since the dawn of the mainframe. Quotes from the report, such as “enable […] highest-value developers to do what they do best: […]

ASIS International, the largest membership organization for security management professionals, brought the 2023 Global Security Exchange (GSX) to my hometown of Dallas, Texas. The main attraction of this premier physical security event was the keynote delivered by the 43rd President of the United States, George W. Bush. The five-day event provided ample networking opportunities, over […]

Forrester analyzed past industry performance and top consumer, regulatory, competitive, and tech trends to help insurers succeed in the next decade.

India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]

How customers perceive a brand influences how much they are willing to spend with the brand, whether they will recommend it to others, and how likely they are to forgive the brand’s missteps. Our annual Customer Experience Index (CX Index™) benchmarking study, which has been conducted in Malaysia since 2021, answers the question, “Which banks […]

Get Forrester's key takeaways and unique insights from the recent Intel Innovation 2023 conference.

CX pros are used to focusing on the customer, often using tools like personas and workshops to create stellar customer experiences. This week, Forrester Senior Analyst Su Doyle makes the case for using those same strategies to prove CX value internally.

Here’s what to consider when evaluating platforms as part of adopting an opportunity-based waterfall.

Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law. ESG leaders often grapple with significant […]

As Salesforce quietly debuts a new tier to customers, the advice for buyers is simple: do the math. Learn more in this post.

Find out what Cisco's $28 billion planned acquisition of Splunk could mean for both observability and security.

Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department. Marketing adoption of low-code appdev is still nascent, but the […]

Full stack developers are concerned with accessibility, usability, reliability, scalability, and performance. So, who's responsible for the security of an application?

The European Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information. Generic Environmental Claims Will Be Banned Specifically, terms such as “environmentally friendly,” “natural,” “biodegradable,” “climate-neutral,” or “eco-” will be banned without proof of recognized excellent environmental performance relevant to the claim. […]

Vulnerability risk management (VRM) solutions look very different today than they did in 2019. Learn what's changed in our new Wave report.

In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.

Learn how our APAC Enterprise Architecture Award winner and finalists use outcome-driven enterprise architecture for business success.

Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.