Featured Blogs

Flexibility Is Key To Successful Training Service Offerings Each B2B sales organization faces unique challenges in terms of changing buyer expectations, organizational/GTM structures and roles, and sales competency gaps. For this reason, sales training service providers must take a flexible approach to sales skills and methodology training. Leading providers take a variety of approaches to […]

Forrester was invited to the Solutions By The Sea Data Center Vision & Partner Conference, where Eaton spoke about the impact of generative AI, future think anticipating how this changes global energy production, and what it means to the data center. There were a number of sessions at the event covering topics such as: Factoring […]

The ServiceNow Knowledge ’25 event unveiled ambitious advancements in AI-driven enterprise technology, with a focus on autonomous workflows, unified data platforms, and human-machine collaboration. Key announcements included the launch of the AI Control Tower for managing AI agents, the expansion of workflow data fabric to unify disparate data sources, and the intent to acquire data.world […]

A significant international presence at RSAC 2025 signalled the continued importance of the U.S. as a global export platform for cybersecurity. Countries including The Netherlands, Belgium, Germany, Ireland, Italy, Spain, the UK, Korea, Singapore, and Saudi Arabia showcased national pavilions and cybersecurity companies on the show floor.  Trade missions were organized by the UK, Netherlands […]

Ecodesign is a continuous improvement process that aims at balancing trade-offs between minimizing environmental impact while optimizing value for customers. It’s an opportunity to rethink your value chain to reduce costs and innovate for increasingly demanding green consumers and regulators. Ecodesign is one of the six pillars of Forrester’s B2C CMO’s Environmental Sustainability Framework. More than […]

Customer-led B2B companies make postsale digital experiences more streamlined and self-directed without much additional investment.

Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.

IT services firms recently reported their January–March 2025 quarterly numbers, and the results weren’t pretty. Most firms not only reported slower growth for the quarter but also lowered their forecasts for the next financial year. I dug into the details of what’s at play behind this mellow performance, and here’s what I found. To begin […]

Messaging in the era of the buying network requires a more thoughtful approach — one that prioritizes building connected messaging that engages not only our buyers but all of the stakeholders and AI tools that they are increasingly turning to.

Our annual report on the state of application security is one of our favorites. We love digging into the data to see how priorities and adoption have changed. This year, the explosion of AI in applications and in-application development exacerbated existing trends and introduced new concerns. Here are some areas that got our attention. AI […]

RSAC is the largest cybersecurity conference in the world. Leaders and practitioners across all sectors come together to tackle challenges, all under the maxim of “managing risk.” But what does “risk” actually mean at a security conference? Is it a mythical pursuit? Marketing buzzword? Or generic substitute for “the thing we need to detect/prevent/remediate”? RSAC […]

Boardrooms are abuzz with meetings to tackle head on the reverberations of country-specific US tariffs on the world and the subsequent retaliatory measures from large global trading partners, such as from Canada, China, the EU, Mexico, etc. These organizations, transcending industries, are all grappling with increased costs, disrupted supply chains, and heightened uncertainty. The automotive […]

AIOps is changing the game for IT teams — helping them make smarter decisions, bounce back faster from issues, and keep customers happy. Find out how businesses are using it to stay ahead in today’s fast-moving world.

Global capability centers (GCCs) are surging in popularity. Nasscom’s recently concluded GCC Summit 2025 showcased the evolution of the country’s rapidly evolving GCC ecosystem.

Attention, all B2B leaders! The stage is set, and the spotlight is on you. The B2B Summit APAC Awards are calling for entries — this is your golden opportunity to showcase your extraordinary achievements.

How can you make your customer advocacy program more proactive, more transparent, and more motivating to customers? With technology. Higher-performing customer advocacy programs lean on technology to scale customer advocate sourcing, management, activation, and measurement.

An internal developer portal (IDP) is a framework for building DevOps platforms that offer discoverable, self-service IT infrastructure and automation services, helping developers manage IT services efficiently. Learn how IDPs like Backstage can help streamline workflows, reduce context switching, and enhance governance among developers.

Forrester’s new interactive data summary of its Healthcare Practitioners Survey, 2024, helps healthcare leaders and organizations make better data-driven decisions.

S3NS, established three years ago, is a cloud hosting company that aims to deliver a sovereign and secure cloud solution for the French market. Formed as a joint venture between Google and Thales, S3NS adheres to strict governance rules to ensure compliance with French sovereignty requirements.