Featured Blogs

Does lowering the technical bar to develop software mean that low-code is just for those who can’t do better? Our research shows the answer is a clear "no."

Synopsys announced its intention to acquire WhiteHat from NTT for $330 million in cash. WhiteHat was acquired by the Japanese telecommunications provider NTT back in 2019. The subsidiary was later rebranded to NTT Application Security. In the press release, Synopsys emphasized the strength of the WhiteHat brand, its dynamic application security testing (DAST) offering, and […]

Organizations should be positioned to recognize change as a new opportunity, not a daunting task. We know that’s challenging, and we’re here to help.

The pandemic forced organizations into survival mode, and many turned toward automation. Investment in all sorts of technologies exploded. Automation was applied out of necessity to support immediate pandemic needs for remote work and contactless business. The floodgates opened, and it was off to the races. Companies quickly leveraged automation as a competitive differentiator. But […]

Audience insights are more critical than ever for B2B marketers. Business decision-makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they spend […]

What Topics Will You Be Covering at Forrester? I am very excited to be covering vulnerability risk management (VRM) at Forrester, including threat modeling and management and penetration testing. Some of the areas in VRM that I hope to explore include: Vulnerability risk prioritization, especially with new “zero days” hitting at what seems like every […]

Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees. We provided a list of 13 trending marketing priorities and asked respondents to indicate the degree to which each is a […]

Brands fund misinformation and disinformation with their ad dollars, whether they know it or not. Top brands have served immeasurable impressions on sites containing misleading content, from Russian propaganda fueling the war in Ukraine to COVID-19 conspiracy theories. This vicious cycle, driven by bad incentives, lack of coordination, and marketer ignorance, fuels geopolitical unrest and […]

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business. Most companies are already in the midst of or have planned an entire transformation process […]

In the past three years, eight virtual banks have started operations in Hong Kong and have achieved early results in customer acquisition. Some of these results were also echoed in Forrester’s survey data from the past year: 44% of Hong Kongers opened a virtual bank account in the first six months in 2021, for example. […]

With its revised Payment Services Directive (PSD2), Europe aims to make payments safer and increase consumers’ protection, integrating new digital players into its market and requiring financial institutions to open their data and services to third parties. Doing so enables competitors to offer their own clients innovative digital experiences that would radically shake up traditional […]

Forrester’s CX analysts have released “Digital CX And Design Trends, 2022” — here’s a preview.

Ten principles you can use as a foundation for envisioning your organization’s path to the metaverse

Everything-eventually-becomes-a-service which Microsoft demonstrates by launching its own version of managed detection & response. We discuss what CISOs need to know, how it will impact the market, and what to look for next.

Forrester’s B2B Summit North America drew thousands of marketing, sales, and product leaders for three days of data-driven learning and discussions that invigorated and inspired.

Last month, smart home provider Insteon appears to have shut down, rendering the Insteon hubs inoperable. Users were unable to control their IoT devices connected to the Insteon hub, such as smart lighting and appliances. The culprit appears to not be malicious malware but rather financial circumstances that have caused the company to cease operations. […]

The future of experiences will be more humanlike and immersive ... but also more invisible. Learn what the future holds at CX North America.

AI transformation messaging is deafening. As such, we put our heads down and focus on the tactical steps: Build a model, train a model, release a model, watch a model, and optimize the model. Technology reinforces this execution mindset with no-code and low-code AI platforms, feature stores with deployment automation, and machine learning plus operations […]

Attackers have stepped up their application game in the past year. Sixty-two percent of organizations surveyed by software supply chain security vendor Anchore have been impacted by a software supply chain attack in the past year. The Solarwinds, Kaseya, and Codecov supply chain attacks are reminders of how these attacks affect critical infrastructure and organizations […]