Data Strategy & Insights

November 18 – 19  |  Live Virtual Experience

Early Access

Nov 16
  • 12:00 pm – 4:00 pm ETOn-Demand Sessions
  • 12:00 pm – 4:00 pm ETSpotlight Sessions

Early Access

Nov 17
  • 12:00 pm – 4:00 pm ETOn-Demand Sessions
  • 12:00 pm – 4:00 pm ETSpotlight Sessions

Thursday

Nov 18
  • 12:00 pm – 12:45 pm ETOpening Remarks & Keynote Session
  • 12:50 pm – 1:10 pm ETBreakout Sessions
  • 1:10 pm – 1:35 pm ETMarketplace Break & Networking
  • 1:35 pm – 1:55 pm ETCase Study Sessions
  • 2:00 pm – 2:20 pm ETBreakout Sessions
  • 2:25 pm – 2:45 pm ETCase Study Sessions
  • 2:45 pm – 3:05 pm ETMarketplace Break & Networking
  • 3:05 pm – 3:25 pm ETBreakout Sessions
  • 3:30 pm – 4:00 pm ETKeynote Sessions
  • 4:00 pm – 4:30 pm ETFacilitated Networking Sessions

Friday

Nov 19
  • 12:00 pm – 1:05 pm ETKeynote Sessions
  • 1:05 pm – 1:25 pm ETMarketplace Break & Networking
  • 1:25 pm – 1:45 pm ETCase Study Sessions
  • 1:50 pm – 2:35 pm ETBreakout Sessions
  • 2:35 pm – 3:00 pm ETMarketplace Break & Networking
  • 3:00 pm – 3:20 pm ETCase Study Sessions
  • 3:25 pm – 3:45 pm ETBreakout Sessions

Early Access Nov 16

12:00 pm – 4:00 pm ET

Overview Of Early Access Day

We are granting early access to the platform on Tuesday, November 16 and Wednesday, November 17 to ensure that attendees are fully prepared for our live event days. At this time, you can begin to build your personalized agenda, create your profile, and watch a handful of sessions that are available for early access viewing.

Attendee Orientation

Join us for the Data Strategy & Insights Forum attendee orientation. Our event program manager will take you on a tour of the platform as well as share planning and engagement tips to help you get the most out of the event!

The Value Propositions Of Diversity, Equity, And Inclusion In Tech

Technology can innovate and shape our lives in magnificent ways. Diversity, Equity, and Inclusion can contribute to that innovation in new and exciting ways. Join Jordan Mitchell and Forrester’s Katy Tynan to discuss how finding the value proposition of DEI within your functions can revolutionise results.

Speakers:
Katy Tynan, Principal Analyst, Forrester
Jordan Mitchell, Global DEI Engagement Partner, Sprout Social

A New Society Has Arrived. Is Your Firm Ready To Embrace It?

The conversation about race and gender and the imperative for fairness and equality has reached a crescendo. Companies face a new urgency to address these social vectors head-on in the way they do business. To get it right, firms must move beyond knee-jerk action to systemic change. In this session, we will explore the challenges ahead and outline a framework to rethink stakeholder relationships – employees, partners, customers, and the community – in light of the new social reality. 

Speakers:
Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester

Inclusion And The Math Of Equity

What does inclusion mean and what are the implications if we truly want to be an equitable organization? Schindler’s Inclusion Scale explains how inclusion relates to tolerance, equality, empathy and equity. The session reveals the surprisingly radical implications of equity based on a mathematical model. 

Speakers:
Eric Way, Global Head of Inclusion, Diversity and CSR, Schindler Group

Early Access Nov 17

12:00 pm – 4:00 pm ET

Overview Of Early Access Day

We are granting early access to the platform on Tuesday, November 16 and Wednesday, November 17 to ensure that attendees are fully prepared for our live event days. At this time, you can begin to build your personalized agenda, create your profile, and watch a handful of sessions that are available for early access viewing.

Attendee Orientation

Join us for the Data Strategy & Insights Forum attendee orientation. Our event program manager will take you on a tour of the platform as well as share planning and engagement tips to help you get the most out of the event!

The Value Propositions Of Diversity, Equity, And Inclusion In Tech

Technology can innovate and shape our lives in magnificent ways. Diversity, Equity, and Inclusion can contribute to that innovation in new and exciting ways. Join Jordan Mitchell and Forrester’s Katy Tynan to discuss how finding the value proposition of DEI within your functions can revolutionise results.

Speakers:
Katy Tynan, Principal Analyst, Forrester
Jordan Mitchell, Global DEI Engagement Partner, Sprout Social

A New Society Has Arrived. Is Your Firm Ready To Embrace It?

The conversation about race and gender and the imperative for fairness and equality has reached a crescendo. Companies face a new urgency to address these social vectors head-on in the way they do business. To get it right, firms must move beyond knee-jerk action to systemic change. In this session, we will explore the challenges ahead and outline a framework to rethink stakeholder relationships – employees, partners, customers, and the community – in light of the new social reality. 

Speakers:
Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester

Inclusion And The Math Of Equity

What does inclusion mean and what are the implications if we truly want to be an equitable organization? Schindler’s Inclusion Scale explains how inclusion relates to tolerance, equality, empathy and equity. The session reveals the surprisingly radical implications of equity based on a mathematical model. 

Speakers:
Eric Way, Global Head of Inclusion, Diversity and CSR, Schindler Group

Start Today: A Practical Framework For Using Instant Feedback To Power Real-Time CX

Take some time to sit down with our event sponsors and learn more about their solutions. During these experiences you will be paired with multiple matches in timed, 1:1 video chats. Within a match you will see a countdown timer, set of conversation starters, and a button to share your contact information. This is a great opportunity to meet with our sponsors and learn how their solutions can help you on your CX journey.

Speakers:
Steven Peltzman, Chief Business Technology Officer, Forrester

Thursday Nov 18

12:00 pm – 12:40 pm ET

Opening Remarks & Keynote Session

Make Confident Decisions In The Age Of Uncertainty

The uncertainty of today’s world has rattled companies’ abilities to make insights-driven decisions with confidence. This is especially true with artificial intelligence, where the output is inherently probabilistic. In the speech, Brandon will explain how companies can not only quantify uncertainty but also adopt some best practices to ensure confidence in their decisions — mathematically and psychologically.

Speakers:
Srividya Sridharan, VP, Senior Research Director, Forrester
Brandon Purcell, VP, Principal Analyst, Forrester

12:45 pm – 1:05 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
Buying AI Business Applications: Five Key Questions To Ask Vendors

How will enterprises leverage AI to compete, transform, and grow? Our data shows that enterprises will both build and buy AI solutions. Buying should be the faster, easier route to AI. But buyer beware: Business software vendors’ claims of AI in their products often don’t match reality. In this session, we will define what it truly means to use AI within business applications and offer five key questions that reveal vendors’ level of AI maturity.

Speakers:
Mike Gualtieri, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Use Metrics To Balance Value For The Customer And Value For The Business

Companies looking for a “magic” metric to become more customer-obsessed will fail. Instead, these firms need to balance the value they get from their customers (customer value) with the value they deliver to their customers in the long run. In this session, we share how data professionals can help their firms do that by developing a system of complementary metrics that track two key elements: value behavior metrics and value outcome metrics.

Speakers:
Maxie Schmidt, VP, Principal Analyst, Forrester

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Inspire Your Teams With Confidence
Knowledge Management Revitalized: Empower Employees And Build Resilience

Organizational knowledge is embedded in documents, data, and the brains of your employees. As companies learn to operate in a tumultuous environment today, knowledge management (KM) is resurging as an area of investment. While KM has had mixed success over the last two decades, a new technology landscape, coupled with rising virtual work demands, provides new opportunities. This session will explore these new opportunities to instill new knowledge-sharing habits with modern digital workplace technologies.

Speakers:
Cheryl McKinnon, Principal Analyst, Forrester

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1:05 pm – 1:30 pm ET

Marketplace Break & Networking

Fairness Is In The AI Of The Beholder

This drop in session will give you unfettered access to Forrester Analysts and your peers around priorities related to AI.

• How has the conversation around AI and D&I come together?

•Who needs to be involved to get a holistic perspective on the fair use of AI in organizations?

• What is the role of vendors vs. the role of the buyer in terms of making sure AI implementations are done fairly?

• What internal processes can we put in place to ensure we’re not amplifying inequities with AI?

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester
Katy Tynan, Principal Analyst, Forrester
Nick Monroe, Researcher, Forrester

1:30 pm – 1:50 pm ET

Case Study Sessions

Domo: Sweetwater Sound: Revolutionizing Modern BI for Enterprise Scale

Learn how America’s largest online music equipment retailer uses its data to achieve enterprise scale. See how the Sweetwater team is adopting modern BI capabilities to inject data-driven insights throughout their business, revolutionizing their abilities to improve performance, forecast and predict with greater accuracy and maximize returns. Hear how Domo is helping to quickly build and automate complex analytics, crunch through billions of rows of data, and surface clean, governed insights around their customers.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Grant Smith, Senior Data Analyst and Major Domo, Sweetwater Sound

1:55 pm – 2:15 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
The Future Of Data Management

Today, data management is more complex due to data distribution across on-premises and multiple clouds, the need to support real-time and consistent data, and growing compliance mandates that require granular access control. The good news is that new and evolving technologies and architectures are helping overcome data challenges through advanced automation, intelligence, and contextualization. This session focuses on key data trends and highlights new and emerging technologies and architectures to future-proof your data management strategy.

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Amp Up Customer Insights With Qualitative Research

Despite its myriad benefits, qualitative research is often discounted by insights professionals. In this session, Forrester along with Matthew Geary, Senior Manager UXD Research and Insights at Lenovo and Patricia Donnellan, Senior UX Researcher at Stitch Fix where will discuss demonstrate how fast, creative, and cutting-edge qualitative techniques bring value and amplify the impact of insights professionals’ work.

Speakers:
Senem Biyikli, Researcher, Forrester
Gina Bhawalkar, Principal Analyst, Forrester
Matthew Geary, Senior Manager UXD Research & Insights, Lenovo
Patricia Donnellan, Sr. UX Researcher, Stitch Fix

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Inspire Your Teams With Confidence
The CDO Role: It’s Not New And Different Anymore — What’s Next?

The CDO role was at one point an intentional shock to the system. Its presence delivered the front-page news that data and analytics are a strategic differentiator in your organization. But that’s not news anymore — how has the role evolved, and what’s coming in the next five years? Hear from successful data execs who see how to supercharge the next insights-driven business advances.

Speakers:
Gene Leganza, Vice President, Research Director, Forrester
Slawek Kierner, Senior Vice President, Chief Data and Analytics Officer, Humana
Wendy Harrington, Chief Data & AI Officer, TIAA

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2:20 pm – 2:40 pm ET

Case Study Sessions

2:40 pm – 3:00 pm ET

Marketplace Break & Networking

Drop-In Discussions

Ever wanted the chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! In these sessions, delegates will have the opportunity to engage with our Forrester analysts and delve deeper into the frameworks and thought-leadership just revealed in their sessions. 

Come with your questions or join as a listener, for this analyst-led, low-pressure group format that enables conversations, networking and engagement on popular security & risk topics. You won’t want to miss it!

Modernizing Your Data Management Strategy

During this session, you will learn from your peers how their data management strategy is changing based on new business requirements. These include support for real-time, distributed, integrated, and trusted data for modern business applications and insights. Below are some of the topics we’ll explore during our conversation:

  • Current data challenges and how’s that impacting data strategy
  • New approaches to data management
  • How to go about modernizing your data management architectures

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester

Data Acquisition

During this session, you will learn from your peers how they approach acquiring and preparing data from the multitude of source applications, databases, and any other data source used for business intelligence, analytics, and/or machine learning. Below are the topics we’ll explore during our conversation.

• Source data systems challenges

• Target systems: data lake, data warehouse, databases, other

• How is data acquired? How often? What technologies do you use?

Speakers:
Mike Gualtieri, VP, Principal Analyst, Forrester

3:00 pm – 3:20 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
Globally Distributed Platforms Create New Business Opportunities – Are You Ready?

Globally distributed data platforms are a new generation of platforms that leverage distributed computing, storage, and processing across data centers to support globally distributed transactional and operational workloads. These platforms create new business opportunities to quickly build and deploy global applications, smart edge applications, global master data initiatives, and real-time operational applications with minimal effort. This session looks at why globally distributed data platforms should be part of your data strategy going forward.

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Panel: Raise Your Insights Game In Retail, Insurance, And Healthcare

Every industry is grappling with disruption and transformation catalyzed by the pandemic. One thing has become crystal-clear: The application of data and analytics to drive customer and employee insights, personalization, channel engagement, and product innovation stands out as the core capability to invest in. Join this panel discussion with our leading industry analysts in retail, insurance, and healthcare to learn how to take your data insights strategy to the next level.

Speakers:
Srividya Sridharan, VP, Senior Research Director, Forrester
Brendan Witcher, Vice President, Principal Analyst, Forrester
Natalie Schibell, Senior Analyst, Forrester
Jeffery Williams, Senior Analyst, Forrester

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Inspire Your Teams With Confidence
Drive Transformation With Data Storytelling

Don’t you want to see more of your work drive decision-making that matters? Your storytelling chops are crucial. Data storytelling is your most important tool in driving action from data and even information or evidence. Use it to bring better approaches to data analytics work, getting budgets approved for adding people or technology, or proposing an organizational change. From this session, you’ll walk away with the reusable five-step playbook for data storytelling that works.

Speakers:
Cinny Little, Principal Analyst, Forrester

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3:40 pm – 4:10 pm ET

Guest Keynote

3:25 pm – 3:35 pm ET

Introducing Forrester’s Bold New Research Offerings

Gain insights into current and future markets. Make decisions with confidence. Accelerate progress on your most pressing priorities. Join us for a deep dive session on Forrester’s new research offerings — to be unveiled at Data Strategy & Insights — that help you do all of these things and more.

Speakers:
Carrie Johnson, Chief Research Officer, Forrester

4:00 pm – 4:30 pm ET

Facilitated Networking

Drop-In Discussions

Ever wanted the chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! In these sessions, delegates will have the opportunity to engage with our Forrester analysts and delve deeper into the frameworks and thought-leadership just revealed in their sessions. 

Come with your questions or join as a listener, for this analyst-led, low-pressure group format that enables conversations, networking and engagement on popular security & risk topics. You won’t want to miss it!

Data & Analytics Lessons: A Cross-Industry View

During this networking session, you will learn from your peers how they are overcoming challenges in their respective companies and industries around customer insights, data sharing, analytics adoption, data acquisition and AI implementation. Facilitated by our analyst experts in retail, healthcare and insurance, join us for a conversation about how some of the lessons in these three industries apply broadly to other verticals.

Speakers:
Srividya Sridharan, VP, Senior Research Director, Forrester
Jeffery Williams, Senior Analyst, Forrester
Natalie Schibell, Senior Analyst, Forrester
Brendan Witcher, Vice President, Principal Analyst, Forrester

Friday Nov 19

12:00 pm – 12:30 pm ET

Change Isn’t Going To Lead Itself

Organizations exist in a state of continuous transformation, driven by four key forces that are reshaping who, what, and where companies work. As leaders trying to advocate for insights-driven change, our focus is often on the data and the details. Most of us are deeply familiar with change management practices, but despite the discipline we apply to the tactics, many transformation initiatives still fail. It’s rarely due to a lack of rigor or process. In this keynote, Principal Analyst Katy Tynan will explore the real reason why change is a challenge and what you can do to increase the probability of success for your change initiatives.

Speakers:
Katy Tynan, Principal Analyst, Forrester

12:35 pm – 1:05 pm ET

Go To The Business Edge With Connected Intelligence

Step beyond insight and reimagine data and AI for true intelligence, augmented business, and expanded outcomes. Connected intelligence is becoming the next phase of AI as data and machine learning get distributed throughout the fabric of the business and its digital edge. Learn how partners, practices, and platforms are shifting to change the way we engage with customers, shape the future of work, and create new value propositions as people, machines, and value get more tightly connected.

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester

1:05 pm – 1:25 pm ET

Marketplace Break & Networking

1:25 pm – 1:45 pm ET

Case Study Sessions

1:50 pm – 2:10 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
Get Meshy, Not Messy, With Data

The hot topic for modern data is data mesh. Domain-oriented and real-time, data mesh is the new platform to engineer data for AI and event-driven applications. But solution architectures can turn data mesh into a hot mess as business logic, data policies, and data models explode into distributed intelligent applications. This session will break down what data mesh is, why you need it for applications and governance, and best practices for trusted data products.

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Solve Customer Mysteries With Quantitative And Qualitative Investigation

Companies understand the importance of gleaning insights from customer data, yet today much of the work of producing insights happens in silos. Data scientists, design researchers, market researchers, and others excel at their own respective approaches, yet they rarely collaborate. Join this session to learn how some companies are bringing these personas together to derive qualitative and quantitative insights on their customers.

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester

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Inspire Your Teams With Confidence
Transform Data Analytics Work With These Change Agent Personas

The ever-changing technology landscape broadens insights pros’ ability to drive more actions that matter. Yet that’s not happening as fast as technologies are changing. Why? Because firms underfocus, at their peril, on the human skills that drive people to change the way they work. This session teaches you how to amplify key human skills by deploying three change agent personas that you’ll apply in existing roles: evangelist, catalyst, and the reimagined data wrangler.

Speakers:
Cinny Little, Principal Analyst, Forrester

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2:15 pm – 2:35 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
When Blockchain Meets Data: No Miracles But A Helping Hand

Blockchain (aka distributed ledger technology) can help maintain data quality, support data integrity, and more: Whether it’s the need to prove data provenance or provide an audit trail, blockchain-based solutions can help resolve disputes and prove adherence to compliance requirements. They can also play a similar role when it comes to developing, running, and maintaining AI models. Join Martha to learn about the latest technology developments and examples of operational systems.

Speakers:
Martha Bennett, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Data Deprecation Radically Resets Marketing Measurement And Optimization

Third party cookie data deprecation, privacy regulations, and the ever-growing walled gardens—what we call data deprecation– threatens modern marketing operations, including marketing performance measurement and optimization. This session will break down data deprecation implications for marketers and provide marketing analytics practitioners with practical advice on how to revise their marketing measurement and optimization approaches, given massive data restrictions. 

Speakers:
Tina Moffett, Principal Analyst, Forrester

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Inspire Your Teams With Confidence
The Future Of BI: Augmented And Personalized

Every advancement — graphical user interfaces, interactive data visualizations, big data, AI — is usually accompanied by a prediction that legacy business intelligence (BI) is dead and that the “new way” will replace how employees consume information. Each of these predictions has been wrong. Enterprise BI is alive and constantly evolving, especially in terms of how different employee personas will use it in the future. In this session, learn how BI will augment, personalize, and democratize insights for various employee personas.

Speakers:
Boris Evelson, Vice President, Principal Analyst, Forrester

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2:35 pm – 3:00 pm ET

Marketplace Break & Networking

3:00 pm – 3:20 pm ET

Case Study Sessions

3:25 pm – 3:45 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
Inspire Trust With Robust, Well-Tested AI-Infused Applications

Software is part of almost everything we do — and we trust that it works. Well-tested software avoids bad experiences, as potential bugs get fixed earlier in the development process. Similarly, we are also learning to trust AI, which is increasingly being infused into software and apps that we use every day. But how do you rigorously test those AI-infused applications and mitigate the risk of losing trust? Come listen to this presentation to find out.

Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Break The Social Data Silo For Enterprise Insights

Seventy- four percent of data and analytics managers incorporated social media into their data and analytics programs in 2020. It is a vast and fast source of consumer and customer data– but it is just one data source of many that companies use for market research, customer feedback, marketing, and beyond. This session will cover why social media data is an important source of consumer insights and why companies shouldn’t use it in a silo.

Speakers:
Jessica Liu, Senior Analyst, Forrester

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Inspire Your Teams With Confidence
Data Ethics Meets Diversity, Equity, And Inclusion

The moral imperative for investing in data ethics and diversity, equity, and inclusion (DEI) has always been clear, however, few companies have realized the business potential of bringing these separate practices together. Our session discusses how DEI and data ethics competencies can anchor meaningful and sustainable customer relationships with a brand, increasing customer lifetime value and brand equity in the process.

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester
Nick Monroe, Researcher, Forrester

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Download Agenda

Times are subject to change.

Data Strategy & Insights · November 18 – 19 · Live Virtual Experience

Update to: Use discount code 2FORR1DSI21 to take advantage of our team discount – receive 2 tickets for the price of 1 in one transaction.