Featured Blogs

Blog

Coming Soon: Everything You Want To Know About Consumer Personalization

Jessica Liu September 14, 2022
The paradox of personalization: Consumers both want it and despise it. A successful personalization strategy requires three things. Learn more.
Blog

Did Our Predictions For 2022 Come True?

Sharyn Leaver 2 days ago
We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.
Blog

Apply Critical Thinking And Culture To Reduce Insider Risk

Joseph Blankenship 2 days ago
Learn how to reduce the three most common types of insider threats in this Security & Risk event preview.

Technology & Innovation EMEA

Discover how technology leaders are embracing new ways of being innovative with technology, and discover key strategic opportunities to help your organisation grow. Join us in London and virtually October 13–14.

Blog

Can B2B CMOs Save The Planet, Too?

Karen Tran 2 days ago
Companies' pledges to become more sustainable are encouraging — if they translate into action. Marketing leaders must work to ensure that messaging aligns with action and purpose.
Blog

Function-First Tech Buying: The Way Forward In A World Of Legacy Tech Systems And Ecosystem Bloat

Emily Pfeiffer 6 days ago
Digital commerce stacks are weighed down by legacy bloat. Discover how function-first buying can boost efficiency and slim down costs by separating required and common functions in digital commerce tech stacks.
Blog

Show Me The Metaverse

Martha Bennett 6 days ago
Learn how the future viability of the metaverse depends on these four key emerging technologies.

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Blog

US Consumer Privacy Attitudes In 2022

Stephanie Liu 4 hours ago
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]
Blog

Retailers In A Tough Spot After Major Sales Events Announcements

Brendan Witcher 5 hours ago
Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

Introducing The 2022 End-Of-Year Holidays Blog Prep Series

Fiona Swerdlow 9 hours ago
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!
Blog

The Future Of Manufacturing

Paul Miller 13 hours ago
In volatile market conditions, manufacturers must become quicker, smarter, and greener to survive. The transformation of traditional — often conservative — manufacturing firms involves more than just making existing physical processes more efficient. Business and technology leaders increasingly work together to build future fit organizations that are adaptive, creative, and resilient, unlocking more sustainable and […]
Blog

In The Mature WAF Market, Product Offerings Continue To Expand

Sandy Carielli 1 day ago
At first glance, the web application firewall (WAF) market — populated by long time vendors with robust partner programs, extensive supporting services, and a slew of customer engagement opportunities — may seem like a space that has topped out. However, changes in how organizations develop and deploy applications — more hybrid cloud, more APIs, more […]
Blog

Meet The Analyst Covering Design Workflow: Sheila Mahoutchian

Sheila Mahoutchian 2 days ago
What Topics Will You Be Covering At Forrester? I’m excited to dive deep into coverage areas revolving around design workflows, tools, and services for the customer experience (CX) function. Some buckets I hope to explore in this realm include: Design thinking in practice and how to make it accessible, specifically for collaboration teams that work […]
Blog

Capturing Key Future Fit Strategies And Core Drivers

Bobby Cameron 2 days ago
We are happy to announce the publication of a collection of data snapshots on senior technology decision-makers’ attitudes and behaviors around being future fit. Forrester defines future fit tech strategy as “an approach to technology that enables an organization to quickly reconfigure business structures and capabilities to meet customers’ future needs and expectations.” In fact, […]

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

Blog

Let Freedom Ring … Or Compute? — Open Mainframe Summit 2022

Brent Ellis 5 days ago
The Linux Foundation’s Open Mainframe Project just finished up its third Summit and first in-person event, hosted in Philadelphia, PA. While the project has been around for about seven years, accelerating interest in mainframe modernization has stimulated more vendor involvement as well as community participation. The in-person component of the event was small. Participants were […]
Blog

Presentations Are About To Get Swamped In AI-Generated Images

Rowan Curran 5 days ago
Tools such as DALL-E Mini and Stable Diffusion are proving immensely useful for generating visual content. But there are some limitations.
Blog

Is USD The HTML Of The Metaverse?

Andrew Cornwall 6 days ago
I was able to attend the NVIDIA GPU Technology Conference (GTC) and focused on the extended reality (XR) track. If nothing else, it was clear that the attendees were enthusiastic about the use of Pixar’s Universal Scene Description (USD) format as an interchange format for the metaverse and XR in general. There’s A Huge Need […]
Webinar

Don’t Leave Your Chatbot Personality To Chance: Design It!

Get analyst advice on designing chatbots with the right tone and personality to engage customers and elevate your brand.
Blog

Seven Rights Of Data Storytelling

Kim Herrington 6 days ago
Get seven actionable tips on how to improve your data storytelling in this preview of the upcoming Data Strategy & Insights event.

Avoid These Seven Pitfalls Of Cloud Modernization

Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success

Blog

Announcing The Finalists For The Enterprise Architecture Award In Asia Pacific

Frederic Giron 7 days ago
Enterprise architecture (EA) is a strategic capability for many Forrester clients. It is essential that EA in all its permutations be results oriented, pragmatic, and practical to remain relevant. In Forrester’s Enterprise Architecture Award, we look for stories of EA excellence resulting in tangible business and customer results. The Forrester Outcome-Driven Architecture Model rests on a […]
Podcast

How B2B CMOs Can Spend To Succeed In 2023

What It Means 7 days ago
B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term gains, cautions VP and Principal Analyst Barbie Mattie. On this week’s What It Means, she discusses Forrester’s 2023 planning guide for B2B marketing executives and its spending recommendations.
Blog

Trends Shaping The Next Generation Of Retail Consumer Banking

Alyson Clarke September 21, 2022
Banks around the world are bracing themselves for tougher economic conditions amidst record inflation, rising interest rates, and the war in Ukraine. Forrester has been tracking shifts in retail consumer banking to help banks better understand how to adapt to — and capitalize on — these shifts. Here are some of the key trends Forrester […]
Blog

Cyber Grant Program Is Welcome News For Small Governments

Erik Nost September 21, 2022
Local governments have become frequent targets of cyber attacks, and funding and planning for preventing for more attacks have been left largely to the local level. A new initiative is changing that.
Blog

Apply Now For A Scholarship To Forrester’s Security And Risk Forum

Allie Mellen September 21, 2022
A few weeks ago, I spoke with Derek Johnson from SC Media about my experiences early on in the security industry – good and bad. While some of these moments were difficult, all of them were formative and helped me better understand the current state of the security community and industry. We are blessed with […]

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

Joining Forrester To Partner With CIOs In Their Future Fit Journey

Biswajeet Mahapatra September 21, 2022
Forrester is a trusted go-to partner for many CIOs across the globe. CIOs have been working with Forrester on various initiatives to build a customer-obsessed organization of the future. I am excited and thrilled to be joining Forrester as a CIO analyst to carry forward this great legacy. Never before have CIOs dealt with both […]
Blog

The B2B Content Guide: The Building Blocks Of Content Strategy

Asha Dinesh September 21, 2022
To meet buyer expectations, b2b content must provide the information buyers need at every stage of their purchase journey.
Blog

How Should Financial Services Respond To The Cost-Of-Living Crisis?

Aurelie L'Hostis September 20, 2022
Banks should address the current, intense cost-of-living pressures as they did the pandemic — with empathy, flexibility, and creativity.
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