Featured Blogs

Blog

GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First

Lisa Gately February 21, 2025
Learn why well-meaning questions about generative AI adoption can become a distraction — and what to do first to reap real benefits.
Blog

In A World Of Buying Mayhem, All Leaders Must Be Change Leaders

Katy Tynan 3 days ago
Today’s dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, we’ll show you how.
Podcast

Encore Presentation: Get Your AI Aligned

What It Means 3 days ago
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.

Gain B2B Marketing Insights At Forrester’s Phoenix Summit!

Do more, see more, and learn more at B2B Summit North America, with new hands-on opportunities to connect with analysts, new research, and new frameworks to manage buyer chaos and align go-to-market teams.

Blog

Google To Acquire CNAPP Specialist Unicorn Wiz For $32 Billion

Andras Cser 4 days ago
Learn what the largest-ever acquisition in cybersecurity means both for Google and the CNAPP space.
Blog

ServiceNow And Salesforce Cross Battle Lines In An Escalating CRM War

Kate Leggett 4 days ago
Customer relationship management (CRM) systems initially focused on supporting core front-office functions such as sales and marketing, but the value proposition of CRM has significantly expanded through strategic tech convergence, driving substantial revenue growth for vendors.
Blog

Let The Service Management Agentic AI Race Begin

Julie Mohr March 14, 2025
As vendors race to integrate AI-driven solutions into their offerings, we explore how agentic AI is revolutionizing service management, why it matters now, and what the future holds for service management automation.

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Blog

B2B Buyers Rate Their Most Trusted Information Sources

Ian Bruce 2 days ago
B2B buyers rarely act alone. They are part of large, complex buying groups that rely on a network of trusted sources throughout the decision-making process. Forrester’s B2B Trust research delves into these preferences, offering insights that are invaluable for shaping marketing and sales strategies and influencer relations programs. We find that B2B buyers have distinct […]
Blog

Generative AI Is Ushering In A New Era Of Intelligent Content Management

Cheryl McKinnon 2 days ago
This week we published a new report looking at how generative AI (genAI) can bring fresh energy to an enterprise content management (ECM) program. Unlock The Potential of Your Documents With Generative AI is a call to action for content management leaders to explore new ways to engage with and exploit the value of their managed […]

2025 Tech Predictions: Your Must-Have Guide

From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.

Blog

It’s Not Your Automation; It’s Your Change Management

Craig Le Clair 3 days ago
Change isn’t just hard — it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automation’s pace of change that is coming, you’re already behind. We’ve barely grown comfortable with the past few years’ changes — remote work, video calls, hybrid chaos — and […]
Blog

WAFs Are Now The Center Of Application Protection Suites

Sandy Carielli 3 days ago
Although not a new technology by any stretch, web application firewall (WAF) solutions continue their evolution. Today, WAF solutions are cloud-based and protect applications and APIs in hybrid and multicloud environments. WAF solution vendors have expanded their remit to address API attacks and layer 7 DDoS and are working to integrate WAFs with bot management, […]
Blog

Top AI Use Cases For Accounts Receivable Automation In 2025

Meng Liu 3 days ago
The AI Transformation In Accounts Receivable In the dynamic world of finance, AI is transforming accounts receivable (AR) processes, driving efficiency and accuracy like never before. Our latest report, Top AI Use Cases For Accounts Receivable Automation In 2025, explores the groundbreaking ways AI is reshaping AR, from collection management to electronic invoice presentment. The […]
Blog

Call For Entries: The 2025 Enterprise Architecture Awards

Charles Betz 4 days ago
Forrester is thrilled to announce the opening of nominations for the 2025 global Enterprise Architecture Awards.
Blog

Anarchy In The UK: The UK Government’s Wild Ride With AI And Big Tech In 2025 — And It’s Only March

Martin Gill 4 days ago
The UK government has declared that it will “take a ‘test and learn’ approach with spending on AI and digital to push innovation.” Staged funding, mission-driven prioritization, and outcome metrics — the civil service bringing some Silicon Valley mentality to play. In theory, I like it. In practice … hold that thought for now.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

Compensation Solutions Increase ROI By Enabling Administrators

Seth Marrs 4 days ago
The Forrester Wave™: Sales Performance Management Solutions For Incentive Compensation, Q1 2025, provides insights into how this category is evolving and where customers are getting the most value.
Blog

Align Product Management And Portfolio Marketing To Create Three Growth Trajectories

Beth Caplow 4 days ago
Portfolio marketers and product managers can work together to build a unified approach to growth that identifies the most attractive market opportunities while determining the best product strategies to capitalize on them.
Blog

Are We Too Scared To Fly?

Dipanjan Chatterjee 4 days ago
The recent spate of airline disasters has jangled flyers’ nerves. To get a pulse check on consumer sentiment, we asked respondents in the US, UK, and Canada how they felt about the state of air travel.
Blog

Is Customer Success Paying Enough Attention To GenAI Today?

Laura Ramos 5 days ago
Last week, we published two data snapshot reports from Forrester’s State Of Customer Engagement Survey, 2024. Focused on US-based respondents at B2B firms that primarily sell software, these short reports give a bit of a unique look into the more sophisticated side of customer engagement.
Blog

The State Of Services, 2025: Co-Innovation, AI-Powered Delivery, And Performance Pricing Set The Bar

Ted Schadler 5 days ago
Technology service spending will reach $2 trillion in 2028, rising 4.6% year over year globally, much faster than GDP growth. We recently analyzed the earnings of six technology service providers and surveyed over 2,300 enterprise service decision-makers (with both business and IT titles) from 11 countries around the world to find out what’s going on […]

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

Call For Entries: 2025 Forrester Technology Awards

Frederic Giron 5 days ago
Forrester is delighted to announce the opening call for our annual global Technology Awards in three categories this year: the Technology Strategy Impact Award, the Enterprise Architecture Award, and the all-new Data & AI Impact Award. These awards aim to recognize high-performing organizations that have enhanced business outcomes with their IT, AI, and data capabilities. […]
Podcast

396: Guerilla CX

The CX Cast 5 days ago
Guerilla CX is “swift, creative, and often low-cost tactics that make the most of rightsized data and foster experimentation and learning to create memorable moments that act as a catalyst for CX and EX transformation.” VP, Principal Analyst Joana de Quintanilha returns to explain why guerilla CX tactics need to be in every CX practitioner’s back pocket, as well as how deploying these tactics might lead to big impact on CX and internal customer-focused culture.
Blog

How Banks Can Win At CX: Lessons From The Front Lines

Oliwia Berdak 6 days ago
Customer experience quality in banking is falling on average, but there are banking brands globally that buck this trend, outshining competitors and continuing to improve their CX performance.
Blog

Microgrids And Data Centers: A Sustainable Power Duo

Alvin Nguyen 6 days ago
Tech leaders are under more pressure to improve energy efficiency. Discover how microgrids are revolutionizing data centers to meet AI’s growing demands and sustainability goals.
Blog

Takeaways From HIMSS25: Embrace Collaboration, Change, And Cybersecurity

Arielle Trzcinski 6 days ago
Collaboration emerged as a key theme for unlocking the power of emerging technology and tackling tough challenges for healthcare at the Healthcare Information and Management Systems Society (HIMSS) annual conference for 2025. Get more of our key takeaways here.
Blog

Top AI Use Cases For Accounts Payable Automation In 2025

Meng Liu 6 days ago
Learn six key areas where AI is delivering significant value for accounts payable in this preview of a new report.
Blog

Meet The Analyst: Covering ERP, FP&A, SaaS, And The Enterprise Software Market

Faram Medhora March 14, 2025
I am thrilled to begin my journey as principal analyst on the enterprise software, IT services, and digital transformation-focused team at Forrester. For nearly two decades, I have led major business-technology initiatives. During the last eight years for Forrester Consulting, I helped clients drive transformative results. Now, I am eager to deliver clear, actionable insights […]
Blog

Siemens Data Center Analyst Event Touches On A Variety Of Topics

Alvin Nguyen March 14, 2025
Curious about Siemens' latest data center strategy? Get some key highlights from the recent Siemens analyst event.
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