Featured Blogs

Most of the hype and boardroom enthusiasm for generative AI (genAI) stems from the belief that AI machines will automate the repeatable tasks that people used to do, thereby saving firms money with fewer employees doing more work. While we believe that’s true for rote knowledge tasks and some knowledge worker roles, it’s not really […]

“Please be advised that your call may be recorded for quality assurance and training purposes.” We’ve all heard this message at some point — a familiar prelude to countless conversations worldwide. This disclosure has remained largely unchanged over the years but may no longer serve any purpose. The bar for what’s considered legally acceptable consent […]

We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Get the story behind the story in this post.

Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.

As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.

Enterprise business applications run all phases of a company’s operations such as sales, customer service, accounting, finance, human resources, inventory, and manufacturing. They streamline and coordinate work across the enterprise, supporting corporate goals of revenue, profitability, and cost optimization. As a result, the market for these applications continues to aggressively grow. Today’s business applications are […]

Generative AI (genAI) arrived in 2022 with massive expectations, promising to transform everything. But two years later, the initial excitement is shifting to skepticism, with many now demanding, “Show me the money!” While no one doubts AI’s potential, the pressing question remains: When will AI truly deliver, and should your organization wait or dive in […]

Large-scale AI models trained on extensive datasets are shifting computer vision toward more adaptable and scalable solutions.

As global interconnectedness exponentially increases the number of commercial and business relationships between organizations, the speed of innovation is also reshaping how they operate. In other words, for an organization to execute on its generative AI (genAI) strategy (and for the record, the absence of a genAI strategy is a genAI strategy), they’ll need to […]

Learn how to build, improve, repair, or elevate your relationship with your technology counterparts in this preview of our upcoming Security & Risk Summit in Baltimore, December 9–11.

This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.

The data is clear: high-performance IT shops deliver better business outcomes and experience growth that is 1.8x faster than their peers. Find out why.

Learn where customer advocacy programs can fall short — and how B2B marketers can keep the focus on value.

Get six key takeaways from the annual VMware Explore 2024 conference and find out what they mean for technology leaders.

The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2024, provides a comprehensive market evaluation of the ROP category, highlighting how these platforms integrate sales engagement, conversation intelligence, and revenue operations to enhance frontline productivity and buyer interactions through AI capabilities.

Forrester’s 2024 Technology Strategy Impact Awards celebrate companies that have successfully embraced three principles: alignment, trust, and adaptivity. Learn more about how this year’s winners — First Student and Best Buy — have exceptionally demonstrated those principles in their IT strategies.

Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022.

Forrester's annual Budget Planning Guide for Customer Experience offers data-driven guidance on where to increase, decrease, or experiment with your budget for 2025. Co-authors Principal Analyst Riccardo Pasto and VP, Executive Partner Katy Cobian explain the research process for creating the recommendations and how CX pros should use the budget planning guide.

Based on attendee feedback, we’ve retooled this year's event to focus more on practical, hands-on learning and increased peer interaction. Discover some of what's in store.