Featured Blogs

Forrester est l’un des cabinets d’études et de conseil les plus influents au monde. Nous vous accompagnons et aidons à mettre le client au cœur de votre leadership, de votre stratégie et de vos opérations. Créé il y a plus de 35 ans aux Etats-Unis à Boston, Forrester est présent dans de nombreux pays en […]

Winston Churchill said it best — “Never let a good crisis go to waste” — and governance, risk, and compliance (GRC) vendors have heeded the advice not once but twice. In 2002, after the Sarbanes-Oxley Act intended to protect investors from fraudulent accounting activities by corporations, vendors turned GRC technologies into a Maslow’s hammer of […]

You should give a DAM about the DAM market and your DAM needs. More than 60% of the users we surveyed already give a DAM. Because of this heat in the market, strong growth, and, most importantly, customer need, we’re kicking off our next Forrester Wave evaluation on digital asset management in October. The volume […]

In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.

Yay, autumn! The time when those of us who didn’t put last winter’s work into building this summer’s beach body can finally relax … some more. We’re trying to figure out what to do with enough garden tomatoes to start a small Italian restaurant and what to do with the balance of our vacation days […]

European organisations are under-investing in customer experience as they see CX improvement as a lower priority than their global peers. This is a mistake.

Find out why enterprise risk management (ERM) professionals are taking a hard look at compliance in the cloud.

“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2, Scene 2 One conversation I’ve found myself in over the past 20 years is the debate over IT portfolio terminology: Application Service Product Platform Why is this important? Because organizations use […]

Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up Your Cloud Strategy With Video Game Innovation and Lessons From Gaming: Lead With Cloud, Continuous Improvement, And Innovation). From this research, […]

Workday has captured the hearts of many enterprise buyers looking to modernize their employee experience with its human capital management (HCM) software in a way competitors have struggled to match. In recent years, Workday has sought to expand that foothold and compete more broadly to serve as a digital operations platform by expanding into financials […]

Answers to a few common questions that we hear from clients around constructing financial models and common ways in how Forrester approaches modeling them.

Business leaders will soon need to get on top of ESG data. Regulatory changes and stakeholder expectations are driving the change.

Get crucial clarity on the trends that will impact marketing in 2022 and discover how to profit from the changes they’ll bring.

If you're using emerging technology in the right way, it should unleash creativity in your organization. Find out how.

When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or […]

L’expérience client est la priorité stratégique des dirigeants marketing. C’est moins vrai en France (45% des décideurs) qu’en moyenne dans les autres pays (61%). Les derniers résultats (Septembre 2021) de notre baromètre de l’expérience client (CX Index) montrent que -dans l’ensemble- la perception de la qualité de l’expérience client est inférieure en France par rapport […]

In Forrester's 35-criterion evaluation of industrial internet-of-things (IoT) software platform providers, we identified the eight most significant — Bosch, Cisco, GE Digital, Hitachi, PTC, Samsung SDS, Siemens, and Software AG — and researched, analyzed, and scored them.

Insulation. Plumbing. Circuit boards. Marketing resource management (MRM) tools. All things that aren’t front and center but are critical for daily operations. MRM tools are the marketing engine that make your marketing department go. Resource planning and performance management in the key areas of money, people, content, and brand facilitate agile marketing across channels — critical […]

It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.