Featured Blogs


Were Our Predictions For 2023 Correct?

Sharyn Leaver September 20, 2023
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

The State Of Business Buying, 2023: Product Experts Gain Influence Amid Financial Constraints

Amy Hayes 2 days ago
Product experts have gained influence with B2B buyers as they face financial constraints. Explore key insights from Forrester’s latest Buyers’ Journey Survey.

Managing The Privacy Risks Of Generative AI

What It Means 7 days ago
Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.


How Will Generative AI Change B2B Marketing?

What It Means September 21, 2023
For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.

The Good, The Bad, And The Ugly: The Role Of Trust In Insurance Fraud

Ellen Carney September 20, 2023
Fighting insurance fraud is only feasible with synergies among the people, process, and technology domains. Find out more in this preview of our upcoming Security & Risk event.

Were Our Predictions For 2023 Correct?

Sharyn Leaver September 20, 2023
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

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Get Powered And Empowered For Technology-Driven Growth At T&I APAC In Sydney

Sam Higgins 3 mins ago
Year on year, Forrester’s annual Priorities Survey shows that growth is the number one priority for CEOs and most C-suite executives. And today, technology is a powerful driver of growth — if the organization fully harnesses its technology assets and operations. Earlier this year, we found that CIOs and the technology organization play a critical […]

’Tis The Season For Forrester’s End-Of-Year Retail Holidays Blog Series

Nicole Murgia 7 hours ago
The retail holiday season is already well underway, and to help you prepare for your busiest season, we’re kicking off our fifth annual “Holiday Prep” blog series.

Marketing And Sales Can’t Align Without This

John Arnold 10 hours ago
Are your marketing and sales functions aligned? It may depend on who you ask. Business and technology decision-makers who work in sales are almost twice as likely as those in marketing to say that marketing operates independently or is minimally aligned with other internal functions. Whether the disconnect is more perception or reality, the results […]

324: Journey Mapping Trends

The CX Cast 18 hours ago
It’s a topic that is a perennial favorite among CX pros: journey mapping. Today, journey mapping platforms help not only with mapping itself but with visualization, brainstorming, and ideation, as well. Covering the key trends is Forrester Senior Analyst Michelle Beeson.

Do You Understand GenAI? You Need To, Especially If You’re A CX Leader

David Truog 1 day ago
Do you understand generative AI? Forrester’s data shows that 54% of AI decision-makers believe their organization’s executive team is “very familiar” with it — but we’ve observed widespread misunderstandings among execs of what it is, how it works behind the curtain, and what it can do. So last week we published a new, FAQ-style report […]

A Few North American Mobile Banking Apps Lead, But None Stand Out

Peter Wannemacher 1 day ago
Mobile banking matters more than ever in the US and Canada. Online banking usage is trending down as mobile banking usage and engagement continue to rise. In mobile banking channels, customers demand a widening set of features and services — and these mobile experiences have a major impact on brand perceptions and preferences. So what […]

How To Scale CX Measurement Across A Complex Organization

Maxie Schmidt 1 day ago
Does your organization span regions, lines of business, and brands? That makes scaling a customer experience (CX) measurement program more challenging; you need to balance consistency and oversight with adaptation and localization.   Find Answers To Crucial Questions In Our New Research The new report, How To Scale CX Measurement Across A Complex Organization, answers […]

Introducing The Inaugural Landscape And Forrester Wave™ Evaluation On IT Sustainability Services

Abhijit Sunil 2 days ago
The demand for services that can help decarbonize IT is surging as the services continue to evolve. Learn how two new reports can help guide your IT sustainability journey.

The Retail Race In Healthcare Is A Marathon, Not A Sprint

Arielle Trzcinski 2 days ago
Learn the impact of Costco moving into the retail healthcare space through a new partnership with healthcare marketplace Sesame.

Spark An Innovation Culture With Design Thinking

Learn how CX leaders can use design thinking to create a culture of innovation and differentiate on superior CX action that anticipates and delivers on customers’ needs.

Where Should You Start Your Retail IoT Journey?

Michele Pelino 2 days ago
From data implications to the myriad of use cases, IoT can be somewhat daunting for retail companies. Get some guidance on where to begin with IoT in this post.

Secure Our World All Year Long

Joseph Blankenship 2 days ago
Shouldn't every month be Cybersecurity Awareness Month? Learn how you can make cybersecurity a year-round priority for everyone in your organization, not just security teams.

Forrester’s GenAI Hack-A-Thon: Turning Hype Into Reality

Elizabeth Cullen 2 days ago
At the recent Technology and Innovation Forum, Forrester challenged attendees to use GenAI tools to prepare for a high stakes presentation. Find out how it went in this post.

The CISO And CIO Microsoft Security Dilemma: Fend Off Or Learn To Love?

Jeff Pollard 6 days ago
Should CISOs fend off Microsoft to keep their preferred products or embrace consolidation? Find out in this blog.

Small Business Remains A Big Opportunity For Banks

Peter Wannemacher 6 days ago
Despite some of the market upheaval caused by inflation and other issues, SMBs remain a good opportunity for banks. Find out why.

Improv And Playbooks: Navigating The Unscripted World Of Modern Selling

Jennifer Bullock 6 days ago
I’m from Chicago, which is known for many things, particularly its rich history with improvisational theater. Improv is a form of theater performed unscripted and created spontaneously by the players on stage, often through an audience suggestion. As a theatergoer, I am amazed at how much knowledge the actors must have to create something from […]

Saying Goodbye To MQLs: We Promise It’s Not Clickbait!

Terry Flaherty 6 days ago
In this week’s Saying Goodbye To MQLs blog, we address some of the questions we’ve received while publishing this blog series.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  


Outcomes Drive Your Data Architecture Strategy

Michele Goetz 6 days ago
Learn the five architecture patterns that shape data use to achieve business outcomes in this post. 

CMOs And CIOs Are Navigating The Path To Sustainable Marketing Technology

Christina Schmitt 6 days ago
In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet. One aspect that often flies under the radar is marketing technology. The digital landscape we operate in demands ever more energy and resources, making it imperative for businesses to rethink […]

AI Pushes The Metaverse Into The Horizon At Meta Connect 2023

Mike Proulx September 27, 2023
AI took center stage at Meta Connect 2023, while "the metaverse" remained chill. In its place, mixed reality is now the focus.
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