Featured Blogs

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Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

Jeff Pollard August 1, 2024
The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.
Podcast

How Close Are We To Killing Passwords?

What It Means 4 days ago
Are passwords obsolete or still a necessary evil? In this episode, Vice President and Principal Analyst Andras Cser and Principal Analyst Geoff Cairns describe where we are on the path to passwordless authentication for both enterprise and consumer users.
Blog

European Banks See A Drop In CX Quality, Mirroring Global Trends

Oliwia Berdak 5 days ago
In 2024, European banks joined other regions and industries to see a significant drop — a worrying sign with grave business implications.

Get More From Your 2025 B2B Marketing Budget

Synergy and collaboration will be key to making marketing investments go further. Download our 2025 B2B marketing Planning Guide to learn more.

Blog

Ten More Important Emerging Technologies For 2024

Brian Hopkins 6 days ago
As AI continues to dominate the technological landscape in 2024, security, the need for trust, and innovation in advanced computing remain vital. These trends influenced our selection of the next 10 top emerging technologies for 2024.
Blog

AI And The Green Market Revolution Will Intertwine

Thomas Husson September 2, 2024
While AI has huge potential to mitigate the environmental crisis, the technology that powers AI has a huge impact on climate change and water resources. Learn how the futures of AI and the green market revolution are intimately linked and how they will both become invisibly embedded into our daily lives.
Blog

CMOs: Prevent The Collapse Of The B2B Revenue Process

Mavis Liew August 29, 2024
Changing buying behaviors are pushing traditional ways of marketing into irrelevance. It’s time for CMOs to step up, make changes, and take ownership of the entire revenue cycle before it’s too late.

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Blog

Q2 2024 Tech Service Provider Earnings: Four Forces Determine Their Future

Ted Schadler 2 hours ago
We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Big picture, the market is more difficult than in the past decade. First, tech service providers continued slow organic growth or decline in Q2 2024, with little change expected for the rest of the year. But bookings are up, which we […]
Blog

Dirigeants européens : Optimisez la planification budgétaire pour accélérer les performances en 2025

Laura Koetzle 9 Septembre 2024
Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.

Focus 2025 Security Budgets On Risk Mitigation And Tech Sprawl

Security leaders, explore our 2025 Planning Guide for benchmarks on where to invest, divest, and experiment with your budget.

Blog

European Leaders: Align Budget Planning To Accelerate Performance In 2025

Laura Koetzle 8 hours ago
Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.
Blog

AI Agents: The Good, The Bad, And The Ugly

Stephanie Liu 3 days ago
As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.
Blog

The Four Agreements That Enterprise Business Applications Must Adopt

Kate Leggett 3 days ago
Enterprise business applications run all phases of a company’s operations such as sales, customer service, accounting, finance, human resources, inventory, and manufacturing. They streamline and coordinate work across the enterprise, supporting corporate goals of revenue, profitability, and cost optimization. As a result, the market for these applications continues to aggressively grow. Today’s business applications are […]
Blog

Dear AI, Please Change The World Already

Brian Hopkins 3 days ago
Generative AI (genAI) arrived in 2022 with massive expectations, promising to transform everything. But two years later, the initial excitement is shifting to skepticism, with many now demanding, “Show me the money!” While no one doubts AI’s potential, the pressing question remains: When will AI truly deliver, and should your organization wait or dive in […]
Blog

From Pixels To Perception: The Impact Of Foundation Models For Vision

Indranil Bandyopadhyay 3 days ago
Large-scale AI models trained on extensive datasets are shifting computer vision toward more adaptable and scalable solutions.

Drive High Performance With Your 2025 Tech Budget

2025 tech budgets are on the rise. Get our 2025 Planning Guide to learn where to invest your tech spend to boost performance, drive growth, and deliver competitive advantage.

Blog

Introducing The CLM Landscape 2024: From Use Case-Driven Solutions To Enterprise Contract Management Platforms

Alla Valente 3 days ago
As global interconnectedness exponentially increases the number of commercial and business relationships between organizations, the speed of innovation is also reshaping how they operate. In other words, for an organization to execute on its generative AI (genAI) strategy (and for the record, the absence of a genAI strategy is a genAI strategy), they’ll need to […]
Blog

Build An Alliance With Your CIO

Jinan Budge 4 days ago
Learn how to build, improve, repair, or elevate your relationship with your technology counterparts in this preview of our upcoming Security & Risk Summit in Baltimore, December 9–11.
Blog

Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024

Jitender Miglani 4 days ago
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
Blog

Technology Leaders Deliver Significantly Stronger Business Outcomes With High-Performance IT

Chuck Gahun 4 days ago
The data is clear: high-performance IT shops deliver better business outcomes and experience growth that is 1.8x faster than their peers. Find out why.
Blog

Fifteen Common B2B Customer Advisory Board Mistakes

Laura Ramos 5 days ago
Recently, a client asked, “What are some common mistakes that vendors make when running partner or customer advisory boards?” They wanted to improve their advisory board experience and were looking for tactical help. Amy Bills and I collaborated to produce a list of common operational missteps, grouped into three categories. Advisory board programs fall short […]

From AI To Cloud: Where To Invest In 2025

Tech infrastructure budgets are rising, but businesses want outcomes from every dollar spent. Optimize your 2025 budget using insights from our tech infrastructure Planning Guide.

Blog

Key Insights And Recommendations From VMware Explore 2024

Naveen Chhabra 5 days ago
Get six key takeaways from the annual VMware Explore 2024 conference and find out what they mean for technology leaders.
Blog

The First Forrester Wave™ Evaluation Of Revenue Orchestration Platforms For B2B Is Live

Anthony McPartlin 5 days ago
The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2024, provides a comprehensive market evaluation of the ROP category, highlighting how these platforms integrate sales engagement, conversation intelligence, and revenue operations to enhance frontline productivity and buyer interactions through AI capabilities.
Blog

Forrester’s 2024 Technology Strategy Impact Award Winners For The Americas

Frederic Giron 5 days ago
Forrester’s 2024 Technology Strategy Impact Awards celebrate companies that have successfully embraced three principles: alignment, trust, and adaptivity. Learn more about how this year’s winners — First Student and Best Buy — have exceptionally demonstrated those principles in their IT strategies.
Blog

Walmart Tops List of Leading US Retailers By 2023 Sales

Cindy Liu 6 days ago
Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022.
Podcast

370: Your CX Cast Budget Planning Guide

The CX Cast 6 days ago
Forrester's annual Budget Planning Guide for Customer Experience offers data-driven guidance on where to increase, decrease, or experiment with your budget for 2025. Co-authors Principal Analyst Riccardo Pasto and VP, Executive Partner Katy Cobian explain the research process for creating the recommendations and how CX pros should use the budget planning guide.

Overhaul Core Competencies With Your 2025 CX Budget

Download our 2025 Planning Guide for CX leaders to learn how to allocate your 2025 budget to reverse CX declines and boost quality.

Blog

Designed By (And For) You: Analyst Picks For Forrester’s B2B Summit EMEA

Nicky Briggs 6 days ago
Based on attendee feedback, we’ve retooled this year's event to focus more on practical, hands-on learning and increased peer interaction. Discover some of what's in store.
Blog

Merchant Payment Providers In APAC: What’s Hot In 2024

Meng Liu 7 days ago
The APAC market is never short of innovative payment technologies. A decade ago, QR code payments blossomed in China, leading a wave of mobile payment tech innovations in Asia Pacific and beyond. More recently, AI and blockchain technologies have injected new vitality into the payment market. Some forward-looking merchant payment providers are already investing in […]
Blog

How To Nudge Consumers Toward Environmental Sustainability

Thomas Husson September 2, 2024
Behavioral science aims to develop a deep understanding of human decision-making in context. It helps explain customer mental models and why people don’t always act the way they say they do. This is especially important when it comes to environmental issues: Many consumers would like to adopt greener behaviors but struggle to do so due […]
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