Featured Blogs

Blog

Apple’s BIMI Support = Time To Get Serious About DMARC Enforcement

Jess Burn September 19, 2022
Learn how Apple's latest announcement will make inboxes safer and what's required to reach DMARC enforcement.
Podcast

The Secrets To Becoming An Effective Change Catalyst

What It Means 4 days ago
Meaningful change in a company doesn’t have to come from the top. Anyone — regardless of seniority or title — can bring it about, say Vice Presidents Meta Karagianni and Peter Ostrow. On this week’s What It Means, they discuss how B2B professionals can successfully initiate change and give a preview of their keynote session at Forrester’s B2B Summit EMEA.
Blog

Retailers In A Tough Spot After Major Sales Events Announcements

Brendan Witcher 5 days ago
Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.

Technology & Innovation EMEA

Discover how technology leaders are embracing new ways of being innovative with technology, and discover key strategic opportunities to help your organisation grow. Join us in London and virtually October 13–14.

Blog

Apply Critical Thinking And Culture To Reduce Insider Risk

Joseph Blankenship 6 days ago
Learn how to reduce the three most common types of insider threats in this Security & Risk event preview.
Blog

Can B2B CMOs Save The Planet, Too?

Karen Tran September 26, 2022
Companies' pledges to become more sustainable are encouraging — if they translate into action. Marketing leaders must work to ensure that messaging aligns with action and purpose.
Blog

Function-First Tech Buying: The Way Forward In A World Of Legacy Tech Systems And Ecosystem Bloat

Emily Pfeiffer September 22, 2022
Digital commerce stacks are weighed down by legacy bloat. Discover how function-first buying can boost efficiency and slim down costs by separating required and common functions in digital commerce tech stacks.

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Blog

Clean Up Your Martech And Loyalty Tech Ecosystem

Mary Pilecki 3 hours ago
We all know that there is a big difference between working hard and working smart. And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […]
Blog

AI Software Spend Will Double From 2021 To 2025, Reaching $64 Billion, And Will Grow 50% Faster Than The Overall Software Market

Michael O'Grady 3 hours ago
Across eight forecasted countries — the US, China, Japan, and the Europe-5 countries (France, Germany, Italy, Spain, and the UK) — AI’s share of software spend will increase from 4.3% in 2021 to 6% in 2025. AI’s software growth is driven by: AI-infused software that uses AI to increase its market attractiveness, although the software […]

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

ERP: Switching To Cloud-Based DOPs At Your Own Pace

Dario Maisto 6 hours ago
Enterprise resource planning (ERP) vendors are pushing client organizations to replace their on-premises ERP solutions with cloud-based digital operations platforms (DOPs). As a result, ERP discussions are filling up the agendas of CTOs and procurement officers. The increasing number of inquiries that we at Forrester receive is a clear signal that the market is moving, […]
Blog

Nailing Chat Is Hard — Here’s How To Get It Right

Christina McAllister 3 days ago
I have spent the better part of the last decade helping enterprises with their digital channel strategies. Omnichannel transformation is still a phrase on many enterprises’ lips, with companies across industries looking to launch (or, in some cases, relaunch) digital channels to support their customers. Lots of things have changed since the early days of […]
Blog

The Forrester Enterprise Architecture Award Finalists For EMEA

Paul McKay 3 days ago
Customer requirements and business needs are constantly changing. In order to successfully address those shifts, organizations are left with no choice but to align their ecosystems. Enterprise architecture (EA) is key when it comes to rewiring business capabilities to a value-driven approach and reinforcing organizational preparedness for future. The Forrester Outcome-Driven Architecture Model is founded on architecture […]
Blog

Meet The New Analyst Covering Digital Business & Strategy: William Dahlgren

William Dahlgren 3 days ago
A new analyst joins Forrester’s Stockholm office to cover digital business and strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.
Blog

How A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success

Christina Schmitt 4 days ago
Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In addition to implementing and running the relevant marketing technology, marketing requires the knowledge to use it effectively to drive the revenue engine, create […]

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

Blog

Four Key Takeaways From The 2022 State Of Retail Payments Survey

Lily Varon 4 days ago
82% of software-decision makers at US retail companies are planning to adopt or are adopting payments software in 2022, per Forrester's data.
Blog

The 12 Tales Of Leadership

Phil Brunkard 4 days ago
Leadership in essence is about persuasion — winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence, and inspire. Stories connect with us emotionally. And our emotions drive our decisions subconsciously. We do this before we apply logic and intellectual reasoning to justify the decision we already made subconsciously. Leadership […]
Blog

The State Of Future Fit, 2022: Three Adaptive Behaviors Predict Maturity

Bobby Cameron 5 days ago
"The State Of Future Fit Technology Strategy, 2022" identifies the three adaptive behaviors that future fit organizations emphasize.
Blog

US Consumer Privacy Attitudes In 2022

Stephanie Liu 5 days ago
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]
Blog

Introducing The 2022 End-Of-Year Holidays Blog Prep Series

Fiona Swerdlow 5 days ago
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!

Avoid These Seven Pitfalls Of Cloud Modernization

Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success

Blog

The Future Of Manufacturing

Paul Miller 5 days ago
In volatile market conditions, manufacturers must become quicker, smarter, and greener to survive. The transformation of traditional — often conservative — manufacturing firms involves more than just making existing physical processes more efficient. Business and technology leaders increasingly work together to build future fit organizations that are adaptive, creative, and resilient, unlocking more sustainable and […]
Blog

In The Mature WAF Market, Product Offerings Continue To Expand

Sandy Carielli 6 days ago
At first glance, the web application firewall (WAF) market — populated by long time vendors with robust partner programs, extensive supporting services, and a slew of customer engagement opportunities — may seem like a space that has topped out. However, changes in how organizations develop and deploy applications — more hybrid cloud, more APIs, more […]
Blog

Did Our Predictions For 2022 Come True?

Sharyn Leaver 6 days ago
We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.
Blog

Meet The Analyst Covering Design Workflow: Sheila Mahoutchian

Sheila Mahoutchian 7 days ago
What Topics Will You Be Covering At Forrester? I’m excited to dive deep into coverage areas revolving around design workflows, tools, and services for the customer experience (CX) function. Some buckets I hope to explore in this realm include: Design thinking in practice and how to make it accessible, specifically for collaboration teams that work […]
Blog

Capturing Key Future Fit Strategies And Core Drivers

Bobby Cameron September 26, 2022
We are happy to announce the publication of a collection of data snapshots on senior technology decision-makers’ attitudes and behaviors around being future fit. Forrester defines future fit tech strategy as “an approach to technology that enables an organization to quickly reconfigure business structures and capabilities to meet customers’ future needs and expectations.” In fact, […]

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

Let Freedom Ring … Or Compute? — Open Mainframe Summit 2022

Brent Ellis September 23, 2022
The Linux Foundation’s Open Mainframe Project just finished up its third Summit and first in-person event, hosted in Philadelphia, PA. While the project has been around for about seven years, accelerating interest in mainframe modernization has stimulated more vendor involvement as well as community participation. The in-person component of the event was small. Participants were […]
Blog

Presentations Are About To Get Swamped In AI-Generated Images

Rowan Curran September 23, 2022
Tools such as DALL-E Mini and Stable Diffusion are proving immensely useful for generating visual content. But there are some limitations.
Blog

Is USD The HTML Of The Metaverse?

Andrew Cornwall September 22, 2022
I was able to attend the NVIDIA GPU Technology Conference (GTC) and focused on the extended reality (XR) track. If nothing else, it was clear that the attendees were enthusiastic about the use of Pixar’s Universal Scene Description (USD) format as an interchange format for the metaverse and XR in general. There’s A Huge Need […]
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