Featured Blogs

Blog

Enhancing The Forrester Experience With Generative AI

Carrie Johnson April 3, 2024
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.
Podcast

Mainframe Myth Busting

What It Means 2 days ago
If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current state and future of mainframes.
Blog

Why Brand And Reputation Programs Should Be More Than Just Air Cover

Karen Tran 2 days ago
There’s more to planning and executing reputation programs than what we typically see at the usual “air cover” level. Learn more about the Forrester Reputation Program Decision Model in this preview of B2B Summit North America.

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.

Blog

Reflections On The Major Themes From Mobile World Congress 2024

Dan Bieler 3 days ago
This year’s Mobile World Congress went well beyond the usual telco topics and themes. Learn six of the key themes coming out of one of the most important annual tech events in Europe.
Blog

Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers

Stephanie Liu April 4, 2024
The details of Google’s settlement in a multiyear lawsuit over Incognito mode became public this week. Find out what changes Google will make as a result of the settlement and what it means for marketers everywhere.
Blog

Announcing Forrester’s B2B Program Of The Year Award Winners For North America

Cristina De Martini April 4, 2024
Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

Get The Insights At Work Newsletter

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

Blog

Disconnected Messaging Breeds Mistrust

Barry Vasudevan 3 hours ago
This blog post is a brief overview of the B2B Summit North America 2024 session, “Building A Connected Messaging Team That Drives Aligned Organizational Value,” where VP, Principal Analysts Barry Vasudevan and Ian Bruce will discuss the current state of B2B messaging, companies that get it right, and how to build your connected messaging team.
Blog

Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs

Alvin Nguyen 1 day ago
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

Low AIQ Threatens Employees, Customers, And Your AI Initiatives

J.P. Gownder 1 day ago
Most leaders underestimate the amount of training and upskilling their employees need to productively use AI tools. That miscalculation puts organizations at risk.
Blog

Building A Zero Trust Roadmap: A Practical Guide

Tope Olufon 1 day ago
Successful Zero Trust implementations have to tackle some fundamental organizational and technology problems before embarking on ambitious transformation projects. Learn three common problems you may need to address during your Zero Trust implementation journey.
Blog

Assess Your Readiness To Become A High-Performance IT Organization

Ted Schadler 2 days ago
To start your journey to high-performance IT, you must assess your business needs, your current technology styles, and your organization’s execution readiness. Get started by learning the four key steps in assessing your readiness for high-performance IT in this post.
Blog

Unlock The Power Of AIOps

Carlos Casanova 2 days ago
The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems, especially while maintaining a vital business-IT alignment. This is where AIOps and observability can deliver benefits.
Blog

Revolutionizing IT Operations Comes With Manageable Risks

Carlos Casanova 2 days ago
The move to high-performance IT puts AIOps and observability in the spotlight. But like any transformative initiative there are risks associated with implementing AIOps. Learn the five key risks of implementing AIOps in this post.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Adtech Is Losing The Plot On Made-For-Arbitrage (MFA) Sites

Mo Allibhai 2 days ago
Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., turning 700-word articles into 34 slides), and sold advertising on this made-for-arbitrage (MFA) site to brands that […]
Blog

US Dept. Of Navy Is Rewiring Its Innovation Pipeline

Devin Dickerson 2 days ago
The US Navy is revising its modern service delivery framework using investment horizons. Learn how those changes could benefit your organization.
Podcast

349: CX Capability-Building And Activity-Tracking

The CX Cast 3 days ago
CX teams can take many paths to grow their capabilities and influence. Figuring out where to start and what’s most important can be paralyzing. Senior Analysts Su Doyle and AJ Joplin developed tools to help clients reconnect with their purpose as CX teams and plan a path forward. Featuring: Su Doyle, Sr Analyst AJ Joplin, […]
Blog

Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy

Dipanjan Chatterjee 3 days ago
The way we think about how consumers choose brands owes a huge debt of gratitude to the pioneering and unexpected insights of Daniel Kahneman. Learn more about how Kahneman’s work has influenced brand energy and the Forrester Brand Energy Framework.
Blog

Where High-Performance IT Meets Digital Sovereignty: Security, Privacy, And Resilience

Dario Maisto 3 days ago
High-performance IT rests on a foundation of security, privacy, and resilience that is necessary to build trust. Having a digital sovereignty strategy can help. Learn three key digital sovereignty considerations to keep in mind.

Align Your Tech Architecture To Business Outcomes

Learn how Forrester’s Outcome-Driven Architecture Model can help you align your EA strategy to real business outcomes.

Blog

A Guide For Understanding The Marketing Analytics Landscape

Tina Moffett 4 days ago
Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking insights. Get a roadmap for navigating the marketing analytics landscape in this preview of our new report.
Blog

Microsoft Unbundling Teams From Microsoft 365 Is Just A Sneaky Price Hike

Leslie Joseph 4 days ago
Microsoft announced recently that it was unbundling Teams from its various Microsoft 365 plans worldwide. Find out what is actually changing and what it means for customers, regulators, and Microsoft.
Blog

A New Supergroup For Revenue Technology Emerges: Revenue Orchestration Platforms

Anthony McPartlin April 5, 2024
In the world of revenue technology, three distinct categories have converged to form a new supergroup of revtech capabilities. Learn more about revenue orchestration platforms in this preview of a new report.
Blog

Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Beth Caplow April 5, 2024
Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Learn five ways generative AI can help portfolio marketers automate tasks and increase productivity and creativity.
Blog

CX Leaders Are Change Leaders

Katy Cobian April 4, 2024
At the heart of most CX roles is change leadership — urging the organization to evolve its thinking and behaviors to achieve their desired level of customer obsession. Read this post to get a preview of how Delta Dental of Virginia's CX leaders drove change and what their three major CX initiatives are today.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

Large Services Firms: Breaking Up Is Hard To Do, But So Is Coming Together

Bill Martorelli April 4, 2024
The boundaries of IT service providers are in flux due to a variety of motivations, and too often, customers are left with more questions than answers. Read this blog to get four tips for managing service provider transitions.
Blog

No, Amazon Isn’t Killing Just Walk Out But Rather “Pushing Hard” On It

Sucharita Kodali April 4, 2024
In an effort to clear the air about Amazon's Just Walk Out solution, we went direct to an Amazon exec to get the details. Learn three key insights about the future of Amazon’s autonomous checkout technology from this interview with Amazon's Jon Jenkins.
Blog

Has Digital Advertising Reached Maturity In The US?

Cindy Liu April 4, 2024
Spending on digital advertising in the US is forecasted to settle into a period of moderate growth. Find out why in this report preview.
More posts