Blog
The burgeoning shift to more accountable care and the high prevalence of chronic disease demands more proactive - versus reactive - care delivery models. Healthcare organizations and policy-makers recognize patient engagement improvement is a top priority to move this initiative forward. Read this blog to uncover key insights from conversations with patient engagement vendors.
Blog
2023 predictions for data mesh: Clarity, challenges, more confusion, and opportunities are all just part of the journey.
Blog
In an uncertain economic climate, having a sound marketing planning process is critical. In this first post of a three-part series, we introduce a methodical approach to B2B marketing planning.
Blog
This blog was written in collaboration with Anna Synakh. Intel, a tech giant with over 121,000 employees, sets an example for organizations that are considering becoming more customer obsessed. Despite its size and complexity, Intel has made big strides in all three customer obsession competencies: leadership, strategy, and operations. In our new report, Case Study: […]
Blog
… Or, What We Should Plug Into Slack, Teams, And Other Chat Platforms Over the past decade, chat platforms have become a fixture of the workplace (yes, somehow it’s already been more than 10 years). This is due to them supporting rapid informal communication as well as their extensibility. For years, organizations have had success […]
Blog
Have you considered buying a revenue operations and intelligence (RO&I) or sales engagement platform? If so, you’ve likely seen vendors touting the benefits of their native Salesforce capabilities. That’s a good thing, right? Most clients I’ve spoken with believe a native application is a positive feature. Vendors know this and look for any opportunity to […]
Blog
Benchmark data can support the decision-making process, but it can also mislead and bring decision-makers to the wrong conclusions. My recent report, 2022 IT And Digital Budget Benchmarks, Europe, presents relevant benchmark figures to support European technology leaders’ decisions. What To Expect From This Report European IT leaders ask plenty of questions about benchmarking. In […]
Blog
A few weeks ago, I had the opportunity to attend the Tanium Converge conference in Austin, Texas. There’s been a lot of buzz around Tanium in the industry lately, especially with the company’s recent partnership with Microsoft, its software bill of materials (SBOM) release, and continued marketing of a new term: converged endpoint management, or […]
Blog
I am excited to join Forrester as the newest executive partner (EP) working with our security and risk clients and bringing my experiences over the past almost-three decades to the table! The CISO continues to play an ever-increasing critical function within organizations not only charted to protect the company, and its clients, but as a […]
Blog
Forrester’s European open banking forecast predicts a doubling of the adoption of open banking across countries, and use cases, from 2022 to 2027.
Blog
This blog piggybacks off of my last post regarding the management evaluations I’ve been working on in 2022. As previously noted, they take a lot of effort but deliver high value — a lot of which can’t be captured in a single report. I already shared my tidbits of advice for the cost management evaluation. […]
Blog
In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 2022, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. As search budgets grow, the medium is changing radically. […]
Blog
Incorporate inclusive design this holiday season by prioritizing digital accessibility, using inclusive language, and showing that you care.
Blog
It’s been a grand spring, summer, and fall of Forrester Wave™ evaluations for me. These evaluations are time-intensive. I’ve spent many nights, weekends, and early and late hours on two separate cloud management evaluations. The participating vendors each spent long hours submitting answers to detailed questionnaires, lining up customer references and executive briefings, and preparing […]
Blog
A customer-obsessed organization requires an optimized revenue engine. Revenue engine alignment maximizes the buyer’s experience and, in turn, the success of the organization.
Blog
Out of the hundreds of technologies that Forrester tracks, we landed on 10. (And, no, they don't include the metaverse.) Here, we break down our selection process.
Blog
The four biggest public cloud providers are intensifying their struggle for market share.
Blog
Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.
Blog
Retailers can improve their websites and boost customer experience this holiday season by applying these tips.
Blog
This week, NVIDIA announced a multiyear collaboration with Microsoft to build a cloud-based artificial intelligence supercomputer. With this partnership, Microsoft Azure will be the first public cloud to leverage NVIDIA’s full AI stack — chips, networking, and software. More specifically, the supercomputer will be powered through a combination of Microsoft Azure’s scalable ND- and NC- […]
