Featured Blogs

Blog

Customer Obsession Awards — Nominations Wanted

Martin Gill 6 days ago
The 2024 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.
Blog

Use Biden’s Executive Order To Jump-Start Your Responsible AI Practice

Brandon Purcell 6 days ago
Whether your organization is preparing for impending regulation or trying to bridge the AI trust gap with customers and employees, the executive order can help you prioritize your efforts. Here are four responsible AI practices to begin implementing now.
Podcast

Predictions 2024: Where Will AI Go Next?

What It Means 6 days ago
Where will AI go next? That’s the biggest question of 2024. In this special episode, nine Forrester analysts discuss what’s behind our 2024 predictions for AI and what the implications will be. 

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future

Rowan Curran 7 days ago
A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.
Blog

In 2024, B2C CMOs Want The Most Help With These Five Areas

Mike Proulx November 28, 2023
Learn what our recent survey of marketing heads revealed.
Blog

The State Of B2B Marketing Measurement In 2023: Five Key Observations

Ross Graber November 27, 2023
When it comes to insight-driven decision-making, too many B2B organizations are simply falling short. Forrester survey data points to opportunities for improvement.

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Blog

Confronting Clinician Burnout With Confidence Takes More Than Tech And System Changes

Shannon Germain 15 hours ago
As your organization confronts clinician burnout and looks to support your employees’ well-being, consider these top takeaways from ICD Healthcare Network’s Burnout Symposium.
Podcast

333: Practitioner Stories: Managing Global CX At HSBC

The CX Cast 20 hours ago
Managing global complexity is a major challenge when it comes to understanding what customers want, delivering customer goals, and measuring success. Gail Russell, global head of customer experience, wealth, and personal banking at HSBC, joins the CX Cast this week to share insights from her session at CX EMEA. 

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Europe-5 Retail Sales Trends And Outlook

Jitender Miglani 21 hours ago
We recap a few European retail sales trends over the last few years and in 2023.
Blog

re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?

Lee Sustar 21 hours ago
AWS re:Invent 2023 had many of the usual trappings: lots of Las Vegas glitz, energy from loyal customers, a vast array of partners, more than 200 service announcements, and the combined energy of 55,000 attendees. But through all of the noise and hubbub of a conference that spans over several square miles and multiple casino […]
Blog

Be The Point Guard: How CIOs Partner With CEOs To Drive Success

Rachel Kwon 2 days ago
As a big fan of basketball, I couldn’t help but compare the CIO’s role to that of a point guard. In the game of basketball, the point guard plays a critical role in orchestrating plays, facilitating collaboration, and adapting to the constantly changing game conditions. Similarly, the role of the chief information officer (CIO) has […]
Blog

This Week In AI, UK Edition: Much Ado About Not That Much

Enza Iannopollo 2 days ago
The new UK AI bill in Parliament is likely to add up to less practical impact than you might think. Find out why.
Blog

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023

Nicole Murgia 5 days ago
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.

Revamp Your Tech Architecture For Business Success

Download the guide to learn how to use Forrester’s Outcome-Driven Architecture Model to align enterprise architecture teams with business objectives

Blog

Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction

Lauren Cevallos 5 days ago
A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.
Blog

Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!

Shari Srebnick 6 days ago
Decode the meaning of digital-led and scaled customer success.
Blog

Salesforce Now Available On AWS Marketplace

Liz Herbert 6 days ago
Salesforce and Amazon Web Services recently announced that Salesforce will be available on the AWS Marketplace. Learn some of the biggest implications for Salesforce customers.
Blog

Musk’s Message Marks X’s Official Breakup With Big Brands

Mike Proulx 6 days ago
It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”). This came just shortly after Musk apologized […]
Podcast

332: How To Set CX Metrics Goals

The CX Cast 6 days ago
CX leaders must set goals for standard CX beacon metrics such as NPS and CSAT, but every organization is at a different point in their measurement journey. Rich Saunders, Senior Analyst, describes the challenges in setting the right metric goals and how to take a tailored approach that matures over time. 

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

So What Happens If Cigna Merges With Humana?

Judy Weader 6 days ago
Cigna has set its sights on Humana and plans to close a cash and stock deal to acquire its fellow insurer before the year’s end, according to The Wall Street Journal. STAT News talked about this possibility several weeks ago, in the context of Cigna potentially selling off its Medicare Advantage (MA) business. Take that […]
Blog

Consumers, COP28, And The Green Market Revolution

Thomas Husson 6 days ago
With the UN Climate Change Conference (COP28) happening in Dubai, learn why Forrester believes firms can no longer ignore the Green Market Revolution.
Blog

T&I APAC Wrap-Up: The Good Stuff You Missed From The ForrWomen Session

Janet Worthington 7 days ago
Women remain underrepresented in the tech and security fields. Get five tips from the recent T&I APAC ForrWomen session on how to change that in your organization.
Blog

This Holiday Season, Give Your Customers The Personalized Experiences That They Deserve

Jessica Liu November 29, 2023
Learn how to enhance your company’s personalization efforts over the holidays — and well into next year.
Blog

At GitHub Universe, Copilot Takes Center Stage, But Questions About The Platform Persist

Christopher Condo November 29, 2023
The big attraction at the GitHub Universe event was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT-4 technology. Find out more in this review of the event.

See Outcome-Driven EA Practice Benefits In Action

Watch our exclusive webinar and unlock the secrets to high-performing, outcome-driven enterprise architecture with real-world models and examples you can implement today.

Blog

One Size Doesn’t Fit All: How Tech Marketers Leverage Business Cases

Sarah Lervold November 29, 2023
It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.
Blog

RevOps Strategies Are Missing An Operating Model

Anthony McPartlin November 29, 2023
Across B2B, organizations are often overreliant on org design to drive change. Revenue operations (RevOps) implementation discussions are filled with questions of centralization, decentralization, or centers of excellence. But structures are just one lever of change. Structure tells you nothing about which customers or stakeholders to support and prioritize, the offerings that you should provide, […]
Blog

How GenAI Is Impacting The Social Tech Landscape

Kelsey Chickering November 28, 2023
Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023 To 2030 supports this, as content marketing is the third-largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape has sparked a race […]
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