Featured Blogs

I’ve just finished reviewing the product announcements from this year’s Cvent CONNECT, and there was a lot to digest. AI was the big story with the launch of CventIQ, a suite of integrated AI capabilities across the entire Cvent ecosystem. Rather than present Cvent IQ as a standalone product, the team looked at it through […]

Discover how AI-powered AppGen platforms are collapsing the SDLC, democratizing development and disrupting the software industry.

Meet Forrester’s new IT financial management analyst and hear his take on a key component of IT financial management success.

Datadog’s 2025 keynote showcased a bold vision for AI-driven observability and security, unveiling a sweeping array of autonomous agents and tools designed to transform IT operations. From Bits AI SRE and Security Analyst to LLM Observability and Code Security, Datadog is trying to position itself as a central hub for operational intelligence in an increasingly algorithmic tech landscape.

Mounting geopolitical pressures have made digital sovereignty an everyday talking point as organizations and individuals seek more autonomy from foreign government dependency and potential influence. Learn about new sovereign options and technology choices that will shape a new sovereign tech landscape in incremental steps over the next decade.

To meet rising customer expectations, organizations must ground their digital experience strategies in a data-driven understanding of their users.

As AI continues to redefine the way organizations think and work, retrieval-augmented generation is a pivotal tool for enterprise adoption of generative and agentic AI. Find out how to leverage it most effectively.

I recently attended Identiverse in Las Vegas. This was my first time back at Identiverse since conference founder Ping Identity sold the conference in 2021. As identity related initiatives continue to dominate Forrester clients’ top priorities and initiatives, I felt impelled to share my perspectives and insights. Here are my five major conclusions and recommendations […]

Cisco Live 2025 Focused On Three Main Themes: AI, Simplification, And Security At its annual Cisco Live event, the company delivered a clear message: It’s operationalizing AI across the core pillars of networking, security, and observability. Building on last year’s momentum with innovations like Hypershield and Splunk integration, the company has framed its vision around […]

Mature firms relentlessly connect digital experience (DX) metrics to business and customer outcomes. More importantly, they follow a disciplined methodology to ensure that they are tracking the right DX metrics that lead to meaningful customer and business impacts.

Cyber risk quantification (CRQ) solutions are on a mission to transform security and risk operations. The goal: a future where risk is measurable, actionable, and tightly integrated into business strategy. Some solutions emphasize picking up where legacy governance, risk, and compliance (GRC) implementations fall short and provide data-driven risk reporting, continuous monitoring, and third-party risk […]

This blog explores how programmatic loyalty is a spectrum that shifts from traditional loyalty strategies to a modern approach that focuses on offering a diversified loyalty engagement strategy.

Infosecurity Europe celebrated its 30th anniversary at its 2025 edition in London, with 338 exhibitors and over 13,000 attendees.

In the fall, we announced that B2B buyer adoption of generative AI was outpacing expectations, with 89% of buyers using genAI in their buying process. Six months later, B2B providers are starting to see the impact in their metrics and facing urgent questions from their executive teams.

In today’s hyper-connected buildings, cybercriminals don’t need grappling hooks or disguises — just a vulnerable thermostat or door lock to breach your defenses and disrupt your operations.

Frontier Communications emerged from bankruptcy in 2021. That bankrupcy was the result of a broken customer experience sitting on terribly broken and outdated systems. It's new CEO launched four priorities to refocus the organization: Build fiber, sell fiber, improve customer service, become operationally efficient. Frontier's Chief Customer Operations officer, Charlon McIntosh tells the CX transformation story, with winning examples of stakeholder collaboration and guerilla CX.

It’s a new media agency landscape. The last six months have witnessed more change in media agencies than what’s occurred over the last six years.

Driven by budget uncertainty, workforce shifts, and the accelerating pace of technology, our government clients are navigating radical change.

When we published our report, The Age Of Agents — GenAI-Fueled Virtual Assistants Will Fundamentally Change Digital Interactions, in 2023, we were watching the rise of generative AI and looking around the corner, noting that AI agents will reduce consumer friction and change how consumers engage with digital businesses.