Featured Blogs

Blog

Introducing Forrester’s Brand Experience Index — Drive Growth With Both Brand And Customer Experience

Dipanjan Chatterjee January 16, 2025
Enhancing brand and customer experience in tandem has a multiplicative revenue impact. Learn about our new approach for measuring and analyzing the two — and how it can point you toward avenues for growth.
Blog

Global Technology Spending In 2025 Will Reach $4.9 Trillion With Robust 5.6% Growth

Michael O'Grady 1 day ago
Forrester’s latest global technology market forecast shows robust growth of 5.6% in 2025 driving the market to $4.9 trillion. Learn what’s generating this growth and how to plan for the year ahead.
Blog

The Total Experience Awaits At Forrester’s CX Summit 2025

Rick Parrish 2 days ago
Imagine a future where bold brand strategies seamlessly blend with real-world journeys to captivate and delight customers. Explore the tools to create that future at CX Summit North America, the premier gathering of CX, marketing, and digital professionals.

Gain B2B Marketing Insights At Forrester’s Phoenix Summit!

Do more, see more, and learn more at B2B Summit North America, with new hands-on opportunities to connect with analysts, new research, and new frameworks to manage buyer chaos and align go-to-market teams.

Blog

Will AI Take Your B2B Marketing Job?

Ian Bruce 5 days ago
Our recent survey of marketing leaders point toward a nuanced reality. Yet it is abundantly clear that AI will change white collar professions.
Podcast

How Coach-Like Managers Build Better Teams

What It Means February 6, 2025
What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow explore the evolving role of managers and how adopting coaching behaviors can empower teams for long-term success. They also preview their session on the topic at Forrester’s upcoming B2B Summit North America.
Blog

DeepSeek-R1: Why So Startled?

Leslie Joseph February 4, 2025
Incremental improvements and sudden breakthroughs in price-to-performance ratios are natural parts of any emerging technology’s evolution. Get a detailed breakdown of nine innovations that make DeepSeek’s R1 a leap forward in cost efficiency.

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Blog

The Essential Role Of Process In Executing Your B2B Strategy

Cristina De Martini 12 hours ago
Process is not merely a conduit for efficiency; it’s the backbone for converting strategy into results. Without a robust process in place, reaching your goals becomes almost impossible. Learn a four-step method to turning process into a powerful execution tool.
Blog

Go Beyond The MITRE ATT&CK Evaluation To The True Cost Of Alert Volumes

Allie Mellen 13 hours ago
MITRE released its latest Enterprise MITRE ATT&CK Evaluations in December of 2024. At that time, we published a blog with a quick overview of the results. Today, we’re excited to announce that we have released three new pieces of research about this round of evaluations.

2025 Tech Predictions: Your Must-Have Guide

From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.

Blog

Advertisers Look For Super Growth In Super Bowl LIX

Eric Epstein 14 hours ago
Fly, Eagles, fly! I normally prefer competitive Super Bowl games, but this Eagles fan was perfectly happy with a massacre this year. And also — there were ads!
Podcast

Episode 391: Practitioner Stories: Creating A CX Change Factory At E&

The CX Cast 15 hours ago
In this episode of the CX Cast, Chris Lipman, Chief Customer Officer at E&, returns to discuss the innovative approach E& takes toward CX improvement through their “CX Change Factory.” We discuss:   How does E& identify and prioritize CX issues for resolution?  What role does the “CX Change Factory” play in improving E&’s CX?  […]
Blog

If Process Is So Important, Why Isn’t Process Prioritized?

Laura Cross 1 day ago
In today’s unstable market driven by shifting buyer expectations and AI disruption, strong processes are an organization’s lifeline, ensuring predictability, consistency, and scalability, yet many organizations overlook their importance. Investing in process improvement isn’t a nice-to-have — it’s essential. It boosts innovation, creates competitive differentiation, improves efficiency, cuts waste, and makes an organization agile.
Blog

A Developer At An I&O Vendor Conference

Christopher Condo 1 day ago
Get a detailed look at the capabilities of Dynatrace's new Observability for Developers direct from the Dynatrace Perform event.
Blog

DeepSeek Is Resetting The Bar For AI Infrastructure

Alvin Nguyen 1 day ago
The infrastructure needed for inferencing with DeepSeek's R1 open-source AI model is far less than what its competitors use. Learn six ways this could benefit your organization's AI plans.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

US Tech Spending Defies The Economic Slowdown To Hit $2.7 Trillion In 2025

Michael O'Grady 1 day ago
Despite persistent inflation and a cooling labor market, US tech spending is forecast to grow by 6.1% in the US in 2025 to reach a staggering $2.7 trillion. Find out what’s driving this growth and what tech leaders can expect in 2025.
Blog

Deepfakes Are Here: Here’s What To Do

Merritt Maxim 1 day ago
In the last two years, growing concerns around the proliferation of and advances in deepfakes has raised concerns around their potential to impede adoption of facial and voice biometrics.
Blog

Assessment Is Anyone’s Guess: Proving GOAT Status Requires Validation

Erik Nost 1 day ago
As spectators tuned in to Super Bowl LIX to indulge in American culture rife with consumerism, T. Swift, and rap feuds, the buzz was less around the game and more on determining who is pro football’s GOAT (greatest of all time).
Blog

Tariffs, Your Customer, And Your Brand: A Common-Sense Guide

Dipanjan Chatterjee 2 days ago
A tariff is simply a tax — when one country imposes a tariff on another (as the US has done with China and is threatening to do with Canada and Mexico), then products imported from those countries are subject to a tax.
Blog

“Learn Best Practices, Hear Ideas, And Just Get Motivated” — B2B Summit Attendees Share Why You Should Attend

Dave Frankland 2 days ago
What makes Forrester’s B2B Summit the premier gathering for marketing, sales, product, and customer success pros? We asked past attendees to find out.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

SEO Must Solve Its Marketing Problem

Nikhil Lai 5 days ago
SEO remains critically important, despite its challenges. The market for SEO solutions is growing to meet marketers’ evolving needs, including adapting to the rise of generative AI and diversification of search beyond Google. Our new Landscape report delves into the SEO market’s maturity, dynamics, notable vendors, and more.
Blog

Why The DOJ Is Worried About Networking Innovation And What Paths Lie Ahead For HPE And Juniper

Andre Kindness 5 days ago
The Department of Justice's action to block the Juniper acquisition won't save innovation in networking. No matter whether or not the acquisition proceeds, customers will benefit if they are put front and center.
Blog

’Tis The Season … For B2B Summit

Peter Ostrow 6 days ago
Our B2B research team is preparing feverishly for this year’s event, which starts March 31. Get a sneak preview here of a few of the sessions and panel discussions in the works.
Blog

Participate In Forrester’s 2025 State Of B2B Events Survey And Unlock Valuable Insights For Your Organization

Conrad Mills 6 days ago
Participate in the Forrester 2025 B2B event trends survey and gain access to the latest trends to help shape your event strategy this year.
Blog

The Artificial Intelligence Action Summit In France: Maintaining The Dialogue On Global AI Regulation

Thomas Husson February 5, 2025
After the two previous summits hosted at Bletchley Park in the UK (November 2023) and in Seoul, South Korea (May 2024), French President Emmanuel Macron has decided to host a new AI Action Summit, cochaired with India, on February 10–11 in Paris.
Blog

How Generative AI Is Changing The Game In Commerce Search

Emily Pfeiffer February 5, 2025
Read key insights from our research on how generative AI is transforming commerce search solutions.
Blog

Choose Your Own MDR Adventure: Avoid The Free-For-All Of “New” MDR Services

Jeff Pollard February 4, 2025
Managed detection and response (MDR) — without a doubt — has successfully claimed the crown of all managed security services for making and keeping clients happy.
Blog

Customer Success Teams: Let’s Get Strategic

Shari Srebnick February 4, 2025
Customer success (CS) practitioners often talk to me about postsale strategy and tactics. What I’ve noticed from those conversations is that those terms are being used interchangeably despite being different, though complementary, concepts.
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