Blog
How Accurate Were Our Predictions For 2024?
As we prepare to launch our 2025 predictions, we look back on some of the ones we made a year ago. Find out how we did, and get a first peek at what our forthcoming predictions will cover.
Blog
The Secret To High Growth: Cocreate A Customer-Obsessed Strategy
Customer-obsessed B2B companies achieve stronger revenue growth and profitability growth than their peers. So how do you achieve customer obsession? Break it down into actionable steps.
Podcast
Assessing AI’s Impact On The Environment
The rapid growth of AI will have both positive and negative impacts on the environment. In this episode, Vice President and Principal Analyst Thomas Husson delves into both AI’s environmental downsides and its potential to help solve the climate crisis.
Get Ahead With 2025 Predictions Alerts
Want to be the first to know? Sign up now to be notified when our exclusive 2025 Predictions guides are available for download. Don't miss out!
Blog
What To Do With The New Customer Experience Management Standards
In recognition of CX Day 2024, Bain & Company, in collaboration with Kantar and Qualtrics, released a new set of global standards for customer experience teams. Will they help CX teams resolve their challenges?
Blog
Gone Are The Days Of Networking Infrastructure Choice
One outcome of internal developments or acquisitions is that networking infrastructure choice has evaporated — even if vendors claim otherwise. HPE's recent acquisition of Juniper brings this into focus.
Blog
Commvault Snaps Up Clumio For Cloud Resilience
Commvault announced that it is acquiring Clumio for $47 million on September 24. What does this acquisition mean to one of the leaders in the enterprise data resilience market?
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Blog
Old Dogs Learn New Tricks: The Forrester Wave: Enterprise Firewall Solutions, Q4, 2024
One of the oldest security technologies – the venerable enterprise firewall – continues to thrive, as highlighted in recently-published: The Forrester Wave: Enterprise Firewall Solutions, Q4, 2024. Contrary to expectations that this space might have little left to offer, enterprise firewall vendors have done well to keep this technology relevant for modern cybersecurity needs. They […]
Blog
Get ready for genAI chatbots: The state of conversational AI
Talk about change!!! As we approach the two-year anniversary of the announcement of OpenAI’s launch of GPT 3.5, conversational AI has been reinvented to incorporate generative AI (genAI) to take advantage of the many ways this technology can make self-service applications smarter. Previously, the conversational AI tools used to create chatbots and Intelligent Virtual Agents […]
Get More From Your 2025 B2B Marketing Budget
Synergy and collaboration will be key to making marketing investments go further. Download our 2025 B2B marketing Planning Guide to learn more.
Blog
Marketers In APAC: Unlock Greater Value With Adjacent CDP Functionalities
As an analyst closely observing the martech landscape, I’ve seen customer data platforms (CDPs) become indispensable for marketers in APAC. My latest report, The State Of Customer Data Platforms In Asia Pacific, 2024, uncovers the following insights: The popularity of CDPs continues to grow in APAC. Rising consumer awareness around data privacy and tighter regulations […]
Blog
Of S-Curves, AI, And Adaptive IT Capabilities
This year feels different. Global geopolitical, economic, and technological shifts are compelling businesses in the Asia Pacific region to adapt like never before. In our June forecast, we captured how tech spending in APAC is transforming in response to this evolving landscape. We discussed how enterprises across the region are embedding adaptivity into the core […]
Blog
The State Of AI Agents: Lots Of Potential … And Confusion
AI agents are getting a lot of buzz. They featured in Forrester’s top 10 emerging technologies for 2024, bagged the keynote spot at Salesforce’s conference, and have allegedly triggered an arms race between OpenAI and big tech companies. What, exactly, are AI agents? Forrester defines AI agents as: General AI systems trained to act invisibly […]
Blog
“Nothing’s Gonna Touch You In These Golden Years”? Only Half Of Americans Know How To Save For Retirement
David Bowie’s classic song “Golden Years” tells us to “look at that sky, life’s begun.” But retirement’s “golden years” are looking less golden for Americans. Forrester data indicates that many Americans are willing to work past the age of retirement or even work a part-time job in retirement to supplement their income.
Blog
Visa Risk And Identity Solutions Acquires Fraud Management Vendor Featurespace
Last week, Visa announced the acquisition of Featurespace, a UK-based enterprise fraud management and anti-money-laundering (AML) vendor.
Focus 2025 Security Budgets On Risk Mitigation And Tech Sprawl
Security leaders, explore our 2025 Planning Guide for benchmarks on where to invest, divest, and experiment with your budget.
Blog
Unleashing The First Forrester Wave™ For Vector Databases
Forrester has just released its inaugural evaluation, The Forrester Wave™: Vector Databases, Q3 2024, marking a significant milestone in this rapidly evolving category.
Blog
Predictions 2025: Security And Risk Pros Will Brace For Regulations And Resilience
With cybercrime expected to cost $12 trillion in 2025, regulators will take a more active role in protecting consumer data while organizations pivot to adopt more proactive security measures to limit material impacts. Find out more in our 2025 predictions for cybersecurity, risk, and privacy.
Podcast
374: Feedback Is A Touchpoint, Too
Brands want customer feedback, and Forrester research shows that customers are willing to give it—when asked properly. But too often, brands will send out a never-ending stream of ill-timed, poorly designed surveys that even the most helpful customer declines to answer. Forrester VP, Principal Analyst Maxie Schmidt joins the podcast to argue the case for […]
Blog
Three Key Findings From The Forrester Wave™: Revenue Enablement Platforms, Q3 2024
For the first time, Forrester has published an evaluation of the combined space comprising sales content management and sales readiness capabilities.
Blog
How Corpay Used Compensation To Improve Lead Conversion
Learn how Corpay redesigned its compensation programs to improve lead conversion rates.
Drive High Performance With Your 2025 Tech Budget
2025 tech budgets are on the rise. Get our 2025 Planning Guide to learn where to invest your tech spend to boost performance, drive growth, and deliver competitive advantage.
Blog
Apply For The 2024 Forrester Security & Risk Summit Scholarship Today
Forrester is once again partnering with Women in Security and Privacy to provide free admission to our Security & Risk Summit for four women looking to break into cybersecurity. Learn the details and find out how to apply for the scholarship here.
Blog
How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
Webinar
How Generative AI Can Transform Security Tools: Innovations Ahead
Join us LIVE to explore the real benefits and risks of generative AI in security tools and discover the innovations on the horizon.
Blog
Let’s Debunk Some Application Threat Modeling Myths!
Application threat modeling has gotten a bad rap over the years but security leaders need to get over the myths and implement it. Learn three of the most common misconceptions around application threat modeling in this preview of a new report and session at our upcoming Security & Risk Summit.
Blog
The Future Of Banking: By 2030, Banking Will Be Invisible, Connected, Insights-Driven, And Purposeful
In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. But amidst all these changes, the importance of trust remains constant. Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry. […]
From AI To Cloud: Where To Invest In 2025
Tech infrastructure budgets are rising, but businesses want outcomes from every dollar spent. Optimize your 2025 budget using insights from our tech infrastructure Planning Guide.
Blog
Reshaping Banking In The Age Of AI: Embracing Trust, Innovation, And Customer Obsession
Once again, the banking industry is on the cusp of transformative changes. AI and generative AI (genAI) technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud. But they also have the potential to shift the mindset of banking from a product-centric to a relationship-centric approach and […]
Blog
Deconstruct Human-Element Breaches To Protect Your Workforce
Risks posed by and to humans such as deepfakes, data exfiltration by insiders, and misuse of generative AI are expected to accelerate and become more complex. Learn how to discern and manage these human-element risks in this preview of an upcoming report.
Blog
The Future Of Network APIs
Many of my recent client conversations have been on network APIs, also known as network open APIs. In particular, they want to discuss timelines, challenges, opportunities, use cases, and future market outlook. Similar to what I discussed in my previous blog about 5G network slicing, the reality is not as rosy as one might expect, […]
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