Featured Blogs

Here’s what to look for in revenue technology when evaluating platforms as part of adopting an opportunity-based waterfall.

Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law. ESG leaders often grapple with significant […]

Salesforce customers constantly ask us about how to optimize their deal to ensure best value for the (increasingly large) spend. While most of our clients still perceive differentiated value in using Salesforce, they also want to make sure that they’re optimizing their multimillion-dollar deals — due to the high spend and high impact on their […]

On September 21, Cisco announced its intention to buy Splunk for $28 billion in cash, its largest acquisition ever and fourth this year. This is a massive investment and win for Cisco from two perspectives: observability and security. Cisco’s full-stack observability platform could catapult into relevance against established competitors overnight. Similarly, on the security side, […]

Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department. Marketing adoption of low-code appdev is still nascent, but the […]

A full-stack developer must program in HTML/CSS and JavaScript as well as be responsible for back-end development of sever-side processes for data storage and retrieval, business logic tasks, authentication, and integration with third-party APIs in programming languages such as Go, .NET, Java, Rust, and Node.js. In addition, full-stack engineers must be knowledgeable about development and […]

The European Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information. Generic Environmental Claims Will Be Banned Specifically, terms such as “environmentally friendly,” “natural,” “biodegradable,” “climate-neutral,” or “eco-” will be banned without proof of recognized excellent environmental performance relevant to the claim. […]

A lot has changed since the last Forrester Wave™ evaluation on vulnerability risk management (VRM) in 2019. Since then, the VRM market has experienced several mergers, an unprecedented increase in volume of common vulnerabilities and exposure, and vulnerabilities such as Log4j that will forever live in infamy (and responder nightmares). All these factors mean that […]

In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.

Learn how our APAC Enterprise Architecture Award winner and finalists use outcome-driven enterprise architecture for business success.

Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.

Fighting insurance fraud is only feasible with synergies among the people, process, and technology domains. Find out more in this preview of our upcoming Security & Risk event.

The short answer: no. Our bet: AI will quickly evolve the low-code toolset and make the market grow faster. The Impact Of TuringBots  TuringBots (AI and generative AI that assist in software development tasks) are a major trend, and tools like GitHub Copilot (a Coder TuringBot for pair programming in common languages such as Java […]

Découvrez quelles prévisions Forrester se sont réalisées, et lesquelles ne se sont pas concrétisées en 2023.

Wir haben mutige Prognosen für 2023 gestellt. Sind sie wahr geworden? Entdecken Sie die Genauigkeit der Forrester Prognosen 2023, während wir uns auf die Prognosen 2024 vorbereiten.

Savvy (business) captains know the four personas of developer experience. Do you? Find out in this blog.

The Blog in the security industry can prevent us from having the deep, real conversations about the actual issues practitioners are facing today. Find out how to avoid this.

US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022. Only US banks managed a measurable improvement in average trust scores, and even that […]

Learn why focused enterprise software vendors like Adobe and Salesforce maintain superior product quality over behemoths like IBM and SAP.