Featured Blogs

Blog

Enhancing The Forrester Experience With Generative AI

Carrie Johnson April 3, 2024
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.
Podcast

Can AI Help Prove CX ROI?

What It Means 16 hours ago
Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? Principal Analyst Pete Jacques thinks so and joins the podcast to explain how AI can help CX leaders prove ROI.
Blog

Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Rowan Curran 2 days ago
The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.

Blog

It’s Time For Sales Leaders To Coach Sellers Like Athletes

Seth Marrs 3 days ago
Sales managers now have the visibility needed to coach sellers beyond the basics.
Blog

Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs

Alvin Nguyen April 11, 2024
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.
Podcast

Mainframe Myth Busting

What It Means April 11, 2024
If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current state and future of mainframes.

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Blog

A Rising Tide: Updates on NOAA’s CX Transformation

AJ Joplin 11 mins ago
Over the past two years Forrester has helped NOAA achieve a five-year CX transformation in just two years.
Blog

Wiz Acquires Cloud Detection And Response Specialist Gem Security To Round Out Cloud Security Portfolio

Andras Cser 2 hours ago
Recently, Wiz announced the acquisition of cloud detection and response vendor Gem Security. Learn how this move aligns with Wiz’s plan to build a comprehensive cloud security portfolio and accelerate product innovation.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

TikTok Users Are Split About TikTok Notes

Mike Proulx 3 hours ago
Yesterday, TikTok officially launched TikTok Notes for “limited testing” in Australia and Canada. This new photo-centric app encourages users to share their moments through photo posts. /2 We hope that the TikTok community will use TikTok Notes to continue sharing their moments through photo posts. Whether documenting adventures, expressing creativity, or simply sharing snapshots of […]
Blog

Steer Between Debt And Delay With Platform Engineering

Charles Betz 19 hours ago
Modern digital and IT professionals encounter a similar dilemma: Technical debt and sprawl make IT portfolios insecure and unsustainable, but processes and controls intended to minimize debt and sprawl are themselves too often value-destroying. Are platforms the solution to this challenge?
Blog

Introducing The Sustainability Management Software Landscape Report And Forrester Wave™ Evaluation

Abhijit Sunil 1 day ago
Environmental sustainability is a compliance, accounting, and data management challenge for companies. So it's not surprising that the sustainability management software market is expanding rapidly. Learn more about these trends in this preview of our new Wave and Landscape reports on sustainability management software.
Blog

Introducing The Forrester Wave™: Workday Services, Q2 2024

Akshara Naik Lopez 1 day ago
In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.
Blog

Modernize Your Cloud Governance To Match Today’s Cloud Strategy

Tracy Woo 1 day ago
As the cloud landscape adapts to new changes, there is a renewed interest in cloud governance programs. But implementation of cloud governance may prove to be more difficult than expected. Find out why.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Podcast

CX, Customer Success, And Marketing Together At B2B Summit

The CX Cast 1 day ago
It’s time B2B organizations get our full attention! VP, Research Director Dave Frankland gives a survey of the research that will be showcased at Forrester’s B2B Summit, diving into insights shared on orchestrating comprehensive buyer and customer experiences. 
Blog

The Art And Craft Of Insight-Driven Transformation: An Interview With Dr. Mark Powell

Manuel Geitz 2 days ago
We sat down with the author, consultant, and entrepreneur to discuss insight-driven transformation and how companies can move towards the next phase of digital transformation.
Blog

Federal Workforce Tops The List For The President’s 2025 Budget

Angelina Gennis 2 days ago
Building a results-oriented culture in government will require evaluating what culture is and defining leaders’ role in it. Learn more in this post.
Blog

It Ain’t Just AI: What We Saw At Google Cloud Next

Lee Sustar 2 days ago
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
Blog

What’s Lurking In Your Sales Culture?

Peter Ostrow 2 days ago
Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.

Align Your Tech Architecture To Business Outcomes

Learn how Forrester’s Outcome-Driven Architecture Model can help you align your EA strategy to real business outcomes.

Blog

The Green Consumer Paradox

Thomas Husson 3 days ago
Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.
Blog

Disconnected Messaging Breeds Mistrust. How Can You Fix It?

Barry Vasudevan 6 days ago
Disconnected messaging reflects a disconnected organization. Learn how bridging silos yields positive outcomes in this B2B Summit North America session overview.
Blog

Low AIQ Threatens Employees, Customers, And Your AI Initiatives

J.P. Gownder April 11, 2024
Most leaders underestimate the amount of training and upskilling their employees need to productively use AI tools. That miscalculation puts organizations at risk. Learn how to avoid the risks of Low AIQ.
Blog

Building A Zero Trust Roadmap: A Practical Guide

Tope Olufon April 11, 2024
Successful Zero Trust implementations have to tackle some fundamental organizational and technology problems before embarking on ambitious transformation projects. Learn three common problems you may need to address during your Zero Trust implementation journey.
Blog

Assess Your Readiness To Become A High-Performance IT Organization

Ted Schadler April 10, 2024
To start your journey to high-performance IT, you must assess your business needs, your current technology styles, and your organization’s execution readiness. Get started by learning the four key steps in assessing your readiness for high-performance IT in this post.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

Unlock The Power Of AIOps

Carlos Casanova April 10, 2024
The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems, especially while maintaining a vital business-IT alignment. This is where AIOps and observability can deliver benefits.
Blog

Revolutionizing IT Operations Comes With Manageable Risks

Carlos Casanova April 10, 2024
The move to high-performance IT puts AIOps and observability in the spotlight. But like any transformative initiative there are risks associated with implementing AIOps. Learn the five key risks of implementing AIOps in this post.
Blog

Adtech Is Losing The Plot On Made-For-Arbitrage (MFA) Sites

Mo Allibhai April 10, 2024
Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., turning 700-word articles into 34 slides), and sold advertising on this made-for-arbitrage (MFA) site to brands that […]
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