Data Strategy
& Insights

December 6 – 7, 2022  |  Austin & Digital Experience

Early Access

Dec 5
  • 9:30 am – 5:00 pm CDTOn Demand Sessions

Super Monday

Dec 5
  • 3:00 pm – 5:00 pm CDTForrWomen Leadership Program
  • 3:00 pm – 5:00 pm CDTWorkshop: Boost Your Insights-Driven Business Maturity
  • 3:00 pm – 5:00 pm CDTWorkshop: Get your Data Governance Program Ready For Personalization and AI
  • 5:00 pm – 6:00 pm CDTWelcome Reception

Tuesday

Dec 6
  • 9:30 am – 10:45 am CDTOpening Remarks & Keynotes
  • 10:50 am – 11:50 am CDTMarketplace Break
  • 11:50 am – 1:00 pm CDTBreakout & Case Study Sessions
  • 1:00 pm – 2:00 pm CDTLunch & Marketplace Break
  • 2:00 pm – 3:45 pm CDTBreakout & Case Study Sessions
  • 3:45 pm – 4:30 pm CDTMarketplace Break
  • 4:00 pm – 4:30 pm CDTAfterWords
  • 4:00 pm – 4:30 pm CDTAnalyst-Led Meetups
  • 4:30 pm – 5:30 pm CDTKeynote Sessions
  • 5:30 pm – 6:30 pm CDTReception

Wednesday

Dec 7
  • 8:30 am – 9:15 am CDTBoardroom Session with Acxiom
  • 9:30 am – 10:45 am CDTKeynote Sessions
  • 10:45 am – 11:35 am CDTMarketplace Break
  • 11:00 am – 11:30 am CDTAfterWords
  • 11:35 am – 12:45 pm CDTBreakout & Case Study Sessions
  • 12:45 pm – 1:45 pm CDTLunch & Marketplace Break
  • 1:45 pm – 2:50 pm CDTBreakout & Case Study Sessions
  • 2:50 pm – 3:35 pm CDTMarketplace Break
  • 3:00 pm – 3:30 pm CDTAnalyst-Led Meetups
  • 3:40 pm – 4:40 pm CDTKeynote Sessions
  • 4:40 pm – 4:45 pm CDTClosing Remarks

Early Access Dec 5

12:30 pm – 1:00 pm CDT

Beginning To Belong: Unlocking The Power Of Inclusion At Work

The ability of any organization to engage a diverse workforce begins with how well its managers can create a sense of belonging on their teams and how well their leaders can create a sense of community within the organization. Belonging is the sense of feeling safe, accepted, and part of the team. Though this feeling is foundational to workforce engagement, 40% of people still say they feel isolated at work. This feeling of isolation erodes the employee experience and prevents employees from achieving their best. Join Forrester Analyst Jonathan Roberts as we learn what true inclusion is (and what it isn’t) while equipping leaders with the tools to create inclusive environments at work.

Speakers:
Jonathan Roberts, Analyst, Forrester

New Worlds Need New Leaders

Tomorrow’s world won’t be anything like today’s. Considering sectoral convergence, climate change and regulation, tech, energy, and geopolitical disruptions, tomorrow’s leaders are expected to navigate tomorrow’s uncertainties with unchanged expectations of returns to shareholders. How can tomorrow’s leaders achieve organizational success with the means at their disposal today? This talk explores today’s resilience strategies for tomorrow’s uncertainties.

Speakers:
Ash Mukherjee, Solution Partner, Forrester

Fireside Chat: How 2020’s Breaking Point Enabled Progressive Inclusion Strategies

The impact of unjust police brutality and the pandemic was a breaking point in 2020 for Humana and the Digital Health & Analytics (DH&A) Organization. With disproportionate health disparities and blatant injustices towards Black Americans, DH&A responded by partnering with Forrester Research to launch an enterprise investigation around systems and practices relative to Black/African American associate and member experience disparities. A conceptual framework was developed to address systemic disparities, new sources of value from an EDI lens, and ongoing training and execution of key practices for EDI to reach full integration into our business norms.

In this session, you’ll learn:

  • Setting up & finding our why
  • The 3-phased project & key elements of real EDI strategy
  • 2021 results and our path forward

Speakers:
Stacy Brooks, Associate Director | EDI Digital Strategy, Humana | Digital Health Analytics
Alex Stein, Principal Consultant, Forrester

Fireside Chat: Creating Inclusion Change That Sticks – What Do Leaders Need To Know And Do

Drop in for a fireside chat with the Global Head of D&I of the London Stock Exchange Group on the intricacies, implications and recommendations for making a success of D&I. Why does it matter to business – what do successful organisations get right – why it makes a difference for all leaders – and how to avoid a superficial and ineffective approach will be just a few of the questions to be explored in this session.

Key takeaways:

  • How do you fulfill the role?
  • How do you get your D&I journey right?
  • What does good look like in applying D&I?
  • What are the business effects of good D&I?

Speakers:
Ash Mukherjee, Solution Partner, Forrester
Audrey Campell, Global Head of Diversity & Inclusion, London Stock Exchange

Super Monday Dec 5

3:00 pm – 5:00 pm CDT

Workshop: Boost Your Insights-Driven Business Maturity

Insights-driven businesses (IDB) are growing faster than you are by applying data and analytics in a transformational way, and they’re coming after your customers.  While the journey to advanced insights-driven business maturity is not easy nor short, it will pay off – advanced firms are five times more likely to say they have achieved a revenue growth of 20% or more.

In this workshop:

  • Learn about what it means to be an ‘advanced’ insights-driven business
  • Find out where your business stands today
  • Discuss with your forum peers what they are doing to mature IDB capabilities, as well as common challenges and lessons learned
  • Leave with ideas around specific next steps you can take to help your business mature

Speakers:
Boris Evelson, Vice President, Principal Analyst, Forrester
Julie Young, Senior Consultant, Forrester

Workshop: Get Your Data Governance Program Ready For Personalization And AI

Data and technology leaders are well-positioned to break down silos and lead the insights-driven business transformation. Data governance (DG) teams often struggle to expand their role beyond basic data quality and compliance efforts. In the age of digital and AI, DG teams need to move beyond traditional frameworks and influence analytical and automation initiatives. In this workshop, we will discuss our proven methodologies to navigate, adapt, and establish sustainable data governance to directly impact the insights generation process and improve customer experience.

In this workshop:

  • Learn about your state of DG maturity.
  • Identify data governance challenges.
  • Strategize steps to overcome obstacles and ways to activate your data governance transformation journey.

Speakers:
Jayesh Chaurasia, Analyst, Forrester
Faram Medhora, Principal Consultant, Forrester

ForrWomen Leadership Program: Advancing Women’s Leadership In Data Strategy & Insights

Join us as we focus on how to help advance women leaders in your organization, break down barriers, and overcome challenges. Learn from your peers on advancement strategies for women leaders, and participate in a conversation about how to develop meaningful relationships with women leaders in the data and analytics industry. All are welcome to join!

Agenda:
• Panel discussion with guest speakers on their career journeys as women in data and AI
• Mentor-mentee roundtables and networking

Speakers:
Srividya Sridharan, VP, Senior Research Director, Forrester
Kim Herrington, Senior Analyst, Forrester
Cortnie Abercrombie, Author, Founder, and CEO, AI Truth
Catherine Beck, VP, Customer Experience & Analytics, Ameriprise Financial

5:00 pm – 6:00 pm CDT

Welcome Reception sponsored by KPMG

Join us for refreshments and light appetizers. All registered attendees are welcomed.

Tuesday Dec 6

9:30 am – 9:40 am CDT

Welcome & Opening Remarks

with Srividya Sridharan, VP, Group Director, Forrester

9:45 am – 10:15 am CDT

Keynote: The Seven Habits Of Highly Trusted Artificial Intelligence

AI has a trust problem. Highly publicized blunders have eroded trust among consumers, while a lack of understanding among business stakeholders shakes confidence and stymies AI adoption. It’s time to bridge this trust gap and realize the full potential of this transformational set of technologies. In this keynote, attendees will learn: 

  • How to apply the seven levers of trust — accountability, competence, consistency, dependability, empathy, integrity, and transparency — to artificial intelligence. 
  • Which levers to pull to create trust with different types of stakeholders.
  • How other companies are developing trusted AI. 

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester

10:15 am – 10:45 am CDT

Keynote: From Emerging Technology To Action: The Key To Market Domination

Everybody expects emerging technology will help them become kings of their industries, yet there are so many to choose from and they are changing every day. Data and insight professionals have a key role to play in helping their firm understand what emerging technologies are most important now or in the future, and take steps to prepare. In this keynote, Brian Hopkins, Vice President of Emerging Technology, and the originator of Forrester’s Insights-driven Business framework, will explain how your business can get more value from today’s most important emerging technologies and the role you play. Hint: It’s about storytelling and insights-driven business maturity.

Speakers:
Brian Hopkins, VP, Emerging Tech Portfolio, Forrester

10:50 am – 11:50 am CDT

Marketplace Break

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Check out our Sponsor Spotlights to learn more about the next great solution for your team. See below for the list of spotlights during this time.

Attend one session:

Atlan: Activate Your Metadata with Atlan

Metadata is THE hot topic in data right now! Come join us to learn why traditional metadata management lead to metadata silos and user experiences that lacked context. We’ll share real examples of how data teams are activating metadata to break down those silos, bring data producers and consumers together, and unlock value with Atlan.

Speakers:
Austin Kronz, Director of Data Strategy, Atlan

CData Software: Lift and Shift to the Cloud without Breaking Anything

To support their growing data needs, Office Depot transitioned a legacy on-premises data platform to the cloud with Snowflake, providing the organization a single source of truth for their data. The challenge? All their existing SSAS analytics broke because they couldn’t connect with Snowflake. Learn how Office Depot leveraged CData real-time connectivity solutions to “lift and shift” their existing analytics infrastructure to Snowflake, without the need to rebuild their infrastructure or disrupt their business in this move

Speakers:
Vincent Lam, VP Marketing & Strategy, CData Software

Denodo: Data Fabric vs. Data Mesh: Does it Matter?

Data Fabric and Data Mesh are hotly debated as competing concepts to future data management, and hence a lot of confusion reigns: What’s the difference? Which one should I implement? Or, can I do both? The answer: It doesn’t matter!

In this session, Ravi Shankar will explain these two concepts and how they complement each other. Using a logical approach such as data virtualization, organizations can implement either concept or both at the same time.

Speakers:
Ravi Shankar, CMO, Denodo

Stardog: Accelerating Analytics and AI with Knowledge Graphs

Knowledge graphs are key to a data fabric strategy, filling a critical gap between where data is stored, catalogued, and consumed. Learn how to accelerate analytics with a flexible, semantic layer that eliminates data barriers, adds business meaning by turning columns into concepts, and promotes self-service. Your team will identify new connections and insights in your data through a powerful inferencing engine, and deliver better data to your existing analytics tools.

Speakers:
Steve Fuller, VP Solutions Consulting and Engineering, Stardog

11:50 am – 12:20 pm CDT

Breakout Sessions

Build A Resilient Data Foundation Strategy
Buzzworthy Or Buzzkill: Data Mesh And Data Fabric

If you haven’t heard, data mesh is all the rage in the data world. And data fabric continues to grow in promise and show business results. Should organizations chase the shiny object? Or should they go forward with proven capabilities? Join us in a lively discussion as we break it all down and get to the heart of the hype, intersection, and blending of data mesh and data fabric for bigger data value. 

In this session, you will hear about: 

  • The data mesh concept and how using data mesh principles ensures that business value is at the center of data capture and consumption. 
  • The capabilities of data fabric platforms, which are the technologies that can help you bring together the entire lifecycle of your data within one harmonized set of tools. 

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester
Noel Yuhanna, VP, Principal Analyst, Forrester

READ MORE +READ LESS -
Turn Insights Into Action
Insights-Driven Business — A Key Pillar For Customer Obsession And Future Fit Technology Strategy

A customer-obsessed enterprise; a future fit technology strategy; and an insights-driven business (IDB). How are these approaches related to each other? We believe that these strategies and objectives are tightly intertwined — an enterprise cannot fully excel at one without investing in all the others. During this session, we’ll explore:  

  • Findings from Forrester’s 2022 IDB Effectiveness Survey. 
  • How advanced IDB capabilities — including higher levels of IDB effectiveness — are key to improving customer obsession. 
  • Why mature and effective IDB capabilities are a critical component of a future fit technology strategy

Speakers:
Boris Evelson, Vice President, Principal Analyst, Forrester

READ MORE +READ LESS -
Create Intelligence With AI
The Value Of Tilting At Windmills: Synthetic Data In AI And Beyond

The landscape of applications that are built around increasingly complex AI systems are ravenous for data, and sometimes the real world can’t provide it: It’s too messy, too private, or is generated by scenarios that don’t exist. Synthetic data offers a bridge for technology teams to provide more advanced, engaging, and valuable applications and products with AI by feeding the underlying algorithmic models. For enterprises that want to succeed in AI, synthetic data will be essential sooner or later. Join this session to learn answers to the following questions: 

  • What types of use cases in data science and AI applications need synthetic data?  
  • What does the landscape’s synthetic data tools and technology look like? 
  • What types of value can data science and AI teams see from synthetic data? 
  • How can enterprises acquire or begin working with synthetic data? 

Speakers:
Rowan Curran, Analyst, Forrester
Jeremy Vale, Researcher, Forrester

READ MORE +READ LESS -
12:30 pm – 1:00 pm CDT

Case Study Sessions

Hear real world case studies showcasing the value of partnering with the right technology provider.

Attend one session:

Acxiom: Purpose, Platforms and Profits - A Digital Experience Optimization Case Study

New, disparate digital data sources continue to emerge at a rate that outpaces a brand’s capacity to effectively integrate and maximize analytical value. Much of the burden for wrangling and establishing this analytic record falls on the data science community — meaning less time is invested in developing the insights, intelligence and analytics solutions that propel businesses forward. Join this session to learn how to combine today’s cloud-based analytics platforms with data and identity management to rapidly re-build the client analytic record at a scale and depth that allows data scientists to do more of what they do best: drive the optimization of marketing levers across the full digital experience to maximize business results.

Speakers:
Larry Bevens, Director, Financial Services Analytics Strategy, Acxiom
Scot Richardson, Director of Data Science Strategy and Visualization, Axciom

How MX leverages Domo to provide data insights

What if everyone in your organization had data available at their fingertips, enabling them to track key results? What if you could share data back with your customers to help them grow? Learn how MX uses Domo to allow self-service analytics, hit organizational goals, and provide better customer experiences. Walk away knowing how Domo can help you manage data governance at scale and provide confidence in your data decisions.

Speakers:
Mark Maughan, Chief Analytics Officer, Domo
Clint M. Johnson, Director, Client Analytics, MX Technologies
Adam Turner, Sr. Director of Business Analytics, MX Technologies

Neustar, A TransUnion Company: Neustar & Movio: Building and Measuring High-Performing Audiences

Analyzing first-party data can provide new insights into what your best customers look like – but how do you reach and influence them with your marketing, in a privacy-first advertising world? Learn more about segmentation and measurement strategies from leaders at Neustar, a TransUnion company, and Movio, who will discuss how they were able to leverage these insights to create tailored campaigns targeting high-propensity consumers across digital and walled gardens.

Speakers:
Kyle Mohan, Director, Media & Ad Tech Partnerships, Neustar, A TransUnion Company
Amy Garcia, Vice President, Movio, a Vista Company

Teradata: Enterprise Data and Analytics Modernization

An overview of Texas Health’s investment into data & analytics over the last 4 years. Building a modern data and analytics platform by transitioning to self-service enablement, establishing data governance, building a data catalog, organizing job descriptions, building a data science team and citizens, mastering provider data, building a consumer 360, bringing or connecting 45 data sources, creating reusable feature banks, deploying over 45 ML models into production, and much more.

Speakers:
Michael Parris, SVP Data & Analytics, Texas Health Resources

1:00 pm – 2:00 pm CDT

Lunch & Marketplace Break

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Check out our Sponsor Spotlights to learn more about the next great solution for your team. See below for the list of spotlights during this time.

Attend one session:

Ab Initio: Active>Metadata – for business agility and control

Metadata management has evolved from being an after the fact documentation of the data used by systems.   Ab Initio supports that traditional governance function but also uses metadata to enable business to control and configuration of operational systems. Different records formats, data mappings, calculations and data transformation logic are all metadata to Ab Initio.  This operational metadata can all be passed to a reusable framework to ensure consistent and transparent processing across interfaces enterprise-wide.

Speakers:
Garry Katz, Strategic Advisor, Ab Initio

Affinity Solutions: Movie Metrics: How Unique Data & Insights illustrates Brand Value

Please join Affinity Solutions & National CineMedia (NCM) to see first-hand how movie attendance provides brands an unparalleled opportunity to reach target audiences and drive immediate spend. This spending analytics study is a coming attraction you cannot miss.

Speakers:
Paul Ramirez, Director of Business Development, Affinity Solutions
Manu Singh, SVP of Data Strategy, Analytics & Programmatic, National CineMedia (NCM)

Esri & H-E-B: Visualize, Plan, and Innovate with Maps and Location Intelligence

Learn where maps matter in fueling business growth and providing visibility throughout your company’s value chain. Gain awareness of the best place to start and the considerations you’ll need to make to amp up your strategic plans and tactics.

Speakers:
Liz Parrish, Manager of Geospatial Analytics & Insights, H-E-B

Reltio: Winning with unified, reliable, and real-time data

Join Reltio as we show how you can create game-changing personalized and hyper-targeted experiences using unified and real-time data. Reltio Senior Solutions Consultant, Kim Toomey, will walk through a demo of the Reltio Connected Data Platform, so you can see how you can put data to work.

Speakers:
Kim Toomey, Senior Solutions Consultant, Reltio

Executive Leadership Exchange (Invite-Only): Networking Lunch

Join a private lunch with fellow ELE attendees.

2:00 pm – 2:30 pm CDT

Breakout Sessions

Build A Resilient Data Foundation Strategy
Map A Path To Federated Data Governance

Data leaders are striving to implement data governance, creating trusted data that can be used for actionable insights. However, organizational, functional, and data silos often result from the operating model we choose and stand in the way of progress. While centralized and decentralized models have built-in limitations, a federated model provides the collaboration, feedback loops, and agility necessary to break down silos and unlock the value of data. In this session, we will discuss:

  • What is the federated operating model?
  • How does it better support the insights process relative to other models?
  • How can you get started with a federated governance model?

Speakers:
Jayesh Chaurasia, Analyst, Forrester

READ MORE +READ LESS -
Turn Insights Into Action
Get Your Data Storytelling Starter Kit Today

Data on its own has no meaning at all. It’s what we do with the information that gives it meaning. Join us in this session to learn quick tips to jump-start your ability to create data stories that drive action and decisions. In this session, participants will discover: 

  • The essential three-part framework to craft your story.  
  • Different ways to present the same information in a dashboard, email, or elevator pitch.  
  • How to measure if your story made a difference.  

Speakers:
Kim Herrington, Senior Analyst, Forrester

READ MORE +READ LESS -
Create Intelligence With AI
What’s In Your Calls? Unlocking The Real Value Of Conversation Intelligence

“This call will be recorded for quality and training purposes” — sound familiar? We’ve been recording calls for years, but have we actually been listening? Conversation intelligence unlocks insights from conversations using AI and natural language processing techniques, allowing companies to better market, sell, and support their customers. During this session, we’ll explore:  

  • How companies are using AI to understand conversation data to improve business outcomes.
  • Why it’s so valuable for sales and CX teams and how to translate that value across the enterprise.
  • What’s real today versus what is expected to be real in the future.

Speakers:
Seth Marrs, Principal Analyst, Forrester
Christina McAllister, Senior Analyst, Forrester
Aaron Katz, VP, Research Director, Forrester

READ MORE +READ LESS -

Executive Leadership Exchange (Invite-Only): Panel: Data Analytics Journey

Every analytics journey brings together people, process, platforms, and data within a specific organizational context. We spend a lot of time worrying about whether we are following the right path on our journey to Insights-Driven Business maturity. However, companies come from a variety of starting places and no two journeys are alike because no two organizations are alike. In this panel, we’re going to hear from some of your peers about their analytics journeys, specifically:

 

  • Starting points and early wins
  • Key milestones that changed the path of the organization
  • Maturity accelerators – opportunities or shortcuts have organizations found to mature faster

 

Speakers:
Brian Knollenberg, SVP, Marketing, BECU
Melanie Whalen, VP of Analytics Department, Numerica Credit Union
Aaron Katz, VP, Research Director, Forrester

2:35 pm – 3:05 pm CDT

Case Study Sessions

Hear real world case studies showcasing the value of partnering with the right technology provider.

Attend one session:

Ab Initio and TransUnion - Business Agility Through Self-Service

Learn how TransUnion partnered with Ab Initio to radically improve extreme data processing and computing challenges through the build-out of business-facing self-service capabilities.  Moreover, the business agility delivered through self-service resulted in significant order turn time reductions,  reduced training times, lower skill requirements for new hires, and faster new product feature development.

Speakers:
Shawn Emery, Vice President of Global Delivery, TransUnion
Kristian Desch, Senior Strategic Consultant, Ab Initio

Affinity Solutions: Streaming Success – Navigating Fatigue & Fragmentation

The streaming market is growing exponentially, and with it creating huge opportunities and challenges for Brands & their Consumer engagement strategies. Please join Affinity Solutions & Claritas for a deep dive into the Data that’s driving consumers’ purchase decisions, and what Insights should inform your brand activation plan in today’s streaming landscape.

Speakers:
Damian Garbaccio, CMO & Chief Business Officer, Affinity Solutions
R. Chase Miller, EVP, Strategy & Corporate Development/ GM, Digital, Claritas

Esri: The Unexpected Journey: From Intel to Business Insights

Dell Technologies is using geospatial intelligence to power its digital business twin. Learn how location technology and data is adding new value to traditional approaches in data science and across the enterprise.

Speakers:
Mik Lopez, Operations and Fusion Center Manager, Dell Technologies

Reltio: Bulldozing Data Silos for Dodge Construction Network with Reltio’s Modern MDM

In this session, learn how Reltio’s cloud-native master data management (MDM) solution helped Dodge Data & Analytics connect over 20K data sources and eliminate many data silos created after a merger. Dodge brought all of its fragmented data together and mastered it through Reltio by removing duplication and quickly building a robust and differentiated data set for its customer base. Dodge has a 360-degree view of customers, contacts, projects, and products – with unparalleled data quality.

Speakers:
Manish Sood, CEO, Founder, and Chairman, Reltio
Keith Davies, CTO, Dodge Construction Network

Executive Leadership Exchange (Invite-Only): Hot Or Maybe Not: Emerging Technologies For Business Insights

Forrester analysts are bombarded with pitches for emerging technology certainly from startups but also from the well established technology companies. We are natural sceptics, but we are also looking for the next big thing that will give our clients a true competitive advantage. Join this session to hear a panel of distinguished analysts Christina McAllister, Noel Yuhanna, and Boris Evelson  from Forrester’s business insights team:

  • Discuss the merits of adopting emerging technology immediately or waiting
  • Identify emerging technologies in data, analytics, and AI.
  • Discuss and render judgment on each emerging technology

Speakers:
Mike Gualtieri, VP, Principal Analyst, Forrester
Christina McAllister, Senior Analyst, Forrester
Noel Yuhanna, Principal Analyst, Forrester
Boris Evelson, Vice President, Principal Analyst, Forrester

3:15 pm – 3:45 pm CDT

Breakout Sessions

Build A Resilient Data Foundation Strategy
Future-Proof Your Data Architecture With Data Fabric 2.0

Today, most organizations struggle to keep their data architecture current because it takes significant time and effort to build and manage enterprise platforms. Without an effective modern data architecture, organizations cannot meet the growing business demands to deliver consistent, trusted, and secure data to support modern applications and insights. The new data fabric 2.0 focuses on a distributed data architecture with built-in automation, self-service, and intelligence capabilities to accelerate modern business use cases. During this session, we’ll explore: 

  • What the latest data fabric 2.0 architecture offers to accelerate modern workloads. 
  • The new and emerging customer use cases that leverage data fabric. 
  • How to go about building your data fabric strategy in your organization. 

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester

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Turn Insights Into Action
The Revival Of Segmentation: Why It Still Matters

Segmentation has been in use for 50+ years, yet successful segmentation remains an elusive challenge for many companies. However, in the absence of true one-to-one personalization, it’s also one of the few ways we can customize products and experiences for our customers. Why do so many segmentations become shelfware? How do we do better at making segmentations living, breathing representations of our relationship with our consumers or customers? In this session, we’ll address: 

  • Why “what kind of segmentation do we want?” is the wrong question 
  • The obstacles in the way of segmentation activation and optimization? 
  • How to put customer obsession at the core of your segmentation 

Speakers:
Zeid Khater, Analyst, Forrester

READ MORE +READ LESS -
Create Intelligence With AI
Buy — Do Not Build — Natural Language Processing Solutions

Whether it’s voice of the customer, contact center interactions, social listening analytics, or intelligent document extraction and processing, all of these applications depend heavily on AI-based natural language processing (NLP), specifically text mining and analytics technology. During this session, we’ll explore:  

  • Findings from Forrester Wave™ evaluations released in Q2 2022 that cover the text analytics space.  
  • What happens under the covers to convert unstructured text into structured data such as topics, entities (dates, names, numbers), sentiment, emotion, and intent. 
  • Why Forrester recommends buying, not building, NLP/text analytics solutions. 

Speakers:
Boris Evelson, Vice President, Principal Analyst, Forrester

READ MORE +READ LESS -

Executive Leadership Exchange (Invite-Only): Good Systems AI

Speakers:
Matthew Lease, Professor and Amazon Scholar, The University of Texas at Austin

3:45 pm – 4:30 pm CDT

Marketplace Break

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Check out our Sponsor Spotlights to learn more about the next great solution for your team. See below for the list of spotlights during this time.

Attend one session:

CallMiner: Turning Customer Insights into Action with Conversation Analytics

Many organizations have relied on often inconsistent surveys and time-consuming manual reviews of call recordings as indicators of customer sentiment and satisfaction. Join Megan Keup, Product Marketing Manager at CallMiner, as she discusses how CallMiner can help organizations leverage all conversations across engagement channels to improve business outcomes.

Speakers:
Megan Keup, Product Marketing Manager, CallMiner

Protegrity: Unlock More Data to Improve Your Data Intelligence

You can’t benefit from data that is locked away due to privacy concerns. By identifying and protecting sensitive or regulated information you can more effectively analyze, benefit from, and monetize your enterprise data. Learn how your peers are championing advanced techniques to provide insights to the business by democratizing more data. Through a centralized data privacy service, see how other businesses are embracing AI/ML, cloud, and new technologies while ensuring privacy isn’t compromised.

Speakers:
James Rice, VP Global Customer Solutions, Protegrity

How Verisk Is Evolving Data-Driven Marketing

Your business is dependent upon knowing your consumers and personalizing their experiences. Hear how Verisk’s new Marketing Solutions division is combining best-in-class identity and behavioral data and insights to enhance your stack and future-proof your ability to personalize omnichannel experiences.  When you aren’t guessing at consumer identity, intent, preferences, and permissions you can power the most intelligent and effective acquisition, cross-sell, and retention efforts.

Speakers:
Jason Ford, Vice President of Alliances, Verisk Marketing Solutions

4:00 pm – 4:30 pm CDT

AfterWords: The Seven Habits Of Highly Trusted Artificial Intelligence

Ever wanted a chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! In this casual Q&A session, our opening keynoter, Brandon Purcell, will be available to answer any questions you had coming out of his opening session.

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester

Analyst-Led Meetups

Spend some time in these small, interactive group roundtable discussions focused on key topics.  Forrester analysts will kick-off the discussion, but bring your topic or question to the meetup and help spark the conversation. First-come, first-served.

Attend one session:

Maximizing Data Science Team Performance

During this session, you will learn from your peers how they are evolving data science best practices. Below are the topics we’ll explore during our conversation. ​­

  • Team role composition
  • Project management best practices
  • Productivity tools, technologies, and platforms

Speakers:
Mike Gualtieri, VP, Principal Analyst, Forrester

Ugh, the Economy! Adapting to Changing Market Conditions.

During this session, come discuss the current economic volatility and uncertainty with your peers and learn how enterprises are adapting to new economic realities. The topics we will explore during this discussion are:

 

  • Picking the right projects
  • Balancing experimentation with pragmatism
  • Making the business case for investing in data and analytics

Speakers:
Aaron Katz, VP, Research Director, Forrester

Finding Insights Within Conversations

During this session, you will learn from your peers how they are approaching capturing and deriving insights from conversations. Below are the topics we’ll explore during our conversation. ­

  • How companies get value from conversation intelligence
  • Using conversation analysis beyond voice
  • Driving adoption of conversation intelligence.

Speakers:
Christina McAllister, Senior Analyst, Forrester
Seth Marrs, Principal Analyst, Forrester

4:30 pm – 5:00 pm CDT

Keynote: How To Build Trust In Your Tech In Uncertain Times

Distrust has become so pervasive in society that it has underscored a market shift where it has become the default rather than an outlier. Understanding what drives the fundamentals of client and societal trust and what you must do as an organization to align people, processes, and technology around those fundamentals, will be key to surviving and thriving during these highly unstable economic and socio-political times.

Speakers:
Cortnie Abercrombie, Author, Founder, and CEO, AI Truth

5:00 pm – 5:30 pm CDT

Keynote: Burnout: A Love Story

Did you know that it is possible for employees to be highly engaged and experiencing burnout at the same time? The fact is that some of your best, most-engaged rock star employees are also burning out, and you won’t see until it’s too late. This could be your prized data scientist, your stellar data engineer, or your analytics guru. We’ll show you how to identify the different types of burnout and how to support the people who want to be their best at work without depleting themselves. In this keynote, we will help you:  

 

  • Rethink what burnout is and how to identify its many causes and manifestations.  
  • Understand the risk of ignoring burnout and learn to work with people and managers to avoid and address it.  
  • Learn examples of next steps to prevent, identify, and redress burnout in your teams and divisions. 

Speakers:
Jonathan Roberts, Analyst, Forrester

5:30 pm – 6:30 pm CDT

Evening Reception

Join us for an opening night reception full of networking, fun, food and refreshments.

Wednesday Dec 7

8:30 am – 9:15 am CDT

Boardroom Session with Acxiom: Making Sense of Clean Rooms

The continuing deprecation of third-party identifiers for advertising and rapidly changing privacy regulations coupled with low-to-no data movement requirements are forcing many organizations to think differently about their marketing. Sharing data between brands, without exposing personally identifiable information (PII), can yield incremental customer insights not available before and provide new, innovative and safe ways to work together. Join this session to learn how to navigate the evolving field of Data Clean Rooms and understand how they can help you achieve your business goals.

 

This session will have limited capacity and is first come, first served. Breakfast will be provided.

Speakers:
Bhavna Godhania, Senior Director of Strategic Partnerships, Acxiom

9:30 am – 9:40 am CDT

Welcome Back

with Brandon Purcell, VP, Principal Analyst, Forrester

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester

9:40 am – 10:10 am CDT

Keynote: Kinetic AI Is The Business Platform Of Tomorrow

Digital natives continue to accelerate past and disrupt the practices of a traditional enterprise. Their secret is kinetic AI, the ability to use AI beyond decisioning to create and energize novel experiences through communities of networked intelligence and operate as a platform as a business. This keynote will illustrate how kinetic AI is within the reach of all enterprises and how to transition AI from application to tomorrow’s business strategy. 

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester

10:15 am – 10:45 am CDT

Keynote Panel: Leading With Next-Gen AI

This panel, moderated by Forrester Research Director, Srividya Sridharan, will be a lively discussion with visionary experts from technology partners at the cutting edge of data and analytics about the barriers that hinder organizations from turning insights into action and how next-gen AI can help. Forrester finds that the vast majority of companies are experiencing challenges with data quality, data integration, and last-mile delivery of relevant insights. AI offers solutions at all stages of the data lifecycle to recommend actions, automate manual work, and offer context and personalization for business users.

Speakers:
Srividya Sridharan, VP, Senior Research Director, Forrester
Mark Maughan, Chief Analytics Officer, Domo
Chris Twogood, Senior Vice President, Global Marketing, Teradata Corporation
Michael Finnerty, SVP, Marketing Solutions Global Services, Neustar, A TransUnion Company

10:45 am – 11:35 am CDT

Marketplace Break

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Check out our Sponsor Spotlights to learn more about the next great solution for your team. See below for the list of spotlights during this time.

Attend one session:

Actian: REAL Real-Time Analytics

Many organizations have invested heavily in cloud/hybrid analytics and ML analytics yet still struggle to deliver actionable and relevant data to the users who need it, at the moment they need it. Only Actian offers the ability to continuously update your data in real-time with no degradation in client performance, at a much lower cost than popular alternatives. Join this presentation to learn how customers have used Actian to deliver actionable and relevant insights, just-in-time, to business users in the context they need it, including embedded in business applications and back-office operations.

Speakers:
Dominic Sartorio, SVP, Products, Actian

Vertica: Get into Production Faster with In-Database Machine Learning

Of the few ML projects that make it to production, most take 3 months to a year. Organizations don’t receive benefits from data science until it’s in production. Does that mean adding another technology to bloated stacks? Vertica’s presentation is about getting machine learning into production faster with something nearly every company already has: a good analytics database.

Speakers:
Paige Roberts, Open Source Relations Manager, Vertica

Yellowbrick: Actively embracing distributed data analytics with Yellowbrick

Does your organization need to revolutionize how you manage data with a truly modern database? Do you want fast, agile and secure data services? Does your estate span multiple clouds and perhaps on-prem too? Join our demo to see how Yellowbrick can tackle complex mixed workloads, across multiple elastic clusters, while streaming real-time data for advanced analytics.

Speakers:
Joey Foley, Senior Systems Engineer, Yellowbrick

11:00 am – 11:30 am CDT

AfterWords: Kinetic AI Is The Business Platform Of Tomorrow

Ever wanted a chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! In this casual Q&A session, our opening keynoter, Michele Goetz will be available to answer any questions you had coming out of her opening session.

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester

11:35 am – 12:05 pm CDT

Breakout Sessions

Build A Resilient Data Foundation Strategy
Tidy Up Customer Journeys With Data Clean Rooms

The demand for deeper analysis from marketing and customer experience teams pressures data and technology professionals to connect enterprise customer behavior data with data from retail partners, publishers, and big tech.  Armed with a full view of on-and-off brand customer behavior, brands could quickly shift investments, gain deeper insights on customer pre and post purchase behaviors, and ultimately enhance brand-related experiences. But cookie deprecation, privacy concerns, and ever-growing walled gardens make it nearly impossible to extract customer data from partner systems into internal customer platforms. Enter data clean rooms, a privacy-safe environment for brands and their partners to share sensitive enterprise data to better understand customer’s needs and behaviors. During this session, we’ll explore:

  • Why the disruptions caused by data deprecation demanded a need for data clean rooms.
  • What the perceived benefits—and potential costs-of data clean rooms.
  • How to determine if using data clean rooms can meet your analytics needs.

Speakers:
Tina Moffett, Principal Analyst, Forrester

READ MORE +READ LESS -
Turn Insights Into Action
Silent But Deadly — Tackling The Silent Churn Problem

Something stinks in the world of customer churn modeling. While some industries such as telco have robust churn predictions in place, other industries such as retail and travel struggle because there’s no discrete moment of customer defection. And it’s impossible to predict what you can’t measure. This session will help attendees: 

  • Sniff out silent churn. 
  • Adopt churn modeling to predict which customers are at risk. 
  • Act to re-engage these customers before losing them. 

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester
Jeremy Vale, Researcher, Forrester

READ MORE +READ LESS -
Create Intelligence With AI
Which AI/ML Platform Is Right For You?

Technology executives are applying AI to automate decisions and processes, identify patterns, and generate insights. With all the innovation coming from AI/machine-learning (ML) vendors, it’s a good time to survey the market landscape. In this session, participants will get an overview of the latest in enterprise AI/ML technology to:  

  • Understand the capabilities of the AI/ML platform and how the different people involved in creating an AI application (e.g., data engineers, data scientists, ML engineers, business analysts) can use these platforms. 
  • See differences between AI/ML platform vendors and learn which platform might be best for your organization’s needs. 

Speakers:
Mike Gualtieri, VP, Principal Analyst, Forrester
Rowan Curran, Analyst, Forrester

READ MORE +READ LESS -

Executive Leadership Exchange (Invite-Only): Leadership Dashboards: Making Them Work for You

Executive dashboards set the focus and tone at insights-driven businesses. Yet too often business leaders find their dashboards unsatisfying, while creators struggle to build dashboards able to convey a meaningful view of the business. During this fireside chat, Forrester analysts discuss what executive stakeholders and insight creators must do to arrive at the leadership dashboards they need. In this session, we’ll discuss:

  • Why organizations are struggling with leadership dashboards
  • Proven strategies for aligning dashboards with the needs of the business
  • Common pitfalls as well as opportunities to thrive

 

Speakers:
Aaron Katz, VP, Research Director, Forrester
Ross Graber, VP, Principal Analyst, Forrester

12:15 pm – 12:45 pm CDT

Case Study Sessions

Hear real world case studies showcasing the value of partnering with the right technology provider.

Attend one session:

data.world: Real Life Agile Data Governance at Indeed

Like many organizations, Indeed, the world’s #1 job site, struggled to harness their trove of data to drive more efficient business decisions. But all that changed when the company implemented a data governance initiative. Join Meghan Therrien, Director of Data Governance at Indeed, and Jon Loyens, Chief Product Officer at a data.world, to learn how Indeed unleashed the full power of data by focusing on data comprehension, prioritizing business outcomes, and taking a holistic view of data governance. Join us to learn: *How Indeed built the teams and structure needed to support their data governance initiative *How they balanced data democratization and availability while ensuring data privacy and security of their data *Best practices to implement an Agile Data Governance framework

Speakers:
Meghan Therrien, Director of Data Governance , Indeed
Jon Loyens, Chief Product Officer, data.world

Metric Insights: Enterprise Reporting: 6 Best Practices for Achieving Order from Chaos

The growth of data continues to outpace our ability to turn it into meaningful insight. Centralized report development teams are challenged to satisfy the demand. While without a strategy, individual business users create multiple versions of truth, unsupported, and high risk. In this session, WM (Waste Management) will share six keys to success for maximizing business intelligence while maintaining enterprise scale and quality.

Speakers:
Ken Elliott, Vice President, Data & Analytics, WM

Nielsen: Data Transformations deliver new analytics in a Fragmented Media Landscape

As the media landscape expands for consumers, the data landscape expands for marketers, making it hard to know which campaigns are hitting the mark—and which may be way off target. But, as with most marketing challenges, measuring channel effectiveness and determining attribution becomes much more manageable with the right data. Join Nielsen’s Molly Poppie, SVP of Product Strategy & Research, as she breaks down how to create value via digital data and infrastructure transformations.  She will share how these efforts lead to new value propositions and insights including brand recession analysis, optimization opportunities and cross-platform brand analytics to boost campaign performance.

Speakers:
Molly Poppie, VP, Product Strategy & Research, Nielsen

Executive Leadership Exchange (Invite-Only): Elevate HR, Accelerate your Corporate Strategy

Organizations depend on their human capital more than ever. Being competitive in the 2020s requires utilization of the data and strategic insights that human resources has at its disposal. Business problems are people problems, and to drive outcomes HR must have an elevated seat at the table.

  • How can you move your HR department from a cost center to value generator?
  • What challenges are organizations solving for with people data?
  • What is the HR team of the future?

Speakers:
Greg Pridgeon, Senior Analyst, Forrester

12:45 pm – 1:45 pm CDT

Lunch & Marketplace Break

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Check out our Sponsor Spotlights to learn more about the next great solution for your team. See below for the list of spotlights during this time.

Attend one session:

Domo: Amplify the value of data in your business

Learn how Domo’s end-to-end platform helps users in any business take action that drives impact, fast. Get more from your data by integrating all your existing systems – augmenting them with new apps, tools, and data sources. In this demo you’ll learn: How to cleanse and prepare data in minutes About distributing self-service analytics in and outside your business How to use Domo’s intuitive UI to go from insights to impact

Speakers:
Ryan Bates, Manager, Solutions Consulting, Domo

Neustar, A TransUnion Company: Own Your Data Destiny in an Uncertain Future

In today’s fragmented media landscape, change is the only constant. How do you leverage the right data to stay ahead? Join Neustar, a TransUnion company, to find out how brands can utilize the right data to institute best practices for marketing, while navigating challenges around data deprecation, consumer privacy, and macroeconomic factors like inflation.

Speakers:
Allyson Dietz, Senior Director of Product Marketing, Neustar, A TransUnion Co.

Nielsen: How Connectivity and Collaboration Drive Insights and Action

An explosion of data and solutions has made it challenging to assemble insights and consider multiple factors when making marketing decisions. Aligning internal and external parties on a shared view of metrics is also much harder, with walled gardens and mono-media analyses.  The need for speed must be addressed by providing marketers with a centralized, comprehensive understanding of media performance – whether enabled in a third party solution or the marketer’s own platform.

Speakers:
Tina Wilson, EVP, Marketing Analytics, Nielsen

Teradata: Introduction to Teradata ClearScape Analytics™

Trying to solve complex challenges? Teradata ClearScape Analytics – the most powerful, open, and connected Cloud Analytics powers ML/AI applications in every industry. Get an overview of ClearScape Analytics which includes a robust suite of in-database functions, AI/ML partner integrations, and ModelOps automated deployment capabilities. You will also see how ClearScape Analytics can unlock huge value by solving the three main challenges organizations face when deploying analytics: the data challenge, the scale challenge, and the deployment challenge.

Speakers:
Robin Jessani, Director of Technical Product Marketing, Teradata

1:45 pm – 2:15 pm CDT

Breakout Sessions

Build A Resilient Data Foundation Strategy
Creativity And Communication Surge As AI And Data Teams Get Personal In 2023

The next year presents vast potential for enterprises to reveal and sustain insights innovations. Artificial intelligence (AI) is now mainstream at the enterprise – yet communication and behavioral hurdles persist within insights-driven businesses (IDBs) of all maturity levels. To unlock an evolutionary explosion of AI, business intelligence, and data governance applications, enterprises will put a greater focus on the care and feeding of their teams as they work to measure and monetize data more effectively in 2023. AI applications themselves are exploding in diversification and innovation as they become more creative and explainability becomes a core value of AI-projects in enterprises. Join this session to learn more about:

  • What the current opportunities for creative and coding AI are in the enterprise.
  • The crucial role communication, collaboration, and formal (but not restrictive) governance will take on data teams.
  • Why even if you’re comfortable with your enterprise’s AI and IDB teams’ progress, there’s still a lot over the horizon.

Speakers:
Kim Herrington, Senior Analyst, Forrester
Rowan Curran, Analyst, Forrester

READ MORE +READ LESS -
Turn Insights Into Action
The B2B Revenue Engine: Bridging The Insights Gap

While B2B leaders grasp the link between developing insights and driving superior performance, many businesses continue to struggle to become insights-driven. The ability to consistently drive insights remains a nonnegotiable requirement if organizations are to meet the revenue engine objectives of optimizing the process that transforms prospects into satisfied, productive, and profitable customers. Revenue operations teams must play a central role in driving an insights-led transformation, but their leaders remain unsure of where to start and how to succeed. In this session, we’ll: 

  • Highlight the key data and insights challenges faced by B2B organizations. 
  • Detail four essential analytics processes that B2B organizations must master to succeed in consistently driving insights. 
  • Share success stories of B2B analytics teams who effectively drive revenue engine insights. 

Speakers:
Ross Graber, VP, Principal Analyst, Forrester

READ MORE +READ LESS -
Create Intelligence With AI
A Hitchhiker’s Guide To AI Governance

Ethical issues and regulations created the need for reactionary governance to support responsible and explainable AI. In practice, this approach always produces an answer of 42 to AI stewardship, ensuring that organizations always chase the next regulation, training bias, and data anomaly as they materialize. In this session, we will provide a strategic methodology to navigate, adapt, and integrate existing governance across data science, business intelligence, data, and solutions to address AI risk while improving AI performance and outcomes.

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester
Michele Goetz, VP, Principal Analyst, Forrester

READ MORE +READ LESS -
2:20 pm – 2:50 pm CDT

Case Study Sessions

Hear real world case studies showcasing the value of partnering with the right technology provider.

Attend one session:

Dataiku: Entering the Era of Everyday AI

Not only is Everyday AI a change in the way we think about AI but it is also a change in the way companies need to be structured, run, communicated with, and incentivized. Many companies are looking at deploying similar strategies to benefit from the shift in the way AI is being developed and implemented.You’ll learn:• How to enable your organization to achieve Everyday AI• How this new approach makes data and AI accessible to different teams, technical and non-technical, to make data-driven decisions• The keys to success in implementing this new strategy across multiple organizations

DataRobot: How to Preserve AI Investments During Budget Cuts

Applied data science teams are driving revenue and supporting innovation through a recession. Using rapid experimentation, collaboration and productivity, strategic data scientists are identifying insights that drive value. Despite a potential recession and dynamic changes in the AI/ML industry, it’s possible to be a revenue-generator for your organization, not a cost center. Learn through examples of successful data science teams and gain tips to accelerate data-driven results.

Speakers:
Edward Kwartler, Field CTO, DataRobot

Dun & Bradstreet: The Modern MDM Playbook: 3 Key Principles

Master Data Management can feel like a moving target ­­­– but it doesn’t have to. Join two MDM experts with 20+ years’ experience in Master Data transformations for a discussion on the people, processes, and technology critical to a successful, sustainable, and scalable program built for today’s business environment. Walk away with the foundation you need to build or optimize your MDM program.

Speakers:
Elizabeth Barrette, Vice President – Master Data & Advisory Services, Dun & Bradstreet
Gurpinder Dhillon, Vice President – Master Data Business, Dun & Bradstreet

Zeta: Stop the Churn: Brands Overcoming the Data & Identity Gap

What’s causing costly customer churn? Consumers are dissatisfied with brands failing to recognize who they are and understand their needs, and are quick to move on in today’s economy. Modeling alone is not enough. Successfully retaining customers and building lasting relationships is directly dependent on your brand’s ability to solve for incomplete identities and attribution. Learn how marketers are closing the identity gap by enriching their first-party data with solutions that enable real-time execution.

Speakers:
Pavan Korada, SVP Data Science & Analytics, Zeta

2:50 pm – 3:35 pm CDT

Marketplace Break

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Check out our Sponsor Spotlights to learn more about the next great solution for your team. See below for the list of spotlights during this time.

Adverity: Telling powerful stories with omnichannel data

Telling the right stories in today’s marketing world is a murky business at best. When you consider the breadth of omnichannel data sources, where do you even start? In this session, we will discuss a simple use case and see how layering 6 different data sources affects our marketing decisions and data story, revealing the importance of having access to timely and harmonized data.

Speakers:
Joseph Caponsacco, Sr. Account Executive, Adverity

3:00 pm – 3:30 pm CDT

Analyst-Led Meetups

Spend some time in these small, interactive group roundtable discussions focused on key topics.  Forrester analysts will kick-off the discussion, but bring your topic or question to the meetup and help spark the conversation. First-come, first-served.

Attend one session:

Getting Your First Win with AI

AI is a critical capability for Insights-Driven Businesses (IDB). However, many companies struggle to successfully get past the AI pilot stage, and often pursue pilots the organization isn’t ready to adopt. During this session, you will learn from your peers how they are approaching early-stage AI projects. Below are the topics we’ll explore during our conversation. ­

  • Evaluating topics for feasibility and organization fit
  • Working with data limitations
  • Best practices for getting an AI win

Speakers:
Aldila Yunus, Researcher, Forrester
Aaron Katz, VP, Research Director, Forrester

Best Practices: MDM and Data Quality

This session focuses on the trends, best practices, and architectures in MDM, data quality, and data management. You will learn how your peers support key data and analytics strategies using MDM and Data quality for on-premises and in the cloud. The topics we will cover include:

  • Trends in MDM, data quality and data management
  • MDM and data quality best practices
  • New and emerging use cases

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester
Jayesh Chaurasia, Analyst, Forrester

Keeping Your Customer Segmentation Alive

During this session, you will learn from your peers how they are approaching customer segmentation. Below are the topics we’ll explore during our conversation. ​­

  • Acquiring the right data
  • Tearing down segmentation silos
  • Activation and measurement

Speakers:
Zeid Khater, Analyst, Forrester

3:40 pm – 4:10 pm CDT

Keynote: Trustworthy Data, Trustworthy Insights, And Measurable Skills Growth: The Foundation For A Data-Driven Culture

The end game for building a data and insights-driven culture is to create the discipline and capabilities to produce and consume analytics and models that will differentiate an organization’s ability to attract, retain and deepen relationships with customers.  Data Business Practices that enforce three things – Trustworthy Data, Trustworthy Insights and Measurable Skills Growth – are the essential components for enabling a mature, data and insights-driven culture; one that can depend on the insights created and that knows how to apply them towards the decisions and actions to realize strategic business objectives and solve real business problems.

In this session, you will take away:

  • An understanding of why Trustworthy Data, Trustworthy Insights and Measurable Skills Growth are interdependent and essential components
  • Examples of how to build a data and analytics community that implements the data business practices to drive these components
  • Practical steps to drive engagement and enablement efforts needed to execute on this approach
  • An appreciation for the most universally-needed skill development across the organization – data literacy

Speakers:
Jay Franklin, Senior Vice President, Enterprise Data and Analytics, First Tech Federal Credit Union

4:10 pm – 4:40 pm CDT

Keynote: Introducing The Determinants Of Data Literacy

“How do we empower employees to make smarter and faster insights-driven decisions?” This is a core question that technology and data leaders are asking around the globe. But advanced technical training or enterprisewide data literacy programs are not moving the needle on insights maturity. In this keynote, we will: 

  • Introduce the determinants of data literacy as a new way to advance insights to action. 
  • Provide a holistic view of data literacy and how it intersects with employee experience, enterprise collaboration, and internal communications. 
  • Showcase methods to achieve long-term data literacy sustainability.  

Speakers:
Kim Herrington, Senior Analyst, Forrester

4:40 pm – 4:45 pm CDT

Closing Remarks

with Brandon Purcell, VP, Principal Analyst, Forrester

Early Access

Dec 2
  • 12:30 pm – 4:00 pm CDTOn Demand Sessions

Tuesday

Dec 6
  • 9:30 am – 10:45 am CDTOpening Remarks & Keynotes
  • 11:50 am – 12:20 pm CDTBreakout Sessions
  • 2:00 pm – 2:30 pm CDTBreakout Sessions
  • 3:15 pm – 3:45 pm CDTBreakout Sessions
  • 4:30 pm – 5:30 pm CDTKeynote Sessions

Wednesday

Dec 7
  • 9:30 am – 10:45 am CDTKeynote Sessions
  • 11:35 am – 12:05 pm CDTBreakout Sessions
  • 1:45 pm – 2:15 pm CDTBreakout Sessions
  • 3:40 pm – 4:40 pm CDTKeynote Sessions

Early Access Dec 2

12:30 pm – 1:00 pm CDT

Beginning To Belong: Unlocking The Power Of Inclusion At Work

The ability of any organization to engage a diverse workforce begins with how well its managers can create a sense of belonging on their teams and how well their leaders can create a sense of community within the organization. Belonging is the sense of feeling safe, accepted, and part of the team. Though this feeling is foundational to workforce engagement, 40% of people still say they feel isolated at work. This feeling of isolation erodes the employee experience and prevents employees from achieving their best. Join Forrester Analyst Jonathan Roberts as we learn what true inclusion is (and what it isn’t) while equipping leaders with the tools to create inclusive environments at work.

Speakers:
Jonathan Roberts, Analyst, Forrester

New Worlds Need New Leaders

Tomorrow’s world won’t be anything like today’s. Considering sectoral convergence, climate change and regulation, tech, energy, and geopolitical disruptions, tomorrow’s leaders are expected to navigate tomorrow’s uncertainties with unchanged expectations of returns to shareholders. How can tomorrow’s leaders achieve organizational success with the means at their disposal today? This talk explores today’s resilience strategies for tomorrow’s uncertainties.

Speakers:
Ash Mukherjee, Solution Partner, Forrester

Fireside Chat: How 2020’s Breaking Point Enabled Progressive Inclusion Strategies

The impact of unjust police brutality and the pandemic was a breaking point in 2020 for Humana and the Digital Health & Analytics (DH&A) Organization. With disproportionate health disparities and blatant injustices towards Black Americans, DH&A responded by partnering with Forrester Research to launch an enterprise investigation around systems and practices relative to Black/African American associate and member experience disparities. A conceptual framework was developed to address systemic disparities, new sources of value from an EDI lens, and ongoing training and execution of key practices for EDI to reach full integration into our business norms.

In this session, you’ll learn:

  • Setting up & finding our why
  • The 3-phased project & key elements of real EDI strategy
  • 2021 results and our path forward

Speakers:
Stacy Brooks, Associate Director | EDI Digital Strategy, Humana | Digital Health Analytics
Alex Stein, Principal Consultant, Forrester

Fireside Chat: Creating Inclusion Change That Sticks – What Do Leaders Need To Know And Do

Drop in for a fireside chat with the Global Head of D&I of the London Stock Exchange Group on the intricacies, implications and recommendations for making a success of D&I. Why does it matter to business – what do successful organisations get right – why it makes a difference for all leaders – and how to avoid a superficial and ineffective approach will be just a few of the questions to be explored in this session.

Key takeaways:

  • How do you fulfill the role?
  • How do you get your D&I journey right?
  • What does good look like in applying D&I?
  • What are the business effects of good D&I?

Speakers:
Ash Mukherjee, Solution Partner, Forrester
Audrey Campell, Global Head of Diversity & Inclusion, London Stock Exchange

Tuesday Dec 6

9:30 am – 9:40 am CDT

Welcome & Opening Remarks

with Srividya Sridharan, VP, Group Director, Forrester

9:45 am – 10:15 am CDT

Keynote: The Seven Habits Of Highly Trusted Artificial Intelligence

AI has a trust problem. Highly publicized blunders have eroded trust among consumers, while a lack of understanding among business stakeholders shakes confidence and stymies AI adoption. It’s time to bridge this trust gap and realize the full potential of this transformational set of technologies. In this keynote, attendees will learn: 

  • How to apply the seven levers of trust — accountability, competence, consistency, dependability, empathy, integrity, and transparency — to artificial intelligence. 
  • Which levers to pull to create trust with different types of stakeholders.
  • How other companies are developing trusted AI. 

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester

10:15 am – 10:45 am CDT

Keynote: From Emerging Technology To Action: The Key To Market Domination

Everybody expects emerging technology will help them become kings of their industries, yet there are so many to choose from and they are changing every day. Data and insight professionals have a key role to play in helping their firm understand what emerging technologies are most important now or in the future, and take steps to prepare. In this keynote, Brian Hopkins, Vice President of Emerging Technology, and the originator of Forrester’s Insights-driven Business framework, will explain how your business can get more value from today’s most important emerging technologies and the role you play. Hint: It’s about storytelling and insights-driven business maturity.

Speakers:
Brian Hopkins, VP, Emerging Tech Portfolio, Forrester

11:50 am – 12:20 pm CDT

Breakout Sessions

Build A Resilient Data Foundation Strategy
Buzzworthy Or Buzzkill: Data Mesh And Data Fabric

If you haven’t heard, data mesh is all the rage in the data world. And data fabric continues to grow in promise and show business results. Should organizations chase the shiny object? Or should they go forward with proven capabilities? Join us in a lively discussion as we break it all down and get to the heart of the hype, intersection, and blending of data mesh and data fabric for bigger data value. 

In this session, you will hear about: 

  • The data mesh concept and how using data mesh principles ensures that business value is at the center of data capture and consumption. 
  • The capabilities of data fabric platforms, which are the technologies that can help you bring together the entire lifecycle of your data within one harmonized set of tools. 

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester
Noel Yuhanna, VP, Principal Analyst, Forrester

READ MORE +READ LESS -
Turn Insights Into Action
Insights-Driven Business — A Key Pillar For Customer Obsession And Future Fit Technology Strategy

A customer-obsessed enterprise; a future fit technology strategy; and an insights-driven business (IDB). How are these approaches related to each other? We believe that these strategies and objectives are tightly intertwined — an enterprise cannot fully excel at one without investing in all the others. During this session, we’ll explore:  

  • Findings from Forrester’s 2022 IDB Effectiveness Survey. 
  • How advanced IDB capabilities — including higher levels of IDB effectiveness — are key to improving customer obsession. 
  • Why mature and effective IDB capabilities are a critical component of a future fit technology strategy

Speakers:
Boris Evelson, Vice President, Principal Analyst, Forrester

READ MORE +READ LESS -
Create Intelligence With AI
The Value Of Tilting At Windmills: Synthetic Data In AI And Beyond

The landscape of applications that are built around increasingly complex AI systems are ravenous for data, and sometimes the real world can’t provide it: It’s too messy, too private, or is generated by scenarios that don’t exist. Synthetic data offers a bridge for technology teams to provide more advanced, engaging, and valuable applications and products with AI by feeding the underlying algorithmic models. For enterprises that want to succeed in AI, synthetic data will be essential sooner or later. Join this session to learn answers to the following questions: 

  • What types of use cases in data science and AI applications need synthetic data?  
  • What does the landscape’s synthetic data tools and technology look like? 
  • What types of value can data science and AI teams see from synthetic data? 
  • How can enterprises acquire or begin working with synthetic data? 

Speakers:
Rowan Curran, Analyst, Forrester
Jeremy Vale, Researcher, Forrester

READ MORE +READ LESS -
2:00 pm – 2:30 pm CDT

Breakout Sessions

Build A Resilient Data Foundation Strategy
Map A Path To Federated Data Governance

Data leaders are striving to implement data governance, creating trusted data that can be used for actionable insights. However, organizational, functional, and data silos often result from the operating model we choose and stand in the way of progress. While centralized and decentralized models have built-in limitations, a federated model provides the collaboration, feedback loops, and agility necessary to break down silos and unlock the value of data. In this session, we will discuss:

  • What is the federated operating model?
  • How does it better support the insights process relative to other models?
  • How can you get started with a federated governance model?

Speakers:
Jayesh Chaurasia, Analyst, Forrester

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Turn Insights Into Action
Get Your Data Storytelling Starter Kit Today

Data on its own has no meaning at all. It’s what we do with the information that gives it meaning. Join us in this session to learn quick tips to jump-start your ability to create data stories that drive action and decisions. In this session, participants will discover: 

  • The essential three-part framework to craft your story.  
  • Different ways to present the same information in a dashboard, email, or elevator pitch.  
  • How to measure if your story made a difference.  

Speakers:
Kim Herrington, Senior Analyst, Forrester

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Create Intelligence With AI
What’s In Your Calls? Unlocking The Real Value Of Conversation Intelligence

“This call will be recorded for quality and training purposes” — sound familiar? We’ve been recording calls for years, but have we actually been listening? Conversation intelligence unlocks insights from conversations using AI and natural language processing techniques, allowing companies to better market, sell, and support their customers. During this session, we’ll explore:  

  • How companies are using AI to understand conversation data to improve business outcomes.
  • Why it’s so valuable for sales and CX teams and how to translate that value across the enterprise.
  • What’s real today versus what is expected to be real in the future.

Speakers:
Seth Marrs, Principal Analyst, Forrester
Christina McAllister, Senior Analyst, Forrester
Aaron Katz, VP, Research Director, Forrester

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3:15 pm – 3:45 pm CDT

Breakout Sessions

Build A Resilient Data Foundation Strategy
Future-Proof Your Data Architecture With Data Fabric 2.0

Today, most organizations struggle to keep their data architecture current because it takes significant time and effort to build and manage enterprise platforms. Without an effective modern data architecture, organizations cannot meet the growing business demands to deliver consistent, trusted, and secure data to support modern applications and insights. The new data fabric 2.0 focuses on a distributed data architecture with built-in automation, self-service, and intelligence capabilities to accelerate modern business use cases. During this session, we’ll explore: 

  • What the latest data fabric 2.0 architecture offers to accelerate modern workloads. 
  • The new and emerging customer use cases that leverage data fabric. 
  • How to go about building your data fabric strategy in your organization. 

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester

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Turn Insights Into Action
The Revival Of Segmentation: Why It Still Matters

Segmentation has been in use for 50+ years, yet successful segmentation remains an elusive challenge for many companies. However, in the absence of true one-to-one personalization, it’s also one of the few ways we can customize products and experiences for our customers. Why do so many segmentations become shelfware? How do we do better at making segmentations living, breathing representations of our relationship with our consumers or customers? In this session, we’ll address: 

  • Why “what kind of segmentation do we want?” is the wrong question 
  • The obstacles in the way of segmentation activation and optimization? 
  • How to put customer obsession at the core of your segmentation 

Speakers:
Zeid Khater, Analyst, Forrester

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Create Intelligence With AI
Buy — Do Not Build — Natural Language Processing Solutions

Whether it’s voice of the customer, contact center interactions, social listening analytics, or intelligent document extraction and processing, all of these applications depend heavily on AI-based natural language processing (NLP), specifically text mining and analytics technology. During this session, we’ll explore:  

  • Findings from Forrester Wave™ evaluations released in Q2 2022 that cover the text analytics space.  
  • What happens under the covers to convert unstructured text into structured data such as topics, entities (dates, names, numbers), sentiment, emotion, and intent. 
  • Why Forrester recommends buying, not building, NLP/text analytics solutions. 

Speakers:
Boris Evelson, Vice President, Principal Analyst, Forrester

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4:30 pm – 5:00 pm CDT

Keynote: How To Build Trust In Your Tech In Uncertain Times

Distrust has become so pervasive in society that it has underscored a market shift where it has become the default rather than an outlier. Understanding what drives the fundamentals of client and societal trust and what you must do as an organization to align people, processes, and technology around those fundamentals, will be key to surviving and thriving during these highly unstable economic and socio-political times.

Speakers:
Cortnie Abercrombie, Author, Founder, and CEO, AI Truth

5:00 pm – 5:30 pm CDT

Keynote: Burnout: A Love Story

Did you know that it is possible for employees to be highly engaged and experiencing burnout at the same time? The fact is that some of your best, most-engaged rock star employees are also burning out, and you won’t see until it’s too late. This could be your prized data scientist, your stellar data engineer, or your analytics guru. We’ll show you how to identify the different types of burnout and how to support the people who want to be their best at work without depleting themselves. In this keynote, we will help you:  

 

  • Rethink what burnout is and how to identify its many causes and manifestations.  
  • Understand the risk of ignoring burnout and learn to work with people and managers to avoid and address it.  
  • Learn examples of next steps to prevent, identify, and redress burnout in your teams and divisions. 

Speakers:
Jonathan Roberts, Analyst, Forrester

Wednesday Dec 7

9:40 am – 10:10 am CDT

Keynote: Kinetic AI Is The Business Platform Of Tomorrow

Digital natives continue to accelerate past and disrupt the practices of a traditional enterprise. Their secret is kinetic AI, the ability to use AI beyond decisioning to create and energize novel experiences through communities of networked intelligence and operate as a platform as a business. This keynote will illustrate how kinetic AI is within the reach of all enterprises and how to transition AI from application to tomorrow’s business strategy. 

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester

10:15 am – 10:45 am CDT

Keynote Panel: Leading With Next-Gen AI

This panel, moderated by Forrester Research Director, Srividya Sridharan, will be a lively discussion with visionary experts from technology partners at the cutting edge of data and analytics about the barriers that hinder organizations from turning insights into action and how next-gen AI can help. Forrester finds that the vast majority of companies are experiencing challenges with data quality, data integration, and last-mile delivery of relevant insights. AI offers solutions at all stages of the data lifecycle to recommend actions, automate manual work, and offer context and personalization for business users.

Speakers:
Srividya Sridharan, VP, Senior Research Director, Forrester
Mark Maughan, Chief Analytics Officer, Domo
Chris Twogood, Senior Vice President, Global Marketing, Teradata Corporation
Michael Finnerty, SVP, Marketing Solutions Global Services, Neustar, A TransUnion Company

11:35 am – 12:05 pm CDT

Breakout Sessions

Build A Resilient Data Foundation Strategy
Tidy Up Customer Journeys With Data Clean Rooms

The demand for deeper analysis from marketing and customer experience teams pressures data and technology professionals to connect enterprise customer behavior data with data from retail partners, publishers, and big tech.  Armed with a full view of on-and-off brand customer behavior, brands could quickly shift investments, gain deeper insights on customer pre and post purchase behaviors, and ultimately enhance brand-related experiences. But cookie deprecation, privacy concerns, and ever-growing walled gardens make it nearly impossible to extract customer data from partner systems into internal customer platforms. Enter data clean rooms, a privacy-safe environment for brands and their partners to share sensitive enterprise data to better understand customer’s needs and behaviors. During this session, we’ll explore:

  • Why the disruptions caused by data deprecation demanded a need for data clean rooms.
  • What the perceived benefits—and potential costs-of data clean rooms.
  • How to determine if using data clean rooms can meet your analytics needs.

Speakers:
Tina Moffett, Principal Analyst, Forrester

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Turn Insights Into Action
Silent But Deadly — Tackling The Silent Churn Problem

Something stinks in the world of customer churn modeling. While some industries such as telco have robust churn predictions in place, other industries such as retail and travel struggle because there’s no discrete moment of customer defection. And it’s impossible to predict what you can’t measure. This session will help attendees: 

  • Sniff out silent churn. 
  • Adopt churn modeling to predict which customers are at risk. 
  • Act to re-engage these customers before losing them. 

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester
Jeremy Vale, Researcher, Forrester

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Create Intelligence With AI
Which AI/ML Platform Is Right For You?

Technology executives are applying AI to automate decisions and processes, identify patterns, and generate insights. With all the innovation coming from AI/machine-learning (ML) vendors, it’s a good time to survey the market landscape. In this session, participants will get an overview of the latest in enterprise AI/ML technology to:  

  • Understand the capabilities of the AI/ML platform and how the different people involved in creating an AI application (e.g., data engineers, data scientists, ML engineers, business analysts) can use these platforms. 
  • See differences between AI/ML platform vendors and learn which platform might be best for your organization’s needs. 

Speakers:
Mike Gualtieri, VP, Principal Analyst, Forrester
Rowan Curran, Analyst, Forrester

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1:45 pm – 2:15 pm CDT

Breakout Sessions

Build A Resilient Data Foundation Strategy
Creativity And Communication Surge As AI And Data Teams Get Personal In 2023

The next year presents vast potential for enterprises to reveal and sustain insights innovations. Artificial intelligence (AI) is now mainstream at the enterprise – yet communication and behavioral hurdles persist within insights-driven businesses (IDBs) of all maturity levels. To unlock an evolutionary explosion of AI, business intelligence, and data governance applications, enterprises will put a greater focus on the care and feeding of their teams as they work to measure and monetize data more effectively in 2023. AI applications themselves are exploding in diversification and innovation as they become more creative and explainability becomes a core value of AI-projects in enterprises. Join this session to learn more about:

  • What the current opportunities for creative and coding AI are in the enterprise.
  • The crucial role communication, collaboration, and formal (but not restrictive) governance will take on data teams.
  • Why even if you’re comfortable with your enterprise’s AI and IDB teams’ progress, there’s still a lot over the horizon.

Speakers:
Kim Herrington, Senior Analyst, Forrester
Rowan Curran, Analyst, Forrester

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Turn Insights Into Action
The B2B Revenue Engine: Bridging The Insights Gap

While B2B leaders grasp the link between developing insights and driving superior performance, many businesses continue to struggle to become insights-driven. The ability to consistently drive insights remains a nonnegotiable requirement if organizations are to meet the revenue engine objectives of optimizing the process that transforms prospects into satisfied, productive, and profitable customers. Revenue operations teams must play a central role in driving an insights-led transformation, but their leaders remain unsure of where to start and how to succeed. In this session, we’ll: 

  • Highlight the key data and insights challenges faced by B2B organizations. 
  • Detail four essential analytics processes that B2B organizations must master to succeed in consistently driving insights. 
  • Share success stories of B2B analytics teams who effectively drive revenue engine insights. 

Speakers:
Ross Graber, VP, Principal Analyst, Forrester

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Create Intelligence With AI
A Hitchhiker’s Guide To AI Governance

Ethical issues and regulations created the need for reactionary governance to support responsible and explainable AI. In practice, this approach always produces an answer of 42 to AI stewardship, ensuring that organizations always chase the next regulation, training bias, and data anomaly as they materialize. In this session, we will provide a strategic methodology to navigate, adapt, and integrate existing governance across data science, business intelligence, data, and solutions to address AI risk while improving AI performance and outcomes.

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester
Michele Goetz, VP, Principal Analyst, Forrester

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3:40 pm – 4:10 pm CDT

Keynote: Trustworthy Data, Trustworthy Insights, And Measurable Skills Growth: The Foundation For A Data-Driven Culture

The end game for building a data and insights-driven culture is to create the discipline and capabilities to produce and consume analytics and models that will differentiate an organization’s ability to attract, retain and deepen relationships with customers.  Data Business Practices that enforce three things – Trustworthy Data, Trustworthy Insights and Measurable Skills Growth – are the essential components for enabling a mature, data and insights-driven culture; one that can depend on the insights created and that knows how to apply them towards the decisions and actions to realize strategic business objectives and solve real business problems.

In this session, you will take away:

  • An understanding of why Trustworthy Data, Trustworthy Insights and Measurable Skills Growth are interdependent and essential components
  • Examples of how to build a data and analytics community that implements the data business practices to drive these components
  • Practical steps to drive engagement and enablement efforts needed to execute on this approach
  • An appreciation for the most universally-needed skill development across the organization – data literacy

Speakers:
Jay Franklin, Senior Vice President, Enterprise Data and Analytics, First Tech Federal Credit Union

4:10 pm – 4:40 pm CDT

Keynote: Introducing The Determinants Of Data Literacy

“How do we empower employees to make smarter and faster insights-driven decisions?” This is a core question that technology and data leaders are asking around the globe. But advanced technical training or enterprisewide data literacy programs are not moving the needle on insights maturity. In this keynote, we will: 

  • Introduce the determinants of data literacy as a new way to advance insights to action. 
  • Provide a holistic view of data literacy and how it intersects with employee experience, enterprise collaboration, and internal communications. 
  • Showcase methods to achieve long-term data literacy sustainability.  

Speakers:
Kim Herrington, Senior Analyst, Forrester

All sessions shown in US Central Time.

Times are subject to change.

Data Strategy & Insights · December 6 – 7, 2022 · Austin & Digital Experience

JW Marriott Austin
110 East 2nd St, Austin, TX 78701

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