AI Into Action: Unlock Your Opportunity
The urgency to implement AI is at an all-time high. Meanwhile, customer experiences have hit global record lows. The AI frenzy has sucked up budget in the name of cutting costs, starving efforts to drive customer value. More importantly, there is a ripe opportunity for smart organizations to use AI to leapfrog the competition when it comes to customer value. By 2030, almost one-quarter of tech spend will come from AI-related investments, so not unlocking this opportunity for the longer term could set you further behind.
Join Forrester’s AI Forum to stay ahead of the curve and gain actionable insights on how to harness AI for driving customer value and competitive advantage. Whether you’re in marketing, technology, or security, this is your opportunity to turn AI investment into real impact for your customers and your organization.
Why Attend
AI investment is accelerating while business outcomes lag. This Forum helps leaders shift from AI frenzy to measurable customer value so you can allocate spend, reduce risk, and outperform the competition.
Reset Priorities
Rebalance AI budgets from cost cutting to outcomes that strengthen customer value.
Compete Smarter
Identify where AI can help you leapfrog competitors on customer value.
Make It Actionable
Get practical insights you can apply immediately without adding unnecessary complexity.
Invest Confidently
Plan for the long term as AI-related investments grow across tech spend.
Prove Impact
Tie AI initiatives to measurable revenue, pipeline, and customer value outcomes.
Align Leaders
Bring tech, security, and B2B marketing teams together around shared value goals.
Who Should Attend
Tech Executives
Drive AI investment choices that create durable customer value, not just efficiency gains.
Security Executives
Protect the organization while enabling responsible AI decisions that support customer-value outcomes.
B2B Marketing Leaders
Prioritize AI use cases that accelerate revenue, improve buyer engagement, and strengthen competitive advantage.
Make The Case — Get The Green Light
Use ready-to-share materials to show how attending supports customer value, smarter AI investment decisions, and cross-functional alignment across leaders.
Three Tracks. One Path To Trusted, High-Impact AI
Architect Context And Intent
Every organization is scaling AI. The difference is whether it delivers business outcomes or just activity. This track explores the cognitive operating model — where humans and AI agents work as a system — and the architecture, data foundations, and design patterns that bring it to life: from skills, roles, and workflows to giving agents the organizational context to act with purpose.
Adopt AI, Confidently
For AI to have a positive impact, AI outcomes must be correct, auditable, and safeguarded. This track helps CISOs secure AI with the right controls and guardrails, leading through change to build an adaptable AI-ready security organization based on trust and assurance.
Hello, GTM Singularity
AI-driven buyer autonomy is collapsing traditional go-to-market (GTM) models and rewriting the rules of engagement. Learn what this inflection point means for your business and how to thrive in a world where buyers control the journey. The future of GTM starts here.
Event Tickets
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Pricing
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices.
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Clients
$799 USD
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Non-clients
$899 USD
Team Discounts
Receive 4 tickets for the price of 3 in one transaction. No code required. Add 4 tickets to your cart and receive 25% off. Additional discount voucher codes do not apply.
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4 Clients
$2,397 USD
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4 Non-clients
$2,697 USD
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.
AI Forum Singapore · August 20, 2026 · Singapore
Contact us at events@forrester.com.